Книги по созданию логотипов и айдентике

Your ultimate inspiration and resource for creating a one-of-a-kind wedding that truly matches your personality, style, and budget

In this book celebrity wedding planner and stylist Fiona Leahy will inspire you to not only have an incomparable ceremony best-suited to your wants and needs, but to throw one hell of a party that everyone will enjoy. She reveals her hands-on tips and tricks for creating a relaxed and freshly original celebration — from a bohemian open-air rhapsody to a punk-rock karaoke extravaganza.

Just Married brims with a wide range of extraordinary locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, striking wedding dresses, bouquets, and, of course, wedding rings and other accoutrements. Although the featured suggestions might be different from what is traditionally expected, they are always tasteful and will embolden anyone to make their own unique visions for their wedding day a reality.

What should be one of the happiest days of one’s life can also be one of the most nerve-racking experiences. Planning one’s wedding brings up all kinds of questions. Which dress? Which ring? Which location? Which food should be served? Who should sit next to whom? What can be easily organized and what calls for professional support? And most of all: how can an enjoyable yet sophisticated celebration be created that does away with kitschy clichés and tacky locations and fits perfectly to the bride and groom’s personalities and budget?

Stylist, designer, and celebrity wedding planner Fiona Leahy has established herself as one of the best resources for planning a stylish wedding. In Just Married, Leahy now reveals her own particular, yet universally applicable inspirations, tips, and tricks for not only putting together an incomparable ceremony best-suited to your wants and needs, but also throwing one hell of a party that everyone will enjoy.

With her captivating examples and proven organizational talent, Leahy brings a relaxed and freshly unconventional perspective to wedding planning. The atmospheres of the events featured in the book range from the glamorous staging of gothic and bohemian chic to effortless understatement and contemporary naturalness. For every step along the way to a successful wedding and reception, Just Married offers concrete advice, instructions, and inspiration. The book contains suggestions for a wide range of locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, wedding dresses, bouquets, and, of course, wedding rings and other paraphernalia that might be a bit different from what is expected, but are always tasteful. They will embolden anyone to make their own unique visions for their wedding day a reality.

Just Married is a book for everyone who wants to thoroughly enjoy their wedding day and not be hemmed in by the supposed rules of the wedding industry — because even the bride and groom should have only happy memories of their big day.

About the Author:

When Fiona Leahy was chosen to design the wedding of Dita von Teese and Marilyn Manson, she found her true calling — planning and implementing uniquely creative events and parties for celebrities and others. She previously worked as a stylist for Terry Richardson, i-D, and David LaChapelle and created jewelry for Jade Jagger and Louis Vuitton.

The V&A may proudly hold the original artwork for the Rolling Stone’s ‘tongue and lips’ logo, but this is an anomaly. The cultural significance of the band logo has been overlooked. And yet, thousands of people wear them on T-shirts every day, mostly as badges of allegiance, but also simply because they look cool. Some have even become tropes – think The Ramones, Run DMC, AC/DC. (Q: How many people who wear Ramones T-shirts have seen them live or know their music?)

Band logos first emerged during the 1960s. They became commonplace in the 1970s and 1980s, when record companies and designers latched on to the power of music branding. Bands and logos may seem like unlikely bedfellows … yet it’s often the most eccentric, anarchic types who end up with the most compelling or ingenious visual marques to signify their attitude and style of music.

It is also interesting how many prominent graphic designers first became interested in logos and letterforms by doodling the names of their favourite bands on their school exercise books. Some of these efforts were reverential copies, others were improvements or embellished versions of the original. A wannabe designer’s version of attempting to emulate a Hendrix riff.

Logo Rhythm includes stories and insight from well-known designers such as Beatles art director Kosh, Bowie designer Jonathan Barnbook, Malcom Garrett, Rob O’Connor of Stylorouge, Chris Bigg of 4AD and editorial guru Mark Porter. There are contributions from Horace Panter of The Specials, XTC’s Andy Partridge, Allan Gorrie of Average White Band, Jim McCarty of The Yardbirds and Alex Kapranos of Franz Ferdinand.

The book hails the unsung heroes and tall stories behind iconic band logos of all genres. It unearths original artwork and proffers informed comment and critique. It celebrates the good, the eccentric and the notorious, digging for nuggets of interest and illumination in the compelling world of band logos.

About the Author:

Jim K Davies is one of the UK’s most highly awarded copywriters. He works with design agencies and brands to help them tell their stories. A former Guardian journalist, he’s written for design publications the world over – from Domus in Italy, to Idea in Japan, to Print in the US. Author of The Book of Guinness Advertising and several acclaimed books on philatelic design, Jim is a huge funk and soul fan. Two of the happiest (and most drunken) weeks of his life were spent as an intern at music paper Melody Maker. Jamie Ellul is founder and creative director of Supple Studio, a small Bath-based design and branding agency that thinks big. He’s a multi-awarded member of D&AD and a seasoned book designer having created books for Thames & Hudson, BBC Books and Royal Mail. Jamie previously worked at several of London’s most-lauded creative studios, including hat-trick, The Partners and Magpie – the latter set up with friends from art college. An accomplished bass player and a member of upcoming bands The Super Colours and The Mystery Callers, he’d happily trade all his success in the world of design for a record contract.

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Пролистать книгу  Logo Rhythm: Band Logos that Rocked the World  на сайте издательства.

With more than 600 new entries, this revised and expanded logo bible builds on the breakthrough success of the original edition.

Arranged across more than 80 categories according to their distinguishing features, the collection brings together visual identities from past masters such as Paul Rand, Saul Bass, Alan Fletcher and Anton Stankowski, and the latest output from the leading and most exciting studios around the world.

With details about the design accompanying most entries and a new set of ‘spotlight’ entries, Logo remains a complete, taxonomical guide to the history, development and style of identity design.

About the Author:

Michael Evamy is a design journalist, author and copywriter, and works with major design companies on branding and identity projects. His previous books include Logotype and, with Lucienne Roberts, Insight.

This comprehensive compendium showcases over 450 captivating examples of monograms and ciphers, curated from the portfolios of leading designers worldwide.

Part of a series offering a broad exploration of contemporary trademarks, corporate symbols, and logo designs, this book is a visual feast for design enthusiasts.

Discover the subtle intricacies of monograms, where letters intertwine, and ciphers, where letters stand independently yet create a harmonious visual tapestry.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Five years in the making, an in-depth survey of Pentagram from its beginnings in 1970s London to its current status as one of the powerhouses of international design

Pentagram: Living by Design (two volumes) is the definitive statement on 50 years of Pentagram. This is an in-depth survey of the group from its beginnings in 1970s London to its current status as one of the powerhouses of international design.

Book one, The Biography, offers a comprehensive analysis of the group, its partners, its achievements, its multidisciplinary approach, and its unique business model. This is accompanied by a plethora of images (some never published), a visual essay of Pentagram’s work across four main sectors, a selection of partners writings, a Pentagram family tree, and much more.

Book two, The Directory, has profiles of 50 partners, past and present, accompanied by extensive coverage of their work. It’s a stellar roll call: from the five famous founders to some of the most celebrated names in contemporary design. It also includes a list of everyone who worked in the firm’s various offices.

Both books are designed by Tony Brook and the Spin design team and use a range of paper stocks and special colours.

About the Authors:

Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a recently published compendium of his design journalism, Scratching the Surface, and monographs devoted to legendary designers Herb Lubalin and Ken Garland. He regularly contributes to design publications and blogs such as Design Observer, Eye, Creative Review and Design Week. In 1988, Shaughnessy co-founded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing and lecturing, and is a co-director of Unit Editions. He is a member of the Alliance Graphique Internationale. Tony Brook is primarily a designer, but also a publisher, collector and curator. Brook founded SPIN, his south London-based studio, in 1992, and is a co-director of Unit Editions. He is currently a visiting professor in Graphic Design at the University for the Arts, a specialist arts university in the South East of England.

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms.

Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries

About the Author:

Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Authors:

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression.

In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.

A no-nonsense guide to the fundamentals of brands and branding

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real-world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

About the Author:

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

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Пролистать книгу The Brand Book: An insider’s guide to brand building for businesses and organizations на Google Books

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

About the Authors

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. 

Gail Anderson is the director of design and digital media at SVA’s Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world. 

The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.

Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honoured in 1984 by President Reagan for its simplistic, yet innovative design. NASA was able to thrive with multiple graphic designs. There was a place for both "the meatball" and "the worm". However, in 1992, the 1970s brand was retired - except on clothing and other souvenir items - in favour of the original late 1950s graphic.

Until today. "The worm" is back and just in time to mark the return of human spaceflight on American rockets from American soil. The retro, modern design of the agency’s logo will help capture the excitement of a new, modern era of human spaceflight on the side of the Falcon 9 launch vehicle that will ferry astronauts to the International Space Station as part of the Demo-2 flight, now scheduled for May 2020.

Upstart! showcases an exciting range of visual identities for start-ups and young businesses

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

About the Author:

Anna Sinofzik is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universität der Künste, Berlin.

В своей новой книге "100 флористических идей для праздничного стола" Бригитте Хайнрикс представляет более 100 композиций для стола, которые описаны простым языком и выполнение которых представлено примерно на 400 фотографиях.
Эта книга будет большим подспорьем для тех, кому необходимы новые идеи для украшения стола. Конкретные примеры для самых разнообразных случаев показаны автором и объяснены, каким образом они могут быть созданы. Большинство идей, могут так же быть легко адаптированы для других случаев или могут быть сделаны из других материалов, создавая совершенно иной эффект. Автор делает акцент на том, что вы можете не только скопировать дизайн ее работ, но можете привнести свои собственные идеи. Таким образом, это издание является одновременно прекрасным помощником начинающему флористу в подготовке к экзаменам, а также полезной книгой для опытных флористов. Последние найдут прекрасную возможность углубить знания о ботанике и обновить свои знания о современных флористических навыках.

В дополнение к этому надо сказать, что в книге приводится удобная таблица, по которой вы с легкостью сможете отыскать необходимое оформление в зависимости от его сезонности, настроения и характера. А таблица с флористическим материалом дает возможность выбрать его в соответствии с текстурой, сезонностью или линией движения.

Making artist trading cards (ATCs) is a hugely popular activity for artists. Originally a paper/collage-based art form, ATCs have caught on with crafters working in a range of mediums and are now just as popular among fabric and mixed-media artists. ATCs are mini art works, the size of a playing card, often created as limited editions. The back of each card contains the artist's name and contact information. The idea behind the cards is to make them and then give, trade, or share them with others. This collection inspires with 1,000 original cards in a beautiful pageant of color, composition, and creative use of materials. The book also includes a special section devoted to explaining what ATCs are, how to get started, and includes some exciting technique information. Curated by Patricia Bolton, founder and editor-in-chief of two of the most exciting creative magazines on the newsstands, the book meets the Quarry Books mission of offering artistic and challenging new ideas to traditional paper artists, scrapbookers, mixed-media artists, and quilters by merging paper, fabric, and surface embellishment through experimentation and discovery.