Книги по типографике, шрифтах и леттерингу

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably.

Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. 

Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface. 

Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. 

In the light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.

About the Author:

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

A comprehensive and practical guide to font creation that explores every aspect of the process

Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer.

This book addresses the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries.

Throughout the book, screen grabs and illustrated diagrams accompany clear, accessible and step-by-step text, clarifying every process and arming readers with all the essential information they need. Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.

Table of Contents:

I. Typography Essentials: 1. Key Principles • 2. Creating Letterforms • II. Creating a Font: 3. From Lettering to Vector File: What is a Font? • 4. Font Creation Software Tutorials • III. Going Pro: 5. Marketing and Selling Your Fonts • IV. Resources

Hand-drawn lettering has never been more popular, and every home designer is in on the act, creating energetic, quirky fonts that seem to jump off the screen, the poster or the page. To the uninitiated this free design can seem a little intimidating can anyone join in? Can you learn to draw appealing letters without a graphics course?

Draw Your Own Fonts proves that the answer is a resounding ‘yes’. A lively mix of inspiration and workbook, it offers 30 complete alphabets, drawn in a variety of styles by an energetic line-up of young artists and illustrators, with tips and demonstrations on how you can copy or adapt them to make them your own. With sections on how to use your fonts online as well as on paper, this is a do-it-yourself book that will appeal to anyone who has ever begun a hand-lettered project (or simply doodled a highly decorated word or two on the cover of a notebook) then wondered why it didn’t have the panache of professional work.

Free Font Index 3 is an indispensable guide to free fonts and their creators. Over 500 fonts from 26 type foundries have been collected in this book and CD set. In addition to comprehensive type specimens of all fonts, the book includes interviews with 6 type designers: Paul D. Hunt, Underware, Dirk Uhlenbrock (TypeType), Santiago Orozco (Typemade), Dave Crossland and Wojciech Kalinowski.

The fonts on the CD are suitable for both Windows (2000 and later) and Mac (OS X and later) systems; however, many of the fonts can also be used on previous versions of either or both systems. Some of the fonts contain extended character sets, including Central and Eastern European, Cyrillic and/or Greek. All fonts are licensed for personal and commercial use.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

The beauty and art of creating handwritten letter forms.

Hand to Type is a stunning compilation of hand-made and digital scripts that showcases the beauty of handwritten letterforms. The book features work by some of today’s most successful and original calligraphers and lettering artists. In addition to fonts and lettering using the Latin alphabet, it introduces artists who explore Cyrillic, Arabic, and Greek scripts.

The book’s rich visual examples are complemented by in-depth interviews with outstanding calligraphers and type designers conducted by editor Jan Middendorp. Hand to Type also offers a revealing glimpse into processes by which hand-made letters may be turned into digital files. Prominent guest authors introduce the workings of scripts with which many readers may be less familiar — from Arabic and Indian writing systems to the amazing scripts found in pre-war German schoolbooks and on Amsterdam pub windows.

Hand To Type features interviews with Ken Barber, Timothy Donaldson, Tony Di Spigna, Gemma O’Brien, Luca Barcellona, Niels Shoe Meulmann, Brody Neuenschwander, Gabriel Martínez Meave, and Reza Abedini.

Contributing designers include:

Francesca Biasetton, Alison Carmichael, Allan Daastrup, Louise Fili, Cláudio Gil, Gray 318, Cyrus Highsmith, Brian Jaramillo, Seb Lester, Letman, Gabriel Martínez Meave, Erik Marinovich, Marina Marjina, Laura Meseguer, Greg Papagrigoriou, Alejandro Paul, Stephen Rapp, Ricardo Rousselot, Paul Shaw, Wissam Shawkat, Dana Tanamachi, John Stevens, Underware, and Laura Worthington, among others.

With specialist chapters by:

Nadine Chahine, Rick Cusick, Ramiro Espinoza, Kimya Gandhi and Dan Reynolds, Patrick Griffin, Florian Hardwig, Shoko Mugikura, and Alexei Vanyashin.

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we’ve even read the words.

How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions.

Ideal for all those who work with type daily, this book provides an accessible way into the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

About the Author:

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. Her aim is to change the way we think and talk about typography by demonstrating that it is fun and accessible for everybody. Sarah leads tailored workshops and runs events, and in 2014 she delivered a TEDx talk. She collaborates with the Crossmodal Research Laboratory at the University of Oxford.

This book is a guide to the use of type in design for print and screen. It provides a creative, informative and practical introduction for those studying all pathways of graphic design.

The authors discuss who uses type, where and when type is employed, audience and appropriateness of type and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, colour and movement, experimentation with type and production issues. Throughout, examples are drawn from design for both print and screen.

How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.

The sans-serif typeface Franklin Gothic was designed by Morris Fuller Benton in 1902 and continues to be widely used in newspapers, books, billboards and advertisements.

Named in honour of iconic American printer Benjamin Franklin, the impactful, bold typeface has been spun off into a variety of related faces throughout the past century.

In I LOVE TYPE 06 - FRANKLIN GOTHIC, internationally acclaimed designers including Akatre, Cypher13 and Studio Blanco show off their finest creations incorporating the grace and style of Franklin Gothic.