Книги по дизайну упаковки

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

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Пролистать книгу Package Design Workbook: The Art and Science of Successful Packaging на Google Books.

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost-effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.

Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

From the contents:

- Eau de Toilette Classique (Jean-Paul Gaultier, France)
- Tomoka Sugar Cane Rum (Arcadebox, USA)
- Regina Chocolate (Jonathan Faust, Denmark)
- Santini Hand Cut Chips (Henry Luong, Australia)
- Maldon Salt (Pearlfisher, Great Britain)

What is Void? It is an oriental aesthetic tradition. Also it is a modern style popular in art and design since the 1960s, namely minimalism. The aesthetics of void helps extract the essentials, maximize functionality, and more importantly, achieve a peaceful harmony. This book will lead readers to explore the distinctive style of “void” in graphic design world, to look closely at its history and development and to discuss its characteristics. The rich coverage of graphic designs of this style by outstanding designers worldwide in this book provide valuable perspectives and inspirations for anyone interested in this unique style.

UnPack Me Again! Packaging Meets Creativity is a selection of the most daring packaging projects from recent years.

From wine and food to clothing or everyday items, the projects brought together here stand out because of their impressive graphics, artwork or surprising pop-up elements.

This volume is a visual guide through the latest trends in the world of packaging. Its goal is to be a vehicle for effective visual communication between designers and readers and to provide inspiration for any creative professional searching for innovative ideas

As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill.

This book offers an in-depth accountof this exciting sector of the design world. Unpack Me! New Packaging Design presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop.

This book offers some of the ways packaging design can be used to help a product stand out. 

Upstart! showcases an exciting range of visual identities for start-ups and young businesses

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

About the Author:

Anna Sinofzik is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universität der Künste, Berlin.

Packaging is everywhere you look it s in your fridge, your medicine cabinet, your cupboard, on the streets, and in the shops. This compendium, the ninth book in the series, showcases 1000 of the best packaging designs currently on offer. Consumers are drawn to certain colours, graphics, and shapes, and this book illustrates why people make certain buying choices.

With plenty of examples on offer, 1000 Package Deisgns provides designers with an array of inspiration.

About the Author
Grip Design is a marketing and design firm dedicated to high-value corporate communication for professional services and luxury brands. They have been recognized by the Society of Typographic Arts, Print, The CEBA Awards, Type Directors Club, How Magazine, Step Inside Design, and have been featured in many design annuals.

Пролистать книгу 1000 Package Designs: A Comprehensive Guide to Packing it in на Google Books.

This book represents the highly pursued packaging structures in the current market. With the help of plans and 3-D modellings, the latest packaging structures are clearly exemplified in the book. The selected examples,including 1000 detailed plans and 1000 distinct 3-D modellings cover almost every field of package design, from daily necessity packaging to cosmetic packaging, and they will surely serve as practical resources for designers and common readers alike.
The unique gifted concepts and methods will greatly enhance the charm of the wrapped commodity. It is an unprecedented collection of packaging structures, providing feasible packaging guidance and giving designers more inspirations.

Посмотреть избранные развороты книги 1000 Packaging Structure

Посмотреть ролик издательства о книге 1000 Packaging Structure

Это сборник, в котором Вы найдете 1000 примеров великолепных сумок, бирок, этикеток. Новые идеи, придуманные и воплощенные в готовые изделия.Самые интересные разработки, созданные для различных отраслей промышленности. Это издание дает необходимую Вам информацию в легком для восприятия виде и наглядно иллюстрирует рассматриваемые примеры. Отражая современные тенденции дизайна, наша книга может служить путеводителем по миру этикетки и упаковки. Она станет источником вдохновения, который поможет Вам создать запоминающийся дизайн для любого клиента.

Упаковка - прекрасный продавец. Неважно, что привлекло ваше внимание - коробка, рисунок или шрифт: товар магически превращается в деньги.
Этот сборник примеров превосходной упаковки является богатейшим источником вдохновения и подходит для любого дизайн-проекта. Здесь представлены самые звездные варианты стиля, шрифта, цвета, материалов, отделки, фотографии.
Сборник "1000 упаковок" способен вызвать настоящий фонтан идей у любого, кто имеет отношение к дизайну, начиная с маркетолога и заканчивая креатором.
одна из самых богатых и разнообразных дизайн-коллекций из серии "1000".
комплекс примеров сильнейшей бренд-упаковки.
источник вдохновения для любого дизайнера.

1000 хитов музыкального дизайна.
Книга целиком посвящена звуку. Будь то джазовый альбом или постер, анонсирующий выступление рок группы - то, что мы держим в руках, должно высветить личность артиста и характер его музыки. Даже сейчас, в век МР3, талантливая обложка остается ведущим стимулом для покупки диска, а футболка и постер - главным "проводником" на концерт. В "1000 хитов музыкального дизайна" собрано лучшее, что имеет отношение к музыке - от CD-конверта до веб-дизайна. Уникальность коллекции - в ее многожанровости: здесь вы найдете классику и электронику, рок и джаз, кантри и поп, а также многие другие вещи. "1000 хитов" - самые яркие и прозрачные капли в бушующем море музыкальной индустрии.

Special 2-for-1 offer containing the books Best Package & Wrapping Graphics and Beauty & Healthcare Package Design.

• Best Package & Wrapping Graphics.
A product package is designed strategically to maximize the brand recognition and appeal to the sales targets. A package design takes on an important role in determining the product image. This book introduces many exciting packages and wrapping examples categorized by industry. The photos of shop interior/exterior design are also included so that those photos would give readers ideas how a product package would harmonize the shop interior and exterior design. Examples of seasonal wrapping at department stores, retailers and various shops are also presented.

• Beauty & Healthcare Package Design.
This book will present pretty, attractive, and fashionable selected high-quality package designs by product category. You can see the beauty & healthcare industries as a treasury of the design that catches women’s heart. The title will help all professionals’ creativities not only who engage in product package designs, but also who are interested in the designs targeting women in various fields.

This book presents a wide variety of package designs for daily products available at supermarkets - ranging from food & confectionery, beverages to various living products. In addition to package examples of the above categories, this book features “supermarket brand designs”. Some well-known supermarkets such as Waitrose in UK, and HEMA in Netherlands have developed their own brands; those product packages, shop designs as well as such various graphics as shopping bags, carts and catalogs are visually stunning; the consistency in design of various products contributes to establish their credibility. And attract their customers even more.

The Pepin Press introduces a new series of packaging books – Structural Package Design – consisting of 4 new titles. Each volume is jam-packed with 100% structurally accurate, scalable packaging templates. All of the designs are tested, working models, ready for immediate use. Every design template is illustrated with a photograph of the final product and a 3-D structural drawing that clearly shows how the package is constructed – more complicated designs include intermediate steps in the folding or construction process.

Advanced Packaging, the second title in this series, contains 200 designs which build on and expand the collection provided in the first title in the series.

All designs are stored in various formats on the CD that accompanies this book. The CDs also included a demo version of packaging software which folds and tests two-dimensional templates in 3-D.

Apart from their immediate practical use, these books are a great source of inspiration for graphic, product and packaging designers alike.

Дгугие книги Structural Packaging Design Series

Basic Packaging. Structural Packaging Design Series

Complex Packaging: Structural Packaging Design Series

Fancy Packaging: Structural Packaging Design Series