Айдентика, логотипы

Книги по созданию логотипов и айдентике

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Armando Milani, Roger Remington and Massimo Vignelli
ID: 16691
Видавництво: LetteraVentidue Edizioni

The book is a collection of 100 logos designed between 1965 and 2017 by one of the world-renowned Italian graphic designer, Armando Milani.

Foreword by Roger Remington and Massimo Vignelli

About the Author:

Armando Milani New York 1984, who conceived and designed this book, is president of AGI / Italy (Alliance Graphique International) and president of Milani Design, with offices in Milan and South of France where he organizes lectures and seminars on graphic design. In 1992 he produced the book “Double Life” sense of humor and creativity of 80 AGI designers with the introduction of Paul Rand, and in 2000 the book “50 Poems of Lawrence Ferlinghetti and 50 Images of Armando Milani”. In 2003 he designed a poster “War/Peace” for the United Nations diffused in all the world. In 2015 he designed the book “No Words Posters” a collection of works of 80 international graphic designers. 

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Пролистать книгу 100 Logos: The Power of the Symbol

Ціна: 980 грн
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Weiming Huang
ID: 11493
Видавництво: Promopress

Ever wondered how different the world will be without calendars? Try arranging meetings with your colleagues, or even remembering the anniversaries and birthdays of your loved ones, or try booking your next vacation withoutthe calendar or any form of date and time. Thinking back, we are truly grateful to renowned historians, astronomers and kings (yes, kings) for giving us the humble calendar that we so rely on today. In this showcase of great calendar designs, 365 Calendars will provide a good selection of examples that offers a unique and innovative touch to one of the most traditional of products—the calendar.  This collection offers uniquely-designed calendars by designers and studios such as Kenji Yano, Masaaki Kimura, the Hong Kong Polytechnic University, "Sonner, Vallee u. Partner", Massachusetts College of Art and Design and many more.

Featuring designs that are exceptionally unusual to the downright bizarre, 365 Calendars initially began as a quest to explore the far reaches of calendar design, pushing the limits of what is aesthetically and conceptually possible. The result is an extraordinary range of calendar designs contributed by various designers and studios from around the world that have rewritten the rules and conventions of calendar design as we know it. The 365 Calendars collection consists of ring-binded calendars, calendars that can be folded into cubes, calendars that come in highly configurable cutout sheets as well as calendars that resemble measuring tapes, just to name a few. In total, the 365 Calendars collection offers uniquely designed calendars by designers and studios such as Kenji Yano, Masaaki Kimura, the Hong Kong Polytechnic University, "Sonner, Vallee u. Partner", Massachusetts College of Art and Design and many more.

Ціна: 1500 грн
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Jon Dowling
ID: 14549
Видавництво: Counter-Print

Architectural Logos contains a wonderful selection of logos, trademarks and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs and doors.

Ціна: 700 грн
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ID: 14842
Видавництво: SendPoints

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, cafés, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

Ціна: 1500 грн
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Jon Contino
ID: 12277
Видавництво: Abrams

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino.

Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio, and over the past two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Throughout all of this, he has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. 

Brand by Hand documents the work and career of Jon Contino, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. A graphic-design retrospective showcasing his minimalist illustrations and unmistakable hand-lettering, Brand by Hand shares how Contino has taken a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

About the Author:

Jon Contino is an influential staple in the design and branding community. As founder and creative director of Jon Contino Studio, he has produced award-winning work for household names including Nike, MillerCoors, American Eagle, Coca-Cola, 20th Century Fox, AT&T, and Sports Illustrated. He has also received some of the industry’s most prestigious honors, including a Decoration & Design Building Stars of Design award, a Clio Key Art Award, a Cannes Lion award, and an ADC Young Guns award. He was born and raised in New York and never left.

Ціна: 1800 грн
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Kevin Budelmann, Yang Kim
ID: 14353
Видавництво: Rockport

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness — and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

About the Authors:

Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan,  helping clients establish strong, future-proof brand identities. Peopledesign has been recognized by ADC Global, AIGA, American Center for Design, American Graphic Design Awards, AR100, CMYK MagazineCommunication ArtsCoupe magazine, Creative QuarterlyCritique Magazine, GD:USA, Graphis, How, Inc. 5000, LogoLounge, Print, ReBrand, STA, Step: Inside Design, Type Directors Club, Webby Awards. Budelmann and Kim published the original edition of Essential Elements for Brand Identity with Rockport in 2010.

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Пролистать книгу Brand Identity Essentials: 100 Principles for Building Brands, Revised and Expanded на Google Books.

Ціна: 1500 грн
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Marco Spies, Katja Wenger
ID: 13952
Видавництво: Thames & Hudson

An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Ціна: 2800 грн
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Michael Johnson
ID: 11500
Видавництво: Thames & Hudson

The ultimate step-by-step, visual guide to creating a successful brand

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

About the Author:

Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight ‘pencil’ awards from D&AD, thirteen Design Week awards and four NYADC ‘cube’ awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week’s ‘Hot 50’ list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.

 

Ціна: 2000 грн
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ID: 13458
Видавництво: Victionary

Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life’s most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed environments.

BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.

Ціна: 1800 грн
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Catharine Slade-Brooking
ID: 11501
Видавництво: Laurence King Publishing

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

About the Author:

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.
She currently teaches on the BA Graphic Communication course at Farnham UCA.

Ціна: 1250 грн
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Sandu Cultural Media
ID: 14855
Видавництво: SendPoints

Business cards are a statement of personality and style, capable of conveying much more than contact information. They represent the creativity and intention, or ambition, of a company in a very portable format. As a historical artefact in the digital age, the business card is constantly evolving and only those that truly stand out are memorable. One way to achieve a noteworthy effect is through the use of interactive features. Others include the use of colour, unusual shapes, or innovative materials. This book collects together all of these techniques and designs.

Ціна: 900 грн
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Jon Dowling
ID: 14374
Видавництво: Counter-Print

Cruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo’s output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Ціна: 1500 грн
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Wang Shaoqiang
ID: 16694
Видавництво: Hoaki

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process of revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

About the Author:

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.

Ціна: 1500 грн
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ID: 14357
Видавництво: SendPoints

The origin of coffee dates back thousands of years. The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world. The book is a collection of coffee brands and interior designs of coffee houses, showing the power of a good design over brand image.

- it presents comprehensive branding elements of a successful brand
- it provides floor plans of interior design
-  it includes professional articles shared by veteran designers

 

Ціна: 1200 грн
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gestalten & Mario Depicolzuane
ID: 16854
Видавництво: Gestalten

A definitive guide for creating meaningful, elegant and timeless brand identities.

Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

About the Author:

Mario Depicolzuane is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting. His clients include, among others, Kinfolk, The Audo, Only Way Is Up, and The Poster Club, and his work has been featured in the likes of Dezeen, Wallpaper*, Openhouse, and Minimalissimo.

Formerly, Mario served as the Lead Designer and Art Director for Kinfolk and Ouur Media, and in 2018, he went on to develop Creative Voyage, an educational media platform. From hosting its podcast to producing the print publication Creative Voyage Paper and leading a variety of workshops, he aids fellow creative professionals in leading empowered, fulfilled, and inspired lives.

Ціна: 2000 грн
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Создание фирменного стиля включает в себя создание образа компании, который и называют айдентикой бренда. В каталоге DesignBook.UA вы найдете сотни книг по теории и практике айдентики. Через сайт вы можете купить и заказать нужную вам книгу с быстрой и недорогой доставкой по Украине.

Что представляет собой практическая литература

Основной объем ориентированных на профессионалов изданий выпускается на английском языке. Это разные по содержанию, жанрам и цене книги. Наш каталог составлен таким образом, чтобы вы могли получить исчерпывающую информацию обо всех аспектах айдентики:

  • визуальной — создание лого, подбор фирменных цветов, шрифтов, маскотов т.д.;
  • вербальной — слоган, стиль рекламных текстов;
  • аудиальной — музыка рекламных роликов, музыкальное сопровождение в торговой сети и т.п.

Задача дизайнера — создать запоминающуюся метафору бренду, воплотив ее в логотип, облачив в определенную цветовую палитру и выразительные шрифты. Увидеть лучшие образчики корпоративного дизайна, прочитать о процессе их создания ведущими дизайнерами мира, узнать, сколько стоят созданные ими бренды, вы можете благодаря коллекции профильной литературы на DesignBook.UA.

Как выбрать полезную литературу о дизайне логотипов и айдентике

У нас вы можете купить разные по цене и объему фундаментальные руководства по основам брендинга. Эти книги дают базовые знания и алгоритмы создания мощного бренда.

Графическим дизайнерам рекомендуем заказать книги по теории и практике создания лого, посвященные теории символов, а также их технической реализации: форме, пропорциям и цветовым решениям. В нашем каталоге вы найдете множество изданий, рассказывающих именно о визуальной составляющей айдентики. И это логично, ведь через визуальный канал человек получает порядка 80% всей информации о внешнем мире.

Рады предложить вам литературу для нишевого бизнеса: по брендингу и дизайну интерьеров ресторанов, кафе, пекарен, отелей, издания по печатному дизайну, книги по оформлению выставок и мероприятий.

А еще у нас имеется богатая подборка книг по приемлемой стоимости с примерами уникальных дизайнерских решений, логотипов, самой разнообразной символики со всего мира. Изучение такой литературы расширяет кругозор дизайнера и способно дать творческий импульс в реализации собственного проекта.

В магазине DesignBook.UA можно недорого заказать доставку через “Новую почту”. Сколько стоит транспортировка, определяется тарифами оператора, а потому стоимость доставки рассчитывается во время оформления экспересс-накладной. Ждем ваши заказы и всегда рады помочь!