Книги по созданию логотипов и айдентике

This book has chosen more than 130 remarkable brand image design programmes of catering services all over the world. From the perspective of the industry’s character, the book has combined it with the culture and requirements’ differences among various countries and areas as well as social groups, showing readers the most forward-looking and practical brand image designs of catering services. According to the types of catering services, the book has been categorised into five sections, including restaurants, bars, cafes,fast food restaurants and fruit parlours, involving the design of logo, business cards, envelopes, menus, related articles, souvenirs, packing cases, web pages, and indoor and outdoor environments, etc.

Here, each programme is special and inspiring. We believe it will provide readers with distinctive and exciting visual experience, and invite you to ponder the future of the industry’s brand image design.

Пролистать книгу Brand Image Design for Catering Services

Your logo is your identity. It is an image of your business that communicates visually and emotionally. Strategy, logo design, choice of colour and typography are all important aspects that are picked up on by the public. Branding Identity is a collection of great visual ideas for a good corporate identity from designers and studios such as Lu Hai Tong, Simon Glover, Nick Stickland, Marzotto, Sander Tielen, Isidro Ferrer, Nicolás Sánchez, Nadine Häfner, Jennifer Staudacher, David Stark Wilson, Creative Suitcase, Ivana Vucic and others.

1000 illustrations

In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

1000 illustrations

One of the most ubiquitous pieces of printed matter, the business card presents a unique design conundrum. Constrained by budgetary and size restrictions, how do you present a person's or a business's identity and contact details, all in a very small space...and still have some fun? In an age dominated by digital media, the first two books in this series revealed the unique potential of the business card as an opportunity for creative greetings, firmly stamped with the user's personality. Business Cards 3 features over 200 innovative interpretations of the humble business card from around the world. Collected from designers and clients across the creative industries, highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

600 color photos & illustrations

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with comments on the typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

Color has the power to communicate feelings and emotions to an audience and to bring incredible power to a design.

Color Code: Branding & Identity explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects that the book features reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of colors in different industries.

This volume is an essential guide for understanding and mastering the use of colors in graphic design.

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Color Harmony:Logos opens wiyg a discussion on how to choose color for logos,
then follows with 26chapters based on common identity artributes. Each chapter xplores over 40 different effective color combinations.
The result-more than 1000logo variations illustrating how color can dynamically alter a given design.
This book is an insightful demonstration of the power of color to alter the context of a message.
It is an essential handbook for any designer who has ever wrestled with  the complex issues of color selection.
Also included with the book is an interactive CD containing a selection of the featured logos.
the CD lets users experiment with color and print the results for reference.
This dynamic tool will provide a better understanding of the critical role color plays logo design.

1000 photos/illustrations

Dealing with every major colour system for both print and Web, "Color Management for Logos" provides readers with a solid understanding of all aspects of logo design. Featuring over 1000 examples of professional logo designs, the book aims to cover both theoretical and practical design considerations. These range from issues of impact and legibility through to emotional responses to colour and technical considerations, making it a comprehensive guide to all aspects of logo design. Case studies and practical guidelines also serve to provide further creative inspiration. Because of its sheer quality and depth, "Color Management for Logos" provides a unique body of information for designers, branding professionals and students alike.

Common Interest explores document design in the fields of arts, culture, academia, public sector an charities.

Displayed, handed out or sold in art galleries, cultural events and other public places, these designs are shared by the general public.

Without big corporate budgets, close to a hundred case studies show resourceful and creative design solutions, which improve their conveyed message.

Focusing on considered environmental solutions and unique production and finishing techniques, each study list print and paper choices, together with details on finishing.

This book is a practical guide and rich source of graphic creativity for designers and clients alike.

Capturing identity in an image which is easy to reproduce and recognize - this is the task a logo has to achieve. It has to be distinctive and unique.

The works chosen for this book stand for originality and Uniqueness .We're presenting approximately 700 works by international designers and agencies, covering the topics logotype, letterhead calligraphy and streetart.

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards - the industry's biggest and best - rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Featuring the latest D&AD award-winning work in the fields of:Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.