New in paperback, this book presents Dieter Rams’ aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives.

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as “good design is innovative”; “good design is aesthetic”; “good design is useful”, etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams’ work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

About the Author:

Cees W. De Jong is the author of numerous books and a curator of exhibitions on design, typography, and architecture.

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Пролистать книгу Dieter Rams: Ten Principles for Good Design на сайте издательства.

This is Dieter Rams’ bilingual 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in ­modern design remains unbroken.

In his more than 40 years at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century.

True to the principle of “less but better” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do.

Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

About the Authors:

Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today. He has also generated a new awareness of the social function of design in Germany.

Professor Klaus Klemp is one of the world's leading experts in the field of product design. He has been acquainted with Dieter Rams for many years and is an authority on his work.

Keiko Ueki-Polet is one of Japan's most renowned design curators. She is well acquainted with design developments in both Asia and the Western world.

Made in close collaboration with Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all time

Dieter Rams is one of the most influential product designers of the twentieth century, who, for more than sixty years, has been defining the look, feel, and function of some of the world's best-loved consumer items. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has a stellar reputation with global resonance.

This extraordinary book forms a catalogue raisonné of every product that Rams has designed in his lifetime – a true celebration of his seminal contribution to the field of industrial and product design. Including 300 color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans and an ideal complement to Phaidon's global bestseller Dieter Rams: As Little Design as Possible.

About the Authors:

Klaus Klemp is professor of design theory and history at the HfG Offenbach, Germany, and curator of design at the Museum Angewandte Kunst, Frankfurt am Main, where he was previously exhibition director and deputy director. Prior to his roles at the museum, Klemp was director of the cultural department of the city of Frankfurt.

Dieter Rams is an industrial designer whose career-defining collaborations with Braun and Vitsoe have produced some of the most iconic consumer products of the 20th century.