Книги по дизайну упаковки

Rather than just a mere collection of antique packaging examples this book is a curious compendium of boxes from past eras which have left a mark in the present, mainly by the kind of images and graphic resources used in each one of them.

This title is an initiative originated from the romanticism of a few private collectors, created to become a source of reference for today's designers and creative minds, whom can now take look back at the classics when in need of inspiration.

The Around Europe Book Collection presents European design in the form of graphic trips across European creativity. Each volume gives insight into a specific creative field: Logos, Publishing, Promotion, Packaging, etc. The collection is not an encyclopedia of design, but the care taken in developing the artwork and the discriminating selection of works provide everything quality design lovers seek when exploring the ingredients which spice-up the process of designing. Project stories and interviews permit a look behind the scenes where inspiration rules the world of creation. It’s all about Packaging in the next volume of the Around Europe collection. Selected packaging that stand out by their Unconventional, Exceptional, Experimental, Elegant, Chic, Exclusive solutions.

Basic is a book series about the elementary disciplines in graphic design. The first installment in the series was about b>Logos. The second one is about packaging. Projects are classified into seven categories: food, beverage, health & beauty, entertainment, industrial, fashion, home and office.

Basic Pack features different packs developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

The Pepin Press introduces a new series of packaging books – Structural Package Design – consisting of 4 new titles. Each volume is jam-packed with 100% structurally accurate, scalable packaging templates. All of the designs are tested, working models, ready for immediate use. Every design template is illustrated with a photograph of the final product and a 3-D structural drawing that clearly shows how the package is constructed – more complicated designs include intermediate steps in the folding or construction process.

Basic Packaging, the first title in this series, contains 300 designs, including all major international packaging standards – very important for communication between designers, clients and manufacturers.

All designs are stored in various formats on the CD that accompanies this book. The CDs also included a demo version of packaging software which folds and tests two-dimensional templates in 3-D.

Apart from their immediate practical use, these books are a great source of inspiration for graphic, product and packaging designers alike.

Дгугие книги Structural Packaging Design Series

Advanced Packaging. Structural Packaging Design Series

Complex Packaging: Structural Packaging Design Series

Fancy Packaging: Structural Packaging Design Series

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

300 attractive packaging solutions, to keep you sorted out at home and at work!

This book of templates can also serve as a reference work. It offers not only creative and original ideas for boxes and cartons from A to Z, but also for cardboard containers suitable for festive occasions of all kinds. Detailed drawings, which can either be copied directly or, using the accompanying CD, enlarged, reduced or modified in any way you like, allow all the models to be easily reconstructed.

Thais Caballero, founder and director of LaSocia Comunicacion Grafica, teaches at the Elisava School of Design in Barcelona, where she co-ordinates the master's course in graphic design, for which she is director of studies. In addition, she works as Art Director for Filloy Associats, and is regularly commissioned by various agencies to create designs for clients from the fields of the media, telecommunications and the public sector.

The accompanying CD is Windows and MAC compatible.

The Big Book of Packaging Prototypes is both a source of inspiration and an invaluable reference tool. It provides a visual catalyst for the creation of exciting packaging designs. The diverse range of carton templates, which are also included on the accompanying CD, demonstrates the huge variety of packaging possibilities, and the beautifully photographed finished models inspire the imagination. Product suitability and distinguishing characteristics are included for each design, and a system of icons provides easy access to information on every aspect of the designs, from their ecological implications through to their material suitability.

Authoritative essays detail the principles of packaging, along with the issues and challenges faced by contemporary packaging designers. A handy guide covers all the major types of closure, and a quick reference list summarizes common packaging materials and their typical uses.

Edward Denison is an award-winning design and planning consultant, with an expertise in packaging and sustainable design. He is the author of Print and Production Finishes for Packaging and Print and Production Finishes for Sustainable Design

Пролистать книгу Big Book of Packaging Prototypes + CD на Google Books

Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop - plus some additional brand-new projects - in all their full-color glory.

The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design - Luxe, Bold, Crisp, Charming, Casual, and Nostalgic.

Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks.

The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.

Пролистать книгу Box Bottle Bag: The World's Best Package Designs from TheDieline.com на Google Books

In a time when every company and individual is attempting to "think outside of the box," how do designers work to re-create the box itself? Box Inc showcases a selection of projects that understand that consumers are no longer just buying what's inside the box, but want to be drawn in by ingenious packaging that is just as special as the product itself.

The projects featured utilize interactive designs, speciality printing techniques, themed packaging materials and other innovative solutions to appeal to audiences for products as wide-ranging as baked goods, speciality herbs, camping kits, books, shoes, wine, and even live flowers.

Don't just think outside of the box re-think it!

Книга "Упаковка CD+DVD. Печать и постпечатная обработка" интересна, не только дизайнерам, специализирующимся на разработке упаковки, но и бизнесменам, для которых она – своеобразный учебник по вопросам торговли, дизайна и рекламы. В издании подробно прослеживается все стадии создания упаковки – от выбора материала и способа печати до технологичности и постпечатной обработки. Помимо традиционных вариантов дизайна упаковки в книге представлены новые решения и интересные подходы к таким понятиям, как: формат, структура, материал, текстура, фурнитура.

Для формирования уникального образа продукта, важными элементами является, в том числе упаковка самого CD и DVD-диска. Технологичность упаковки – существенный фактор при разработке. Ведь дизайнер, помимо решения креативных задач, изыскивает способы сократить издержки на изготовление упаковки и привнести нетривиальные решения в производственные вопросы и в выбор высокотехнологичных материалов.

Необычная цветовая гамма, оригинальный материал или нестандартная форма обложки CD или DVD сразу привлечет внимание и не позволит покупателю пройти мимо. Диск в яркой, необычной упаковке может стать прекрасным подарком для ценителя музыки, кино или дополнить коллекцию неординарных вещей.

Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with comments on the typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of colour for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to colour, prepress requirements, technical considerations, and issues of ageing and display. 

Not only is this a great ideas reference book, but it is also a hardworking manual that gives designers the broad colour knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different colour palettes to accommodate separate product ranges. 

A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage colour in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

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Посмотреть книгу Color Management for Packaging на русском языке - Управление цветом в упаковке

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice.

This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Пролистать книгу Colour Harmony: Packaging - More than 800 Colorways for Package Designs that Work на Google Books

The Pepin Press introduces a new series of packaging books – Structural Package Design – consisting of 4 new titles. Each volume is jam-packed with 100% structurally accurate, scalable packaging templates. All of the designs are tested, working models, ready for immediate use. Every design template is illustrated with a photograph of the final product and a 3-D structural drawing that clearly shows how the package is constructed – more complicated designs include intermediate steps in the folding or construction process.

Complex Packaging, the third title in this series, contains 200 designs which build on and expand the collection provided in the first two titles in the series.

All designs are stored in various formats on the CD that accompanies this book. The CDs also included a demo version of packaging software which folds and tests two-dimensional templates in 3-D.

Apart from their immediate practical use, these books are a great source of inspiration for graphic, product and packaging designers alike.

Дгугие книги Structural Packaging Design Series

Advanced Packaging. Structural Packaging Design Series

Basic Packaging. Structural Packaging Design Series

Fancy Packaging: Structural Packaging Design Series