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Armin Hofmann’s richly varied work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – and the economic use of colour and fonts. The thoroughly revised edition of the 1965 design manual classic is still setting standards. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices.

Elements of image and form are analyzed and examined with regard to their inherent laws. To correspond to the contemporary design techniques, this new edition is divided into computer-system-friendly sections. Thus adapting Hofmann’s methods to the requirement of modern design practices and serving as a valuable handbook for a new generation of designers.

_ revised edition of the 1965 design manual
_ adapted to modern design practices
_ divided into computer-system-friendly sections
_ detailed analyses of image elements
_ easy to use examples and instructions

An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and coloured paper to help readers complete the activities.

Illustrated with typefaces, posters and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

An excerpt from the book:

How many ways are there of saying ‘hello’ ? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page ; or with large, multi-coloured, dancing letters ; maybe with a simple shape or an image.

Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it’s a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci-fi film.

Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you’re a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers.

The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

About the Authors:

Aurélien Farina is a French–Swiss graphic designer based in Paris. He founded Paper! Tiger! studio in 2011, specializing in editorial and print design.

Sophie Cure is a graphic designer based in Paris. She has run her own studio since 2012, focusing on visual identities, editorial design and educational tools.  

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of  year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

About the Authors:

Peter Dawson (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He has won a number of awards for his work including an ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers and has also acted as a visiting typography lecturer at a number of Universities.

John Foster was a teacher for 20 years before becoming a full-time writer. He is the author of twelve books of poetry and over 150 anthologies. He has performed at all the UK's national book festivals and visits schools and libraries regularly. His books include The Poetry Chest, The Oxford First Book of Poetry, Dinosaur Poems, Dragon Poems and Magic Poems. He lives in Oxfordshire.

Tony Seddon is a designer and art director. He is also the author of Images and Graphic Design for Nondesigners. Luke Herriot is a graphic designer. He is also the author of Instant Graphics and the bestselling The Packaging and Design Templates Sourcebook. He lives in Hastings, UK.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

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Пролистать книгу Graphic Design Rules: 365 Essential Design Dos and Don'ts на Google Books

An essential foundation course for graphic designers working in digital media, print and moving image.

Regularly revised and in print for over twenty years, this practical resource for students is used in graphic design classes in Europe, the UK and the USA. Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The second section closes with an overview of some of the different career choices open to students entering the graphic design field.

This new edition features over forty new images, updated reading lists and expert voices referencing a more diverse set of practitioners, and is as packed as ever with exercises, tutorials, and real-world graphic design briefs. Examples are taken from all media - digital media, websites, magazines, books and corporate brand identities. It remains a must-have book for anyone starting in graphic design.

About the Author:

Abbie Vickress is senior lecturer for MA Graphic Communication Design at Central Saint Martins in London and teaches BA Graphic Design at the University of the West of England in Bristol. Abbie revised the 6th and 7th editions. Sandra Stewart is Professor Emeritus, Graphic Design at Drexel University's Antoinette Westphal College of Media Arts & Design faculty, US. David Dabner taught at the London College of Printing.

The seventh edition of the market-leading, practical book for both students and small businesses.

Graphic Design School is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies – for example, risograph printing and screen printing – which are becoming increasingly popular forms of production again.

About the Authors: 

David Dabner teaches at the London College of Communication and is an experienced industry professional.

Sandra Stewart is the Associate Dean for Academics at Drexel University’s Westphal College of Media Arts & Design.

Abbie Vickress teaches BA Graphic Communication Design at Central Saint Martins in London

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About the Sixth Edition

The market-leading practical book for both students and small businesses Graphic Design School has been refreshed and updated throughout.

The book is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

New to this edition are two articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics.

Packed with practical guidance on all areas of graphic design – from understanding the basics to devising an original concept and creating successful finished designs - Graphic Design School is a must-have book for anyone starting in graphic design.

Following its first bestselling predecessor, Graphic Fest 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations.

As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event’s overall experience and atmosphere after people have spent so much time in isolation.

Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

A beautifully designed flexibound edition that comes in a slipcase, this is a first of it’s kind celebration featuring more than 600 examples of the human body as represented in graphic design, this innovative book will appeal to art directors, graphic designers, and design fans.

This groundbreaking volume investigates and illuminates a new generation of artists and the ways that they relate to one of art history’s most storied traditions: nude figure drawing and painting. This informative (and occasionally very cheeky) book demonstrates the ways in which new mediums and new technologies are pushing graphic designers to previously untold heights of artistic representation, thereby cementing the graphic designer’s place alongside more traditional mediums (drawing, painting) in art history and criticism.

From PETA’s infamous “I’d Rather Go Nude” ad campaign, to John Lennon and Yoko Ono posing nude on the cover of Rolling Stone magazine, Head to Toe features myriad examples of the nude figure and how it is altered and manipulated in the service of both art and commerce.

About the Authors:

Mirko Ilic teaches at the School of Visual Arts in New York City. He has previously served as art director for both the op-ed section of the New York Times and the international edition of Time Magazine. He has worked with almost every major publication, including Rolling Stone, National Geographic, the Wall Street Journal, and Sports Illustrated. He has received numerous awards and his work is featured in the permanent collections of both the Smithsonian and New York’s Museum of Modern Art. 

Steven Heller is the author and editor of over 130 books on graphic design, satiric art, and popular culture. Heller is the cofounder and cochair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also cofounder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film, and MPS Branding programs. He has devoted much of his career to fostering design education venues, opportunities, and environments.

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Пролистать книгу Head to Toe: The Nude in Graphic Design на сайте издательства.

A graphic compendium of vintage American design and typography.

Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose — aka Recapturist — is a photographer and designer who has spent the last decade traveling across America looking for junkyards, yard sales, antique stores, and other unlikely sources of inspiration to capture examples of postwar American typography and design before they’re lost forever.

Bringing together more than 400 images, this invaluable book is a visual history of postwar America, told through the distinct typography, icons, badges, and branding of the country’s industrial heritage. From Art Deco-inspired fonts and unique handmade cursive lettering to illustrated insignia and clean graphic logos bearing the influence of European design of the 1960s, these pictures together represent an encyclopedic reference of creative typefaces and graphics.

With each photograph representing just a detail — an embossed logo, a specially created icon, or an advertising slogan — this book captures the optimism and pragmatism of a golden age of American industrial creativity and distills it into a charming resource for anyone with an eye (or nostalgia) for vintage design.

About the Author:

Bill Rose is a photographer who documents vintage Americana through his successful website Recapturist. Based in Minneapolis, he travels the country and specializes in neon signs and the typography and logo design of vintage American industrial objects.

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Пролистать книгу Junk Type: Typography - Lettering - Badges - Logos

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. 

Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, colour, images, and more, Layout Essentials not only demonstrates, using real-world examples, how to use grids effectively but shows you how to break the rules to use them effectively, too.

This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

The author:

Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers to design books and book jackets and small businesses to develop their identities. She currently teaches in the Communication Design Department of New York City College of Technology in New York. Tondreau has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the board of directors of AIGA/NYC. 

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Пролистать книгу Layout Essentials: 100 Design Principles for Using Grids на Google Books.

The minimalism movement has become a mainstay in popular culture over the recent years, due in no small part to the mounting pressures of modern life and the need to cut clutter as a consequence. In graphic design, its principles are often applied by way of reducing the colour palette used, whether it be for visual identities, publications, or exhibitions. Amid the sea of chaos in saturated spaces, simplicity can make for a truly striking statement.

In conjunction with Victionary’s 20th anniversary, the 2022 rerelease of ‘Less is More’ features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.

A companion to M to M of M/M (Paris) (2012), presenting the best of M/M’s work over the past decade

Originally established in 1992 by Michaël Amzalag and Mathias Augustyniak as a graphic design studio, M/M (Paris) have since defied categorisation, becoming one of the most radical creative practices of today through their influential work across the contemporary cultural sphere.

By collaborating with fashion designers and brands such as Alexander McQueen, Loewe, Louis Vuitton, Miuccia Prada, Jonathan Anderson, Nicolas Ghesquière and Yohji Yamamoto; musicians Björk, Étienne Daho, Kanye West, Lou Doillon, Madonna and Vanessa Paradis; contemporary artists including François Curlet, Philippe Parreno, Pierre Huyghe and Sarah Morris; and rethinking the iconic titles Interview magazine, Purple Fashion and Vogue Paris, M/M have been building a visual atlas of the creative landscape since the early 1990s.

In this illustrated A to Z, beginning and ending with the letter M, interviews with Michaël Amzalag and Mathias Augustyniak frame over 850 images of their projects. A series of conversations with rarely heard luminaries – designers Peter Saville, Experimental Jetset, Cornel Windlin and Katsumi Asaba; fashion designers Miuccia Prada and Jonathan Anderson; artist Francesco Vezzoli; cinematographer Darius Khondji; chef Jean-François Piège; theatre director Arthur Nauzyciel and curator Hans Ulrich Obrist – are interspersed, providing a thought-provoking insight into the minds of one of the world’s most distinctive creative duos.

A foreword by Donatien Grau and an afterword by Éric Troncy bookend contributions by Emanuele Coccia, Jo-Ann Furniss, Alison M. Gingeras, Étienne Hervy, Emily King, Philippe Rouyer and Akira Takamiya. Edited by Grace Johnston, volume two of M to M of M/M (Paris) completes the first volume of M/M’s monograph published in 2012, and now republished by Thames & Hudson.

About the Author:

M/M (Paris) is a creative partnership founded by Mathias Augustyniak and Michael Amzalag in Paris in 1992. The pair have worked with the world's most influential musicians, fashion designers, magazines and artists.

When a product is labelled as “Made in Japan”, it is often a promise of quality, and the consistent clarity, order and precision of Japanese designs definitely ensures that the reputation is not exaggerated. Known for their minimalist, clean lines, the iconic styles of Japanese designs are admired and imitated all over the world. Truly standing forefront in the establishment of a national design identity, it is the prime example of culture-meets-design, mixing history, traditional art and philosophy into contemporary designs.

With the spotlight on more than 40 local creatives behind all sorts of different projects in different fields, Made in Japan spans from brand identities to spatial design to illustrations and more, examining how variety is held together by the influence of a common culture.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium.

With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:

 - A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout
- Expanded discussion of grid use in interactive, UX/UI scenarios
- Greater equity in the representation of design work by women and BIPOC designers

Grids are the most basic and essential forms in graphic design — and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography.

Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples.

With this book you will:

 - learn how grids work.
- be inspired to explore new concepts for using — or not using — grids.
- discover achievable alternatives for boring layouts.
- get the results you want using fresh design elements.
- learn designers’ processes via fascinating case studies.
- see numerous examples of successful layouts created with and without grids.
- communicate ideas effectively using visual language.

This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop на Google Books.

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

About the Author:

Liz Stinson is a writer and an editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

© 2021 MARVEL