365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of  year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

About the Authors:

Peter Dawson (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He has won a number of awards for his work including an ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers and has also acted as a visiting typography lecturer at a number of Universities.

John Foster was a teacher for 20 years before becoming a full-time writer. He is the author of twelve books of poetry and over 150 anthologies. He has performed at all the UK's national book festivals and visits schools and libraries regularly. His books include The Poetry Chest, The Oxford First Book of Poetry, Dinosaur Poems, Dragon Poems and Magic Poems. He lives in Oxfordshire.

Tony Seddon is a designer and art director. He is also the author of Images and Graphic Design for Nondesigners. Luke Herriot is a graphic designer. He is also the author of Instant Graphics and the bestselling The Packaging and Design Templates Sourcebook. He lives in Hastings, UK.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

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Пролистать книгу Graphic Design Rules: 365 Essential Design Dos and Don'ts на Google Books

The Designer’s Dictionary of Type follows in the footsteps of The Designer’s Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography.

From classic fonts like Garamond and Helvetica, to modern-day digital fonts like OCR-A and Keedy Sans, author and designer Sean Adams demystifies 48 major typefaces, describing their history, stylistic traits, and common application. Adams once again provides eye-catching illustrated examples, this time showcasing the beauty and expressiveness of typography, as employed by the world’s greatest designers.

Organized by serif, sans-serif, script, display, and digital typefaces, this book will be a vital guide for designers, teachers, or students looking to gain a foundational understanding of the art, practice, and history of typography.

About the Author

Sean Adams is a founding partner of the award-winning California design firm AdamsNorioka and has been cited as one of the forty most important people shaping design internationally. A former AIGA national board member and President of AIGA Los Angeles, he teaches at Art Center College of Design and is a frequent lecturer and competition judge. Sean is the author of The Designer’s Dictionary of Color, and the co-author of Logo Design Workbook, Color Design Workbook, and the series Masters Design. He lives and works in Los Angeles.  

From the meanings behind colours to working with colour in presentations, Color Design Workbook provides you with the information needed to effectively apply colour to design work.

Since colour is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively.

The Color Design Workbook, New, Revised Edition explains the meanings behind colours, working with colour in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply colour to your own design work.

You will also receive guidance on talking with clients about colour and selling colour ideas, and you'll also learn the science behind colour theory. Case studies are included to show the effects some colour choices had on both their clients and consumers. So why wait any longer? Become a colour expert now!

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Пролистать книгу Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design на Google Books.

The Designer’s Dictionary of Color provides an in-depth look at 30 colours key to art and graphic design.

Organized by spectrum, in colour-by-colour sections for easy navigation, this book documents each hue with charts showing colour range and palette variations.

Chapters detail each colour’s creative history and cultural associations, with examples of colour use that extend from the artistic to the utilitarian — whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon.

A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of colour for all those who seek to harness its incredible power.

About the Author:

Sean Adams is a founding partner of the award-winning California design firm AdamsMorioka and has been cited as one of the 40 most important people shaping design internationally. A former AIGA national board member and president of AIGA Los Angeles, he teaches at ArtCenter College of Design and is a frequent lecturer and competition judge. Sean is the coauthor of Logo Design Workbook and Color Design Workbook and author of the series Masters of Design. He lives and works in Los Angeles.

"Все, кого интересует цвет, найдут в этой книге ценные практические советы с пояснениями и примерами, разрешающими многие вопросы. Восприятие цвета не только индивидуально, оно еще и глубоко заложено в культуре, в разнообразии незримых явлений и вращающихся в бесконечности ассоциаций. Цвет вызывает воспоминания, эмоции и создает множество отсылок.

Ну и конечно, цвета – это разложенный в спектр свет. Загадку спектра понять полностью невозможно, хотя попытки делали Аристотель, Гёте и Витгенштейн (и, разумеется, Исаак Ньютон).

Наверное, именно поэтому Джозеф Альберс всегда преподавал студентам столь восхитительно простой урок: мой красный ни сейчас, ни когда-либо еще не будет таким же, как ваш. В этом-то, как весьма красноречиво рассказывает нам Шон Адамс, и заключается весь смысл".   Джессика Хелфанд

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Посмотреть оригинальное англоязычное издание Sean Adams - The Designer's Dictionary of Colour

350 photos/illustrations

Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers - those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations.

Sean Adams is a partner at AdamsMorioka with offices in Beverly Hills and New York. He is the author of Masters of Design: Logos & Identity, as well as coauthor of the Color Design Workbook and Logo Design Workbook. He is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, “What makes a logo work?”

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

About the Authors:

Sean Adams and Noreen Morioka co-founded AdamsMorioka in 1993. Since then, the firm has been globally recognized by every major competition and designation. Their clients include ABC Networks, MTV Networks, Gap, Old Navy, Nickelodeon, Oxygen, and Sundance.

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

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Посмотреть новое издание книги Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design