Книги по созданию логотипов и айдентике

When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world’s best designers. To compete in this league, you have to know your competition. Finally, here is a book in which you can find 1,000 examples of brilliant bags, tags, and labels. Fresh ideas from a variety of industries are offered in a format that is as easy to read as any catalog. This book gives you the information you need to know in a quick-hit format, allowing the visuals to speak for themselves. Jam-packed with exciting samples from around the world, this consummate style resource provides you with an abundance of inspired ideas that will help your clients get noticed—and remembered.

Индустрия розничных продаж - одна из самых динамично развивающихся областей мировой экономики. Розница должна оперативно реагировать на постоянно изменяющиеся запросы людей. Высокая конкурентность этого бизнеса добавляет адреналина любому дизайнеру, работающему для розничной сети, магазина, кафе или создающему новый бренд.

Эта книга будет интересна не только дизайнерам, всегда стремящимся достичь совершенства, но и владельцам бизнеса, которые по достоинству смогут оценить креатив.

На страницах книги представлена потрясающая коллекция интереснейших работ. Логотипы, фирменный стиль, упаковка, буклеты, каталоги, флаеры, промо-материалы, вывески и наружная реклама - словом, все, что необходимо для удачного продвижения товара.

Книга просто переполнена идеями, которые помогут творчеству.

A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer-design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques.

This book focuses on the latest creative card designs produced by innovative design studios and artists throughout the world.  The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success. It is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination. 

About the Author:

Marta Serrats is a journalist based in Barcelona. She holds a Journalism degree from the Universitat Autònoma de Barcelona, Information and Communication Science Faculty and is specialized in architecture and design issues. She is the press manager of the Official Interior Architects Chamber of Barcelona and the author of several books on architecture, art and design and has lectured on “Design of Interior Space: Private Perimeters”.

Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.

BONUS:
A CD-ROM containing all 999 copyright-free, vector-based logo elements is included, so you are free to create original logos using the elements on the disk. The CD also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in American Corporate Identity 2006, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

Basic is book a series about the basic disciplines in graphic design. The first volume in the series is about logos; the second, about packaging and the third is about corporate identity. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing.

Basic Identity features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.

Basic is a series about the basic disciplines of graphic design. The first installment in the series was about Logos. The second one was about Packaging, the third about Corporate Identity, the fourth about Brochures. The fifth is about Promotions, and is classified by the type of aims: to inform, to wish, to invite, to sell. Basic Promo features different promotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

The Basic series is about the basic disciplines of graphic design with many examples in each area. The first instalments in the series were Logos, Packaging, Corporate Identity, Brochures, Promotions and Sign.

This new book, Basic Stationery, explores different stationery works from a variety of designers and studios. The book is divided into different categories. Within each category, you will find projects that show innovative and creative use of stationery.

The Basic series covers the basic disciplines in graphic design. The first volume is about logos, classified into three categories: Graphics, Typography and Illustration. Basic Logos features a variety of logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source of inspiration.

800 photos/illustrations

 

The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.

The Big Book of Logos 5 is an inspiring collection of the most innovative, clever, and aesthetically pleasing logos and trademarks designed in recent years. Selected from a competition in 2007, this volume showcases the work of both international and American firms, creating a cornucopia of images and styles seen (but rarely catalogued) from all over the world.

This colorful guide will provide endless inspiration and helpful research for professionals and aspiring designers, illustrating the vast spectrum of typography, image shapes, and techniques visible in today’s market.

Brand&Branding is a painstaking selection of branding projects from different countries encompassing corporative images whose appeal lies in their convincing graphics, plus other projects with a widespread image implanted in several different facets; the function of branding will become patently clear.
First a brand is born, then it is made!

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.