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If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that’s exactly what you’ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

About the Authors:

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting.

Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.

Безпрецедентний погляд на повсякденний жіночий одяг — від уніформи дівчини-скаута Сільвії Плат до психоделічних мікроміні, сучасних костюмів і уніформи робітниць фаст-фуду — цей захоплюючий том показує, як американські жінки різного походження жили, працювали та одягалися протягом 200 років.

Інноваційний у своїй зосередженості на повсякденному одязі звичайних американських жінок — темі, якій занедбано в більшості історій моди — Real Clothes, Real Lives висвітлює понад 300 предметів одягу та аксесуарів з колекції історичного одягу Smith College. Це унікальне дослідження вшановує незліченну кількість життів, простежуючи крізь призму одягу, як змінювалися ролі жінок протягом десятиліть. Кожен твір містить яскраві історії про жінку, яка його носила, того, хто зробив або купив його, а також її контекст у місці та часі. Багато одягу скромні та недорогі, будь то домашнього чи готового одягу. Деякі з них є єдиними у своєму роді; інші є прикладами розумного виготовлення, що здається особливо актуальним сьогодні; і більшість відображає популярні стилі своєї епохи. Серед багатьох надзвичайних прикладів – рідкісна уніформа часів Першої світової війни, яку носила американка, яка працювала в тилу ворога, і костюм танцівниці гоу-гоу 1970-х років.

Виняткова фотографія та багаті архівні візуальні матеріали супроводжують читабельні тексти, які пропонують велику кількість історичного та соціального аналізу моди та фемінізму, які рідко розглядаються.

Про авторів:

Кікі Сміт є професором театру в Коледжі Сміта та директором колекції історичного одягу Коледжу Сміта. Вона також є професійним художником по костюмах і декораціях. Діана фон Фюрстенберг керує своїм однойменним глобальним брендом стилю життя. Колишній президент Ради модних дизайнерів Америки, вона є автором кількох книг, у тому числі DVF: Journey of a Dress. Ванесса Фрідман — модний директор і головний модний критик New York Times.

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Погортати книгу Real Clothes, Real Lives: 200 Years of What Women Wore (Smith College Historic Clothing Collection)​ на сайтi видавництва.

Originally published in 2007, Red Carpet struck a chord with all of us who can't get enough of the Hollywood red carpet scene at the biggest celebrity award shows, movie premieres, and parties. No book since the original edition has brought the reader so close to the velvet rope. Now, in this updated volume, relive 30 years of red carpet moments captured in more than 250 photographs of style makers and A-listers.

Red Carpet provides an unending runway show of the entertainment industry's most celebrated personalities in the greatest gowns and high fashion. Celebrity photographer Frank Trapper shares his front-row seat to nearly every major star-studded Hollywood event for the past three decades: the Oscars, Emmys, and A-list movie premieres.

About the Author:

Frank Trapper is an acclaimed celebrity photographer that has been covering the Hollywood beat for more than 30 years. Based in Los Angeles, where he does most of his work, his images have appeared in countless national and international magazines and newspapers.

In this book, gouache, a classic technique often compared to watercolour, acquires a new dimension and offers a bolder approach to contemporary artists, illustrators and graphic designers.

Gouache erases the boundaries between ‘proper painting’ and the spontaneous charm of watercolour, combining the advantages of both techniques. Diluted, gouache is almost like watercolour, but when used on its own, it can be applied in opaque layers with a matte surface reminiscent of pastels. Soluble in water, it is rather forgiving and allows for corrections and revisions, and finally, the fine grain of the pigment it contains makes detailed drawings possible.

About the Author:

Aljoscha Blau is one of the most renowned illustrators in German- speaking countries. He was born in 1972 in Leningrad (now Saint Petersburg), USSR. Since earning his degree in illustration and graphic arts from HAW (Hamburg University of Applied Sciences, Hamburg, Germany), Blau has worked as an illustrator and author for German and international publishers. He has been honoured with numerous international awards, such as the German Design Award, the Bologna Ragazzi Award, Prix Figure Future, Troisdorfer Bilderbuchpreis (Troisdof City Illustrated Book Award), and the Deutscher Jugendliteraturpreis (German Youth Literature Award), and nominated for the Astrid Lindgren Memorial Award. Blau teaches and conducts illustration and drawing workshops at various art academies in Germany, Denmark, Switzerland, Italy and France. He currently lives in Berlin.

The area of recycling and upcycling is a rich and growing source of innovative design in the fashion and accessories industries.

In a fast-fashion world of throw-away clothing, it is the ultimate expression of the slow-fashion movement, with each piece individually conceived and crafted from scratch, using different materials each time.

ReFashioned features 46 international designers who work with recycled materials and discarded garments, reinvigorating them with new life and value. The result is beautiful and desirable clothing and accessories that also make an important statement to the fashion world about its wasteful and exploitative practices.

About the Author:

Sass Brown is Acting Assistant Dean for the School of Art and Design at the Fashion Institute of Technology, New York. Originally from London, England, Sass established herself as a designer with her own signature collection selling in the UK and across Canada. As a researcher, writer and blogger, her area of expertise is eco fashion, in all of its different expressions, from slow design and heritage craft skills to recycle, reuse and new business models. She has published papers, spoken, taught and advised women’s cooperatives and educational institutions in Brazil, Peru, Columbia, Sri Lanka, Italy, France, US, Canada and the UK, on the topic of sustainable design. Voted in the top 10 Women Who Changed the Face of Fashion by Fashion Compassion, Brown promotes the best in eco-fashion design, through a multitude of media, most notably her books, her website www.ecofashiontalk.com and her journalism.

Contents:

Foreword by Natalie Chanin (Founder of Alabama Chanin, US hand made clothing and homewares)

Introduction

Chapter One
Designers Working with Used Clothing (e.g. worn and discarded garments) or
Used Industrial Materials (e.g. defunct flour sacks)
Opening Text
2ETN (jewellery) [US]; Artemas Quibble (bags / jewellery) [US]
Atelier Awash [Germany]; CeeBee (bags / jewellery) [Italy]
Christopher Raeburn [UK]; Clare Bare (lingerie) [US]
Dalaleo (bags / jewellery)    [Brazil / Italy]; Denham [Netherlands]
Jeffrey Wang [China]; Julia Barbee [US]
Junky Styling [UK]; km/a [Austria]; KONDAKIS [Kenya]
Lu Flux [UK]; MAYER Peace Collection [Germany]
MILCH [Austria]; Nudie Jeans [Sweden]
Odette Picaud (jewellery / accessories) [France]
Otra (jewellery) [Canada / France]
Raggedy     [UK]; Saisei (bags) [Italy]
Schmidt Takahashi  [Germany]; Silent People (bags) [Italy]
Sylwia Rochala [Poland]; Tamara Fogle (bags) [UK]
The BEA Project [US]; Trashed Couture    [UK]
Ute Decker (jewellery) [UK / Germany]

Chapter Two
Designers Working with Unused Clothing Waste (e.g. textile cut-offs) or Unused Industrial Materials (e.g. plastic product scraps created during the manufacturing process)
Opening Text
Carmina Campus (bags) [Italy / Africa]
Eva Zingoni [France]; Friends with Benefits [US]
From Somewhere  [UK]; Goodone [UK]
Hibrida (accessories) [Chile]; Juana Diaz [Chile]
Kerry Howley (jewellery) [UK]
Michelle Lowe-Holder (jewellery) [UK]
Paulina Plizga [France]; Piece x Piece [US]
Rachel Freire [UK]; R.ds [Denmark]
Reet Aus [Estonia]; Steinwidder [Austria]
Trash-Couture [Denmark]; Waste Away (accessories)  [UK]

Conclusion

Further Reading
Designers’ Websites
Picture Credits and Acknowledgements

As our climate, ecological and social crises converge, urgent action is needed to maximize our chances of survival. A new commercial approach is possible but it requires a systemic shift, with companies learning to operate as part of a wider 'ecosystem', allowing fashion to restore what it has taken.

Regenerative Fashion presents a roadmap for new ways of doing fashion. To keep our planet safe, we must cut production and end our dependency on fossil fuels. We must also create dignified livelihoods for the millions of people working in the industry. By using natural resources, paying factory workers and farmers a living wage and scaling up craft production, we can not only rebuild soils, ecosystems and biodiversity, but also support decarbonization, regenerate communities and ensure a just transition for all.

Part guide and part manifesto, this book shares stories of our interconnectedness with the natural world and each other, divided into sections on Nature & Materials; People, Livelihoods & Crafts; and New Economy & Leadership. Fully illustrated throughout, it features interviews from best-practice designers and businesses around the world, as well as thought pieces from leading campaigners within the industry.

About the Author:

Safia Minney MBE is an award-winning social entrepreneur, speaker and advisor. She has over 20 years' experience as global CEO of the company she founded, People Tree, developing the first sustainable and Fair Trade supply chains and standards, and she has various advisory roles with businesses, networks and charities.

Nineties fashion-from grunge, to Clueless's Alaïa, to Margiela's new couture-is an essential reference point for contemporary style. This book, created in tandem with an exhibition at The Museum at FIT, documents the changing culture, attitudes, and creatives that ushered in our visual age.

Minimalism. Deconstruction. The rejuvenation of established houses. These are just a few of the concepts that have come to define 1990s fashion. Others include an increased concern with environmentalism, developing technologies and the beginning of the fashion internet, freewheeling historical references, and a predilection for lifting significant styles from other cultures (the issues raised by this 'borrowing' are reviewed through a contemporary lens). In the twenty years since the decade ended, the fashion world has experienced several nineties revivals.

Reinvention and Restlessness: Fashion in the 90s focuses specifically on designers who challenged the expected appearance or workings of high fashion, and who played an important role in laying the foundation for fashion of the twenty-first century, including: Tom Ford, John Galliano, Alexander McQueen, Marc Jacobs, Michael Kors, Martin Margiela, Stella McCartney, Helmut Lang, Jil Sander, Yohji Yamamoto, Rei Kawakubo, and Viktor & Rolf. Additional chapters address changes to fashion editorials and campaigns (under talents like Steven Meisel, Corinne Day, Inez & Vinoodh, Mark Borthwick, and Nan Goldin), a new theatricality to runway presentations, and the emergence of fashion theory as a field.

About the Author:

Colleen Hill is curator of costume and accessories at The Museum at FIT, New York. Valerie Steele is director and chief curator of The Museum at FIT and founding editor of Fashion Theory. Patricia Mears is deputy director of The Museum at FIT. Shonagh Marshall is a curator, writer, and arts consultant with a specialization in fashion and contemporary culture based in New York City.

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Пролистать книгу Reinvention and Restlessness: Fashion in the 90s

Вишукані витвори втілюють наші найкращі мистецькі спроби та дають уявлення про велич цивілізацій, які їх створили. Нам достатньо дивуватися їх красі та чарівності, не кажучи вже про велику суму ресурсів, зусиль і часу, витрачених на їх виготовлення. У цій книзі ми сподіваємося пройти слідами наших попередників у нескінченній гонитві за вишуканою красою та дослідити можливості того, як цей стиль може прокласти нові шляхи в сучасному світі графічного дизайну.

“Rough” може бути наївним, грубим, інтуїтивним або необробленим. У мистецтві та дизайні «грубі» підходи до творчості прагнуть зачепити глядача своєю природністю, чесністю та сміливістю. Озираючись на нашу грубу мистецьку спадщину та зосереджуючись на грубому графічному дизайні нашого часу, ця книга представляє та завершує різні підходи до грубого вираження. У ньому ми могли дізнатися, чому і як художники створювали дитячі лінії та кольори, рвали та терли папір чи збирали сміття з вулиць. Через інтерв’ю з дизайнерами ми також можемо дослідити, як вони роблять грубе зображення «жахливо» гарним. Після прочитання цієї книги ми можемо більше захопитися такою візуальною грубістю.

Що таке Void? Це східна естетична традиція. Також це сучасний стиль, популярний в мистецтві та дизайні з 1960-х років, а саме мінімалізм. Естетика порожнечі допомагає витягнути найнеобхідніше, збільшити функціональність і, що більш важливо, досягти мирної гармонії. Ця книга допоможе читачам дослідити характерний стиль «порожнечі» у світі графічного дизайну, уважно придивитися до його історії та розвитку та обговорити його характеристики. Багате висвітлення графічного дизайну цього стилю видатних дизайнерів усього світу в цій книзі надає цінні перспективи та натхнення для всіх, хто цікавиться цим унікальним стилем.

This book evokes the world of Fantini, a “factory of Italian design” strongly connected to its territory, Lake Orta, the genius loci of its creations.

The fascinating story of this business starts in the small village of Pella, on the shores of Lake Orta, in northern Italy, yet its high-end design products created by the best-known designers, including Piero Lissoni, Michael Anastassiades, Matteo Thun, Antonio Rodriguez, Vincent Van Duysen, Naoto Fukasawa, and Paik Sun Kim, went on to travel the world in an international circuit.

Water is the common thread running through the whole book. This is the water of Lake Orta, found in the images of great photographers such as Gianni Basso, Franco Fontana, Giorgio Lotti, Gabriele Basilico, Gianni Berengo Gardin, Ferdinando Scianna, Gabriele Croppi, and Walter Zerla, who have interpreted it over time at the invitation of Fantini. However, water is also the main element of the jewellike taps produced by the company, small everyday masterpieces that bring it to our homes, renewing this great magic every day.

About the Authors:

Renato Sartori is the strategic consultant and communications manager for the Fantini company. Patrizia Scarzella is an architect and journalist. She is a consultant on social-design projects for the United Nations Industrial Development Organization. She has been collaborating with the Fantini company since 1995.

Welcome to Amy Howard’s Rescue Restore Redecorate lifestyle! Whether you dream of restoring an heirloom to its former beauty or just want to modernize a flea market treasure, Howard has the design and refinishing secrets you need.

Here are all the furniture finishing recipes, techniques, and tips that have made Howard’s classes sold-out success stories, and made Howard herself the go-to guru of refinishing and “use what you have” upcycle redecorating. Try your hand at unique painted and faux finishes, and experiment with gold leaf, distressing, and marvelous graining effects.

Howard shows you a variety of lovely and exciting projects, including the Nicholas Nightstand and the Hugo Table, the Augustus Lamp and the Donovan Chairs, the Drake Lantern and the Alfred Mirror Tray. Along the way, you'll learn a treasure trove of techniques, as Howard shares before-and-after makeovers from her studio and offers impeccable step-by-step instruction in all that is needed to achieve each look.

Howard writes in her introduction, “When you rescue, restore, and redecorate a vintage piece, you not only bring a new chair or table or dresser or mirror into your home. You bring in a new story, as well. You’re giving something old a new life, one that makes your own life even richer and better. That’s the Rescue, Restore, Redecorate lifestyle.”

Chapters include:

- The Thrill of the Hunt
- The Creative Pantry
- A Repertoire of Finishes: The Basics and Beyond
-Chalk-Based Paint
- Gilding
- Lacquer
- Milk Paint (Casein Paint)
- Antiqued Mirrors
And more!

About the Author:

Amy Howard is a designer, teacher, and driving force in the world of home furnishings. Her dedication to the mantra “rescue, restore, redecorate” is evident within the Amy Howard line of products. She is a regular contributor to FamilyCircle and Women’s Day magazines, and is also launching a furniture collection with F. Schumacher in 2017. Howard lives with her husband, Gene, in Memphis, Tennessee.

Covers all the classic techniques and practices of service personnel in fine dining restaurants

Restaurant Service is a comprehensive book that highlights all of the essential dining room service techniques. With this book's guidance, you'll learn how to set the table and how to serve and pour drinks, as well as other forms of table service including slicing and flambéing. Each service technique includes detailed instructions and is illustrated with step-by-step photographs capturing the accuracy and precision of the task. Tracing all the techniques of tableware, Restaurant Service will ensure you have mastered the basics of perfect dining room service and support you throughout your professional journey.

About the Authors:

Since 1980, Thierry Boulicot has taught catering as a vocational subject at the Lycée technique d'hôtellerie et de tourisme de Val de Loire, a hotel and tourism college in Blois, France. Since 1988, Dominique Jeuffrault has been a technical and vocational teacher at the Lycée technique hôtelier, a hotel college in La Rochelle, France.

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Пролистать книгу Restaurant Service: Preparation, Carving, Slicing, Flambeing and Setting the Tables на Google Books.

This third book in the background illustration series takes us on a sentimental journey through the scenes of our most cherished memories

Do you remember a moment in your life when you wished the time would stop? Artwork in this book captures precious moments such as these, evoking your own precious memories that you cherish in your heart.

The artwork showcased in this book illustrates sentimental moments with delicate colors and unique angles, looking back at those moments when you were alone with your crush after school, or the path that you took with your childhood best friend, the unforgettably beautiful views from summers long gone, and the rain-splashed window you gazed out from after your first broken heart. In a departure from the first title in the series, Everyday Scenes from a Parallel World, this title focuses on more touching, delicate and emotional scenes, gathering together a collection of cityscapes, countryside, a beach, a classroom after school, and a building rooftop at dawn and dusk, sunrise and sunset. Furthermore, each artist's strong sense of depth and transparency successfully illustrates the fragility and preciousness of life.

Featuring 33 artists who are quickly gaining popularity on social media in Japan (including 13 creators who have been newly added for this book), we guarantee that this book will touch readers' heartstrings and will inspire all kinds of artists and comic illustration fans.

About the Author:

PIE International specializes in books for graphic designers, and high quality visual books on photography, art, and Japanese Culture (Traditional and contemporary), as well as manga and comic art, and more.

Вперше талановита французька ілюстраторка та дизайнерка персонажів Сібіллін Мейнет не лише ділиться своїми прекрасними роботами у цій чудово оформленій книзі, але й представляє спеціально замовлені навчальні посібники, покрокові техніки та історію своєї подорожі як професійної художниці.

Rêverie: The Art of Sibylline Meynet – це обов’язкова книга для художників-початківців та ілюстраторів, яким потрібне натхнення для кар’єри та творчого перезавантаження. Сібіллін почала свою кар’єру фріланс-ілюстраторки одразу після закінчення середньої школи у своїй рідній Франції, а зараз працює художницею коміксів, дизайнеркою персонажів та ілюстраторкою для журналів та книг. У своїх роботах вона рясно зображує дівчат та тварин, яких любить малювати, персонажів, що випромінюють шарм та примхливість, а також велику силу та глибину оповіді. За її творчістю стоїть кар’єра в кіно та друкованих виданнях, зокрема над проектами від «Скубі-стріт!» (Warner Bros.) та «Гарфілд» (BOOM! Studios) до «Проклятий» та «Помаранчевий – це сезон хітів» (Netflix). У цій книзі Сібіллін ділиться своїм досвідом роботи в цій галузі, поєднуючи робочі зобов'язання з виставками, співпрацею та особистими проектами.

Для митців, які шукають нових творчих вправ, натхнення для кар'єри, порад та можливості переглянути галерею талановитого та унікального професійного художника, ця захоплива нова книга є необхідною.

Про автора:

Сібіллін Мейнет стала фріланс-ілюстраторкою одразу після закінчення середньої школи у своїй рідній Франції, працюючи художницею коміксів, дизайнеркою персонажів та ілюстраторкою для журналів та книг. Вона працювала в Європі та США з такими відомими клієнтами, як Warner Bros, Boom Studios, Netflix та Hachette. Сібіллін продає принти, книги та аксесуари зі своїми творіннями у своєму магазині, але це буде її перший досвід співпраці з книжковим видавництвом.

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Переглянути відео про книгу Rêverie: The Art of Sibylline Meynet