Книги издательства Taschen

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to...

From a delivery boy to one of the most important industrialists in American history, George Eastman`s career developed in a particularly American way. The founder of Kodak died in 1932, and left his house to the University of Rochester. Since 1949 th...

Finnish architect Alvar Aalto (1898–1976) was strongly influenced by both the landscape of his native country, as well as the political struggle over Finland's place within European culture. After early neoclassical buildings, Aalto turned ...

Alvar Aalto (1898–1976) made a unique modernist mark. Influenced by both the landscape and the political independence of his native Finland, he designed warm, curving, compassionate buildings, wholly set apart from the slick, mechanistic, geome...

With roots in early Cubism and Futurism and reaching maturity in Op art and Minimalism, Abstract Art encompasses all forms of non-figurative expression. This book explores the diverse ways artists from the early 20th century, beginning with Kandinsky...

"Abstract expressionism" refers to the non-representational use of form and color as a means of expression that emerged in America in the 1940s, largely thanks to the innovative work of Arshile Gorky. Interestingly, abstract expressionism i...

 TASCHEN 25—Special edition! The ineffable language of paint Abstract expressionism - the non-representational use of paint as a means of personal expression - emerged in America in the 1940s, inspired by the innovative work of Arshi...

Hailed as the first American-born art movement to have worldwide influence, Abstract Expressionism denotes the non-representational use of paint as a means of personal expression. It emerged in America in the 1940s, with lead protagonists including J...

Widely regarded as one of the most significant prophets of modern architecture, Adolf Loos (1870-1933) was a star in his own time, known throughout Vienna as an outspoken, audacious dandy and moralist who defied the establishment. His work not only r...

Adolf Loos (1870–1933) was a flamboyant character whose presence in the cultural hotbed of early 1900s Vienna galvanized the country’s architectural landscape. An early, impassioned advocate of modernism, he all-out rejected the grand Sec...

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food an...

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surpr...

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the da...

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, wh...

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, wh...