Результаты поиска

George Lois
ID: 18746
Издательство: Phaidon

Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the Wall Street Journal called 'prodigy, enfant terrible, founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (for people with talent!), is a must for anyone – whether in business, design, advertising or the visual arts – on a quest for success.

About the Author:

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

 

Цена: 900 грн
Есть в наличии
в корзину в избранное
George Lois
ID: 12569
Издательство: Phaidon

A survey of the unforgettable career of legendary adman George Lois.

Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his 50-year career.

Among Lois' creations are the 'I want my MTV' campaign that first featured Mick Jagger; the introduction of Xerox culture showing a chimpanzee deftly making photocopies, the concept and name for the ubiquitous frozen-food product Lean Cuisine, dozens of controversial covers for Esquire magazine (including Andy Warhol drowning in a can of Campbells' soup), and the legendary 'Think Small' campaign for Volkswagen. Lois recounts all of these and more than 140 others in this historic and entertaining tome showcasing his most influential celebrity campaigns and covers and featuring the super famous, from Jacqueline Onassis to Elvis.

Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. $ellebrity embodies not only a mesmerizing personal album filled with exclusive insider information but an incomparable defining document of the zeitgeist of an American era spanning over half a century - as seen through Lois' dynamic eye.

About the Author

George Lois, a native New Yorker, became in 1958 Art Director of Doyle Dane Bernbach and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.

Цена: 1200 грн
Доступно под заказ
в корзину в избранное
George Lois
ID: 1414
Издательство: Taschen

This book contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali. From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois.

Товар отсутствует
cообщить о поступлении
Издательства
A B C D E F G H I G K L M N O P Q R S T U V W X Y Z 0-9
А Б В Г Д Е Ё Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ы Э Ю Я