Книги по типографике, шрифтах и леттерингу

Universal Principles of Typography is a comprehensive, cross-disciplinary encyclopedia for choosing and using type.

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type — to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood — and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:
- Characters & Glyphs
- Font v. Typeface
- Hierarchy
- Inclusivity
- OpenType
- Pairing type
- Rhythm
- Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Elliot Jay Stocks is a designer and musician, based just outside Bristol, UK. After founding the typography magazine 8 Faces in 2010, Elliot joined Typekit (now known as Adobe Fonts) as Creative Director, and helped lead the service’s transition into desktop fonts and the Creative Cloud ecosystem. He then went on to take several Creative Director roles, all while co-running the lifestyle magazine Lagom with his wife. In 2021, Elliot collaborated with Google to launch the typography education resource Google Fonts Knowledge.

Over his nearly two-decade career as a designer, Elliot’s work has been profiled in publications such as Communication Arts, Creative Review, Computer Arts, and Page, and he has long been a familiar face at design and tech conferences around the world. Past highlights include TYPO, An Event Apart, South by Southwest, and The Type Directors Club NYC.

Today, Elliot focuses exclusively on typographic projects, as well as publishing the newsletter Typographic & Sporadic, and hosting the podcast Hello, Type Friends! He also makes electronic music as Other Form, and releases on several independent labels across Europe.

Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. New projects include the books Health Design Thinking and Extra Bold, a feminist career guide for designers. Lupton is founding director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book Design Is Storytelling was published by Cooper Hewitt in 2017. She received the AIGA Gold Medal for Lifetime Achievement in 2007. Recent exhibitions include Face Values: Understanding Artificial Intelligence and Herbert Bayer: Bauhaus Master. The Senses: Design Beyond Vision, Beauty — Cooper Hewitt Design Triennial, How Posters Work, and Beautiful Users. She was named a Fellow of the American Academy of Arts & Sciences in 2019.

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Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Take time to breathe. Take time to create. Take time to reflect, take time to let go. A book that’s unique in the way it mixes reading and doing, A Book That Takes Its Time is like a mindfulness retreat between two covers.Created in partnership with Flow, the groundbreaking international magazine that celebrates creativity, beautiful illustration, a love of paper, and life’s little pleasures, A Book That Takes Its Time mixes articles, inspiring quotes, and what the editors call “goodies” — bound-in cards, mini-journals, stickers, posters, blank papers for collaging, and more — giving it a distinctly handcrafted, collectible feeling.

Read about the benefits of not multitasking, then turn to “The Joy of One Thing at a Time Notebook” tucked into the pages. After a short piece on the power of slowing down, fill in the designed notecards for a Beautiful Moments jar. Make a personal timeline. Learn the art of hand-lettering. Dig into your Beginner’s Mind. Embrace the art of quitting. Take the writing cure. And always smile. Move slowly and with intention through A Book That Takes Its Time, and discover that sweet place where life can be both thoughtful and playful.

About the Author:

Irene Smit and Astrid van der Hulst are the cofounders and creative directors of Flow magazine, a popular international publication packed with paper goodies and beautiful illustrations that celebrates creativity, imperfection, and life's little pleasures. They both live outside Amsterdam.

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Пролистать книгу A Book That Takes Its Time: An Unhurried Adventure in Creative Mindfulness

An unprecedented, definitive look at the school’s typography and print design, from its early expressive tendencies to the functional modernism for which it is famed today

The Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and clean use of negative space, the school emerged as the forebearer of a new look ― one that seized the tools of mass production in the creation of a radical new art. Today, just over 100 years after the Bauhaus’s opening in 1919, the school’s visual hallmarks have come to define modernity as it appears on the printed page.

The official catalog for Letterform Archive’s inaugural gallery exhibition, Bauhaus Typography at 100 explores the school’s legacy in graphic and typographic design through artifacts of its own making ― its books, magazines, course materials, product catalogs, stationery, promotional fliers and other ephemera.

From the book’s beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channeled Constructivism’s geometric forms and optimism for industry into printed vehicles for the school’s teachings. Here is where Bauhaus typography ― its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy ― took its distinctive shape.

The catalog also shines light on the Bauhaus’s lesser-known early forays into expressive lettering and illustration, also tracing the school’s immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, Bauhaus Typography at 100 is a must-have for any fan of modern design.

About the Author:

Ellen Lupton is a designer, writer, and educator. Her books include Design Is Storytelling, Graphic Design Thinking, Health Design Thinking, and Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers. The third edition of her bestselling book Thinking with Type launches in March, 2024. She teaches in the Graphic Design MFA program at Maryland Institute College of Art in Baltimore (MICA), where she proudly serves as the Betty Cooke and William O. Steinmetz Design Chair. She is Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where her exhibitions included Herbert Bayer: Bauhaus Master and The Senses: Design Beyond Vision

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such as sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

_Significance of multilingual typography
_Theoretical backgrounds
_Best-practice in designing with different script-systems
_Work samples by more than 100 studios worldwide

Cyrillic is a script applied by more than 250 million people across Europe and Asia using more than 100 languages. Within the last 15 years it has become increasingly more visible, popular, and utilized in the West.

The Ukrainian author reflects on the relevance of Cyrillic in today’s world, looks at its history and current design trends, provides an overview of the typographic rules and offers practical advice on designing with Cyrillic type. The book also includes interviews with graphic and type design professionals.

In our globalized world, in which multiscripturalism is increasingly important, Cyrillize it! offers designers a method for professionally and successfully handling a different script system. Featuring a playful and esthetically appealing design, and a number of outstanding examples of contemporary graphic design, the publication is also of interest to everybody generally curious about Cyrillic design and related cultures.

_How to design in a script without being able to read it
_Thematizing relevance of Cyrillic today
_Perspective from both native and non-native speakers
_Includes interviews with professionals

Display in Use collates the best typefaces for big canvases and serves as a reference point for inspiration-seeking designers and typographers alike.

Renowned for their bold and attention-grabbing nature, display fonts are a brand’s go-to if it is looking to stand out amongst a sea of competition. Known for their intricate details, expressive style, playful elements, and varied weights, they are adaptable across diverse design contexts, seamlessly integrating into print, digital, and beyond. Display fonts also play a crucial role in determining a brand’s personality and impressions at first glance.

A continuation of the Sans/Sans Serif In Use collection, this edition features a curated selection of display type specimens, their design applications, and the thoughts that go behind the craft. Display In Use collates the best typefaces for big canvases and serves as a reference point for inspiration-seeking designers and typographers alike.

Louise Fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for Pantheon Books. In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand-drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards.
   

Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career. Featuring case studies showing sketches, references, inspiration, and design process, it's a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

Layout — an often misunderstood aspect of design. So often, as layout designers, we hear people telling us that layout is easy, just putting text and images on a page and moving it around to make it “nice”. However, the reality is that a book designer has to follow tonnes of design, typographical and composition rules. The process behind fine tuning these details is gruelling and tedious work.

We believe that a successful book layout design is not only about what designers should do — but also what designers should not do. It is about the thought processes behind these decisions, solving these problems with the turn of each page as well as balancing the harmony between text and images. And these points are just what Flipping Pages strives to present.

 - Systematic basics of layout and editorial design used by most designers on a daily basis. From the setting of the page size, to setting the grid and finally filling the page with images and text, it provides a basic introduction for the designer to begin his/her journey into layout and editorial design.
 - A great quantity of the best in editorial design in recent years amply with and without grids
 - Profound as well as lucid explanation about processes and thoughts behind the scenes of each page

Create an alphabet all your own with a helping hand from Hand Lettering A to Z and its team of international artists here to help you get started.

Your hand lettering contains a little bit of you! Hand lettering not only expresses what you have to say, but also demonstrates creativity in your communications. In Hand Lettering A to Z, artist and author Abbey Sy has invited four international artists--Meg Hyland, Joao Neves, Tessa Go, and Lisa Lorek -- to join her in designing all new alphabets for you to draw and use in many different languages.

You don’t have to be a trained artist to master the art of hand lettering. These alphabets are for every skill level and will suits any taste. Do you want colourful script full of bombast? Maybe an austere black and white script? Whether you're going for classic or just plain fun, Hand Lettering A to Z has direction for you. So why wait to get creative? Grab some supplies and customize twenty-six letters of your own!

About the Author:

Abbey Sy is an artist and designer whose passion for hand lettering and design is inspired by retro advertising, desaturated hues, and vintage labels. She is the author of Hand Lettering A to Z (Rockport Publishers) and The Complete Photo Guide to Hand Lettering and Calligraphy (CPi). Abbey is also the founder and creative director of ABC Magazine, a publication for artists, crafters, and makers; produces her own merchandise, and teaches art and hand lettering classes. She is based in Manila, Philippines.
See more of Abbey’s work on abbey-sy.com, on Instagram and Twitter @abbeysy, on Facebook @artbyabbeysy, and on her YouTube channel Abbey Sy.

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The iron-on lettering that is the subject of Heated Words: Searching for a Mysterious Typeface remains without attribution. Created anonymously and passed down over decades and across subcultures, the typeface is unique within the histories of typography and street fashion.

With roots dating back to the first calligraphic forms, the enigmatic letters evolved from embellished military flight jackets and sports uniforms in the early part of the twentieth century. Seemingly omnipresent from the 1970s onward in youth culture in New York City, this particular blackletter typeface — bold and imposing — would go on to decorate the fabric of the most influential music and fashion subcultures of the last half-century.

Heated Words provides a unique thread through the subcultural landscape of the last fifty years. With insights from voices in the fields of music, fashion and typography, the unique volume features previously unpublished archival images, including hundreds of illustrations and ephemera. Exploring the visual branding of the “outsider” and the resurgence of analog typography, Heated Words is presented through a layout and design that echo the frenetic history of the letters themselves.

About the Authors:

Rory McCartney is a creative director working within art, fashion, and music. He established Modern Construct, a creative practice with a focus on typography, and holds a research position at The Slade School of Fine Art, London. Charlie Morgan has spent the last quarter-century at the intersection between brands and culture, working in-house with brands such as Crooked Tongues, VANS, VICE, and New Balance.

Erik Spiekermann is the epitome of a typographer. This comprehensive book is the first to showcase his body of work and tell the story of his life

Erik Spiekermann is one of the best-known graphic designers in the world. He not only represents German typeface and corporate design like no other, but his work and the companies he has founded have had an unparalleled influence on contemporary graphic design around the globe.

The visual biography Hello, I am Erik is the first comprehensive exploration of Spiekermann’s more than 30-year career, his body of work, and his mindset. Contributions by Michael Bierut, Neville Brody, Mirko Borsche, Wally Olins, Stefan Sagmeister, Christian Schwartz, Erik van Blokland, and others round out this insightful publication.

Erik Spiekermann is one of the best-known typographers and graphic designers in the world. As a teacher and critic who is loved and feared in equal measure, his influence on contemporary graphic design is unparalleled. Spiekermann also represents German typeface and corporate design like no other.  

Hello, I am Erik is the first-ever visual biography of Erik Spiekermann’s work. The book documents his projects, traces milestones in his life, and offers his personal perspectives on design. Essays by notable designers and authors provide a framework and further context for this vivid presentation of his body of work.

About the Editor:

Johannes Erler is one of Germany’s top designers. Previously with Factor Design and today with ErlerSkibbeTönsmann, he has shaped the corporate identities of some of the country’s leading brands. As art director of the magazine Stern, he was responsible for the 2011 redesign of one of Germany’s most widely red weeklies.

Outstanding typography introduced in bilingual Japanese and English text! A must-see book for anyone involved in design.

This book features more than 400 works carefully selected by 14 judges from the Japan Typography Association. With works accepted from all over the world through a public call for submissions, judges chosen from association members and the previous year’s Grand Prix winner conducted a rigorous evaluation process to select one Grand Prix winner from all the entries, along with a “Best Work Award” in each category. A “Jury Award” is awarded to works or designers highly rated by the judges from their individual perspectives. This book offers an overview of the latest trends in typography through the 10 categories, including typefaces, logotypes, and symbols, VI, graphics, editorial, research and experimentation and more. Also featured is part of the production process for the best works in each category. This year’s edition is the 45th edition since the series began in 1969 as The Japan Lettering & Typography Annual.

Layout design plays an active part in almost all forms of graphic design, covering newspaper, books, magazines, brochures, posters, web page and so on. This book breaks down layout basics and principles, with a stress on grids-based approaches. It also features a range of outstanding design cases with deconstructed layouts by grid system or color blocks, giving a wide perspective on the methods in print design.

- A detailed interpretation of the layout basics, from paper sizes to grid systems.
- A selection of layout design projects illustrated with grids and color blocks, analyzing the visual elements and the proportion of text and graphics.
- Designers sharing their visual goals and viewpoints on grids

On the 16th of September 2016, Adobe, Google, Apple, and Microsoft announced a new update to the OpenType specification that will allow for fonts to be variable. Through this update, designers will have the freedom and flexibility to use a wide variety of styles, ranging in extremes to include everything in between.

Although the technology has yet to be fully implemented, variable typography is already becoming an unstoppable force in contemporary graphic design. On the Road to Variable explores an eclectic and exciting collection of work that experiments with the modification of existing typefaces as well as the creation of new ones for a fascinating glimpse into the future of type.

This book is available in a vivid blue or neon orange; books are shipped to customers at random.