Adolf Loos (1870–1933) was a flamboyant character whose presence in the cultural hotbed of early 1900s Vienna galvanized the country’s architectural landscape. An early, impassioned advocate of modernism, he all-out rejected the grand Secessionist aesthetic prevalent at the time, as well as any hallmarks of the European fin de siècle.

Instead, in lectures and essays, such as the milestone Ornament and Crime of 1908, Loos articulated his “passion for smooth and precious surfaces.

He advocated that architectural ornamentation was, by its nature, ephemeral — locked into current trends and styles, and therefore quickly dated. Loos, himself a Classicist at heart, argued instead for simple, timeless designs with time-honoured aesthetic and structural qualities.In this essential introduction, we explore Loos’s writings, projects, and legacy, from his key concept of “spatial plan” architecture to his rejection of decorative fripperies in favour of opulent, fine-quality materials and crisp lines. Featured projects include Vienna’s Café Museum (1899), the fashion store Knize (1913), and the controversial Loos House (1912), which Emperor Franz Joseph I would refuse to travel past, bristling with rage at its insolently minimalist aesthetic.

About the series:

Each book in TASCHEN’s Basic Architecture series features:

- an introduction to the life and work of the architect 
- the major works in chronological order
- information about the clients, architectural preconditions as well as construction problems and resolutions
- a list of all the selected works and a map indicating the locations of the best and most famous buildings
- approximately 120 illustrations (photographs, sketches, drafts, and plans)

Adolf Loos not only was part of the first wave of modern architecture but also served as an important source of inspiration for all architects who followed. He is emblematic of the turn-of-the-century generation that was torn between the traditional culture of the nineteenth century and the innovative modernism of the twentieth. Loos’s masterful “astylistic architecture” is captured in this volume by the esteemed photographer Roberto Schezen in over one hundred exceptional photographs.

Starting with the refurbishment of his own apartment in 1903, twenty of Loos’s most significant buildings are beautifully displayed: Villa Karma, the Kärntner Bar, the Goldman & Salatsch Michaelerplatz Building, the Zentralsparkasse Bank, and the Steiner, Scheu, Moller, and Müller houses. Schezen’s vivid color and luminous black-and-white photographs display each building in detail, showing both the formal characteristics and the rich textures and materials Loos most frequently used.

Complementing this remarkable visual material is Kenneth Frampton’s perceptive essay, which places Loos within the context of Viennese intellectuals of the time. His circle, which included Arnold Schönberg, Ludwig Wittgenstein, and at the center, Karl Kraus, explored the essential nature of architecture, and the other arts and sciences, through linguistic structures. Frampton identifies the hallmarks that Loos derived from these structures and with which he created his work: the blank, “degree-zero” exterior with its luxurious interior; his commentary on architecture’s position between art and function, plus subtle recollections of both the classic and the vernacular. All these ploys were to subvert typical architectural expectations. Joseph Rosa’s accompanying descriptions comprehensively discuss each building, from the circumstances surrounding the realization of the projects to the use of Loos’s architectural conventions.

Widely regarded as one of the most significant prophets of modern architecture, Adolf Loos (1870-1933) was a star in his own time, known throughout Vienna as an outspoken, audacious dandy and moralist who defied the establishment. His work not only represented the beginning of modernism, with its stark, unornamented style, but also revolutionized architecture by introducing the concept of "spatial plan" architecture, which allowed for economizing space by designating rooms` sizes and heights based on their purposes. Loos also published numerous essays during his lifetime, the most notable of which is the oft-misunderstood "Ornament and Crime."

About the Series:

Every book in TASCHEN's Basic Architecture Series features:

- approximately 120 images, including photographs, sketches, drawings, and floor plans
- introductory essays exploring the architect's life and work, touching on family and background as well as collaborations with other architects
- the most important works presented in chronological order, with descriptions of client and/or architect wishes as well as construction problems and resolutions
-an appendix including a list of complete or selected works, biography, bibliography, and a map indicating the locations of the architect's most famous buildings