Книги по созданию логотипов и айдентике

The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

About the Author:

1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

- selected brands of different types, cultures, and places
- comprehensive presentation of a brand from graphic design to interior design
- special chapters of eclectic collection of logos and signs from across the globe

Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evolving and always-present branding component

Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten’s indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer’s artistic and professional timeline, designing a logo is a lively and explorative mission.

The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. Interviews offer an inside look at the creative processes of leading studios and designers: take a look at the striking labels that Hired Guns Creative imagines for their many clients with the alcohol industry; delve into the designs that BankerWessel concocts for fine art exhibitions and publications; or study what has made Wolff Olins an industry leader and visionary for over five decades. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must-have for any designer, brand manager, trend scout, or marketing strategist.

Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports. Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you’re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas. Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.

Architectural Logos contains a wonderful selection of logos, trademarks and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs and doors.

From graphic identities to visual campaigns, Behind Collections® introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand’s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers’ cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes.

Whether it is street fashion or high culture, these works captured the essence of the designers’ concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others.

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino.

Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio, and over the past two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Throughout all of this, he has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. 

Brand by Hand documents the work and career of Jon Contino, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. A graphic-design retrospective showcasing his minimalist illustrations and unmistakable hand-lettering, Brand by Hand shares how Contino has taken a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

About the Author:

Jon Contino is an influential staple in the design and branding community. As founder and creative director of Jon Contino Studio, he has produced award-winning work for household names including Nike, MillerCoors, American Eagle, Coca-Cola, 20th Century Fox, AT&T, and Sports Illustrated. He has also received some of the industry’s most prestigious honors, including a Decoration & Design Building Stars of Design award, a Clio Key Art Award, a Cannes Lion award, and an ADC Young Guns award. He was born and raised in New York and never left.

An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Following the previous editions, Logos. Volume 4 offers a new and practical reference for logo design.

This edition presents a careful selection of the latest outstanding logo works from around the world, exploring the rational approaches and detailed design techniques of logo creation.

Divided into four chapters:
 - Food & Beverage
 - Fashion
 - IT
 - Culture
it covers various industries for a comprehensive review of this branding element.

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

About the Authors:

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.

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Explore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication.

Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today’s fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage.

Explore this dynamic evolution of visual communication in Iconic: Icons and Pictograms in Design Today.

About the Author:

Jon Dowling is the co-founder of Counter-Print Books, a distinguished publishing house celebrated for its dedication to design, art and creativity. With an unwavering passion for visual aesthetics, Dowling has curated a diverse collection of books that inspire and educate. His journey began as a graphic designer, and over the years, he has evolved into a prolific publisher, collaborating with renowned artists and designers worldwide. Dowling's commitment to fostering artistic exploration and his keen eye for innovation have positioned Counter-Print Books at the forefront of the design industry, making it a trusted source for creative inspiration and knowledge.

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers

The V&A may proudly hold the original artwork for the Rolling Stone’s ‘tongue and lips’ logo, but this is an anomaly. The cultural significance of the band logo has been overlooked. And yet, thousands of people wear them on T-shirts every day, mostly as badges of allegiance, but also simply because they look cool. Some have even become tropes – think The Ramones, Run DMC, AC/DC. (Q: How many people who wear Ramones T-shirts have seen them live or know their music?)

Band logos first emerged during the 1960s. They became commonplace in the 1970s and 1980s, when record companies and designers latched on to the power of music branding. Bands and logos may seem like unlikely bedfellows … yet it’s often the most eccentric, anarchic types who end up with the most compelling or ingenious visual marques to signify their attitude and style of music.

It is also interesting how many prominent graphic designers first became interested in logos and letterforms by doodling the names of their favourite bands on their school exercise books. Some of these efforts were reverential copies, others were improvements or embellished versions of the original. A wannabe designer’s version of attempting to emulate a Hendrix riff.

Logo Rhythm includes stories and insight from well-known designers such as Beatles art director Kosh, Bowie designer Jonathan Barnbook, Malcom Garrett, Rob O’Connor of Stylorouge, Chris Bigg of 4AD and editorial guru Mark Porter. There are contributions from Horace Panter of The Specials, XTC’s Andy Partridge, Allan Gorrie of Average White Band, Jim McCarty of The Yardbirds and Alex Kapranos of Franz Ferdinand.

The book hails the unsung heroes and tall stories behind iconic band logos of all genres. It unearths original artwork and proffers informed comment and critique. It celebrates the good, the eccentric and the notorious, digging for nuggets of interest and illumination in the compelling world of band logos.

About the Author:

Jim K Davies is one of the UK’s most highly awarded copywriters. He works with design agencies and brands to help them tell their stories. A former Guardian journalist, he’s written for design publications the world over – from Domus in Italy, to Idea in Japan, to Print in the US. Author of The Book of Guinness Advertising and several acclaimed books on philatelic design, Jim is a huge funk and soul fan. Two of the happiest (and most drunken) weeks of his life were spent as an intern at music paper Melody Maker. Jamie Ellul is founder and creative director of Supple Studio, a small Bath-based design and branding agency that thinks big. He’s a multi-awarded member of D&AD and a seasoned book designer having created books for Thames & Hudson, BBC Books and Royal Mail. Jamie previously worked at several of London’s most-lauded creative studios, including hat-trick, The Partners and Magpie – the latter set up with friends from art college. An accomplished bass player and a member of upcoming bands The Super Colours and The Mystery Callers, he’d happily trade all his success in the world of design for a record contract.

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