Книги по созданию логотипов и айдентике

Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.

Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios. 

You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.

Identity Designed is a must-have, not only for designers but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

The author:

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Logo Design Love and Work for Money, Design for Love.

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Пролистать книгу Identity Designed: The Definitive Guide to Visual Branding на Google Books.

Sure signs. Diverse logos from around the world

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

With more than 600 new entries, this revised and expanded logo bible builds on the breakthrough success of the original edition.

Arranged across more than 80 categories according to their distinguishing features, the collection brings together visual identities from past masters such as Paul Rand, Saul Bass, Alan Fletcher and Anton Stankowski, and the latest output from the leading and most exciting studios around the world.

With details about the design accompanying most entries and a new set of ‘spotlight’ entries, Logo remains a complete, taxonomical guide to the history, development and style of identity design.

About the Author:

Michael Evamy is a design journalist, author and copywriter, and works with major design companies on branding and identity projects. His previous books include Logotype and, with Lucienne Roberts, Insight.

Logos from Japan contains a selection of symbols and logos from this beguiling country. The logos have been carefully selected by Counter-Print to help convey the richness, variety and vitality of Japan’s graphic landscape.

Los Logos 7, the latest edition in our Los Logos series, showcases current developments in logo design.

Los Logos 7 is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming trends.

The 400-page, fully indexed compendium presents an unparalleled selection of cutting-edge examples from around the globe intuitively arranged according to style or motif. Six interviews with leading designers in corporate, logo, and label design punctuate the compilation and offer a look behind the scenes at younger as well as established agencies.

A practical handbook of the current developments in logo design and an up-to-the-minute source of inspiration, Los Logos 7 is a must-have for any designer, brand manager, trend scout, or marketing strategist.

With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world. Printed in the familiar landscape format, this new compendium resets the standard for reference books on design.

Whether primarily designed to identify, inform, or inspire, today’s logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity.

Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is intuitively structured according to style or motif and fully indexed. Six interviews with leading designers in corporate, logo, and label design punctuate the compilation and offer a look behind the scenes at younger as well as established agencies.

This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends. Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.

Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evolving and always-present branding component

Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten’s indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer’s artistic and professional timeline, designing a logo is a lively and explorative mission.

The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. Interviews offer an inside look at the creative processes of leading studios and designers: take a look at the striking labels that Hired Guns Creative imagines for their many clients with the alcohol industry; delve into the designs that BankerWessel concocts for fine art exhibitions and publications; or study what has made Wolff Olins an industry leader and visionary for over five decades. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must-have for any designer, brand manager, trend scout, or marketing strategist.

Design better logos and become a more successful, confident graphic designer with Made by James as your guide.

*Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*

UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.

Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important “hows” of logo design — techniques, ideas, and examples of creating logos and building brands — you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

Made by James also includes:

- Annotated case studies that follow designs from concept to completion
- The advantages of a hands-on, human approach to design
- The value of personal and career growth, and how to enjoy the journey of improvement
- Effective work habits that can make you more efficient, productive, and satisfied

Learn how to harness your passion and become the designer you’ve always wanted to be.

About the Author:

Over the last decade, award-winning graphic designer James Martin has built a successful creative agency, Baby Giant Design Co., with his business partner, creating logos and building brand design for a varied list of clients. Those clients include music heavy hitters The Chainsmokers, Michael Ray, and Carter McLean; and brands such as Bishop Slayer Oyster Stout and Plastic Freedom. His willingness to share his creative process, offer honest advice, and engage with fans and followers on social media has earned him a reputation as a generous and wise mentor and inspiration, especially to junior designers and those just getting started in the field. James lives in Southampton, England.

Made by James is the personal brand of renowned logo designer James Martin. Made by James is the place to go for pioneering logo and brand identity design and where designers of all ages seek honest and real advice about the creative industry. Made by James has become the go-to platform for logo education, ideas on the design process, and inspiring content that keeps creatives positive and motivated. This is the community for anyone who wants to develop their skills as a creative.

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Пролистать книгу Made by James: The Honest Guide to Creativity and Logo Design на Google Books

Going through a journey of more than a thousand year, coffee is destined to be not just a cup of beverage. This book gives a glimpse of coffee’s influence on customs, food, arts, philosophy, trade and finance through historical fragments. A thorough infographic of coffee timeline as well as the three waves of coffee display the steps coffee has taken from Ethiopia to the world. Based on the awareness of coffee’s cultural properties, this book goes on with a large number of branding and interior works, showing how designers from around the world combine the cultural and practical side of coffee.

'Modern Heraldry: Volume 1' is a profusely illustrated guide to more than 350 trademarks, based on heraldic symbology, from all over the world. The book features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more.

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Modern Heraldry from Counter-Print was originally printed in 2015 and has now been fully refreshed as a tactile softback with a die-cut cover. As before, the book contains over 350 trademarks based on heraldic symbology. Separated out into four chapter headings (seals, stamps, crests & shields), the content showcases a broad and contemporary treatment of the trademark and features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more (including Leeds-own Passport!)

The second volume of Modern Heraldry contains a vast resource of trademarks, based on heraldic symbology, from all over the world.

Features the work of A Practice of Everyday Life, Carpenter Collective, Doublenaut, Grand Deluxe, Peter Horridge, Interbrand, Brandon Nickerson, Rinker Design Co., Socio Design, Type08, Werklig, Yossi Belkin Design Co. & many more.

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The second volume of Modern Heraldry contains a vast resource of trademarks, based on heraldic symbology, from all over the world. Features the work of A Practice of Everyday Life, Carpenter Collective, Doublenaut, Grand Deluxe, Peter Horridge, Interbrand, Brandon Nickerson, Rinker Design Co., Socio Design, Type08, Werklig, Yossi Belkin Design Co. & many more.

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

About the Author:

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

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Пролистать книгу Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons на Google Books.

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Authors:

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

 - The world’s first visual guide for the fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for the fashion business. It covers business topics including branding, production, marketing and retailing in an easy-to-read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of the industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. Presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

About the Author:

1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

- selected brands of different types, cultures, and places
- comprehensive presentation of a brand from graphic design to interior design
- special chapters of eclectic collection of logos and signs from across the globe