Книги по созданию логотипов и айдентике

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

About the Author:

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

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Посмотреть новое - третье - издание книги How to Set up & Run a Fashion Label

I love flyers! is a book that takes us to a journey through the fascinating and entertaining culture club world, graphically represented by flyers from all around the globe. Without the flyer there's no party and without the party there¹s no club.

The sixth volume of the series MADE IN SPAIN is focused on CORPORATE IDENTITY. The most recent and best stationery systems made by Spanish DESIGNERS. As the other books of the series MADE IN SPAIN, it is organized in different sections depending on the formal treatments of DESIGN. The chapters open with a top designer’s opinion about the IDENTITY work.

Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The diverse work—such as a small run of stationery for a specialized consultant, the hand-set business cards of a typographer, or wrapping paper and chalk-boards for a local flower shop—is thematically united by a fresh attitude and personal approach that captures the imagination with which the founders pursue and communicate their business concepts.

Reflecting the full spectrum of today’s most important design trends, the featured examples make clear that intriguing visual concepts do not depend on large budget. Rather, the work included in Introducing: Visual Identities for Small Businesses is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas.

Original and unconventional visual identities from the world of eating, drinking, and hospitality.

 Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts — despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book is an inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look.

Although based on very different ideas, the businesses presented in Knife and Fork are all defined by their originality and personal character, which are then reflected and communicated in a variety of eye-catching ways. From mobile espresso bars and chocolate manufacturers to cookery schools and bed and breakfasts, the distinctive approaches to branding start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Whether minimalistic, nostalgic, or playful, the selected visuals represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and successfully communicate them across all channels.

The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma’s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Knife and Fork is a showcase of these unconventional visual identities and design concepts.

As the featured coffee roasters, fusion food bistros, or chocolate manufacturers prove, the effectiveness of an integrated visual identity for this type of venture is more dependent on creative implementation than a big budget. The book presents labels on jam jars that are inspired by shop furnishings and company stationery designed to match its owners’ aprons. It includes menus that are written by hand on chalkboards and business cards in colors that are used to garnish the dishes served. All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and communicate them successfully across all channels. Whether their looks are minimalistic, nostalgic, or playful, all of the designs are characterized by the individual approach and initiative behind the various business concepts.

Knife and Fork expands on our Introducing series that explores how small enterprises can create big design concepts. This book is an inspiration for anyone thinking about founding their own company and giving it an unforgettable look.

A stunning look at some of the most innovative, and creative packaging designs from around the world. Packaging design is one of the most important factors in determining a brand's success in the market place - sometimes they're purely functional, sometimes highly artistic, but get it just right for your product and the sky's the limit. Packed with full-color photography and illustrations throughout, this superb volume presents the most innovative and creative packaging designs - realized, unrealized, in 2D, 3D, as photos or as sketches - from graphic designers, artists, and illustrators worldwide.

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression.

700 Illustrations

A classic - letterheads and business cards. An important, if not always rewarding field of work for many designers. However, even “boring” tasks can be solved with creativity to produce an inspired and original result. This book collects the best designs from the following categories: Service, Business, Crafts, Retailers, Arts, Political, Social, Media, Entertainment and Private.

2000 photos/illustrations

 

350 photos/illustrations

Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again.

The task of designing letterheads and business cards is something most designers are going to face sooner or later. So it's hardly surprising that it turned out to be one of the most popular topics in our series of design books. In order to prove that even such mundane assignments can lead to both satisfying and inspired results, we've collected brand new works from all around the globe. „Letterheads & Business Cards 2“ provides a wealth of works wich are both convincing and inspiring.

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Packed with examples of contemporary logos, grouped according to their visual form

700 Illustrations

Logos are everywhere. Every company uses a logo to communicate an image, an idea, or an aesthetic. Since the first “Logo” was one of our top sellers and given the wealth of excellent material at our hands, we decided to publish a follow-up. Hence we’ve compiled “Logo 2” with an abundance of logos from all areas you can think of.

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."