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Sales promotion is a means of communication between marketers and customers. A good sales promotion not only stimulates consumption and improves sales performance, but also impresses customers. Fast economic growth brings a variety of sales promotions to the market. This book is aimed to introduce various sales promotion designs for holidays, campaigns, anniversaries, etc. Combining the graphic design and store design of each sales promotion case, this book offers a gate into the colourful world of sales promotion.

Floral designer Louesa Roebuck shows you how to make transcendent eco-luxe compositions with seasonal flora foraged from the West Coast

"The way of the flowers” has been studied for centuries, but as acclaimed author, artist, and floral designer Louesa Roebuck demonstrates, one needs to understand the rules in order to bend them. In Punk Ikebana, Louesa composes stunning arrangements and installations that unite the cultural traditions and elegance of Japanese perspective with exhilarating freedom from convention. Working with seasonally foraged, gleaned, and sourced flora from various regions of California, Louesa reveals how cinematic floral sculptures can be created by embracing the abundance right outside your door. Inviting nature’s often-overlooked treasures into your space means improvising in a moment of time, in a particular place. Exuberant compositions are created with what is on hand, establishing a harmonious dialogue with the flora, space, color, vessels, and textiles readily available. Aligning her deep commitment to the environment with her love of foraging, gleaning, and sourcing regionally, Louesa inspires you to cultivate your own vision and invite the wonders of the natural world into your home.

About the Authors:

Louesa Roebuck, author of the critically acclaimed Foraged Flora, is a multimedia and multigenre creative, floral artist, printmaker, painter, textile designer, and curator. She has collaborated and created flora installations using only local and seasonal foraged and gleaned materials for clients such as Vivienne Westwood, John Baldessari, Todd Selby, Carolyn Murphy, GOOP, Nickey Kehoe, Blackman Cruz, Michelle Obama, Michael Pollan, and Alice Waters of Chez Panisse. Her work has been featured in numerous national and international magazines and media, including but not limited to Wired, Vogue, New York Times, Nowness, Cabana Magazine, C magazine, Remodelista, Sunset, and Martha Stewart Living. She lives in Ojai, California, in Chumash Territory. 

Ian Hughes is a British-born photographer, art director, and craftsman. His work has been exhibited at the National Gallery, London, and published as book cover and album artwork. He lives in Matilija Canyon, California. 

Obi Kaufmann is an American naturalist, writer, and illustrator. He is the author of The California Field Atlas, an illustrated guide to the state's ecology and geography, which was on the San Francisco Chronicle’s bestseller list and won the gold medal at the California Book Awards and the NCIBA Book of the Year award.

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The magical powers of a storybook cannot be denied, but what if within those pages awaited not traditionally-written fairy tales from all times and places, but those same tales re-told by some of the world’s most talented and respected artists! 

Professional illustrators and concept artists are experts at pushing their art to a higher level and finding exciting new ways to approach classic subjects. In this book, they reveal their creative secrets. Being able to think outside the box, intrigue the viewer, and bring nuance to a simple story are just some of the essential skills presented inside, and the familiar world of fairy tales provides a wealth of iconic characters and storylines to play with.

Discover multiple renditions of five well-known tales, from research and sketches to rendering and revisions. Informative step-by-step tutorials reveal techniques and tips that will help push your illustration skills to new heights. Learn what makes an effective fantasy illustration and compare different artists’ visions side by side.

Reimagine five classic tales:

• Little Red Riding Hood
• Jack and the Beanstalk
• The Pied Piper of Hamelin
• Goldilocks and the Three Bears
• Hansel and Gretel

About the Author:

3dtotal Publishing is a small independent publisher specializing in high-quality art books dedicated to bringing invaluable training to beginners, hobbyists, and professionals alike. Our titles proudly feature top industry professionals who share their experience in skillfully written step-by-step tutorials and quick tip guides placed alongside stunning artwork to offer creative insight, expert advice, and essential motivation.

From traditional art techniques, such as sketching and clay sculpting, to digital art software including Photoshop and Procreate, the vast knowledge offered by multiple contributing artists makes these books an indispensable addition to any artist’s bookshelf. Popular titles such as the Sketching from the Imagination and Beginner’s Guide series, along with our quarterly magazine CDQ, are part of a backlist of over 80 titles, many of which have been translated into several languages. At the heart of the 3dtotal Publishing catalogue, our sought-after “Art of” books showcase the very best content from the very best creators, in stunning and uniquely designed hard-back format. From 2022, we pledge to donate 50% of our net profits to charity, including planting one tree for every book sold.

Contents and contributors:

Welcome 
How to use this book
Introduction by Ognjen Sporin

Little Red Riding Hood
Red Riding Hood versus the Wolf – Ahmed Rawi
Little Red and the Hyena – Eilene Cherie Witarsah
The Little Wolf Hunter – Fatemeh “Blue Birdy” Haghnejad

Goldilocks and the Three Bears
Goldi the Gangster – Leroy Steinmann
Goldilocks the Greedy Bear – Tony “Eight” Camehl
The Golden Giant – Leo Gómez

The Pied Piper of Hamelin
The Dark Wizard of Hamelin – Inkognit
The Piper Imprisoned – Joshua Carson
The Vengeful Piper – Yongjae Choi

Jack and the Beanstalk
Jack and the Friendly Giant – João Moura
Jack in the Giant’s Palace – Fernando Peque
Jack and the Space Giants – Kory Lynn Hubbell

Hansel and Gretel
A Grimm Arctic Tale – Oliver Ödmark
The Mice and the Owl – Gabriel Gómez Almenzar
The Witch Hunters – Kaining Wang

Gallery
WISH! – Ron Sanders
Jack and the Beanstalk – Ryan Harrell
Rapunzel – Katie Goldberg
Red Riding Hood – Luc Brunet-Manquat

Contributors
Glossary

A collection of over 150 “QSL cards”, QSL? chronicles a moment in time before the Internet age, when global communication was thriving via amateur, or “ham”, radio operators.

Discovered by designer Roger Bova, the distinctly designed cards follow the international correspondence of one ham, station W2RP, who turned out to be the longest-standing licensed operator in The United States.

Communications between amateur radio (AKA ham radio) operators and citizen band stations have been crowding the world’s electromagnetic spectrum since its invention in the early 20th century. Millions of operators formed what could be almost be described as an early internet ― projecting their voices, ideas, and humanity around the earth’s surface using various techniques and frequencies to bounce their waves around the earth’s surface, off of the ionosphere, and even the moon.

Any communication network needs a way of identifying individuals. A QSL card is a written confirmation of prior communication between two amateur radio or citizens band stations ― postcard sized and mailed between users.

Do You Confirm Receipt of My Transmission is derived from the Q code. A Q code message can stand for a statement or a question (when the code is followed by a question mark). In this case, ‘QSL?’ (note the question mark) means “Do you confirm receipt of my transmission?” while ‘QSL’ (without a question mark) means “I confirm receipt of your transmission.”

Just like today’s internet avatars, operators had their own style and often projected their personality using their QSL cards. Collecting cards was popular, and a source of pride to operators.

Published by Brooklyn-based design imprint, Standards Manual, Do You Confirm Receipt of My Transmission is a visual history of these cards, spanning from approximately 1960–1990. Over 190 cards are included, front and back, with high-resolution details. The collection forms a visual history of early global communication ― something we now take for granted but was once a marvel. Today, there are over 3 million licensed radio operators worldwide.

The autobiography of Mary Quant — the inventor of the miniskirt — was originally published in 1966 at the height of Swinging London.

After opening her groundbreaking boutique Bazaar on London’s King’s Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life. She was at the forefront of fashion’s democratization — seeking to eliminate snobbery and “make fashionable clothes available to everyone.” Her joyful, evocative autobiography captures the world in which she found inspiration — and which she ultimately helped to define and change.

About the author:

Mary Quant (b. 1934) studied at Goldsmith’s College in London. Famed for popularizing the miniskirt, she was awarded an OBE in 1966.

From Togas to Top Hats. The evolution of style from antiquity to 1888

Racinet’s Costume History is a landmark in the study of clothing and fashion. This reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and witty commentary. From Eskimo attire to high French couture, this is an unrivalled encyclopedia for students, designers, artists, illustrators, and historians, and anyone interested in style.

Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historique was in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six-volume work remains completely unique in its scope and detail.

This TASCHEN reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and often witty commentary. Spanning everything from ancient Etruscan attire to French women’s couture, material is arranged according to Racinet’s original plan by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, Racinet's Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

About the Author

Françoise Tétart-Vittu studied art history at the Sorbonne and specialized in the costume history of the 18th and 19th centuries. For many years she was head of the graphic arts department and curator at the Musée Galliera, Musée de la Mode et du Costume de la Ville de Paris. She is author of many books on costume history.

The landmark volume celebrating the life and work of Ralph Lauren — the vision of the brand as told and presented by Lauren himself — in a smaller, more portable edition, with additional photographs updated to the present.

In this visually stunning book, Lauren speaks candidly about himself and his art. In part one, we get to know the designer through never-before-seen pictures of him in private life and with his family, living the lives he designs for. In the second part, Lauren displays and writes about his most iconic and most beloved work, handpicked from hundreds of collections and his signature cinematic advertising campaigns. Lauren’s aesthetic influence and unique design sensibility are captured here by fashion’s finest photographers, including Bruce Weber, Deborah Turbeville, and Patrick Demarchelier.

Now expanded with new photography, this unique fashion monograph is a personal expression of the artist and a rare peek into the mind of one of America’s most accomplished fashion designers.

About the Author:

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year, and Lifetime Achievement.

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A stunning celebration of Ralph Lauren’s signature home collections — including the designer’s own homes — which have inspired the world of interior design for nearly half a century.

The cinematic vision of Ralph Lauren is brought to life with a stunning and intimately written book that spans decades of innovation and influence by the iconic American designer. Ralph Lauren: A Way of Living, published by Rizzoli New York, commemorates the 40th anniversary of the home collection with the first comprehensive volume dedicated to the signature style of Ralph Lauren and his pioneering lifestyle approach to design. From trailblazing innovations that revolutionized the home industry to conceptualizing residential retailing and perfecting the art of hospitality, Lauren has created a multifaceted world that evokes emotion and inspires a more beautiful way of life.

This special volume presents a visual timeline of Ralph Lauren’s remarkable history as a lifestyle innovator. Lauren’s unparalleled ability to seamlessly blend fashion and the home is illustrated with the groundbreaking designs and innovative use of materials that have distinguished the home collection since its inception in 1983: menswear-inspired Oxford Cloth bedding that required the creation of special looms and took two years to refine; the sleek RL-CF1 chair, crafted of carbon fiber and inspired by Lauren’s McLaren F1 racecar; and an appreciation for a timeworn, weathered aesthetic, as exemplified in the iconic Writer’s Chair with its hand-burnished leather and rich patina. Historic achievements such as the opening of his first New York City flagship on Madison Avenue – which invited guests to experience the complete World of Ralph Lauren in a residential environment – and his renowned restaurants that offer the epitome of gracious hospitality, demonstrate the magnitude of Ralph Lauren’s influence on the worlds of lifestyle design and hospitality. The timeline is complete with quotes from distinguished members of the design world and prominent figures of our culture including Oprah Winfrey, Hillary Rodham Clinton, and architecture critic Paul Goldberger.

Ralph Lauren’s signature ability to create transportive environments begins with his private homes that inspire his iconic lifestyle collections. Ralph Lauren: A Way of Living offers an in-depth look at all the places Lauren calls home, from a sprawling ranch in Colorado and an island retreat in Jamaica, to a Fifth Avenue penthouse overlooking Manhattan’s Central Park, a seaside home in Montauk and a country estate in Bedford. Lauren’s homes are deeply personal expressions of his vision for living; captivating imagery is complemented by essays and descriptions written in his own words that intimately express the meaning of home and share inspiration and anecdotes for each residence. The photos of Lauren’s captivating homes are followed by a celebration of Ralph Lauren Home’s lifestyle collections – cinematic worlds that are brought to life with iconic imagery showcasing Lauren’s pioneering lifestyle approach and all-encompassing home collection.

Ralph Lauren: A Way of Living honors the life and work of a true visionary and innovator. Ralph Lauren’s monumental impact on the way we live is as recognizable today as it was groundbreaking 40 years ago. His vision is not about trends of the moment, but is built upon values and things that last, and his legacy will continue to shape the places we call home.

Cover photo by Richard Corman.

About the Author:

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards and is the only designer to receive the CFDA’s four highest honors. In 2019 he received an honorary KBE for Services to Fashion from the Prince of Wales. Mary Randolph Carter [SS1] is an author, photographer, designer, and longtime creative director for Ralph Lauren.

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A fully illustrated biography of iconic American designer Ralph Lauren told through the lens of fashion

From the author of Dressing the Man, the seminal tome on men’s fashion, comes the illustrated biography of Ralph Lauren. Published in time for Lauren’s 80th birthday on October 14, 2019, Alan Flusser’s book looks at the life of the iconic American designer through the lens of fashion and cultural impact. This high-level, yet intimate, reflection on the life and work of Ralph Lauren shows how a preppy young boy from the Bronx created one of the most recognizable brands in American fashion.

About the Author:

Alan Flusser is the author of a number of books about men’s style, including the bestselling Dressing the Man. Flusser is also well known for creating for Michael Douglas’s wardrobe in Wall Street, as well as his costume work in classic movies such as Scent of a Woman and American Psycho starring Christian Bale. He is the president of Alan Flusser Designs, a company that he founded in 1979. In 1988, Flusser secured a permanent spot on Vanity Fair’s International Best-Dressed List. He lives in New York.

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year, and Lifetime Achievement.

Ralph Steadman: A Life in Ink is the definitive career retrospective of this revered and provocative UK artist.

Renowned for his collaborations with iconic American writer Hunter S. Thompson, he formed an unlikely duo that created "Gonzo" journalism.

This lifelong collaboration included the now-legendary Fear and Loathing in Las Vegas, originally published in Rolling Stone magazine, which has since become a cult classic.

- Explores Steadman's signature ink-splattered style
-  Features a diverse body of work that includes satirical political illustrations
- Includes art from award-winning children's books such as Alice in Wonderland

Ralph Steadman: A Life in Ink is a must-have celebration of the artist's important and influential career.

This comprehensive monograph on the life and work of Ralph Steadman collects work from his dozens of books from his 50-plus year career.

- Satirist, artist, cartoonist, illustrator, writer ― Steadman's prolific and influential career continues to resonate and inspire.
-  His work is synonymous with the counterculture of the 1970s.
- The ultimate gift and coffee table book for fans of Gonzo journalism, Hunter S. Thompson, and political satire
-  Add it to the shelf with books like Ralph Steadman: Proud Too Be Weirrd by Ralph Steadman, The Curse of Lono by Hunter S. Thompson, and Gonzo: The Art by Ralph Steadman.

About the Author:

Ralph Steadman is a Welsh-born, UK-based artist who has been creating groundbreaking art for over 60 years. He has published many books and has been featured in numerous publications, such as Rolling Stone, Vanity Fair, The Guardian, the New York Times, and many more.

Rattan furnishings evoke the glamour and laid-back' elegance of exotic beach houses as well as the informal beauty of plant-filled garden rooms and sun-dappled verandas.

Long fascinated with rattan's versatility, designer Lulu Lytle examines the enduring appeal of this sustainable tropical palm in Rattan: A World of Elegance and Charm. The first book in decades to examine the history and craftsmanship of rattan furniture, this insightful tome showcases rattan's appeal through archival images of beautiful interiors including Madeleine Castaing's winter garden in Paris, Michael Taylor's own Californian beach house, the Titanic's Café Parisian and the Billy Baldwin designed Mr. Kennedy's beauty salon in New York City. Rattan's many personalities are explored through its inclusion in settings as diverse as Impressionist paintings, flamboyant nightclubs and pared down contemporary drawing rooms.

A reflection of its inherent beauty and longevity, antique rattan furniture from the nineteenth century is highly collectible, as are rattan pieces created by giants of modern design such as Josef Hoffmann for Thonet, Josef Frank for Svenskt Tenn, Jean-Michel Frank for Ecart, Renzo Mongiardino for Bonacina, Arne Jacobsen for Sika, Paul Frankl and Donald Deskey. Rattan pieces have become iconic and highly prized, including Hiroomi Tahara's Wrap Sofa, Franca Helg's Primavera Chair, and the many iterations of the beloved Peacock Chair. Rattan also highlights some of the many tastemakers who have embraced rattan -- from Marella Agnelli, Babe Paley, and Cecil Beaton to leading interior designers including Jeffrey Bilhuber, Veere Grenney, Axel Vervoordt, and Jacques Grange.

About the Author:

Lulu Lytle, long smitten with the romance and versatility of rattan, rescued the last remaining workshop in Britain in 2010 in order to establish Soane Britain's rattan workshop in Leicestershire, England. Currently, Soane employs fifteen craftsmen to make its own range of rattan furniture and lighting as well as bespoke commissions. Mitchell Owens is the decorative arts editor of Architectural Digest and the former interior-design director of Elle Decor. He has contributed to the New York Times, The World of Interiors, Departures, Travel + Leisure, and other publications.

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Royal Shoemakers Rayne was founded by Henry & Mary Rayne in London in 1885, and were the pre-eminent British ladies luxury shoe brand throughout the Twentieth Century

Books Rayne is the name synonymous with the best in British 20th-century shoe design. Re-launched as a British-owned company in 2013, the remarkable design achievements of the company in the 20th century are illustrated in this sumptuous book. The business began in the late 19th century as a theatrical costumier and soon added shoes to its products, with a factory in Bermondsey near the current Fashion & Textile Museum. Early clients included the Ballet Russes and Nijinsky. By the 1920s, members of the British Royal family and aristocracy were clients, and a shop was opened on Bond Street with a new factory based at King’s Cross. By 1950, the company had three royal warrants, had supplied shoes for the wedding of Princess Elizabeth (now Queen Elizabeth II) in 1947, and had a strong American presence with Delman Shoes at Bergdorf Goodman, NYC, amongst other locations.

Sir Edward Rayne became a celebrity in his own right and collaborated with many famous designers such as Roger Vivier, Bruce Oldfield, Jean Muir, and the “Fashion Knight” Sir Norman Hartnell, and Hardy Amies. In the 1970s, Bill Gibb designed collections for Rayne, and Rayne supplied the shoes for several leading French couturiers houses such as Lanvin and Nina Ricci. In the 1980s Bruce Oldfield designed collections for them. Oliver Messel re-designed the famous Bond Street Store, which attracted stars of stage and screen, such as Elizabeth Taylor, as well as society ladies. Beautifully illustrated, this book offers a complete history of this remarkable brand.

Since the end of the 19th century, our aesthetics have been challenged by various avant-garde artistic ideas, especially astounded by the chaotic visuals. But there are many more stories behind the chaos in art. This book digs into chaotic art heritage in human history, and features the most exciting graphic designs distinguished with chaotic styles, which have been broken down into four different approaches: distortion, redundancy, diversity, and randomness. As a tribute to the chaotic art refined by the courageous predecessors, as well as an applause to the chaotic visuals nourished by our contemporary designers, it serves as a bridge between artistic ideals and graphic communication, between puzzled readers and expressive designers.

If visuals could scream, wail or attack, what would they be like? Maybe you can find the answers in this book. Since a long time ago, there has always been some artists who resort to a fierce visual language to release their emotional powder kegs.

These visuals are shocking, stinging, terrifying, or even depressing. Unsettling as they are, we believe that such visual fierceness offers unique aesthetic value and can inspire generations. In this book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

A glorious celebration of the beauty, diversity, importance and sheer wonder of plants, with exquisite illustrations from the collections of the Royal Botanic Gardens, Kew.

Plants feed us, clothe us, shelter us, help transport us, and can both intoxicate and cure us. From food staples to exotic and enchanting flowers, plants are essential for the well-being of ourselves and our planet.

Helen and William Bynum are expert guides to the intriguing histories and uses of over 80 key plants. Rich in cultural, historical, botanical and symbolic associations, the plants, from every corner of the globe – both familiar and bizarre – have fascinating stories to tell. Starting with foods that laid the foundations for the development of civilizations, such as wheat, rice and maize, and those that enliven our diet, such as saffron and spices, sections look at plants that have helped to create our material world, including bamboo and the oak, and crops that have made people rich, such as tea, coffee and sugar cane. Many plants have been used medicinally and others, for instance eucalyptus or giant redwoods, have come to epitomize entire landscapes. Some are the objects of obsession, including the tulip, the rose and the lotus, and some are distinctly strange, such as the world’s largest flower, rafflesia, which smells of rotting flesh!

For anyone interested in the extraordinary beauty and diversity of flora around us, this stunning book, illustrated with botanical drawings, paintings and artworks will be an inspiration and a delight.

About the Author:

William and Helen Bynum are historians of science and medicine and also have a particular interest in gardening and plants and their importance in human culture and society. They have written or edited numerous books, including Great Discoveries in Medicine and Botanical Sketchbook, both published by Thames & Hudson.