Книги по созданию логотипов и айдентике

Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The diverse work—such as a small run of stationery for a specialized consultant, the hand-set business cards of a typographer, or wrapping paper and chalk-boards for a local flower shop—is thematically united by a fresh attitude and personal approach that captures the imagination with which the founders pursue and communicate their business concepts.

Reflecting the full spectrum of today’s most important design trends, the featured examples make clear that intriguing visual concepts do not depend on large budget. Rather, the work included in Introducing: Visual Identities for Small Businesses is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas.

Your ultimate inspiration and resource for creating a one-of-a-kind wedding that truly matches your personality, style, and budget

In this book celebrity wedding planner and stylist Fiona Leahy will inspire you to not only have an incomparable ceremony best-suited to your wants and needs, but to throw one hell of a party that everyone will enjoy. She reveals her hands-on tips and tricks for creating a relaxed and freshly original celebration — from a bohemian open-air rhapsody to a punk-rock karaoke extravaganza.

Just Married brims with a wide range of extraordinary locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, striking wedding dresses, bouquets, and, of course, wedding rings and other accoutrements. Although the featured suggestions might be different from what is traditionally expected, they are always tasteful and will embolden anyone to make their own unique visions for their wedding day a reality.

What should be one of the happiest days of one’s life can also be one of the most nerve-racking experiences. Planning one’s wedding brings up all kinds of questions. Which dress? Which ring? Which location? Which food should be served? Who should sit next to whom? What can be easily organized and what calls for professional support? And most of all: how can an enjoyable yet sophisticated celebration be created that does away with kitschy clichés and tacky locations and fits perfectly to the bride and groom’s personalities and budget?

Stylist, designer, and celebrity wedding planner Fiona Leahy has established herself as one of the best resources for planning a stylish wedding. In Just Married, Leahy now reveals her own particular, yet universally applicable inspirations, tips, and tricks for not only putting together an incomparable ceremony best-suited to your wants and needs, but also throwing one hell of a party that everyone will enjoy.

With her captivating examples and proven organizational talent, Leahy brings a relaxed and freshly unconventional perspective to wedding planning. The atmospheres of the events featured in the book range from the glamorous staging of gothic and bohemian chic to effortless understatement and contemporary naturalness. For every step along the way to a successful wedding and reception, Just Married offers concrete advice, instructions, and inspiration. The book contains suggestions for a wide range of locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, wedding dresses, bouquets, and, of course, wedding rings and other paraphernalia that might be a bit different from what is expected, but are always tasteful. They will embolden anyone to make their own unique visions for their wedding day a reality.

Just Married is a book for everyone who wants to thoroughly enjoy their wedding day and not be hemmed in by the supposed rules of the wedding industry — because even the bride and groom should have only happy memories of their big day.

About the Author:

When Fiona Leahy was chosen to design the wedding of Dita von Teese and Marilyn Manson, she found her true calling — planning and implementing uniquely creative events and parties for celebrities and others. She previously worked as a stylist for Terry Richardson, i-D, and David LaChapelle and created jewelry for Jade Jagger and Louis Vuitton.

Original and unconventional visual identities from the world of eating, drinking, and hospitality.

 Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts — despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book is an inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look.

Although based on very different ideas, the businesses presented in Knife and Fork are all defined by their originality and personal character, which are then reflected and communicated in a variety of eye-catching ways. From mobile espresso bars and chocolate manufacturers to cookery schools and bed and breakfasts, the distinctive approaches to branding start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Whether minimalistic, nostalgic, or playful, the selected visuals represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and successfully communicate them across all channels.

The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma’s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Knife and Fork is a showcase of these unconventional visual identities and design concepts.

As the featured coffee roasters, fusion food bistros, or chocolate manufacturers prove, the effectiveness of an integrated visual identity for this type of venture is more dependent on creative implementation than a big budget. The book presents labels on jam jars that are inspired by shop furnishings and company stationery designed to match its owners’ aprons. It includes menus that are written by hand on chalkboards and business cards in colors that are used to garnish the dishes served. All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and communicate them successfully across all channels. Whether their looks are minimalistic, nostalgic, or playful, all of the designs are characterized by the individual approach and initiative behind the various business concepts.

Knife and Fork expands on our Introducing series that explores how small enterprises can create big design concepts. This book is an inspiration for anyone thinking about founding their own company and giving it an unforgettable look.

A stunning look at some of the most innovative, and creative packaging designs from around the world. Packaging design is one of the most important factors in determining a brand's success in the market place - sometimes they're purely functional, sometimes highly artistic, but get it just right for your product and the sky's the limit. Packed with full-color photography and illustrations throughout, this superb volume presents the most innovative and creative packaging designs - realized, unrealized, in 2D, 3D, as photos or as sketches - from graphic designers, artists, and illustrators worldwide.

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression.

700 Illustrations

A classic - letterheads and business cards. An important, if not always rewarding field of work for many designers. However, even “boring” tasks can be solved with creativity to produce an inspired and original result. This book collects the best designs from the following categories: Service, Business, Crafts, Retailers, Arts, Political, Social, Media, Entertainment and Private.

2000 photos/illustrations

 

350 photos/illustrations

Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again.

The task of designing letterheads and business cards is something most designers are going to face sooner or later. So it's hardly surprising that it turned out to be one of the most popular topics in our series of design books. In order to prove that even such mundane assignments can lead to both satisfying and inspired results, we've collected brand new works from all around the globe. „Letterheads & Business Cards 2“ provides a wealth of works wich are both convincing and inspiring.

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Packed with examples of contemporary logos, grouped according to their visual form

700 Illustrations

Logos are everywhere. Every company uses a logo to communicate an image, an idea, or an aesthetic. Since the first “Logo” was one of our top sellers and given the wealth of excellent material at our hands, we decided to publish a follow-up. Hence we’ve compiled “Logo 2” with an abundance of logos from all areas you can think of.

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."

Sure signs. Diverse logos from around the world

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

 

Logos A Go-Go

The world's best graphic symbols, tradmarks and logotypes

In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.

What's your sign? Diverse logos from around the world

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.

Anyone who’s interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet TASCHEN's Logo Design books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

The features in Volume 3 include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th-anniversary logo, and Helmut Langer on universal identities.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!