Книги по теории дизайна

Green Design colorfully documents the rising trend to create and market new and innovative products that help consumers downsize and upgrade their lives. Through a carefully chosen selection of green toys, objects, fabrics, paper and alternative energy sources, the photographs and articles in Green Design illustrate what happens when green-minded lifestyles meet well-designed, high quality products. Many of the examples in this book show how successful business plans can flourish when ecological and social responsibility are core considerations.

Though the book features color photographs of all the products mentioned – from American Apparel to Lego to Sonic Fabric to Jimi Wallets to Stupid Sock Creatures – Green Design is not a glorified catalog. It is a well-focused collection of products created by over 50 designers that exemplifies their work and the inspiration behind it.

With articles by writers who have collectively contributed to Wired, Mother Jones, NPR’s All Things Considered, Entertainment Weekly, The Asian Wall Street Journal, Print, The San Francisco Chronicle, I.D., dwell and Photo District News, Green Design is suited for designers implementing aspects of green design and consumers who want to be informed about the products they buy.

This book brings together all the concepts of eco-behaviour which will guide our lives in the 21st century, offering the reader alternative ways of living which reconcile design and aesthetics with sustainable development. It contains ecological values attached to state-of-the-art design principles to achieve a better quality of life, better product design, better living environments, better clothing, a better bicycle and even a better London double-decker bus! Illustrated with full colour photographs of state of the art designs for everyday products which conform to 21st ecological requirements.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage.

This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic.

This guide is to be used in combination with the book 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation'. You can use it to challenge yourself or your team to ‘learn-by-doing’. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don’t just read 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation', get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner.

You can create your own itinerary. Use it whenever you feel the need for guidance or inspiration.

Nature has always been a source of inspiration and resources to mankind – from the reproduction of floral motifs to the use of wood – but it has more to offer. Throughout the ages, nature has developed and optimised countless solutions to issues that also man faces daily. There is an amazing playground of smart, simple and sustainable behaviours, just waiting to be explored and learned from.

Industry of Nature describes 75 strategies that nature has developed in response to needs such as protection, strength, aerodynamics, camouflage and more. Included are existing and potential applications of these strategies in the design industry which have been illustrated with many photographs.

Furthermore, interviews with architecture studio AtelierZéroCarbone, biologist Janine M. Benyus, Professor of philosophy Catherine Larrère, designer Mathieu Lehanneur and ethical marketing consultant Hervé Naillon, highlight the ecology issues from different angles. Other features are a chapter on the history of biomimicry, a graphical timeline showing Earth’s developments, a bibliography and an extensive glossary.

The ecology issue has become unavoidable and should be considered a great opportunity to profoundly change our way of thinking and acting. Industry of Nature intends to provide creative professionals with information, inspiration and a tool for augmenting their work, expanding their imaginations and improving the world in which we live.

Features
 - 75 beautiful illustrations were drawn especially for this book by Dépli Design Studio.
 -  Five specialists shed more light on the subject: AtelierZéroCarbone, Janine Benyus, Catherine Larrère, Mathieu Lehanneur and Hervé Naillon.
 - Over 80 photographs and descriptions of designs show successful applications of techniques derived from nature.
 - References on every page link to relevant illustrations, photographs and articles on other pages in the book.
 - The extensive glossary and bibliography facilitate further research.

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field.

From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.

Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end. "Pitching Ideas provides a bulletproof framework and approach to pitching for all aspects of your life, professional and private alike!" - Philip Battin, Design Strategy Lead at Google

Design thinking is an increasingly widespread approach. In recent years it has been launched as a method that enables even the most conservative company to adopt agile, innovative and entrepreneurial mindsets and to think outside the box.

But what is design thinking, how did it emerge, and what does it do? In Quick guide to design thinking Ida Engholm highlights the concept of design thinking from a Danish research perspective.

The book outlines the research behind design thinking and provides an overview of the many different professions, theories and methods that have contributed to developing and defining design thinking as a research and practice field. Further, it offers an introduction to current debates about design thinking and concludes in a call for design activism as a path to a sustainable future.

Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design

In this groundbreaking highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. 

Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.

About the Authors:

Stefan Sagmeister, of Sagmeister & Walsh, is a designer and art director from Austria who currently lives and works in New York City. His clients include the Rolling Stones, the Talking Heads, Lou Reed, and the Guggenheim Museum, among many others.

Jessica Walsh, of Sagmeister & Walsh, is a designer and art director who lives in New York City and works with a variety of clients, including Jay-Z, Barneys, the New York Times, Levi's, and The Museum of Modern Art, New York.

------------------------------

О книге Загмайстер и Уолш: О Красоте:

Всемирно известные дизайнеры Стефан Загмайстер и Джессика Уолш исследуют сущность красоты и преобразующую силу эстетически красивого дизайна.

В этой новаторской визуальной книге они поставили перед собой задачу: выяснить, что такое красота и как она влияет на нашу жизнь. Они обращаются к философии, истории и науке, чтобы понять, почему нас привлекает красота и как она влияет на наши чувства и поведение. Будучи преисполнены решимости воплотить свои открытия в жизнь, Загмайстер и Уолш показывают нам, как красота может сделать мир лучше.

Для кого эта книга:

Для дизайнеров, иллюстраторов, архитекторов, фотографов, художников и всех, чья работа связана с визуальными видами искусства.
Для всех, кто неравнодушен к красоте и стремится понять ее сущность.

Фишки книги:

От одного из самых известных графических дизайнеров нашего времени 
О красоте в дизайне и искусстве 
Увлекательное и вдохновляющее чтение

Об авторах:

Стефан Загмайстер — самая яркая звезда в мировом графическом дизайне 2000-х. Родился в 1962 году в старинном австрийском городе Брегенц. Окончил Венский университет прикладных искусств, потом учился в Институте Пратта, Нью-Йорк. Работал в рекламном агентстве Leo Burnett в Гонконге (1991–1993).
С 1993 года работает в Нью-Йорке в собственной дизайн-студии Sagmeister Inc. Студия работает в четырех направлениях: музыкальный дизайн, социальный дизайн, корпоративный дизайн (он приносит основной доход) и авторский дизайн.
Загмайстер был удостоен наград практически всех международных фестивалей дизайна, включая две Grammy (в 2005 и в 2010 годах). Клиентами его студии являются такие мега-бренды, как HBO, Guggenheim Museum, Rolling Stones, Aerosmith и другие легендарные музыкальные коллективы.

Джессика Уолш — дизайнер, арт-директор и преподаватель. Вошла в список Forbes «30 креативных дизайнеров будущего моложе 30 лет». Ее работы были отмечены множеством наград на самых известных конкурсах в области дизайна. Среди клиентов Джессики — Музей современного искусства, Еврейский музей, Jay-Z, Snapchat, Barneys, The New York Times, Levi’s и Adobe.

От авторов:

Красота как высший эстетический идеал впала в немилость. Самые уважаемые представители сферы современного дизайна утверждают, что она их не интересует. Художники избегают ее, опасаясь, что их работы причислят к декоративному или коммерческому искусству. Можно пролистать целую стопку книг по архитектуре и ни разу не встретить даже упоминания слова «красота». Когда-то к красоте стремились все, но в начале двадцатого века это возвышенное чаяние рухнуло оземь.

Именно тогда школы дизайна стали пропагандировать принципы модернизма — течения, в котором ценится единообразие, сетка квадратных ячеек, прямоугольная композиция, черный, белый и бежевый. Подход к дизайну зданий, товаров и графики стал чисто аналитическим, выбор материалов — сугубо рациональным. Всякий дизайн стал стремиться к функциональности. Архитекторы и дизайнеры часто доходили в этом до крайностей и начинали плодить одинаковость с маниакальной одержимостью.

Авторы этой книги считают, что отвергать красоту просто глупо. Мы объясним, почему это так, на примере нашего исторического исследования философии красоты. Эту информацию мы используем, чтобы доказать: в красоте нет ничего поверхностного; напротив, красота — не просто рабочая функциональность и приятная глазу оболочка; красота — это гораздо больше. Красота — нечто истинно человеческое, присущее только нам, и красота улучшает нашу жизнь. Красивые вещи не только приносят радость — они и намного лучше функционируют.

Цитаты из книги:

Не пора ли вернуть красоту?
В XXI веке художников по-прежнему считают «авангардными», когда те выставляют в качестве произведений искусства промышленные товары, хотя этой концепции уже сто лет и она жевана-пережевана. На наш взгляд, нет ничего скучнее и банальнее, чем взять какую-либо вещь и объявить ее предметом искусства в 2018 году.

Стив Джобс и красота
Красота заботила Стива Джобса всю жизнь. Разрабатывая свои невероятно крутые продукты, он явно придерживался мнения, что красота не менее важна, чем функциональность. И миллионы людей подтвердили свое согласие с ним, голосуя кошельком.

Мода: последний оплот
Пожалуй, единственная сфера прикладного искусства, которую никогда не покидала красота, — это мода. Красотой можно поступиться, когда речь идет о городах и домах, но когда дело доходит до одежды, многим важно, чтобы форма была красивой. Функционалисты неоднократно пытались воздействовать на моду, и каждый раз женщины отказывались носить их серые робы.

Больше эстетики!
Фантазия дизайнера способна преобразить даже заброшенную парковку, сделав ее местом, где радостно проводить время. Любое неприглядное пространство можно изменить так, чтобы люди захотели там находиться или, по крайней мере, не ужасались бы каждый раз, проезжая мимо.

Практично, но безобразно
Мы провели в Instagram опрос «Какой ваш любимый цвет». Победил светло-голубой. А вот коричневый никто не любит. Мы также провели опрос с фигурами. На последнем месте оказалась прямоугольная коробка. Значит, прямоугольная коробка коричневого цвета — самая безобразная вещь в мире. Но почему-то именно эта форма именно этого цвета была самой популярной в архитектуре последнего столетия.

Красота преображает
Красота способна менять наши эмоции и поведение, влиять на наш выбор — где провести каникулы, куда вложить деньги, платить или не платить налоги. Известно, что в заброшенных общественных пространствах больше мусорят, они чаще подвергаются вандализму.

Today, the most clever brand communication is self-promulgating.

Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.

Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultra-competitive marketplace.

About the Author:

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

It's hard to imagine a more comprehensive look at color scheme possibilities.  --  Los Angeles Times

What a cool idea for the color challenged among us... 200 combinations fit for a king and queen and their royal family.  --  Booklist

When it comes to decorating, the endless color choices available are enough to overwhelm the most determined home decorator.
The Color Scheme Bible solves that problem, and with hardcover sales of 100,000 its value is well proven. This lay-flat paperback edition is sure to be an equally popular choice.

With 200 color scheme ideas to choose from, The Color Scheme Bible is an easy-to-use and inspiring reference to using color in the home. It describes how colors interact and the effects they have on a room. It explains how to choose colors that complement each other for a subdued effect, and which colors and combinations energize a room. The book also includes 50 recommended palettes that can be used with different materials for refreshingly original color schemes.

Features include:

- How color creates ambiance and atmosphere
- How to use color to give a small room the illusion of space and depth
- 200 distinctive color schemes inspired by nature, art, travel, and even a favorite possession
- 50 recommended palettes

A "How to Use This Book" gatefold.

The Color Scheme Bible changed the way we approach choosing colors for the walls, floors and furniture in our homes. It is an essential handbook for decorators and interior designers. 

__________

Какой секрет есть у дизайнера относительно быстрого и легкого преобразования интерьера?
Секрет - в цвете.

Книга "Цвет. Энциклопедия" содержит советы по подбору цветов, хорошо сочетающихся друг с другом.

Это разделенное на важнейшие цветовые группы теоретическое и практическое пособие представляет читателю около 200 цветовых схем.

В каждом цветовом разделе содержится своя шкала оттенков - от ярких цветов до бледных пастельных тонов.

- Откройте для себя, как можно использовать цвет, чтобы придать интерьеру впечатление глубины, тепла и освещенности.
- Дизайнерские схемы основываются на опыте восприятия природы и предметов искусства, а также на впечатлениях от путешествий.
- Создавайте в доме теплые и зазывающие спальни, спокойные гостиные, энергичные кухонные и игровые зоны.

In 2000, Austrian-born, New York-based graphic designer Sagmeister created this book's eponymous list in his diary, including twenty statements such as: "Trying to Look Good Limits My Life," "Assuming is Stifling", and "Worry Solves Nothing." These "maxims," which Sagmeister admits verge on the "banal" but which are also devoid of cynicism, were transformed into art projects: "Assuming is Stifling" graced the cover of a Japanese annual report; "Everybody Always Thinks They Are Right" was represented by six 33-foot white inflatable monkeys, each one displaying a different word. This "design book for non-designers" is itself an experiment in form, comprised of 15 booklets in a box whose cover is cut out of Sagmeister's face; when inserted, each completes the portrait in a different way. One of the booklets includes essays on Sagmeister's oeuvre, the most interesting by critic Heller, who states: "This is truly the nexus of art and design in the service of expression." This book is bound to be of interest to followers of Sagmeister's work, as well as to the general reader in search of an invigorating approach to graphic design and, one might argue, autobiography.

About the Author:

Stefan Sagmeister, born in Austria, received his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright scholar, a master's degree from the Pratt Institute in New York. Following stints at M&Co. in New York with Tibor Kalman and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Sagmeister formed the New York-based Sagmeister Inc. in 1993. Peter Hall is a design critic and educator who has written widely about design in publications including Metropolis, Print, I.D. Magazine, The New York Times and The Guardian. He has previously served as the Senior Editor for the University of Minnesota Design Institute, written several books on design and currently teaches design at the University of Texas in Austin.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.

23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services.

Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.

Пролистать книгу  This is Service Design Thinking

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.

This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking.

A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Visualizing information in the most elegant, entertaining, and informative ways.

Visual storytelling uses graphic design, infographics, illustration, and photography to convey information in the most elegant, entertaining, and informative way. Today, the creative scope of existing visual storytelling techniques is being expanded to meet the formidable challenge of extracting valuable news, surprising findings, and relevant stories from a daily flood of data head on. Visual Storytelling is the first book to focus solely on contemporary and experimental manifestations of visual forms that can be classified as such. The rich selection of cutting-edge examples featured here is put into context with text features by Andrew Losowsky and interviews with experts including the New York Times, Francesco Franchi, and Golden Section Graphics.

More About This Book

More and more data is being collected. We can access ever more information at any time and from any place. The fundamental challenge now is how to extract the most valuable news, the most surprising findings, and the most relevant stories from the flood of information that is available to us.

A new generation of designers, illustrators, data journalists, and graphic editors is addressing this challenge head on. They are expanding the creative scope of existing techniques in visual storytelling — using graphic design, infographics, illustration, and photography to convey information in the most elegant, entertaining, and informative way. The main idea behind visual storytelling is to take familiar image contexts and use them in a new way. By penetrating meaning and creating associations, abstract correlations can be visualized in a manner that is both easy to understand and aesthetically innovative. Today, visual storytelling is being used intensively in newspapers, magazines, websites, advertising, business reports, and museums.

Visual Storytelling is the first book to focus solely on contemporary and experimental manifestations of visual forms that can be classified as such. The rich selection of cutting-edge examples featured here is put into context with an introduction and text features by magazine expert Andrew Losowsky as well as interviews with the New York Times, Francesco Franchi, Density Design, Carl Kleiner, Antoine Corbineau, Golden Section Graphics, Les Graphiquants, and Peter Grundy. The inspiring, insightful, interactive, and entertaining work and texts collected in Visual Storytelling reveal how the contextualization of information is pushing the envelope of today’s design and aesthetics.

Эта книга посвящена дизайну как виду творческой деятельности и тому, что с ним происходило во второй половине ХХ века. В ней рассказывается об основных событиях и этапах развития дизайна, даны творческие портреты наиболее известных лидеров мирового дизайна, а также рассмотрены взаимосвязи дизайна с искусством, научно-техническими открытиями, экономическими тенденциями и дискуссиями о качестве современной жизни.

Содержание

• Предисловие
• Глава 1  От войны к миру
• Выставка «Британия может это делать» · Три знаковых события в проектной культуре Франции · Итальянский дизайн в эпоху раннего неореализма · Германия: переосмысление сути вещей · Американский дизайн 1940-х годов · Советский Союз: идеальные образы и жизненная реальность
• Глава 2  Дизайн в середине ХХ века
• Международные дискуссии о дизайне · Борьба с украшательством, искусство в быт и техническая эстетика · Форма и функция в американских и европейских автомобилях · Итальянский дизайн становится национальным достоянием · Скандинавский дизайн — для себя и для всех
• Глава 3  Ульмская школа
• Ульмская школа как продолжатель идей Баухауза и Вхутемаса · Педагогическая концепция Макса Билла · Макс Бензе и Норберт Винер в Ульмской школе · Томас Мальдонадо · Теория информации Абраама Моля и ее влияние на Ульмскую школу · Финал Ульмской школы
• Глава 4 Стиль жизни в проектных моделях 1960–70-х годов 
• Дитер Рамс: «По возможности, минимум дизайна» · Экспо-дизайн врывается в современную визуальную культуру · «Дизайн для реального мира» Виктора Папанека · Выставка «Италия: новый домашний ландшафт» · Функционализм в 1970-е годы
• Глава 5  Дизайн в эпоху постмодернизма  
• «Форум дизайна» в австрийском Линце · Архитектура и дизайн на 39-й Венецианской биеннале · Уроки «Мемфиса» · Алессандро Мендини сближает искусство и дизайн · Архитектура и средовой дизайн. Стеклянная пирамида Лувра · Между архитектурой и дизайном. Большая арка Дефанс
• Заключение
• Основные события
• Именной указатель

Владимир Аронов, р. 1941
Историк искусства, доктор искусствознания. Автор книг «Эльзевиры» (1975), «Художник и предметное творчество» (1983), «Теоретические концепции зарубежного дизайна» (1992)

Посмотреть избранные страницы из книги Дизайн в культуре XX века