Книги по созданию логотипов и айдентике

350 photos/illustrations

Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers - those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations.

Sean Adams is a partner at AdamsMorioka with offices in Beverly Hills and New York. He is the author of Masters of Design: Logos & Identity, as well as coauthor of the Color Design Workbook and Logo Design Workbook. He is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. MyOwnBusinessCard#2 shows more than 200 selected business cards by designer's worldwide.

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Copyright:

1975 National Aeronautics and Space Administration Graphics Standards Manual © National Aeronautics and Space Administration.

1975 National Aeronautics and Space Administration Graphics Standards Manual Reissue. Published by Standards Manual, LLC. 2015.

NASA seal, NASA insignia, and NASA logotype © National Aeronautics and Space Administration.

While NASA is the source of the Manual, the publication and distribution of the NASA Graphics Standards Manual is not sponsored or endorsed by NASA and is an independent project undertaken in an effort to preserve and disseminate an archival record of graphic design from the era.

All images of the 1975 NASA Graphics Standards Manual, 1974 presentation to NASA, and The Manager’s Guide to NASA Graphics Standards contained in this edition have been scanned from the private archive of Richard Danne.

This book presents an overview of the most creative work in contemporary graphic design in the fields of corporate and institutional graphics. It presents a wide range of projects from complete brand design to exquisitely designed business cards. With more than 100 projects from up-and-coming design offices such as Studio Brave, Brogen Averill, Lundgren+Lindqvist, its focus on young designers whose work will define the field in the coming years makes this book indispensable for students and professionals alike.

Another wave of euphoric greetings has arrived! A sequel to Nice To Meet You, the first book of the series on visual greeting designs, Nice To Meet You Too encapsulates the new perspectives and values that young designers have brought forward to present identity in today's business card and visual identity designs.

What makes figurative formats speak better than words? How simple artefacts explain what you do? How well could you market yourself while being eco-friendly? What does it take to live up to new expectations? With more than 100 creative talents contributing their self-promotional items and commissioned projects for clients in different professions, this new title gathers a great number of striking 'hellos' that continue to make good impressions in this competitive world.

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings amd websites and everywhere else imaginable.

Previously only distributed in a limited edition, this invaluable book is now available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

About the Author:

Pentagram originated in London in 1972 and opened offices in New York in 1978, San Francisco in 1986, Austin in 1994 and Berlin in 2002. It provides design services across the full spectrum of graphics, identity, architecture, interiors and products to both local and international clients.

In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the AustraliansS a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominatorS lots of great design!

400 photos/illustrations

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

There are some design projects that will never see the light, staying in the drawer and failed to be released. In this book, we wanted to pick up this collection of works bringing them to life, under no limits or conditions, designs that have never been produced, published or printed in any graphic discipline – corporate image, packaging, advertising, and computer graphics.

Communicating elegance and sophistication. Outstanding letterheads, envelopes, and business cards from around the world - good ideas by the hundreds

Whether you’re starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelopes, and business cards. These items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world’s most successful companies, whatever their size, have relied heavily on sharply-focused stationery. Whatever your field, these three elements of corporate identity are vital for any successful business.

This book presents over 200 outstanding stationery projects from companies all over the world, with a historical and technical essay about the role of stationery design by Jay Rutherford, Professor for Visual Communication at Bauhaus University Weimar. For anyone considering new stationery, or even an upgrade, Stationery Design Now! provides a plethora of inspiring ideas.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Author

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.

Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

Features an innovative collection of the most current and best work by top designers worldwide. The "go-to" sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.

Founded in 2000, Rule29 is a strategic creative firm that focuses on making creative matter for all facets of corporate communications and brand management/extension. Rule29 offers a comprehensive suite of services, blending an innovative design process with sound business strategy in order to produce creative solutions that accurately communicate every client's unique message.

Work from leading designers from around the globe. Rockport’s best-selling Letterhead and Logo Design series has become one of the ultimate creative resources for new letterhead and logo design projects from top international designers. Now from the editors at Rockport Publishers comes The Best of Letterhead and Logo Design in a new, small format, paperback edition – offering the reader the cream of the crop. This unrivalled collection of the best and most innovative new graphic work, beautifully presented in full color, is sure to be an essential reference and resource for professional designers seeking inspiring ideas that grab the viewers’ attention and create a lasting impression. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges.

The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Christopher Simmons, of MINE, is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA).

Top Studio Design is a design firm specializing in logo and corporate identity, CD packaging, and special event design. Recent clients include the Grammy Awards, Universal Music, City of Hope, Disney, Technicolor, and Toyota. They are based in Los Angeles, California.

Stoltz Design Inc. has received numerous awards from national design organizations including American Institute for the Graphic Arts (AIGA), American Center for Design, Society of Publication Designers (SPD) and the Type Directors Club. Stoltz's work is also in the permanent collection at the Cooper Hewitt, National Design Museum.

John Sayles, of Sayles Graphic Design, has developed over 500 logos and icons and nearly 200 letterhead programs in addition to projects involving packaging, direct mail, collateral, and environments. Sayles Graphic Design has their work included in the permanent collections of the Smithsonian Institution's National Design Museum and the Library of Congress.