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Provides graphic designers and advertisers with photographic templates for the true-to-life and convincing presentation of their designs.

Blank Slate provides graphic designers and advertisers with 1,000 photographic templates of everyday objects for the true-to-life and convincing presentation of their designs — from shopping bags and bottles to brochures and a variety of other products.

Because all of the templates shown in the book are also available as digital files on a free included DVD, any creative can easily use them to present his or her work in the way that gives clients the most concrete grasp of how their corporate designs will function in the real world.

About the Author:

Currently design director at the DMC Group in Düsseldorf, Cordelia Craigie has spent many years creating a wealth of projects for clients including Mercedes-Benz, Johnson & Johnson, Maurice Lacroix, Allianz, and REWE. In doing such work, she came to the realization that she sorely missed a toolbox such as Blank Slate. Luckily for us, she took the initiative to create the book to help herself and everyone else simplify the process involved in presenting designs to a client.

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, cafés, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

A celebration of the dynamic visual identities helping small businesses make big impressions.

How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to be noticed. Brand New Brand presents the most successful business branding in recent years. Collecting the best in class examples, it illustrates how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.

No matter if you’re launching a new venture or giving your business a makeover, creativity is intrinsic to success and Brand New Brand is the handbook that shows how to stand out and be noticed. Rifle through an expertly curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail.

Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look.

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. 

About the Author:

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.

Display Art features extraordinary examples of window design that are specifically meant to catch the attention of passers-by and to differentiate a retail brand from its competitors. It features projects by specialists in visual merchandising from across the globe, including art directors, graphic designers, and window artists. The selected projects focus on aspects such as structures, textures, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric, and rubber. All these inspiring works are characterized by alluring artwork that appeals to the senses and instincts of consumers and arouses their curiosity.

About the Author:

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx.

In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn’t enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.

Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

About the Author:

John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

A handbook of how to succeed in life by an advertising guru.

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

About the Author:

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

Optic explores optical effects in contemporary graphic design.

Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes.

t is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms.

Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) - orders will be selected at random.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Sales promotion is a means of communication between marketers and customers. A good sales promotion not only stimulates consumption and improves sales performance, but also impresses customers. Fast economic growth brings a variety of sales promotions to the market. This book is aimed to introduce various sales promotion designs for holidays, campaigns, anniversaries, etc. Combining the graphic design and store design of each sales promotion case, this book offers a gate into the colourful world of sales promotion.

Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag.

This idea altered the fashion and style landscape forever -- and became a retail game changer. Now readers can discover the inside story from those who were there -- the designers, photographers, creators, superfans, and, of course, the Target guests.

For 20 years, Target's design partnerships have made a mark on culture at large, with the retailer's brand promise of "Expect More. Pay Less." embracing the belief that design should be accessible, too. At the center of Design for All are the designers -- offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past two decades. And this book covers it all with new glimpses behind some of the most iconic collections including Missoni, Stephen Sprouse, and Lily Pulitzer.

Target: 20 Years of Design for All is the definitive tale of Target's impact on culture and retail with page after page recounting every one of those memorable years. Through beautiful photographs, advertising stills, sketches, and interviews with designers, influencers and Target insiders, this book offers everything readers love about Target. It's chic and approachable. Stylish and inclusive. With surprises around every corner.

About the Authors:

Target, considered a leader in design, is one of the largest retailers in the United States with more than 1,800 stores across the country. Kim Hastreiter cofounded Paper, an independent pop-culture magazine, which she coedited for thirty-three years.

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Пролистать книгу Target: 20 Years of Design for All: How Target Revolutionized Accessible Design

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Contents List:

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

About the Author:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Third edition.

Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

- selected brands of different types, cultures, and places
- comprehensive presentation of a brand from graphic design to interior design
- special chapters of eclectic collection of logos and signs from across the globe

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.

Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author:

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Contents:

The History of Visual Merchandising

The Role of a Visual Merchandiser:
The day-to-day role of a visual merchandiser
Training
Visual merchandising in a department store
Visual merchandising of multiple chain stores
Visual merchandising of small retail outlets
Measuring success
NEW Global examples from Asia; Training portfolios; more about multiple chain stores and flagship stores

Store Design:
What is store design?
Why is store design important?
Who designs the store?
How does store design work?
Store study: Kurt Geiger
NEW Pop-up shops

Windows:
Getting to know your windows
Planning a window display
Themes and schemes
Budgeting
Props
Designing a window display
Store study: Au Printemps
Colour
Window prepping
Installing the window display
Store study: Louis Vuitton
Lighting
Signage and graphics
Window calendar
Window standards and maintenance, and budget
Store study: Fortnum & Mason
NEW Interactive windows and digital technologies; NEW Case Study on lighting (Erco)

In-store Visual Merchandising:
Product adjacencies
Floor layouts
Store study: Matthew Williamson
Fixtures and fittings
Wall fixtures
Product handling
Store study: Flight 001
In-store displays and hot shops
Point of sale and add-on sales
Clearance merchandise
Signage and ticketing
Lighting
Ambience
Retail standards and  maintenance, and budget
Virtual visual merchandising
Store study: Topshop
NEW Signage and graphics - CASE STUDY on Colour set; Interactive/digital displays

Mannequins:
Sculpting
Purchasing mannequins
Dressing a mannequin
Securing a mannequin
Grouping mannequins
Maintenance
NEW The dress-size debate; sustainability

The Visual Merchandiser’s Studio
The visual Merchandiser’s toolbox
Health and safety
Lighting chart

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.

The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.

Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. The history of the poster and outdoor advertising in general - from early ingenuous announcement to post-modern reflexive culture - is richly illustrated with hundreds of images drawn from the author's personal wealth of knowledge.

Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are demanded by the medium's unique place in our everyday life. Adopting a thematic approach, the author covers ground from the classic masters of poster design, such as Toulouse-Lautrec and Aubrey Beardsley, to today's most inventive campaigns, such as those by Pirelli and Smirnoff.

Littered with short interviews and commentaries by a host of advertising's elite, this book presents the phenomena of outdoors through the eyes of the people that shape it, providing a fascinating account of their creative processe

Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.

Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed – including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.

Content:
 - An insider manual for real estate marketing
 - Essays by four guest authors
 - Ideas of how to bring brands to life
 - Nine case studies to explain the methodology