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viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

Manifesting a distinct simplicity, monochromatic hues can make a statement in the midst of all the surrounding visual noise. By consciously capitalising on a sole colour or a tonal palette, the designers in PALETTE mini 07 – Monotone have created variety out of singularity without rigour or restraint, as seen through the thoughtful formulations, materials, and techniques that bring their branding, packaging, and interior projects to life.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration.

Palette Mini Series 08: Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.

To keep up with the demands of creative practitioners of today, the original PALETTE books have been redesigned into the PALETTE mini series, a flip-friendly, compact source of colour-themed inspiration and references for designers.

Whether it is the warm brown tones of soil and bark or the lively shades of green, red and gold as leaves cycle through the seasons, we will always be drawn to the distinct hues of our planet on an instinctive level no matter what our tastes in colour may be. 

Palette Mini Series 09: Nature is a compelling compilation of projects from around the world that were brought to life by the rich spectra of Earth. From brand identities and packaging design to one-of-a-kind art pieces and visual experiments, it features a variety of impactful ways where colours from our natural environment can be applied to leave meaningful and lasting impressions.

A never-before-seen collection of United States National Park Service maps

This book brings togethere a collection of over 400 maps produced by the United States National Park Service from 1910 to today. Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s.

Parks, our second title with photographer Brian Kelley, is a collection of over 300 United States national park maps, ephemera, and brochures spanning over 100 years.

Part of an ongoing project, Kelley collects oft-overlooked objects within the Parks Service. The book showcases nearly a century of art, cartography, and printed materials in a compelling visual history of America’s national parks and evolving graphic design styles culminating in Massimo Vignelli’s iconic design system, the Unigrid.

About the Author:

Brian Kelley received his BFA in photography from the School of Visual Arts. Kelley’s work resists the hurried march of consumerist modernity, seeking to halt the cyclical emptiness of our material lives to capture a sense of culture at ‘the end of history’. Jesse Reed and Hamish Smyth are graphic designers and partners at the design office, Order, in Brooklyn, NY. In addition to Order, they also operate Standards Manual, an independent publishing imprint focused on the preservation of graphic design history.

Plants are age-old symbols of vitality, health and wholesomeness. Plant Kingdom taps into the power of this symbolism by presenting iconic botanical forms as seen in the best contemporary design. The featured projects involve plant forms as used in branding campaigns, packaging, advertising, in-store displays and marketing collateral, to name but a few examples.

Poses for Fashion Illustration (Card Box): 100 essential figure template cards for designers

Are you looking for the perfect fashion templates to capture your creativity? 

Fashionary has seen the stiff, impractical fashion templates available, and come up with a modern alternative. Their set of 100 pose cards are accurately proportioned, with practical poses that cover basic style to couture to sportswear – even including a built-in filing system to accommodate the busy fashion professional. 

The guidebook includes detailed step by step demonstrations of fashion sketching, beautifully drawn by fashion illustrator Connie Lim.

 - The most completed set of figure templates for fashion illustration.
 - Beautiful figures with precise proportions.
 - Flip to the opposite side.
 - Filing system presented in a box
 - Easy to create presentation and mood boards

An Encyclopedia of Poses

Poses for fashion illustration is a set of professional template cards tailor-made for developing fashion illustrations and sketches. It is packed with a wide range of occasions, dimensions, and body shapes - to provide all the practical poses you'll ever need in your career. For every fashion designer, Poses for fashion illustration is ready to turn your ideas into your greatest work.

Everything Organized in a Box

All the poses are placed inside a box with a filing system to provide easy access to every single pose.

- Poses Cards x 100
- Dividers x 12
- Drawing Guide

Templates for Every Occasion

No matter you are designing casual wear, formal wear, sporty, lounging, plus size, or even jewellery, accessories and technical drawing, the Poses are well-suited in various themes.

Precise Proportion in 3D Perspectives

All the poses are identical in perfect 9-head proportion and developed to ensure an efficient tracing experience. The style lines on every figure help you to visualize your ideas into 3-dimensional perspectives.

The Foundation of your Greatest Creations

Even the most talented artists may have problems with the human figures. The beautiful templates in the box assist you to draw professionally while building up your drawing skills. It is a ready to use system tailored for your frictionless drawing experience.

Bring your Presentations to the Next Level

The Men’s Poses templates assist you to draw seamlessly for your design concepts and broaden the selection of poses for your presentations. This will be your essential tool to boost your productivity, escalate your design workflow, and nourish communications with clients.

Drawing Guide

The drawing guide book included in the set contains step by step demonstrations by fashion illustrator Connie Lim with tips to render beautiful fashion illustrations.

All the Poses you need for your Career

Explore and embellish your array of designs! No more searching for figure templates again. The Poses provide the essential templates for your design career. Here we draw smarter, not harder.

Poses Consultant - Connie Lim

We are happy to collaborate with Connie Lim for the development of this project. Connie Lim is a professional illustrator and designer from Los Angeles, California. She has trained at prestigious universities such as art center college of design in Pasadena and Central Saint Martins in London. Connie is currently living in London and is a lecturer at the university of creative arts Rochester, short course lecturer at Central Saint Martins and guest lecturer at London College of Fashion. Her clients include Guerlain, Bulgari, and Revlon New York.

A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast, etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods in layout design.

A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast, etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods in layout design.

Process ― Visual Journeys in Graphic Design is a unique book highlighting the rarely shown sketching and process behind the making of marks and logotypes. It is based on the work by the studio BankerWessel. Fourteen projects are presented with over 1,500 individual sketches with attached annotations showing the actual thought process present in the creation. The book includes marks for a range of companies within the realm of art, music and fashion including Hasselblad Foundation and Fotografiska. This revised and expanded second edition also includes two new case studies and a written piece by designer Richard Baird titled 'In Search of Originality'.

The magical powers of a storybook cannot be denied, but what if within those pages awaited not traditionally-written fairy tales from all times and places, but those same tales re-told by some of the world’s most talented and respected artists! 

Professional illustrators and concept artists are experts at pushing their art to a higher level and finding exciting new ways to approach classic subjects. In this book, they reveal their creative secrets. Being able to think outside the box, intrigue the viewer, and bring nuance to a simple story are just some of the essential skills presented inside, and the familiar world of fairy tales provides a wealth of iconic characters and storylines to play with.

Discover multiple renditions of five well-known tales, from research and sketches to rendering and revisions. Informative step-by-step tutorials reveal techniques and tips that will help push your illustration skills to new heights. Learn what makes an effective fantasy illustration and compare different artists’ visions side by side.

Reimagine five classic tales:

• Little Red Riding Hood
• Jack and the Beanstalk
• The Pied Piper of Hamelin
• Goldilocks and the Three Bears
• Hansel and Gretel

About the Author:

3dtotal Publishing is a small independent publisher specializing in high-quality art books dedicated to bringing invaluable training to beginners, hobbyists, and professionals alike. Our titles proudly feature top industry professionals who share their experience in skillfully written step-by-step tutorials and quick tip guides placed alongside stunning artwork to offer creative insight, expert advice, and essential motivation.

From traditional art techniques, such as sketching and clay sculpting, to digital art software including Photoshop and Procreate, the vast knowledge offered by multiple contributing artists makes these books an indispensable addition to any artist’s bookshelf. Popular titles such as the Sketching from the Imagination and Beginner’s Guide series, along with our quarterly magazine CDQ, are part of a backlist of over 80 titles, many of which have been translated into several languages. At the heart of the 3dtotal Publishing catalogue, our sought-after “Art of” books showcase the very best content from the very best creators, in stunning and uniquely designed hard-back format. From 2022, we pledge to donate 50% of our net profits to charity, including planting one tree for every book sold.

Contents and contributors:

Welcome 
How to use this book
Introduction by Ognjen Sporin

Little Red Riding Hood
Red Riding Hood versus the Wolf – Ahmed Rawi
Little Red and the Hyena – Eilene Cherie Witarsah
The Little Wolf Hunter – Fatemeh “Blue Birdy” Haghnejad

Goldilocks and the Three Bears
Goldi the Gangster – Leroy Steinmann
Goldilocks the Greedy Bear – Tony “Eight” Camehl
The Golden Giant – Leo Gómez

The Pied Piper of Hamelin
The Dark Wizard of Hamelin – Inkognit
The Piper Imprisoned – Joshua Carson
The Vengeful Piper – Yongjae Choi

Jack and the Beanstalk
Jack and the Friendly Giant – João Moura
Jack in the Giant’s Palace – Fernando Peque
Jack and the Space Giants – Kory Lynn Hubbell

Hansel and Gretel
A Grimm Arctic Tale – Oliver Ödmark
The Mice and the Owl – Gabriel Gómez Almenzar
The Witch Hunters – Kaining Wang

Gallery
WISH! – Ron Sanders
Jack and the Beanstalk – Ryan Harrell
Rapunzel – Katie Goldberg
Red Riding Hood – Luc Brunet-Manquat

Contributors
Glossary

Since the end of the 19th century, our aesthetics have been challenged by various avant-garde artistic ideas, especially astounded by the chaotic visuals. But there are many more stories behind the chaos in art. This book digs into chaotic art heritage in human history, and features the most exciting graphic designs distinguished with chaotic styles, which have been broken down into four different approaches: distortion, redundancy, diversity, and randomness. As a tribute to the chaotic art refined by the courageous predecessors, as well as an applause to the chaotic visuals nourished by our contemporary designers, it serves as a bridge between artistic ideals and graphic communication, between puzzled readers and expressive designers.

If visuals could scream, wail or attack, what would they be like? Maybe you can find the answers in this book. Since a long time ago, there has always been some artists who resort to a fierce visual language to release their emotional powder kegs.

These visuals are shocking, stinging, terrifying, or even depressing. Unsettling as they are, we believe that such visual fierceness offers unique aesthetic value and can inspire generations. In this book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

The constant innovation of modern graphic design and the improvement of people’s aesthetic sensibilities have demanded a higher level of taste and a deeper level of cultural connotation in designs. By presenting the projects from excellent designers and studios around the world, this book invites readers to step into a time machine and get to know the various schools and styles in different historical periods, with the aim to explore the diverse application and visualization of retro elements in modern graphic designs.

Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design, too, can cut to the emotional quick. His desire is to transform stale thinking, and Sagmeister: Made You Look does just that.

Compelling, honest, and intensely personal, Made You Look covers 20 years of Sagmeister's graphic design. With a text by design historian Peter Hall and annotated with Sagmeister's own writing, the book features images from the studio archive, as well as specific influences and reference points for his projects and ideas. Fully illustrated with a red PVC slipcase and silver-gilded pages, this monograph is a compilation of practically all the work Sagmeister and his studio ever designed up to 2001, even the bad stuff

About the Authors:

Stefan Sagmeister, born in Austria, received his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright scholar, a master's degree from the Pratt Institute in New York. Following stints at M&Co. in New York with Tibor Kalman and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Sagmeister formed the New York-based Sagmeister Inc. in 1993. Peter Hall is a design critic and educator who has written widely about design in publications including Metropolis, Print, I.D. Magazine, The New York Times and The Guardian. He has previously served as the Senior Editor for the University of Minnesota Design Institute, written several books on design and currently teaches design at the University of Texas in Austin.

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Authors:

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).