This is Not a F*cking Street Style Book

A must-have book for all those passionate about contemporary fashion, street style, and luminescent, candid photography

This is Not a F*cking Street Style Book is the first monograph of cult photographer and influencer, Adam Katz Sinding (aka Le 21ème), an astute documentarian of major fashion events, top brands, tastemakers, and trendsetters since 2003. For a long time, streetwear was nothing more than the rebel kid brother of high fashion. With his candid, fashion forward-scouting photos, Katz Sinding shows how streetwear has transformed into a leading style reference pioneering trends, championing creativity, and inspiring high fashion designers the world over. Today, the flair of streetwear is as likely to be seen on the runways of Milan, New York, and London as on the streets themselves. This bold fashion book brings together Katz Sinding’s most striking streetwear images, both on the streets and backstage at more than 20 fashion shows around the globe. With his unique backstage access, Katz Sinding captures such top designers, supermodels, and stylists as Kris van Assche (Christian Dior), Lucas Ossendrijver (Lanvin) and Grace Coddington (Vogue), as well as contemporary fashion icons such as Virgil Abloh, Imaan Hammam, and Luka Sabbat. The book also features a fascinating conversational piece on the streetwear phenomenon between Adam Katz Sinding, Virgil Abloh (founder of Off-White), and MENDO.

  - The first publication of major Instagram influencer @le21eme
  - Brings together street and fashion show photography to explore the ascent of streetwear into high fashion

About the author

American-born, Copenhagen-based photographer Adam Katz Sinding, also known as Le 21ème (Pronounced luh van-tay-uh-nee-em), has produced a comprehensive archive of fashion-related events around the world. In an effort to capture the zeitgeist of the contemporary fashion industry, Adam travels the world 300+ days a year documenting events in over 25 countries. Adam Katz Sinding has worked for classic brands like Tom Ford, Marc Jacobs, and Christian Dior, as well as disruptive newcomers such as Gosha Rubchinskiy, Off-White, and Vetements. His work has been published worldwide in major fashion publications such as Harper’s Bazaar, Vogue, Elle, V Magazine, and many more.

At the heart of MENDO is the love of pure design. Before establishing the inspirational concept store and go-to flagship bookstore for style-conscious bibliophiles in Amsterdam in 2002, founders Roy Rietstap and Joost Albronda were accomplished graphic designers with an eye for innovation and entrepreneurship. Thus, a brilliant retail concept was created in the form of the MENDO of today. The collaboration of teNeues x MENDO is a synergy on many levels — a premier international publisher of illustrated books on culture combining with trendsetting designers with a great love for beautiful, aesthetically-minded books — housed in a one-of-a-kind global bookstore. If you look closely, you will see that the simple, elegant black walls are actually made of precise stacks of books — an idea that is typical Amsterdam!