Книги по графическому дизайну

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong?

This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of colour and typefaces to the right column width and line spacing: "Design, Typography, etc." covers all aspects of good design for books, posters and advertising.

_ Comprehensive handbook
_ Considering all aspects of print media 
_ Practical explanations and illustrative application examples
_ Including extensive glossary

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

This book explores the possibilities and applications of two-color printing technique in graphic design using different approaches such as: colour matching, duotone effects and gradation.

The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers and exhibition materials to screen designs for corporate websites and promotional microsites. The wide variety of designs reveal the endless possibilities of duotone and the ways in which designers and artists make full use of two bright colours to create dramatic and dynamic compositions. 

Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

In today's information-saturated world, food and drink establishments need not only to offer high-quality products but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

Geometrix is a visual delight that illustrates and explains geometry’s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons.

This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world, including Anagrama, Artiva, Berg, BRR, Designers United, G2K, Hort, Madebysawdust, Since1416, Studio Newwork, Studio Lin, Associate and Face.

Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.

Graphic design existed long before there were any graphic designers and this lavish volume is a vibrant tribute to beautifully crafted printed ephemera from the past

The art of combining text and pictures has been at the heart of the 
printer’s craft for hundreds of years. While early pioneers focused on books, others began using their presses for more humble uses, from handbills to games, advertisements and packaging. This so-called ‘jobbing’ work grew rapidly in importance, yet has been overlooked in histories of both print and graphic design.

Graphic Design before Graphic Designers is a visual journey through the pre-history of graphic design, charting the printer’s progress from tradesman to the hallowed status of artistic printer.

Showcasing work from a host of anonymous talents as well as seminal, pioneering typographers, artists and printers such as Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill.

The extraordinarily diverse result is a cultural feast of the jobbing printer’s contribution to visual culture and heritage.

This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.

This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries — from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.

About the Author:

Andy Cooke is Creative Director of Weather, a design studio based in Stokeon- Trent, where he has worked on design, editorial, and branding projects for numerous clients worldwide. A lecturer and pizzeria co-owner, he is also co-author of the book People of Print. ANGHARAD LEWIS is a London-based writer, lecturer, author, and is the editor of Grafik.net.

An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and coloured paper to help readers complete the activities.

Illustrated with typefaces, posters and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

An excerpt from the book:

How many ways are there of saying ‘hello’ ? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page ; or with large, multi-coloured, dancing letters ; maybe with a simple shape or an image.

Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it’s a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci-fi film.

Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you’re a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers.

The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

About the Authors:

Aurélien Farina is a French–Swiss graphic designer based in Paris. He founded Paper! Tiger! studio in 2011, specializing in editorial and print design.

Sophie Cure is a graphic designer based in Paris. She has run her own studio since 2012, focusing on visual identities, editorial design and educational tools.  

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.

With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy.

Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Пролистать книгу Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design на Google Books.

Graphic Design: A History offers an accessible account of the history of graphic design from the nineteenth century to the present day. The book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era.

Organized chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies.

In the third edition of this seminal text, Stephen J. Eskilson has expanded the introduction to begin with the origins of writing and added a new chapter that investigates current trends in digital design. The addition of forty-five new images brings the book right up to date taking better account of such phenomena as app design, social media and emojis.

About the Author:

Stephen J. Eskilson is Professor of Art History in the Department of Art and Design at Eastern Illinois University. He is co-author of Frames of Reference: Art, History and the World and publishes frequently on modern and contemporary art and design.

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Посмотреть оглавление книги Graphic Design: A History, Third Edition

Following its first bestselling predecessor, Graphic Fest 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations.

As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event’s overall experience and atmosphere after people have spent so much time in isolation.

Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

Herb Lubalin: American Graphic Designer is a monograph of the legendary US typographer and graphic designer.

This 448-page book features hundreds of examples of Lubalin’s work (many never before published), and previously unseen photographs of him at work and play.

Divided into sections on his work in Advertising, Typography and Editorial, it features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family.

Produced in association with The Herb Lubalin Study Center at Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph has become the definitive work on one of America’s most influential designers.

This revised and expanded second edition of ‘Hey: Design & Illustration’ contains many new projects as well as the work and collaborations carried out as part of Hey’s expansion into the world of retail. 

Hey are one of the most innovative design agencies of recent years and regardless of what medium or field they work in, it is clear that we are all discovering a group of creatives who clearly unite both spheres of design and illustration with ingenuity, warmth and wit. For the name ‘Hey’, is not only a moniker for the company, but an ethos – a smile, a surprise, a welcome shock to the system – and every form of communication that comes out of their studio adheres to this. That sense of fun has become synonymous with their design projects, illustrations and even their working environment. 

The work and accompanying text within this book, covering clients such as Monocle, Paypal, Nokia and Uniqlo, as well as the promotional pieces and illustrations, were selected to help demonstrate this versatility and to give an insight into how the studio’s ideas are hatched and their problems solved.

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers