Книги по графическому дизайну

If visuals could scream, wail or attack, what would they be like? Maybe you can find the answers in this book. Since a long time ago, there has always been some artists who resort to a fierce visual language to release their emotional powder kegs.

These visuals are shocking, stinging, terrifying, or even depressing. Unsettling as they are, we believe that such visual fierceness offers unique aesthetic value and can inspire generations. In this book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

The constant innovation of modern graphic design and the improvement of people’s aesthetic sensibilities have demanded a higher level of taste and a deeper level of cultural connotation in designs. By presenting the projects from excellent designers and studios around the world, this book invites readers to step into a time machine and get to know the various schools and styles in different historical periods, with the aim to explore the diverse application and visualization of retro elements in modern graphic designs.

Stefan Sagmeister’s newest project encourages long-term thinking and reminds us that many things in the world are improving.

Initially conceived in 2020 as the world entered pandemic lockdown, Stefan Sagmeister has created a book that looks at the state of the world today, illuminating, through collected data, how far we’ve come, and encouraging us to think about where we can go from here.

Statistics are vividly brought to life, as numbers are transformed into graphs, inlaid into nineteenth-century paintings, embroidered canvases, lenticular prints, and hand-painted water glasses. 

The book includes a foreword from psychologist and leading authority on language and the mind, Steven Pinker; a featured essay by graphic designer and historian Steven Heller; and a conversation between Sagmeister and Hans Ulrich Obrist, curator and artistic director of Serpentine Galleries in London and will appeal to all visually minded readers, providing a positive reaction to the tumultuous news cycle of recent years.

Published in softcover with flaps Now is Better is contained within a die-cut slipcase and accompanied by a lenticular print designed by Sagmeister. Now is Better is an intriguing and thoughtful visual meditation on our daily lives.

About the Authors:

Stefan Sagmeister formed the New York-based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Guggenheim Museum, the Rolling Stones, and HBO. His work is in museum collections around the world, including the Museum of Modern Art in New York, the Philadelphia Museum of Art, the Art Institute of Chicago, the San Francisco Museum of Modern Art, and the Museum of Applied Arts (MAK) in Vienna. He teaches in the graduate department of the School of Visual Arts in New York.

Steven Pinker is the Johnstone Family Professor of Psychology at Harvard University, and the author of many books on language, mind, and human nature, including The Language Instinct, How the Mind Works, The Better Angels of Our Nature, and Rationality.

Hans Ulrich Obrist (b. 1968, Zurich, Switzerland) is Artistic Director of the Serpentine in London, and Senior Advisor at LUMA Arles. Prior to this, he was the Curator of the Musée d’Art Moderne de la Ville de Paris. Since his first show World Soup (The Kitchen Show) in 1991, he has curated more than 350 shows.

Steven Heller is co-chair of the SVA MFA Design program. He is the author, co-author, and/or editor of 200 books on design, illustration, and visual culture. For 33 years he was an art director at the New York Times for the OpEd page and the Book Review section. He has contributed to many magazines including The Atlantic, Wired, EYE, Baseline, and PRINT, where he has written The Daily Heller online for over a decade.

The skull is one of the most recognizable symbols of today’s contemporary visual culture. Adorning T-Shirts, badges and rock memorabilia as the ultimate symbol of anarchy and rebellion, the image of the skull has found its way into the vocabulary of urban life.

In response to this cultural phenomenon, The Book of Skulls presents a cool visual guide to the skull, charting its rebirth through music and street fashion to become today’s ultimate anti-establishment icon. From the Grateful Dead to skater punk graffiti, from haute-couture to Damien Hirst, this book is the ultimate collection of iconic and unusual skull motifs.

Packaged in an amazing 'skeleton' binding and drawing together artwork from music, fashion, street art and graphic design, The Book of Skulls is a celebration of one of today’s most iconic cultural symbols.

About the Author:

Faye Dowling is a freelance editor, curator and art buyer specializing in photography, illustration, design, and contemporary visual culture. She has worked for magazines including Dazed & Confused, Varoom, Frieze, Eye, Edit and Pictured.

New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighbourhood of Brooklyn.

The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

About the Author:

1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Features include:

- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color — from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found — including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery — the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design — and the best ways to break them

Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.

An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and coloured paper to help readers complete the activities.

Illustrated with typefaces, posters and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

An excerpt from the book:

How many ways are there of saying ‘hello’ ? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page ; or with large, multi-coloured, dancing letters ; maybe with a simple shape or an image.

Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it’s a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci-fi film.

Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you’re a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers.

The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

About the Authors:

Aurélien Farina is a French–Swiss graphic designer based in Paris. He founded Paper! Tiger! studio in 2011, specializing in editorial and print design.

Sophie Cure is a graphic designer based in Paris. She has run her own studio since 2012, focusing on visual identities, editorial design and educational tools.  

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

About the authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 180 books on design and popular culture and the recipient of the 2011 Smithsonian National Design Award.

Véronique Vienne has worked at a number of US magazines as art director and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports. Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you’re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas. Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.

Hundreds of attractive royalty-free designs from all periods and styles — from Renaissance and Baroque to Art Deco and Geometric. The virtually inexhaustible supply of dynamic, black-and-white graphic devices includes elegantly rendered miniature flowers and leaves, everyday objects, holiday and abstract motifs, classical designs, and other decorative elements.

A rich resource for all designers and artists looking for inspiration and guidance on colour combinations.

A huge range of combinations is provided, with full readings for both CMYK (for designers working in print) and RGB (for Web-based and other multi-media designers). As an accomplished colour theorist, the author looks at colour combinations through various elements of colour theory, from hues, values and chroma to working with concepts such as simultaneous contrast and perceptual transparency.

The author has also generated an inspirational series of colour palettes taken from photographs of the world around us, depicting landscapes, urban subjects and everyday objects.

The book also contains a selection of work from cutting-edge designers and artists who explain the use of colour in their work and offer exciting new palettes. The colour combinations are rendered as two- and three-colour graphics, stripe studies and more unstructured and complex compositions, all of which showcase the huge variety of effects that can be achieved with colour.

This fascinating book reveals the true magic of colour and is an essential reference book for any designer and artist.

Despite the borders of the USSR being closed to majority of its population, Soviet citizens were among the world’s most frequent flyers. 

This book unfolds the story of Soviet air travel, from early carriers like Deruluft and Dobrolet, to the enigmatic Aeroflot. Organised like an Air Force, with a vast fleet of aircraft and helicopters, Aeroflot was the world’s biggest air carrier of passengers and cargo, responsible for a wider range of duties than any other airline. Aeroflot – Fly Soviet uses beautiful graphic ephemera to illustrate a parallel aviation universe that existed for 70 years, from the very beginning of the USSR through to its demise in 1991.

This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions.

Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms — analog, algorithm-based, exploratory but never of arbitrary origin.

The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented.

About the Author:

Christoph Grünberger (*1975) is a German illustrator and designer. He is active in the fields of corporate, interactive and spatial design, with a strong focus on exploring the limits of interaction and desktop applications. Together with Stefan Gandl he is co-author of the book Neubau Modul and collaborated on the exhibition NeubauIsm at gallery MU (Eindhoven/NL) in 2008, which was opened by Wim Crouwel. For the video installation Wutbürger, a co-operation with Andreas Lutz, he received the excellence Award in the Art section at the Japan Media Arts Festival in Toyko in 2015. His works as a freelance designer have been awarded nationally and internationally.