Книги по созданию логотипов и айдентике

1000 illustrations

In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

1000 illustrations

One of the most ubiquitous pieces of printed matter, the business card presents a unique design conundrum. Constrained by budgetary and size restrictions, how do you present a person's or a business's identity and contact details, all in a very small space...and still have some fun? In an age dominated by digital media, the first two books in this series revealed the unique potential of the business card as an opportunity for creative greetings, firmly stamped with the user's personality. Business Cards 3 features over 200 innovative interpretations of the humble business card from around the world. Collected from designers and clients across the creative industries, highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

600 color photos & illustrations

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with comments on the typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

Color has the power to communicate feelings and emotions to an audience and to bring incredible power to a design.

Color Code: Branding & Identity explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects that the book features reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of colors in different industries.

This volume is an essential guide for understanding and mastering the use of colors in graphic design.

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Color Harmony:Logos opens wiyg a discussion on how to choose color for logos,
then follows with 26chapters based on common identity artributes. Each chapter xplores over 40 different effective color combinations.
The result-more than 1000logo variations illustrating how color can dynamically alter a given design.
This book is an insightful demonstration of the power of color to alter the context of a message.
It is an essential handbook for any designer who has ever wrestled with  the complex issues of color selection.
Also included with the book is an interactive CD containing a selection of the featured logos.
the CD lets users experiment with color and print the results for reference.
This dynamic tool will provide a better understanding of the critical role color plays logo design.

1000 photos/illustrations

Dealing with every major colour system for both print and Web, "Color Management for Logos" provides readers with a solid understanding of all aspects of logo design. Featuring over 1000 examples of professional logo designs, the book aims to cover both theoretical and practical design considerations. These range from issues of impact and legibility through to emotional responses to colour and technical considerations, making it a comprehensive guide to all aspects of logo design. Case studies and practical guidelines also serve to provide further creative inspiration. Because of its sheer quality and depth, "Color Management for Logos" provides a unique body of information for designers, branding professionals and students alike.

Common Interest explores document design in the fields of arts, culture, academia, public sector an charities.

Displayed, handed out or sold in art galleries, cultural events and other public places, these designs are shared by the general public.

Without big corporate budgets, close to a hundred case studies show resourceful and creative design solutions, which improve their conveyed message.

Focusing on considered environmental solutions and unique production and finishing techniques, each study list print and paper choices, together with details on finishing.

This book is a practical guide and rich source of graphic creativity for designers and clients alike.

Capturing identity in an image which is easy to reproduce and recognize - this is the task a logo has to achieve. It has to be distinctive and unique.

The works chosen for this book stand for originality and Uniqueness .We're presenting approximately 700 works by international designers and agencies, covering the topics logotype, letterhead calligraphy and streetart.

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards - the industry's biggest and best - rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Featuring the latest D&AD award-winning work in the fields of:Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design/Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that make each design so special. This is an exciting new addition to the informative and inspiring Design series by Rockport Publishers that offers the best of design in practice.

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice ― in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections ― brand fundamentals, process basics, and case studies ― this revised edition includes:

- Over 100 branding subjects, checklists, tools, and diagrams
- More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
- New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
- Additional examples of the best/most important branding and design work of the past few years
- Over 700 illustrations of brand touchpoints
- More than 400 quotes from branding experts, CEOs, and design gurus

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

About the Authors:

Alina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible.

Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.

Table of Contents:
Basics
Part 1 presents the fundamental concepts needed to kick-start the branding process and creates a shared vocabulary for the entire team.
Brand Basics
2 Brand
4 Branding
6 Brand identity
8 Brand strategy
10 Why invest
12 Stakeholders
14 Organizational culture
16 Brand experience
18 Brand architecture
20 Visual identity
22 Messaging and voice
24 Brand governance
Brand ideals
26 Overview
28 Vision
30 Meaning
32 Authenticity
34 Coherence
36 Flexibility
38 Commitment
40 Value
42 Differentiation
44 Longevity
Brand Elements
46 Names
48 Brandmarks
50 Wordmarks
52 Letterform marks
54 Pictorial marks
56 Abstract marks
58 Emblems
60 Dynamic marks
62 Taglines
64 Characters
Brand dynamics
66 Overview
68 Social justice
70 Sustainability
72 Global and local
74 Artificial intelligence
76 Big data analytics
78 Social media
80 Digital interfaces
82 Mobile apps
84 Evidence-based marketing
86 Private labeling
88 Brand licensing
90 Certification
92 Crisis communications
94 Personal branding
Before and after
96 Overview
98 Brandmark redesign
102 Packaging redesign
104 Renaming
Process
Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?”
Process basics
108 Overview
110 Managing the process
112 Brand initiatives
114 Measuring success
116 Collaboration
118 Decision making
120 Intellectual property
122 Design management
Phase 1 Conducting research
124 Overview
126 Defining the problem
128 Market research
130 Usability testing
132 Marketing audit
134 Competitive audit
136 Verbal audit
138 Findings report
Phase 2 Clarifying strategy
140 Overview
142 Narrowing the focus
144 Positioning
146 Brand brief
148 Naming
Phase 3 Designing identity
150 Overview
152 Identity system design
154 Look and feel
156 Color
158 Typography
160 Iconography
162 Sound
164 Other senses
166 Trial applications
168 Presentation
Phase 4 Creating touchpoints
170 Overview
172 Content strategy
174 Website
176 Collateral
178 Stationery
180 Product design
182 Packaging
184 Advertising
186 Branded environments
188 Signage and wayfinding
190 Vehicles
192 Uniforms
194 Ephemera
Phase 5 Managing assets
196 Overview
198 Changing brand assets
200 Launching
202 Building brand champions
204 Online brand centers
206 Guidelines
208 Guidelines content
210 Brand books
Best Practices
Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lastingsolutions.
Case studies
214 AC Milan
216 Adventr
218 Airbnb China
220 Algramo
222 Batiste
224 Better Place Forests
226 Bcg X
228 Campbell
230 Chobani
232 City of Vienna
234 Deloitte
236 DonorsChoose
238 DuPont
240 Eames Institute
242 Eat Curious
244 82nd Street Partnership
246 Filthy
248 Folx
250 Fremtind
252 Gentari
254 Gsk
256 Helen of Troy
258 High Street Market & Deli
260 Hootsuite
262 Hopscotch
264 Human Rights First
266 Italicus
268 Jodrell Bank
270 KatKin
272 Kia
274 Lavish Pizza
276 Lego
278 Longfu
280 Lucid Motors
282 Lumanity
284 The Mellon Foundation
286 Oli!
288 oLiv
290 OneTen
292 Pan-Afrikan Design Institute
294 Papier
296 Perth Airport
298 Petbarn
300 Piedmont Art Walk
302 Saga
304 Salehiya
306 Santa Barbara Botanic Garden
308 Sense
310 Spotify
312 Sun Day Carwash
314 US Open
316 Viva