Книги по дизайну вывесок и указателей

Airports are places with multi-layered identities that millions of people pass through and where cultures meet: On the one hand, the history and the design heritage of the particular country can be identified and local characteristics are intensified and reinforced almost stereotypically. On the other hand, airports represent hypermodern functional environments in which processes are internationally standardized and maximally efficient, with a strong emphasis on entertainment and consumption. Guidance systems navigate people through airports. The graphic language creates an image in the viewer’s head carrying the respective identity in its own compact form through color, fonts, and pictograms. The authors, both specialists in the field, decipher this identity and trace its emergence and evolution over the decades.

From the perspective of information design, they examine and analyze the wayfinding systems of approximately 70 airports by aligning their identities and functions.

The purpose and primary function of wayfinding and signage design is to provide spatial orientation as quickly and clearly as possible.

Respective concepts and systems can be designed for individual buildings, for example corporate headquarters, museums or hospitals, for areas such as a university campus or distinct municipal district, or for entire systems like a city’s public transport. In addition to communicating direction, the interplay of typography, pictograms, materials, colors and shapes in these systems also delineates a particular identity of the location. On the basis of international realizations this title shows the range of different approaches and implementation possibilities of environmental graphics. No matter what kind of spatial context, the focus is always on visual communication that is understandable for every user. This volume is an indispensable reference work for anyone involved in communications, as well as for architects, interior designers, graphic designers, and indeed creative minds of any sectors.

About the Author:

The core topic for Chris van Uffelen is the transfer of knowledge about design in all its manifestations. For more than twenty years the Dutch-German art historian has been publishing books as well as countless essays and articels on art, architecture, interior design and urban planning from antiquity to the present. He is particular interested in the effects of architecture on public spaces.

Display Art features extraordinary examples of window design that are specifically meant to catch the attention of passers-by and to differentiate a retail brand from its competitors. It features projects by specialists in visual merchandising from across the globe, including art directors, graphic designers, and window artists. The selected projects focus on aspects such as structures, textures, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric, and rubber. All these inspiring works are characterized by alluring artwork that appeals to the senses and instincts of consumers and arouses their curiosity.

About the Author:

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

Following its first bestselling predecessor, Graphic Fest 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations.

As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event’s overall experience and atmosphere after people have spent so much time in isolation.

Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

This whimsical love letter to the Big Apple’s most cherished and intriguing shops is a timeless celebration of New York’s diversity, energy, resilience, and weirdness.

Every New Yorker has a favorite place to shop — whether it’s for pizza or flowers, to grab a beer, or slurp down soup dumplings. When the coronavirus crisis hit in 2020, illustrator Joel Holland began drawing storefronts near his apartment as a way of memorializing an element of city life that seemed suddenly precarious. He posted them on Instagram and they quickly drew an avid following. Eventually, Holland’s collection grew to include shops recommended by friends or strangers online.

This book showcases 225 of his delightful illustrations and runs the gamut, from delis and bodegas to dive bars, bookstores, bakeries, newsstands, cafés, restaurants and more.

Each image is paired with engaging text written by journalist David Dodge and filled with the historical, cultural, and architectural details that have earned these stores a place in people’s hearts. Also included is a foreword by beloved Instagrammer New York Nico, who is known for chronicling the city’s independent businesses. The perfect gift for New Yorkers of all ages — as well as an insider’s guide to everything from dim sum to late-night jazz — this treasury of iconic shops belongs in the library of anyone who loves NYC.

About the Authors:

Joel Holland is an illustrator who has lived in New York City for over twenty years. His work has graced the New York Times, the New Yorker, New York magazine, Apple store windows across the world, and numerous book covers.

David Dodge is a freelance writer living in New York City who covers travel, LGBTQ+ issues, politics, and culture for outlets including the New York Times, Travel + Leisure, The Advocate, Out, and HuffPost. He is the co-author of Prestel’s 2021 book Sassy Planet.

__________

Пролистать книгу NYC Storefronts: Illustrations of the Big Apple's Best-Loved Spots на сайте издательства.

A never-before-seen collection of United States National Park Service maps

This book brings togethere a collection of over 400 maps produced by the United States National Park Service from 1910 to today. Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s.

Parks, our second title with photographer Brian Kelley, is a collection of over 300 United States national park maps, ephemera, and brochures spanning over 100 years.

Part of an ongoing project, Kelley collects oft-overlooked objects within the Parks Service. The book showcases nearly a century of art, cartography, and printed materials in a compelling visual history of America’s national parks and evolving graphic design styles culminating in Massimo Vignelli’s iconic design system, the Unigrid.

About the Author:

Brian Kelley received his BFA in photography from the School of Visual Arts. Kelley’s work resists the hurried march of consumerist modernity, seeking to halt the cyclical emptiness of our material lives to capture a sense of culture at ‘the end of history’. Jesse Reed and Hamish Smyth are graphic designers and partners at the design office, Order, in Brooklyn, NY. In addition to Order, they also operate Standards Manual, an independent publishing imprint focused on the preservation of graphic design history.

This book introduces the fundamentals of sign painting, allowing readers to learn about the tools, materials and techniques needed to create painted signs. All the basics are covered, from choosing and using brushes, paints, mahl sticks, dippers and pencils, to how to prepare and finish surfaces, transfer designs, mix paint and work with the brush. A gallery section of original alphabets, created for the book by sign painters around the world, provides visual inspiration and demonstrates a wide variety of styles and approaches.

About the Author:

Mike Meyer is a sign painter from Minnesota who is widely recognized as one of the masters of the craft. Together with Spain-based sign painting expert Sam Roberts, Mike runs Better Letters, which promotes sign painting internationally through workshops and educational activities.

____________

Пролистать книгу Sign Painting: A practical guide to tools, materials, and techniques на Google Books.

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.

A follow-up to the first edition that was published in 2013, ‘You Are Here 2’ showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

In 1980 Josef Müller-Brockmann laid the cornerstone for a uniform visual identity for the Swiss Federal Railways (SBB) with his legendary Visual Information System at Train Stations and Stops. In view of Switzerland’s multilingualism, the manual proposed a signage system that largely did without language; with his functional typography, the pioneer of Swiss graphic design conceived an intuitively comprehensible signage system for use throughout the country to also guide passengers unfamiliar with the terrain to their destination with the help of pictograms. The visual concept was developed in dialogue with the SBB and still dominates the railways’ visual identity even today.

Müller-Brockmann’s manual, greatly expanded in 1992 and given the title Passenger Information System, is a prime example of a complex design project that succeeds through extreme rationality and consistency. It thus serves as a compass for designers worldwide in their daily work.

This reprint with a complete English translation makes the manual accessible for the first time to a broader public. Andres Janser examines the project in the context of Müller-Brockmann’s conceptual work and the systematic international design for which railways everywhere were striving during the period.

About the Author:

Josef Müller-Brockmann (1914–1996) was a leading figure in Swiss graphic design. Starting the 1950s, he helped to pioneer the Swiss Style that would shape graphic design worldwide for decades. After an early career doing illustrations, Müller-Brockmann did a radical about-face in 1950, henceforth developing an uncompromisingly rational formal language. His posters are legendary and his magazine “New Graphic Design” (1958–1965) spread the doctrine of sober design based on constructive principles across the continents. As a teacher in Japan and at the design schools in Zurich and Ulm, as well as a lecturer and consultant, Müller-Brockmann was a distinctive voice in the design world. He was married to the Japanese-Swiss artist Shizuko Yoshikawa.

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in Drawing Attention: Custom Illustration Solutions for Brands Today serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

An amazing archive of New York City Transit Authority memorabilia provides a unique look at the city’s past.

New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search of discarded MetroCards in many of the city’s 472 subway stations, Kelley turned to eBay for new finds.

The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city’s transportation evolution.

______________

New York City Transit Authority: Objects contains over 400 artifacts related to the New York City Subway, collected and documented by photographer Brian Kelley.

Kelley started collecting MTA MetroCards in 2011, and he quickly became fascinated by other Subway-related objects. This catalogue is the first of its kind — presenting a previously uncollated archive of ephemera dating back to the 1850s.

Copyright

All of the objects shown in this book are property of the Metropolitan Transportation Authority.

© Metropolitan Transportation Authority

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the Metropolitan Transportation Authority on behalf of the New York City Transit Authority.

Photographs © 2017 Brian Kelley
The Project © 2017 Eric Greene

Since signage systems are created to provide orientation, they must be universally legible and understood by people of all ages and culture. Signs must show the way, and also present the proper information at the proper location. By making effective use of graphics, colors and shapes, a signage system helps to create an identity for spaces.

Signage Designs showcases a great variety of current examples from across the world, indoor and outdoor, ranging from individual buildings like museums, hospitals and stadiums, to larger contexts like subway systems, town districts or entire cities. This title is an essential reference for designers involved in communications, architects, interior designers and indeed for creative persons in all sectors.

This book features an amusing collection of signs from around the world. Divided into chapters by type (animals, man, stop, danger, weapons, transport, children, toilets, work, "no!", etc.), the signs demonstrate how different cultures portray the icons with which we are all so familiar. The diverse selection of photographs is accompanied by texts describing the cultural and social significance of signs. You may even learn things from this book that could save your life the next time you travel!

Accessible architecture is about much more than wide doorways and low-placed light switches. Accessibility means independent and self-determined living and mobility for people of all ages and in any situation in life. Achieving this requires a clear awareness of the related concepts and principles, which need to be adopted into the planning process at an early stage. This manual presents both accessibility design for public buildings and orientation systems for culture, transport, and education, as well as examples from the world of work and health. Informative essays provide an insight into the theory of signage, while selected projects are described from the perspective of Design for All.

- Large-scale images and drawings illustrate ten design parameters
- Best-of collection of the practical handbooks about accessible architecture and wayfinding
- Combined thinking about two areas of design to ease our daily lif

_______________

Доступная среда – это то, чему необходимо уделить внимание еще на ранней стадии планирования объекта. «Дизайн для всех» – не просто слова, а возможность быть самостоятельными и мобильными для людей всех возрастов и в любой жизненной ситуации.

В книге на примерах показаны основные идеи организации доступной среды. Избранные реализованные проекты; теория систем навигации в культурных, образовательных, медицинских учреждениях, а также офисах и транспорте; дизайн вывесок; подборка справочников по архитектуре доступной среды.

- Качественные крупноформатные иллюстрации станут дополнением к перечню из 10 лучших примеров «дизайна для всех».
- Лучшая подборка справочников по архитектуре доступной среды, вывескам и указателям
- Анализируются две сферы дизайна для улучшения условий повседневной жизни.

Basic is a series about the basic disciplines of graphic design with many examples in each area. The first instalment in the series was about Logos. The earlier books were about Packaging, Corporate Identity, Brochures and Promotions. This new book, Basic Sign, explores the importance of signage and its application in various settings. The book is divided into different categories, including urban, healthcare, corporate, cultural, event and commercial. Within each category, you will find projects that show innovative and creative use of signage.