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Wang Shaoqiang
ID: 11767
Издательство: Promopress

Look at me! New Poster Design brings together fresh and creative posters produced by outstanding international designers. The stunning pieces featured in this instructive and inspiring work highlight some of the most original ideas, advanced techniques, innovative methods, ingenious materials, and unique features of contemporary poster design.

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Wang Shaoqiang
ID: 11723
Издательство: Promopress

Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic

A well-designed visual identity can perfectly reflect the gastronomic philosophy of an establishment and will add to the character of a brand’s identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration.

After our successful "Eatand Go "book, centered onthebranding of takeaways, our new title "Eat and Stay "showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops."

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Wang Shaoqiang
ID: 11720
Издательство: Promopress

UnPack Me Again! Packaging Meets Creativity is a selection of the most daring packaging projects from recent years.

From wine and food to clothing or everyday items, the projects brought together here stand out because of their impressive graphics, artwork or surprising pop-up elements.

This volume is a visual guide through the latest trends in the world of packaging. Its goal is to be a vehicle for effective visual communication between designers and readers and to provide inspiration for any creative professional searching for innovative ideas

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Wang Shaoqiang
ID: 11536
Издательство: Promopress

Color has the power to communicate feelings and emotions to an audience and to bring incredible power to a design.

Color Code: Branding & Identity explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects that the book features reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of colors in different industries.

This volume is an essential guide for understanding and mastering the use of colors in graphic design.

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Shaoqiang Wang
ID: 11498
Издательство: Promopress

Typography brings together the most creative typography projects from all over the world. Whether they are used in branding, advertising, packaging or other creative designs, the typefaces featured here have the power to catch the eye and inspire the mind. Typography is an essential introduction to this fascinating and fundamental area of graphic design. 

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Wang Shaoqiang
ID: 11495
Издательство: Promopress

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

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Wang Shaoqiang
ID: 11494
Издательство: Promopress

In a world where corporate identity is of utmost importance and hotels are at the forefront of global mobility, graphics and visuals are a key element of shaping a hotel’s brand. This book introduces the visual identities that are formed through the use of logos, business cards, letterheads and other graphic elements. With the right graphics these seemingly innocuous hotel supplies have the power to capture the hotel’s ambience, transforming one’s stay into a memorable experience. Do not disturb provides a selection of the most impressive graphic design innovations in hotel branding from around the globe. 

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Wang Shaoqiang (Editor)
ID: 5732
Издательство: Page One

Successful sales result from effective promotion. In the fashion industry, we can find a lot of shiny graphics on tags, packages, invitations, look books, advertising and other collaterals. Fashion brand communication is all about tactility. As the product itself relies on feeling, especially the touch and smell of the fabric, so the graphic or packaging representation of these values must have the same properties. It is crucially important to choose carefully the materials, to innovate with printing processes such as with die cutting, foil blocking, thermo-graphic print and push the boundaries of the unexpected. When we unwrap our purchases, or take them out of the bag, we want to be reminded by the feeling between our fingertips of the values that are embroidered in the label. This collection presents over 100 fashionable brands which have excellent promo graphics. 'Fashion Graphics' demonstrates why designing for the fashion industry is one of the most exciting and demanding creative challenges in branding, communication and visual expression.

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