Книги по дизайну упаковки

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

The DesignAndDesign.com website is focused on the community of designers worldwide and was created to showcase their latest and most innovative design work. Every day, it features two design pieces, selected from the graphic, packaging and product design submissions received daily from a wide range of international designers. The book of the year shows these 730 fresh, and for the most part unpublished original designs.

Design Basics presents creative and innovative design in an affordable format. This book presents inspiring, contemporary projects—and explore particular aspects of graphic design. With examples of work ranging from brochures to packaging, to self-promotion, this bok is a sure source of inspiration for all graphic designers. In Design Basics the reader will be presented with the inner workings of graphic design while the focus is on layout, type and color.

Design For Music presents a selection of the very best music-related design and illustration being done today: concert posters, album covers, band logos and other work. Included are several interviews with renowned artists – including Rudy VanderLans, Jorge Alderete, Rian Hughes, Invisible Creature and Martin Andersen – about their work and their relationship to music. The theme is complemented by the inclusion of a FREE music CD with 12 tracks by artists featured in the book.

Design Secrets: Packaging deconstructs 50 projects ranging from food and beverages to gift sets to electronics to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life. Filled with inspiration and professional tips, Design Secrets: Packaging will help designers and the clients and marketers they work with wrap any product in the perfect design. The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designer s insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field. Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. Editor of Dynamic Graphics magazine, she frequently writes for Step-by-Step Graphics, PRINT, DesignNet, and other trade publications. She is the author of Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, and Designing for Children, and co-author of Logolounge.

Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraints of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs.

Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design. Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.

Посмотреть эту книгу на русском языке
Дизайн. Библия упаковки. Неординарные творческие решения в современной упаковке

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles.

It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.

The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design.

In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging.

The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Книга, которую Вы держите в руках, представляет новейшую коллекцию обложек и упаковки для DVD-дисков. Она исследует две составляющие процесса дизайна: творческую и технологическую. Только органично сочетая их, можно создать шедевр. Разработка дизайна упаковки для DVD представляет для дизайнера огромный интерес, как с творческой, так и с коммерческой точек зрения. Книга знакомит Вас с новейшими и интереснейшими работами в этой области, созданными профессионалами со всего мира. Наполненная идеями, стилем и вдохновением, эта книга является бесценным подарком для любого дизайнера. Это практический справочник не только для дизайнеров, создающих обложки для DVD, но и для коллекционеров, увлечённых музыкой.

Eat & Go reveals the endless creative possibilities of designing packaging for takeaway food.

From balancing aesthetic considerations against efficiency to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. Through more than one hundred beautifully illustrated projects, this book offers creative food for thought for designers, marketing professionals and gourmets alike.

Packaging products are designed to last as long as possible before recycling, where the vital process starts all over again. The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products. On the whole, awareness as regards the importance of recycled products is gradually increasing. Some products are even manufactured solely from sustainable, recycled and eco-friendly materials even though this is not openly illustrated.
The interest shown by designers in this field of packaging is clearly demonstrated by the outcome of numerous remarkable projects. Recyclable packaging, packaging produced from sustainable, eco-friendly recycled materials, re-usable packaging in its existing state, at least for a couple of times more or even repeatedly.

Whatever the product, all of this packaging has one thing in common: a container intentionally designed to protect and preserve our environment.

The use of environmentally friendly packaging is becoming ever more popular across a wide range of products from food and drink to cosmetics, and from clothing to furniture. This volume presents a superbly illustrated look at some of the most innovative ideas for environmentally friendly packaging from around the world. Each featured project is accompanied by a short description, and full details of the designer/studio.

  - more than 120 pages of activities
  -  6 sheets of stickers
  - 10 printed pages for cutting and pasting

And there are so many things to do:

  -  have fun with shapes and colours
  -  learn clever colouring tricks to make patterns and textures
  - make decorated letters and turn words into pictures
  - make a picture book
  - draw with felt-tips and crayons or paint with an old toothbrush or a piece of potato
  - make people out of vegetables
and much much more!

Illustrated in colour and black and white throughout

Experimental Formats & Packaging examines exciting design problems, such as how to make a book that does not look like a book, and how to create packaging that can be taken into new design dimensions while still fulfilling its essential, functional role.

While both formats and packaging are notoriously difficult areas in which to be innovative and revolutionary, the authors have brought together examples that combine awareness of process and materials and creativity without compromising other methods of communication. Over 100 illustrated case studies reveal the ideas and philosophies behind each project, while an extensive directory of materials and processes, plus a range of basic box templates, provides an invaluable grounding to encourage a more experimental approach to design.

Experimental Formats and Packaging combines the content of two highly successful titles in one great value book.