Книги по типографике, шрифтах и леттерингу

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong?

This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of colour and typefaces to the right column width and line spacing: "Design, Typography, etc." covers all aspects of good design for books, posters and advertising.

_ Comprehensive handbook
_ Considering all aspects of print media 
_ Practical explanations and illustrative application examples
_ Including extensive glossary

Learn the basics of type design, from sketched letters to finished font, in this uncomplicated but thorough introduction to type design

Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It will show you how to design professional fonts without having to uncover all of type design’s secrets first.

With easy-to-follow instructions, many examples and professional tips, the book teaches you how to design unique typefaces tailor-made for your own projects or customer orders. Designing Fonts has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing you how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.

Contents List:

Introduction • Type Design Basics: What are Fonts?; A Professional Font in 9 Steps • Designing Type: Letterform Anatomy; Tools and Letterforms; Developing Type Ideas; Formal Relationships; Optical Corrections • Creating Fonts: Getting to Know the Software; Analog –> Digital • Producing Fonts: Expanding Fonts; Setting the Side-Bearings; Exporting Fonts • Programming Fonts: OpenType Features; Writing Code; Instructions for OpenType Features • Workshops

About the Authors:

Chris Campe's Hamburg design studio 'All Things Letters' specializes in typographic ideas and hand-designed typefaces. Chris's work has been widely used by publishers, packagers, websites and retailers. Ulrike Rausch
is a Berlin-based type designer. Since founding her font label 'LiebeFonts' in 2009, her high-quality, handwritten fonts have been used around the world in publications, advertisements and on websites.

The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. 

Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface. 

Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. 

In light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.

Designing Type is a comprehensive guide to type design is hailed as a ‘must-have’ for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.

The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.

About the Author:

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

Display in Use collates the best typefaces for big canvases and serves as a reference point for inspiration-seeking designers and typographers alike.

Renowned for their bold and attention-grabbing nature, display fonts are a brand’s go-to if it is looking to stand out amongst a sea of competition. Known for their intricate details, expressive style, playful elements, and varied weights, they are adaptable across diverse design contexts, seamlessly integrating into print, digital, and beyond. Display fonts also play a crucial role in determining a brand’s personality and impressions at first glance.

A continuation of the Sans/Sans Serif In Use collection, this edition features a curated selection of display type specimens, their design applications, and the thoughts that go behind the craft. Display In Use collates the best typefaces for big canvases and serves as a reference point for inspiration-seeking designers and typographers alike.

Discover the vibrant world of expressive typography, where letters dance off the page and words become works of art. In an era dominated by fleeting attention spans and visual overload, this book celebrates the enduring power of typography to captivate, provoke, and inspire.

In an era dominated by fleeting attention spans and visual saturation, this book celebrates the enduring power of expressive typography to captivate, provoke, and inspire. Discover how designers masterfully wield type as a tool for expression, pushing boundaries and defying conventions to create compelling narratives and evoke profound emotions.

From daring design agencies pushing the boundaries of convention to playful experimentation with form and content, this book showcases the boundless creativity unleashed by those who use type as a tool of expression. Beyond the surface beauty lies a deeper narrative — a story of emotion, meaning, and connection. The insights offered by industry leaders via their insightful interviews and the sheer diversity of design on show help to uncover a new world of possibilities, where typography is pushed to its limits in the search for new forms of expression.

About the Author:

Jon Dowling is the co-founder of Counter-Print Books, a distinguished publishing house celebrated for its dedication to design, art and creativity. With an unwavering passion for visual aesthetics, Dowling has curated a diverse collection of books that inspire and educate. His journey began as a graphic designer, and over the years, he has evolved into a prolific publisher, collaborating with renowned artists and designers worldwide. Dowling's commitment to fostering artistic exploration and his keen eye for innovation have positioned Counter-Print Books at the forefront of the design industry, making it a trusted source for creative inspiration and knowledge.

Layout — an often misunderstood aspect of design. So often, as layout designers, we hear people telling us that layout is easy, just putting text and images on a page and moving it around to make it “nice”. However, the reality is that a book designer has to follow tonnes of design, typographical and composition rules. The process behind fine tuning these details is gruelling and tedious work.

We believe that a successful book layout design is not only about what designers should do — but also what designers should not do. It is about the thought processes behind these decisions, solving these problems with the turn of each page as well as balancing the harmony between text and images. And these points are just what Flipping Pages strives to present.

 - Systematic basics of layout and editorial design used by most designers on a daily basis. From the setting of the page size, to setting the grid and finally filling the page with images and text, it provides a basic introduction for the designer to begin his/her journey into layout and editorial design.
 - A great quantity of the best in editorial design in recent years amply with and without grids
 - Profound as well as lucid explanation about processes and thoughts behind the scenes of each page

Create an alphabet all your own with a helping hand from Hand Lettering A to Z and its team of international artists here to help you get started.

Your hand lettering contains a little bit of you! Hand lettering not only expresses what you have to say, but also demonstrates creativity in your communications. In Hand Lettering A to Z, artist and author Abbey Sy has invited four international artists--Meg Hyland, Joao Neves, Tessa Go, and Lisa Lorek -- to join her in designing all new alphabets for you to draw and use in many different languages.

You don’t have to be a trained artist to master the art of hand lettering. These alphabets are for every skill level and will suits any taste. Do you want colourful script full of bombast? Maybe an austere black and white script? Whether you're going for classic or just plain fun, Hand Lettering A to Z has direction for you. So why wait to get creative? Grab some supplies and customize twenty-six letters of your own!

About the Author:

Abbey Sy is an artist and designer whose passion for hand lettering and design is inspired by retro advertising, desaturated hues, and vintage labels. She is the author of Hand Lettering A to Z (Rockport Publishers) and The Complete Photo Guide to Hand Lettering and Calligraphy (CPi). Abbey is also the founder and creative director of ABC Magazine, a publication for artists, crafters, and makers; produces her own merchandise, and teaches art and hand lettering classes. She is based in Manila, Philippines.
See more of Abbey’s work on abbey-sy.com, on Instagram and Twitter @abbeysy, on Facebook @artbyabbeysy, and on her YouTube channel Abbey Sy.

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Пролистать книгу Hand Lettering A to Z: A World of Creative Ideas for Drawing and Designing Alphabets на Google Books.

The iron-on lettering that is the subject of Heated Words: Searching for a Mysterious Typeface remains without attribution. Created anonymously and passed down over decades and across subcultures, the typeface is unique within the histories of typography and street fashion.

With roots dating back to the first calligraphic forms, the enigmatic letters evolved from embellished military flight jackets and sports uniforms in the early part of the twentieth century. Seemingly omnipresent from the 1970s onward in youth culture in New York City, this particular blackletter typeface — bold and imposing — would go on to decorate the fabric of the most influential music and fashion subcultures of the last half-century.

Heated Words provides a unique thread through the subcultural landscape of the last fifty years. With insights from voices in the fields of music, fashion and typography, the unique volume features previously unpublished archival images, including hundreds of illustrations and ephemera. Exploring the visual branding of the “outsider” and the resurgence of analog typography, Heated Words is presented through a layout and design that echo the frenetic history of the letters themselves.

About the Authors:

Rory McCartney is a creative director working within art, fashion, and music. He established Modern Construct, a creative practice with a focus on typography, and holds a research position at The Slade School of Fine Art, London. Charlie Morgan has spent the last quarter-century at the intersection between brands and culture, working in-house with brands such as Crooked Tongues, VANS, VICE, and New Balance.

Outstanding typography introduced in bilingual Japanese and English text! A must-see book for anyone involved in design.

This book features more than 400 works carefully selected by 14 judges from the Japan Typography Association. With works accepted from all over the world through a public call for submissions, judges chosen from association members and the previous year’s Grand Prix winner conducted a rigorous evaluation process to select one Grand Prix winner from all the entries, along with a “Best Work Award” in each category. A “Jury Award” is awarded to works or designers highly rated by the judges from their individual perspectives. This book offers an overview of the latest trends in typography through the 10 categories, including typefaces, logotypes, and symbols, VI, graphics, editorial, research and experimentation and more. Also featured is part of the production process for the best works in each category. This year’s edition is the 45th edition since the series began in 1969 as The Japan Lettering & Typography Annual.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. 

Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, colour, images, and more, Layout Essentials not only demonstrates, using real-world examples, how to use grids effectively but shows you how to break the rules to use them effectively, too.

This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

The author:

Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers to design books and book jackets and small businesses to develop their identities. She currently teaches in the Communication Design Department of New York City College of Technology in New York. Tondreau has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the board of directors of AIGA/NYC. 

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Пролистать книгу Layout Essentials: 100 Design Principles for Using Grids на Google Books.

Layout design plays an active part in almost all forms of graphic design, covering newspaper, books, magazines, brochures, posters, web page and so on. This book breaks down layout basics and principles, with a stress on grids-based approaches. It also features a range of outstanding design cases with deconstructed layouts by grid system or color blocks, giving a wide perspective on the methods in print design.

- A detailed interpretation of the layout basics, from paper sizes to grid systems.
- A selection of layout design projects illustrated with grids and color blocks, analyzing the visual elements and the proportion of text and graphics.
- Designers sharing their visual goals and viewpoints on grids

Although handwriting is one of mankind’s greatest cultural achievements, written communication today consists mostly of typing into computers and mobile devices. Monica Dengo addresses herself to all those who don’t even use pen and paper for their shopping list, but would like to try using them (again).

This book discovers and promotes the creative potential of handwriting – and allows to put it into practice right away on the pages of the book. Well-founded and very colorful, inspiring and yet structured: in the end, there is the joy of expressing oneself with a personal touch and the understanding that writing is much more than just the graphic transcription of language extending all the way to the origin of the need for expression.

_Method by specialist in the field
_Development of new idea of handwriting
_To find own way and own set of rules after understanding how it works
_Eight chapters with practical exercises to be done in the book

Beautifully illustrated with a covetable rose gold foil cover, Modern Calligraphy is a step-by-step workbook for those wanting to learn this super trendy form of lettering.

Written by Lucy Edmonds, the founder of Quill London, the book will guide readers through the first steps of pointed pen calligraphy, encouraging you to spend an hour a week developing and practicing the new skill. Designed for complete beginners, the book offers tips, tricks and techniques on the materials required and how to use them properly, how to approach the modern calligraphy letterforms, and most importantly explores ways to develop our own modern calligraphy style. You’ll learn about inks and how to make your own, brush calligraphy, and what you can do with your new skill – from envelope addressing and event stationery to beautiful dinner party menus and gift tags.

About the Author:

Lucy Edmonds is the founder of Quill London and heads up its Modern Calligraphy studio. Quill London was the first to host Modern Calligraphy workshops in London, and has been at the forefront of the modern calligraphy trend, having seen thousands of students through its classes since 2012. Lucy's contemporary lettering style has been sought after by fashion, lifestyle brands and individuals alike, and she has worked on projects for M&S, Gucci, Ted Baker, Boden, Aesop and Radley to name a few.

On the 16th of September 2016, Adobe, Google, Apple, and Microsoft announced a new update to the OpenType specification that will allow for fonts to be variable. Through this update, designers will have the freedom and flexibility to use a wide variety of styles, ranging in extremes to include everything in between.

Although the technology has yet to be fully implemented, variable typography is already becoming an unstoppable force in contemporary graphic design. On the Road to Variable explores an eclectic and exciting collection of work that experiments with the modification of existing typefaces as well as the creation of new ones for a fascinating glimpse into the future of type.

This book is available in a vivid blue or neon orange; books are shipped to customers at random.

In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design.

From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens and their design applications, Sans In Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers.