Книги по созданию логотипов и айдентике

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

The book is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Logotype mini is an important and essential companion volume to Logo and Symbol minis.

About the Author:

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms.

Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression.

In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.

A no-nonsense guide to the fundamentals of brands and branding

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real-world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

About the Author:

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

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Пролистать книгу The Brand Book: An insider’s guide to brand building for businesses and organizations на Google Books

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

About the Authors

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. 

Gail Anderson is the director of design and digital media at SVA’s Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world. 

The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.

Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honoured in 1984 by President Reagan for its simplistic, yet innovative design. NASA was able to thrive with multiple graphic designs. There was a place for both "the meatball" and "the worm". However, in 1992, the 1970s brand was retired - except on clothing and other souvenir items - in favour of the original late 1950s graphic.

Until today. "The worm" is back and just in time to mark the return of human spaceflight on American rockets from American soil. The retro, modern design of the agency’s logo will help capture the excitement of a new, modern era of human spaceflight on the side of the Falcon 9 launch vehicle that will ferry astronauts to the International Space Station as part of the Demo-2 flight, now scheduled for May 2020.

Upstart! showcases an exciting range of visual identities for start-ups and young businesses

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

About the Author:

Anna Sinofzik is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universität der Künste, Berlin.

В своей новой книге "100 флористических идей для праздничного стола" Бригитте Хайнрикс представляет более 100 композиций для стола, которые описаны простым языком и выполнение которых представлено примерно на 400 фотографиях.
Эта книга будет большим подспорьем для тех, кому необходимы новые идеи для украшения стола. Конкретные примеры для самых разнообразных случаев показаны автором и объяснены, каким образом они могут быть созданы. Большинство идей, могут так же быть легко адаптированы для других случаев или могут быть сделаны из других материалов, создавая совершенно иной эффект. Автор делает акцент на том, что вы можете не только скопировать дизайн ее работ, но можете привнести свои собственные идеи. Таким образом, это издание является одновременно прекрасным помощником начинающему флористу в подготовке к экзаменам, а также полезной книгой для опытных флористов. Последние найдут прекрасную возможность углубить знания о ботанике и обновить свои знания о современных флористических навыках.

В дополнение к этому надо сказать, что в книге приводится удобная таблица, по которой вы с легкостью сможете отыскать необходимое оформление в зависимости от его сезонности, настроения и характера. А таблица с флористическим материалом дает возможность выбрать его в соответствии с текстурой, сезонностью или линией движения.

Making artist trading cards (ATCs) is a hugely popular activity for artists. Originally a paper/collage-based art form, ATCs have caught on with crafters working in a range of mediums and are now just as popular among fabric and mixed-media artists. ATCs are mini art works, the size of a playing card, often created as limited editions. The back of each card contains the artist's name and contact information. The idea behind the cards is to make them and then give, trade, or share them with others. This collection inspires with 1,000 original cards in a beautiful pageant of color, composition, and creative use of materials. The book also includes a special section devoted to explaining what ATCs are, how to get started, and includes some exciting technique information. Curated by Patricia Bolton, founder and editor-in-chief of two of the most exciting creative magazines on the newsstands, the book meets the Quarry Books mission of offering artistic and challenging new ideas to traditional paper artists, scrapbookers, mixed-media artists, and quilters by merging paper, fabric, and surface embellishment through experimentation and discovery.

When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world’s best designers. To compete in this league, you have to know your competition. Finally, here is a book in which you can find 1,000 examples of brilliant bags, tags, and labels. Fresh ideas from a variety of industries are offered in a format that is as easy to read as any catalog. This book gives you the information you need to know in a quick-hit format, allowing the visuals to speak for themselves. Jam-packed with exciting samples from around the world, this consummate style resource provides you with an abundance of inspired ideas that will help your clients get noticed—and remembered.

Индустрия розничных продаж - одна из самых динамично развивающихся областей мировой экономики. Розница должна оперативно реагировать на постоянно изменяющиеся запросы людей. Высокая конкурентность этого бизнеса добавляет адреналина любому дизайнеру, работающему для розничной сети, магазина, кафе или создающему новый бренд.

Эта книга будет интересна не только дизайнерам, всегда стремящимся достичь совершенства, но и владельцам бизнеса, которые по достоинству смогут оценить креатив.

На страницах книги представлена потрясающая коллекция интереснейших работ. Логотипы, фирменный стиль, упаковка, буклеты, каталоги, флаеры, промо-материалы, вывески и наружная реклама - словом, все, что необходимо для удачного продвижения товара.

Книга просто переполнена идеями, которые помогут творчеству.

A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer-design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques.

This book focuses on the latest creative card designs produced by innovative design studios and artists throughout the world.  The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success. It is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination. 

About the Author:

Marta Serrats is a journalist based in Barcelona. She holds a Journalism degree from the Universitat Autònoma de Barcelona, Information and Communication Science Faculty and is specialized in architecture and design issues. She is the press manager of the Official Interior Architects Chamber of Barcelona and the author of several books on architecture, art and design and has lectured on “Design of Interior Space: Private Perimeters”.

Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.

BONUS:
A CD-ROM containing all 999 copyright-free, vector-based logo elements is included, so you are free to create original logos using the elements on the disk. The CD also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.