Книги по графическому дизайну

An essential foundation course for graphic designers working in digital media, print and moving image.

Regularly revised and in print for over twenty years, this practical resource for students is used in graphic design classes in Europe, the UK and the USA. Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The second section closes with an overview of some of the different career choices open to students entering the graphic design field.

This new edition features over forty new images, updated reading lists and expert voices referencing a more diverse set of practitioners, and is as packed as ever with exercises, tutorials, and real-world graphic design briefs. Examples are taken from all media - digital media, websites, magazines, books and corporate brand identities. It remains a must-have book for anyone starting in graphic design.

About the Author:

Abbie Vickress is senior lecturer for MA Graphic Communication Design at Central Saint Martins in London and teaches BA Graphic Design at the University of the West of England in Bristol. Abbie revised the 6th and 7th editions. Sandra Stewart is Professor Emeritus, Graphic Design at Drexel University's Antoinette Westphal College of Media Arts & Design faculty, US. David Dabner taught at the London College of Printing.

The seventh edition of the market-leading, practical book for both students and small businesses.

Graphic Design School is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies – for example, risograph printing and screen printing – which are becoming increasingly popular forms of production again.

About the Authors: 

David Dabner teaches at the London College of Communication and is an experienced industry professional.

Sandra Stewart is the Associate Dean for Academics at Drexel University’s Westphal College of Media Arts & Design.

Abbie Vickress teaches BA Graphic Communication Design at Central Saint Martins in London

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About the Sixth Edition

The market-leading practical book for both students and small businesses Graphic Design School has been refreshed and updated throughout.

The book is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

New to this edition are two articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics.

Packed with practical guidance on all areas of graphic design – from understanding the basics to devising an original concept and creating successful finished designs - Graphic Design School is a must-have book for anyone starting in graphic design.

Our bestselling introduction to graphic design is now available in a revised and updated edition.

In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with colour.

About the Author:

Ellen Lupton is the author, co-author, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is the recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

A beautifully designed flexibound edition that comes in a slipcase, this is a first of it’s kind celebration featuring more than 600 examples of the human body as represented in graphic design, this innovative book will appeal to art directors, graphic designers, and design fans.

This groundbreaking volume investigates and illuminates a new generation of artists and the ways that they relate to one of art history’s most storied traditions: nude figure drawing and painting. This informative (and occasionally very cheeky) book demonstrates the ways in which new mediums and new technologies are pushing graphic designers to previously untold heights of artistic representation, thereby cementing the graphic designer’s place alongside more traditional mediums (drawing, painting) in art history and criticism.

From PETA’s infamous “I’d Rather Go Nude” ad campaign, to John Lennon and Yoko Ono posing nude on the cover of Rolling Stone magazine, Head to Toe features myriad examples of the nude figure and how it is altered and manipulated in the service of both art and commerce.

About the Authors:

Mirko Ilic teaches at the School of Visual Arts in New York City. He has previously served as art director for both the op-ed section of the New York Times and the international edition of Time Magazine. He has worked with almost every major publication, including Rolling Stone, National Geographic, the Wall Street Journal, and Sports Illustrated. He has received numerous awards and his work is featured in the permanent collections of both the Smithsonian and New York’s Museum of Modern Art. 

Steven Heller is the author and editor of over 130 books on graphic design, satiric art, and popular culture. Heller is the cofounder and cochair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also cofounder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film, and MPS Branding programs. He has devoted much of his career to fostering design education venues, opportunities, and environments.

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Пролистать книгу Head to Toe: The Nude in Graphic Design на сайте издательства.

A graphic compendium of vintage American design and typography.

Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose — aka Recapturist — is a photographer and designer who has spent the last decade traveling across America looking for junkyards, yard sales, antique stores, and other unlikely sources of inspiration to capture examples of postwar American typography and design before they’re lost forever.

Bringing together more than 400 images, this invaluable book is a visual history of postwar America, told through the distinct typography, icons, badges, and branding of the country’s industrial heritage. From Art Deco-inspired fonts and unique handmade cursive lettering to illustrated insignia and clean graphic logos bearing the influence of European design of the 1960s, these pictures together represent an encyclopedic reference of creative typefaces and graphics.

With each photograph representing just a detail — an embossed logo, a specially created icon, or an advertising slogan — this book captures the optimism and pragmatism of a golden age of American industrial creativity and distills it into a charming resource for anyone with an eye (or nostalgia) for vintage design.

About the Author:

Bill Rose is a photographer who documents vintage Americana through his successful website Recapturist. Based in Minneapolis, he travels the country and specializes in neon signs and the typography and logo design of vintage American industrial objects.

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Пролистать книгу Junk Type: Typography - Lettering - Badges - Logos

When a product is labelled as “Made in Japan”, it is often a promise of quality, and the consistent clarity, order and precision of Japanese designs definitely ensures that the reputation is not exaggerated. Known for their minimalist, clean lines, the iconic styles of Japanese designs are admired and imitated all over the world. Truly standing forefront in the establishment of a national design identity, it is the prime example of culture-meets-design, mixing history, traditional art and philosophy into contemporary designs.

With the spotlight on more than 40 local creatives behind all sorts of different projects in different fields, Made in Japan spans from brand identities to spatial design to illustrations and more, examining how variety is held together by the influence of a common culture.

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

About the Author:

Liz Stinson is a writer and an editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

© 2021 MARVEL

Available again, the enduring, iconic volume showcasing the key early-career work and process of the godfather of modern graphic design, with a new preface by the author

Milton Glaser: Graphic Design, perhaps the most famous book of its kind, explores the early decades of America’s pre-eminent graphic artist. Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.

About the Author:

Milton Glaser was born in 1929 in New York City. His artwork has been featured in exhibitions worldwide, including one-man shows at both the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. In 2004 he was honored with the Lifetime Achievement Award of the Smithsonian Cooper-Hewitt National Design Museum, and in 2009 he was awarded a National Medal of Arts by President Barack Obama. His books include Graphic Design, Art is Work, Drawing is Thinking, and Milton Glaser: Posters.

An international visual survey of the resurgence of minimalism in contemporary graphic design

MIN explores the resurgence of minimalism in contemporary graphic design. It showcases the elegant, reductive and geometric projects being created by designers who are moving beyond the ornate and pattern-based work that has dominated graphic design for the past decade. The book features 150 minimalist designers working across a wide range of formats and media — from independent magazines and album covers to corporate identities, packaging and branding. Interspersed throughout are essays on the history and context of minimalism in graphic design as well as exclusive interviews with leading contemporary practitioners and proponents of the movement, including Cereal magazine, Erased Tapes Records and the strategic brand and graphic design agency BVD.

With more than 400 original photographs of specific projects, each accompanied by a full commentary on the design and production processes involved, MIN shows the creative possibilities that design for print continues to offer in the digital age. It is both an invaluable source of inspiration and a visual reference for all professional and student graphic designers.

Contents List:

Introduction • 1. Reduction • 2. Geometry • 3. Production

About the Author:

Stuart Tolley is an art director and author of Collector’s Edition. He has worked with Esquire, the Independent, Disappear Here and Sleazenation. In 2009 he founded Transmission, a creative agency that specialises in the art direction and implementation of visual culture books, magazines and editorial documents.

'Modern Heraldry: Volume 1' is a profusely illustrated guide to more than 350 trademarks, based on heraldic symbology, from all over the world. The book features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more.

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Modern Heraldry from Counter-Print was originally printed in 2015 and has now been fully refreshed as a tactile softback with a die-cut cover. As before, the book contains over 350 trademarks based on heraldic symbology. Separated out into four chapter headings (seals, stamps, crests & shields), the content showcases a broad and contemporary treatment of the trademark and features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more (including Leeds-own Passport!)

The second volume of Modern Heraldry contains a vast resource of trademarks, based on heraldic symbology, from all over the world.

Features the work of A Practice of Everyday Life, Carpenter Collective, Doublenaut, Grand Deluxe, Peter Horridge, Interbrand, Brandon Nickerson, Rinker Design Co., Socio Design, Type08, Werklig, Yossi Belkin Design Co. & many more.

New Folk Art features a colourful collection of work from around the world that draw from ancient folklore and traditional craft, and breathe new life into tales that have been passed down the generations.

It is human nature to look to the past when seeking inspiration — particularly in art. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorise due to its special place in the hearts of local communities. Although it used to be created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that transcends time to inspire the creatives of today.

New Folk Art features a colourful collection of work from around the world that draw from ancient folklore and traditional craft, and breathe new life into tales that have been passed down the generations.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

A clear, concise and detailed historical analysis of the eclectic and arcane visual and material culture of the occult

Searching for the philosophers’ stone in the pursuit of transmutation and immortality; harnessing the properties of the natural world to cast magic spells; seeking visionary experiences to connect with the spiritual world; conjuring demons to enact our desires; using the tarot and astrology to divine the future – the quest to understand the mysteries of the universe and to tap into its powers has fuelled manifold occult philosophies from the early esoteric traditions of the ancient Egyptians to the practices of modern occultists.

For hundreds of years, occult – or hidden – knowledge has been recorded in esoteric manuscripts, enshrined in illustrated grimoires, inscribed in stelae, incorporated in cryptic paintings and embodied in arcane ritual objects. Delve within these pages and pore over myriad intricate images, ornate manuscripts and intriguing ritual objects, and discover the meaning concealed within the secret ciphers, mysterious symbols and covert rituals of the occult.

Contents List:

Introduction: As Above, So Below
Foundations
1. Astrology
2. Alchemy
3. Kabbalah
Occult Philosophy
1. Natural Magic
2. Astral Magic
3. Ritual Magic
Occult Revival
1. Occultism
2. Tarot
3. New Age & Occulture

About the Author:

Peter Forshaw is a researcher interested in the history of alchemy, magic, Kabbalah, astrology, ritual activity and esotericism. He has a doctorate in Intellectual History and is Associate Professor of Western Esotericism in the Early Modern Period at the Centre for History of Hermetic Philosophy, University of Amsterdam. In addition to editing several volumes on occult and esoteric subjects, he is the author of The Mage’s Images: Heinrich Khunrath in his Oratory and Laboratory and served as editor-in-chief of Aries: Journal for the Study of Western Esotericism for 10 years. He has contributed to TV and Radio programmes including BBC Radio 4’s In Our Time series and Channel 5’s The Philosophers’ Stone – The True Story. His Instagram page of esoteric art attracts more than 58,000 followers.

In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover.