Книги по графическому дизайну

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.

With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy.

Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Пролистать книгу Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design на Google Books.

Graphic Design: A History offers an accessible account of the history of graphic design from the nineteenth century to the present day. The book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era.

Organized chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies.

In the third edition of this seminal text, Stephen J. Eskilson has expanded the introduction to begin with the origins of writing and added a new chapter that investigates current trends in digital design. The addition of forty-five new images brings the book right up to date taking better account of such phenomena as app design, social media and emojis.

About the Author:

Stephen J. Eskilson is Professor of Art History in the Department of Art and Design at Eastern Illinois University. He is co-author of Frames of Reference: Art, History and the World and publishes frequently on modern and contemporary art and design.

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Посмотреть оглавление книги Graphic Design: A History, Third Edition

Our bestselling introduction to graphic design is now available in a revised and updated edition.

In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with colour.

About the Author:

Ellen Lupton is the author, co-author, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is the recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007

Herb Lubalin: American Graphic Designer is a monograph of the legendary US typographer and graphic designer.

This 448-page book features hundreds of examples of Lubalin’s work (many never before published), and previously unseen photographs of him at work and play.

Divided into sections on his work in Advertising, Typography and Editorial, it features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family.

Produced in association with The Herb Lubalin Study Center at Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph has become the definitive work on one of America’s most influential designers.

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers

The definitive monograph on one of Europe’s most influential creative partnerships, M/M (Paris, to mark their 20th anniversary

Michael Amzalag and Mathias Augustyniak formed their studio, M/M (Paris), in 1992. Since then, it has become one of this generation’s most distinctive and influential voices in graphic design.

Originally working for small independent music labels, M/M soon caught the attention of the fashion world, and later developed long-term collaborations with a rich array of iconic artists, art directors and musical artists – most notably, Björk and Madonna. They have also produced unexpected three-dimensional designs for the stage, restaurants and perfume.

Designed by London’s Graphic Thought Facility, this alphabetically organized book ‘starts’ in the middle with the letter ‘M’, presenting projects and interviews with the designers and key collaborators, including Pierre Huyghe, Inez van Lamsweerde and Vinoodh Matadin, Philippe Parreno and Nicolas Bourriaud. Presenting the complete range of M/M’s work for the very first time, it offers rich insight into how they have created one of the most original and unified visual languages of our times.

About the Author:

Emily King is a graphic design historian and curator who has written widely on design-related subjects. She lives in London.

Effective layout is essential to communication and enables the end-user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.

Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered.

Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail.

Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid: A Graphic Design Layout Workshop, Second Edition, Updated and Expanded на Google Books.

Menu– from the French menu– is a species of document offered in any bar or restaurant which shows customers a list of dish suggestions they might like to enjoy. In Menu Design, What’s for lunch? we come across all types of menus, in different shapes and sizes, those with relief, cut-outs, drawn on the wall or in pieces of wood. All the studios or agencies commissioned for these projects have tried to instill the very spirit and soul of the restaurant. A menu signifies anywhere from 20% to 30% of a restaurant’s image, a fact we do not bear so much in mind when we find ourselves in one, given the importance it has.

A visual and comprehensive guide to a hugely popular graphic style.

The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy.

The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten.

Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children’s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass’ film posters and Miroslav Šašek’s children’s books, alongside lesser-known gems.

About the Author:

Theo Inglis is a design writer and graphic designer who specialises in post-war design. He writes regularly for online design magazine Grafik and for Monotype, the world's leading font company. Additionally, he holds an MA in Critical Writing in Art and Design from the Royal College of Art. He also runs the Tumblr account Midcenturymoderndesign, which has over 30,000 followers. He is based in Norwich.

Minimalist design has grown into a popular and timeless aesthetic due to its emphasis on uncluttered spaces and the exclusion of unnecessary elements, making it the perfect anecdote to the chaos of modern life. However, although it works across a variety of mediums -- spanning visual identities and interiors -- some may find its rigour and restraint too dull or lacking in character visually.

As such, the maximalism movement has been gaining more and more momentum of late. Instead of extolling ‘less is more’ and paring everything down to a bare minimum, creatives are expressing themselves in bigger, bolder, and brighter ways that brim with personality. Whether it is by mixing clashing colours or matching disparate patterns and elements, ‘More is More’ is an ode to the fearless few who deftly break design rules and push the boundaries to make eye-catching statements.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists.

Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into four main categories: statistical findings, flow diagrams, geographic data, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!

Systematic Approaches to Aesthetics and Design

Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable, behavioural research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative.

New Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data. Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

By manipulating the sense of absence and presence, transparency is a powerful attribute that can lure viewers into exploring what lies beneath and beyond a surface. Featuring additional projects that play with opacity, transparency, and everything in between in clever ways, PALETTE mini 06 – Transparent is a compelling collection of work from around the world that showcases how transparency is being reinterpreted and rejuvenated in design.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

Manifesting a distinct simplicity, monochromatic hues can make a statement in the midst of all the surrounding visual noise. By consciously capitalising on a sole colour or a tonal palette, the designers in PALETTE mini 07 – Monotone have created variety out of singularity without rigour or restraint, as seen through the thoughtful formulations, materials, and techniques that bring their branding, packaging, and interior projects to life.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration.

Palette Mini Series 08: Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.