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Книги по дизайну рекламы

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Cordelia Craigie
ID: 13523
Видавництво: Gestalten

Provides graphic designers and advertisers with photographic templates for the true-to-life and convincing presentation of their designs.

Blank Slate provides graphic designers and advertisers with 1,000 photographic templates of everyday objects for the true-to-life and convincing presentation of their designs — from shopping bags and bottles to brochures and a variety of other products.

Because all of the templates shown in the book are also available as digital files on a free included DVD, any creative can easily use them to present his or her work in the way that gives clients the most concrete grasp of how their corporate designs will function in the real world.

About the Author:

Currently design director at the DMC Group in Düsseldorf, Cordelia Craigie has spent many years creating a wealth of projects for clients including Mercedes-Benz, Johnson & Johnson, Maurice Lacroix, Allianz, and REWE. In doing such work, she came to the realization that she sorely missed a toolbox such as Blank Slate. Luckily for us, she took the initiative to create the book to help herself and everyone else simplify the process involved in presenting designs to a client.

Ціна: 2000 грн
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ID: 14842
Видавництво: SendPoints

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, cafés, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

Ціна: 1500 грн
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ID: 13941
Видавництво: Gestalten

A celebration of the dynamic visual identities helping small businesses make big impressions.

How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to be noticed. Brand New Brand presents the most successful business branding in recent years. Collecting the best in class examples, it illustrates how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.

No matter if you’re launching a new venture or giving your business a makeover, creativity is intrinsic to success and Brand New Brand is the handbook that shows how to stand out and be noticed. Rifle through an expertly curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail.

Ціна: 2000 грн
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Michael Johnson
ID: 11500
Видавництво: Thames & Hudson

The ultimate step-by-step, visual guide to creating a successful brand

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

About the Author:

Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight ‘pencil’ awards from D&AD, thirteen Design Week awards and four NYADC ‘cube’ awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week’s ‘Hot 50’ list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.


Ціна: 2000 грн
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Wang Shaoqiang
ID: 15110
Видавництво: Hoaki

Display Art features extraordinary examples of window design that are specifically meant to catch the attention of passers-by and to differentiate a retail brand from its competitors. It features projects by specialists in visual merchandising from across the globe, including art directors, graphic designers, and window artists. The selected projects focus on aspects such as structures, textures, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric, and rubber. All these inspiring works are characterized by alluring artwork that appeals to the senses and instincts of consumers and arouses their curiosity.

About the Author:

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

Ціна: 1700 грн
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John Hegarty
ID: 17336
Видавництво: Thames & Hudson

A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx.

In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn’t enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.

Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

About the Author:

John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

Ціна: 980 грн
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Jon Dowling
ID: 16985
Видавництво: Counter-Print

Optic explores optical effects in contemporary graphic design.

Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes.

t is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms.

Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) - orders will be selected at random.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Ціна: 1370 грн
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Shijian Lin
ID: 14854
Видавництво: SendPoints

Sales promotion is a means of communication between marketers and customers. A good sales promotion not only stimulates consumption and improves sales performance, but also impresses customers. Fast economic growth brings a variety of sales promotions to the market. This book is aimed to introduce various sales promotion designs for holidays, campaigns, anniversaries, etc. Combining the graphic design and store design of each sales promotion case, this book offers a gate into the colourful world of sales promotion.

Ціна: 1300 грн
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Target, Foreword by Kim Hastreiter
ID: 16244
Видавництво: Rizzoli

Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag.

This idea altered the fashion and style landscape forever -- and became a retail game changer. Now readers can discover the inside story from those who were there -- the designers, photographers, creators, superfans, and, of course, the Target guests.

For 20 years, Target's design partnerships have made a mark on culture at large, with the retailer's brand promise of "Expect More. Pay Less." embracing the belief that design should be accessible, too. At the center of Design for All are the designers -- offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past two decades. And this book covers it all with new glimpses behind some of the most iconic collections including Missoni, Stephen Sprouse, and Lily Pulitzer.

Target: 20 Years of Design for All is the definitive tale of Target's impact on culture and retail with page after page recounting every one of those memorable years. Through beautiful photographs, advertising stills, sketches, and interviews with designers, influencers and Target insiders, this book offers everything readers love about Target. It's chic and approachable. Stylish and inclusive. With surprises around every corner.

About the Authors:

Target, considered a leader in design, is one of the largest retailers in the United States with more than 1,800 stores across the country. Kim Hastreiter cofounded Paper, an independent pop-culture magazine, which she coedited for thirty-three years.


Пролистать книгу Target: 20 Years of Design for All: How Target Revolutionized Accessible Design

Ціна: 1700 грн
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ID: 14358
Видавництво: SendPoints

Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

- selected brands of different types, cultures, and places
- comprehensive presentation of a brand from graphic design to interior design
- special chapters of eclectic collection of logos and signs from across the globe

Ціна: 1200 грн
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Tony Morgan
ID: 14446
Видавництво: Laurence King Publishing

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author:

Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.


Пролистать книгу Visual Merchandising Fourth Edition: Window Displays, In-store Experience на Google Books.

Ціна: 1500 грн
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Tony Morgan
ID: 11424
Видавництво: Laurence King Publishing

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.

Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author:

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.


The History of Visual Merchandising

The Role of a Visual Merchandiser:
The day-to-day role of a visual merchandiser
Visual merchandising in a department store
Visual merchandising of multiple chain stores
Visual merchandising of small retail outlets
Measuring success
NEW Global examples from Asia; Training portfolios; more about multiple chain stores and flagship stores

Store Design:
What is store design?
Why is store design important?
Who designs the store?
How does store design work?
Store study: Kurt Geiger
NEW Pop-up shops

Getting to know your windows
Planning a window display
Themes and schemes
Designing a window display
Store study: Au Printemps
Window prepping
Installing the window display
Store study: Louis Vuitton
Signage and graphics
Window calendar
Window standards and maintenance, and budget
Store study: Fortnum & Mason
NEW Interactive windows and digital technologies; NEW Case Study on lighting (Erco)

In-store Visual Merchandising:
Product adjacencies
Floor layouts
Store study: Matthew Williamson
Fixtures and fittings
Wall fixtures
Product handling
Store study: Flight 001
In-store displays and hot shops
Point of sale and add-on sales
Clearance merchandise
Signage and ticketing
Retail standards and  maintenance, and budget
Virtual visual merchandising
Store study: Topshop
NEW Signage and graphics - CASE STUDY on Colour set; Interactive/digital displays

Purchasing mannequins
Dressing a mannequin
Securing a mannequin
Grouping mannequins
NEW The dress-size debate; sustainability

The Visual Merchandiser’s Studio
The visual Merchandiser’s toolbox
Health and safety
Lighting chart

Ціна: 1300 грн
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Pete Barry
ID: 11807
Видавництво: Thames & Hudson

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Contents List:

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

About the Author:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Third edition.

Ціна: 1500 грн
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Rahel M. Felix, Peter Felix
ID: 11499
Видавництво: Braun

Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.

Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed – including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.

 - An insider manual for real estate marketing
 - Essays by four guest authors
 - Ideas of how to bring brands to life
 - Nine case studies to explain the methodology

Ціна: 2800 грн
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Caitlin Condell and Emily Orr
ID: 16220
Видавництво: Rizzoli

Hailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts.

E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field.

This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients -- including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II--to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics.

About the Authors:

Caitlin Condell is associate curator and head of the department of Drawings, Prints, and Graphic Design at Cooper Hewitt. Emily M. Orr is assistant curator of Modern and Contemporary American Design at Cooper Hewitt.

Ціна: 3000 грн
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Сфера деятельности дизайнера рекламы обширна. Это и создание иллюстраций, и разработка наружной рекламы, и верстка рекламной полиграфии, и проектирование упаковки, сувениров, и многое другое. Важны не только творческие способности, но и профессиональные компетенции. Повысить квалификацию и освоить новые направления в дизайне специалистам помогает специализированная литература. 

Учебники, руководства, пособия и прочие отраслевые издания в большом ассортименте по разной стоимости представлены в интернет-магазине DesignBook.UA. У нас можно купить книги и недорого заказать их доставку в любой регион Украины. Актуальные цены изданий есть в электронном каталоге, а просчитать, сколько стоит заказ целиком, можно при оформлении покупки.

Практическая литература о дизайне рекламы 

Что почитать дизайнерам рекламы? Предложений у DesignBook.UA немало. Рассмотрим лишь некоторые из доступных для покупки книг:

  • “Promotion Design”, Shijian Lin — автор рассказывает, как с помощью дизайнерских решений стимулировать сбыт в ходе рекламных акций.
  • “The Advertising Concept Book: Think Now, Design Later”, Pete Barry — руководство по разработке концепции эффективной рекламы. Книгу можно рассматривать как полный курс по рекламе, так и в качестве краткого справочника по отдельным темам. 
  • “Hidden Persuasion: 33 Psychological Influences Techniques in Advertising”, Marc Andrews, Matthijs van Leeuwen, Rick van Baaren — авторы анализируют рекламу и объясняют психологию 33 эффективных визуальных техник убеждения. Читатели узнают, как визуальные средства влияют на принятие решений на уровне подсознания.
  • “Display Art: Visual Merchandising and Window Display”, Wang Shaoqiang — представлены примеры необычного дизайна витрин, которые притягивают взгляды. В книге собраны проекты визуальных мерчендайзеров со всего мира. 

Также советуем ознакомиться со сборниками работ дизайнеров и художников — эти книги можно заказать из других разделов нашего каталога. 

Где купить книги о дизайне рекламы

Литературу для дизайнеров по приемлемым ценам заказывайте на сайте DesignBook.UA. Всю необходимую информацию об изданиях, в том числе и их стоимость, можно уточнить в описании товара. То, сколько стоит доставка, зависит от выбранного вида отправки: в отделения “Новой почты” или по конкретному адресу.

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