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Теория дизайна

Книги по теории дизайна

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Bruce Mau
ID: 13845
Видавництво: Phaidon

24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change

Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.

About the author:

Bruce Mau is chief design officer of Freeman, one of the world's largest brand-experience companies, and co-founder/CEO of Massive Change Network (MCN), a Chicago-based global design consultancy. Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international figure with the publication of landmark volume S,M,L,XL and authored Life StyleSpectacle and Massive Change,

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Michael Bierut
ID: 13111
Видавництво: Thames & Hudson

A revised and expanded edition of Michael Bierut’s classic monograph, featuring six new projects and using examples from a portfolio spanning his full career to date

Logos, packages, signs, publications, websites: in the modern world we are surrounded by graphic design. Where does it come from? Why does it look that way? What is it supposed to do?

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world is the career monograph from graphic designer Michael Bierut. Using examples from a portfolio spanning five decades, Bierut provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.

About the Author:

Michael Bierut has practised every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale’s School of Art and a fellow of its School of Management.

The First Edition Contents List:

Introduction • 32 projects: 1. How to destroy the world with graphic design • 2. How to be a graphic designer in the middle of nowhere • 3. How to think with your hands • 4. How to put a big sign on a glass building without blocking the view • 5. How to have fun with a brown cardboard box • 6. How to disorient an architect • 7. How to shut up and listen • 8. How to fit eleven pounds of type in a ten-pound bag • 9. How to get where you want to be • 10. How to find out who you are • 11. How to write a picture book • 12. How to be fashionably timeless • 13. How to make a museum mad • 14. How to investigate a murder • 15. How to restore an organisation’s soul • 16. How to design two dozen logos at once • 17. How to set a table • 18. How to raise a billion dollars • 19. How to brand a fantasy • 20. How to win a football game • 21. How to cross cultures • 22. How to name the baby • 23. How to run a marathon • 24. How to transcend style • 25. How to make a mark • 26. How to avoid the obvious • 27. How to be grateful • 28. How to contemplate the infinite over scrambled eggs • 29. How to run your very own island • 30. How to officiate a marriage • 31. How to fly • 32. How to save the world with graphic design

Ціна: 2500 грн
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Vitra Design Museum
ID: 14486
Видавництво: Vitra Design Museum

Plastic has shaped our daily lives like no other material. Originally associated with convenience, progress, even revolution, today plastic seems to have lost its utopian appeal. Plastic is everywhere, yet most conspicuous as waste and as a key factor in the global environmental crisis. This book examines the success story of plastic in the twentieth century and at the same time presents the different discourses on how we should manage the waste the material produces and also find solutions that take into account its entire life cycle in the future.

Mark Miodownik, Susan Freinkel, and Nanjala Nyabola each contribute an essay that sheds light on the history of plastics from 1850 to today. A material-rich visual chronology illustrates how consumers’ perception of plastics has changed over the decades. Brief descriptions of a selection of 50 objects examine the importance of plastics for material culture. Reprints of fundamental texts about the history of plastics ― for example by Alexander Parkes and Roland Barthes ― provide a context from the history of ideas.

The book reflects the current discourse and state of research on plastic with numerous individual interviews and panel discussions that were held with designers, representatives from industry, researchers, and environmental activists. Underpinning these conversations are comprehensive data visualizations on plastic production and consumption, recycling.

With contributions by Susan Freinkel, Mark Miodownik and Nanjala Nyabola; interviews with Jane Atfield, Diana Cohen, John McGeehan, Klarenbeek & Dros, The Shellworks, and others.


More about the Exhibition Plastic: Remaking Our World

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Stefan Sagmeister and Jessica Walsh
ID: 12609
Видавництво: Phaidon

Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design

In this groundbreaking highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. 

Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.

About the Authors:

Stefan Sagmeister, of Sagmeister & Walsh, is a designer and art director from Austria who currently lives and works in New York City. His clients include the Rolling Stones, the Talking Heads, Lou Reed, and the Guggenheim Museum, among many others.

Jessica Walsh, of Sagmeister & Walsh, is a designer and art director who lives in New York City and works with a variety of clients, including Jay-Z, Barneys, the New York Times, Levi's, and The Museum of Modern Art, New York.


О книге Загмайстер и Уолш: О Красоте:

Всемирно известные дизайнеры Стефан Загмайстер и Джессика Уолш исследуют сущность красоты и преобразующую силу эстетически красивого дизайна.

В этой новаторской визуальной книге они поставили перед собой задачу: выяснить, что такое красота и как она влияет на нашу жизнь. Они обращаются к философии, истории и науке, чтобы понять, почему нас привлекает красота и как она влияет на наши чувства и поведение. Будучи преисполнены решимости воплотить свои открытия в жизнь, Загмайстер и Уолш показывают нам, как красота может сделать мир лучше.

Для кого эта книга:

Для дизайнеров, иллюстраторов, архитекторов, фотографов, художников и всех, чья работа связана с визуальными видами искусства.
Для всех, кто неравнодушен к красоте и стремится понять ее сущность.

Фишки книги:

От одного из самых известных графических дизайнеров нашего времени 
О красоте в дизайне и искусстве 
Увлекательное и вдохновляющее чтение

Об авторах:

Стефан Загмайстер — самая яркая звезда в мировом графическом дизайне 2000-х. Родился в 1962 году в старинном австрийском городе Брегенц. Окончил Венский университет прикладных искусств, потом учился в Институте Пратта, Нью-Йорк. Работал в рекламном агентстве Leo Burnett в Гонконге (1991–1993).
С 1993 года работает в Нью-Йорке в собственной дизайн-студии Sagmeister Inc. Студия работает в четырех направлениях: музыкальный дизайн, социальный дизайн, корпоративный дизайн (он приносит основной доход) и авторский дизайн.
Загмайстер был удостоен наград практически всех международных фестивалей дизайна, включая две Grammy (в 2005 и в 2010 годах). Клиентами его студии являются такие мега-бренды, как HBO, Guggenheim Museum, Rolling Stones, Aerosmith и другие легендарные музыкальные коллективы.

Джессика Уолш — дизайнер, арт-директор и преподаватель. Вошла в список Forbes «30 креативных дизайнеров будущего моложе 30 лет». Ее работы были отмечены множеством наград на самых известных конкурсах в области дизайна. Среди клиентов Джессики — Музей современного искусства, Еврейский музей, Jay-Z, Snapchat, Barneys, The New York Times, Levi’s и Adobe.

От авторов:

Красота как высший эстетический идеал впала в немилость. Самые уважаемые представители сферы современного дизайна утверждают, что она их не интересует. Художники избегают ее, опасаясь, что их работы причислят к декоративному или коммерческому искусству. Можно пролистать целую стопку книг по архитектуре и ни разу не встретить даже упоминания слова «красота». Когда-то к красоте стремились все, но в начале двадцатого века это возвышенное чаяние рухнуло оземь.

Именно тогда школы дизайна стали пропагандировать принципы модернизма — течения, в котором ценится единообразие, сетка квадратных ячеек, прямоугольная композиция, черный, белый и бежевый. Подход к дизайну зданий, товаров и графики стал чисто аналитическим, выбор материалов — сугубо рациональным. Всякий дизайн стал стремиться к функциональности. Архитекторы и дизайнеры часто доходили в этом до крайностей и начинали плодить одинаковость с маниакальной одержимостью.

Авторы этой книги считают, что отвергать красоту просто глупо. Мы объясним, почему это так, на примере нашего исторического исследования философии красоты. Эту информацию мы используем, чтобы доказать: в красоте нет ничего поверхностного; напротив, красота — не просто рабочая функциональность и приятная глазу оболочка; красота — это гораздо больше. Красота — нечто истинно человеческое, присущее только нам, и красота улучшает нашу жизнь. Красивые вещи не только приносят радость — они и намного лучше функционируют.

Цитаты из книги:

Не пора ли вернуть красоту?
В XXI веке художников по-прежнему считают «авангардными», когда те выставляют в качестве произведений искусства промышленные товары, хотя этой концепции уже сто лет и она жевана-пережевана. На наш взгляд, нет ничего скучнее и банальнее, чем взять какую-либо вещь и объявить ее предметом искусства в 2018 году.

Стив Джобс и красота
Красота заботила Стива Джобса всю жизнь. Разрабатывая свои невероятно крутые продукты, он явно придерживался мнения, что красота не менее важна, чем функциональность. И миллионы людей подтвердили свое согласие с ним, голосуя кошельком.

Мода: последний оплот
Пожалуй, единственная сфера прикладного искусства, которую никогда не покидала красота, — это мода. Красотой можно поступиться, когда речь идет о городах и домах, но когда дело доходит до одежды, многим важно, чтобы форма была красивой. Функционалисты неоднократно пытались воздействовать на моду, и каждый раз женщины отказывались носить их серые робы.

Больше эстетики!
Фантазия дизайнера способна преобразить даже заброшенную парковку, сделав ее местом, где радостно проводить время. Любое неприглядное пространство можно изменить так, чтобы люди захотели там находиться или, по крайней мере, не ужасались бы каждый раз, проезжая мимо.

Практично, но безобразно
Мы провели в Instagram опрос «Какой ваш любимый цвет». Победил светло-голубой. А вот коричневый никто не любит. Мы также провели опрос с фигурами. На последнем месте оказалась прямоугольная коробка. Значит, прямоугольная коробка коричневого цвета — самая безобразная вещь в мире. Но почему-то именно эта форма именно этого цвета была самой популярной в архитектуре последнего столетия.

Красота преображает
Красота способна менять наши эмоции и поведение, влиять на наш выбор — где провести каникулы, куда вложить деньги, платить или не платить налоги. Известно, что в заброшенных общественных пространствах больше мусорят, они чаще подвергаются вандализму.

Ціна: 2500 грн
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Pete Barry
ID: 11807
Видавництво: Thames & Hudson

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Contents List:

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

About the Author:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Third edition.

Ціна: 1300 грн
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Keith Granet
ID: 14223
Видавництво: Princeton Architectural Press

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultra-competitive marketplace.

About the Author:

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

Ціна: 1500 грн
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Marco Spies, Katja Wenger
ID: 13952
Видавництво: Thames & Hudson

An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Ціна: 2800 грн
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Bruno Munari
ID: 15285
Видавництво: Penguin Books

One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the 'Penguin on Design' series in Penguin Modern Classics.

'The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing'

Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.

If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.

'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'
International Herald Tribune


Пролистать книгу Design as Art: Bruno Munari на Google Books.

Ціна: 600 грн
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Ester Coen, Richard Cork, Federico Forquet, Gianfranco Maraniello, Tommaso Sacchi, Anna Buruma, Mary-Ann Dunkley, Andrea Petochi, Federico Forquet
ID: 15616
Видавництво: Thames & Hudson

A unique exploration of the close relationship between art and design, explored through the historic and contemporary fabric designs of Liberty, where avant-garde art has influenced the colourful, geometric collections for more than half a century

Liberty is renowned internationally for its fabrics, especially its floral patterns, but it also has a long history of developing bold, geometric designs. Many of these have been inspired by early 20th-century avant-garde art, notably by the Italian Futurists – by artists such as Giacomo Balla and Umberto Boccioni – and their English contemporaries the Vorticists, including Christopher Nevinson and Edward Wadsworth.

In anticipation of Liberty’s 150th anniversary, esteemed couturier and interior designer Federico Forquet has curated a striking new range of fabrics – the FuturLiberty Collection – that carries Liberty’s creative heritage into our own age.

The Futurist and Vorticist art that lies behind the new designs is explored by specialists Ester Coen and Richard Cork, while archivist Anna Buruma examines Liberty’s rich history of avant-garde designs. By illuminating the process by which the FuturLiberty Collection came into being, this highly visual study also reveals how art can inform design, making it contemporary, relevant and engaging.

About the Author:

Ester Coen is an expert on Italian Futurism and the international avant-garde. She has been Associate Professor at the University of Florence and Professor at the universities of Udine and L’Aquila. Richard Cork is an art historian, critic, curator and broadcaster. He has been an art critic for the Evening StandardThe ListenerThe Times and the New Statesman, and is a past Turner Prize judge.

Ціна: 2300 грн
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Ida Engholm
ID: 13790
Видавництво: Strandberg Publishing

Design thinking is an increasingly widespread approach. In recent years it has been launched as a method that enables even the most conservative company to adopt agile, innovative and entrepreneurial mindsets and to think outside the box.

But what is design thinking, how did it emerge, and what does it do? In Quick guide to design thinking Ida Engholm highlights the concept of design thinking from a Danish research perspective.

The book outlines the research behind design thinking and provides an overview of the many different professions, theories and methods that have contributed to developing and defining design thinking as a research and practice field. Further, it offers an introduction to current debates about design thinking and concludes in a call for design activism as a path to a sustainable future.

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John Milner
ID: 9603
Видавництво: ACC Art Books

A new title in the Design series and an excellent introduction to the life and work of this versatile Russian artist.

Alexander Mikhailovich Rodchenko (1891-1953) was a central figure in the Russian Constructivist art movement; a radical activist, a pioneer of photomontage, a theorist, and a teacher. He was an active force in the organization of the first museums of modern art that arose in Russia in the first years after the Russian Revolution of 1917.

Attending art school in 1914 in Kazan was to be a defining influence: that year Russian Futurists performed in the town, and Rodchenko saw their leading figures in action. It transformed his vision and he was still working with Futurist artists and their ideas twenty-five years later. And it was at art school where Rodchenko first met the artist Varvara Stepanova, with whom he collaborated extensively, and who would become his life-long partner.

Central in the re-examination of art and its place in society after the Revolution, and in the search for a new culture without the class implications of the past, Rodchenko's radical approach proposed a new understanding of a constructed, rather than a tastefully composed, culture.

This concise, comprehensive and informative work focuses largely on Rodchenko's graphic work in the form of book jackets, posters and advertising.

Ціна: 780 грн
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Soetsu Yanagi
ID: 15538
Видавництво: Penguin Books

Our lives are filled with objects. Everyday things used in everyday settings, they are our constant companions. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe - an aesthetic fulfilment of our practical needs. They should, in short, be things of beauty. Long revered as the authority on craftsmanship and Japanese aesthetics, Yanagi devoted his life and writing to defend the value of craft. In an age of feeble and ugly machine-made things, this now-classic book is a call for each of us to deepen our relationship with the objects that surround us. Inspired by the work of the simple artisans Yanagi encountered on his lifelong travels through Japan and Korea, it is a heartfelt defence of modest, honest, handcrafted objects, from traditional teacups to jars to paper. Objects that exemplify the beauty of everyday things.

"Radical and inspiring ... Yanagi's vision puts the connection between heart and hand before the transient and commercial" - Edmund de Waal
"Soetsu Yanagi's unerring eye has influenced generations of makers. His notion of Zen and the art of design continues to inspire all those involved in shaping our everyday world" - Jasper Morrison

About the Author:

Soetsu Yanagi (1889 - 1961) was a philosopher, art historian, aesthete and poet. He evolved a theory of why certain objects made by unknown craftsmen were so beautiful, and became the founding father of the Japanese folk crafts ('mingei') movement. He helped establish, and was the first director of, the Japanese Folk Crafts Museum.


Пролистать книгу The Beauty of Everyday Things на Google Books

Ціна: 650 грн
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John Berger
ID: 15286
Видавництво: Penguin Books

Based on the BBC television series, John Berger's Ways of Seeing is a unique look at the way we view art, published as part of the Penguin on Design series in Penguin Modern Classics.

'Seeing comes before words. The child looks and recognizes before it can speak.'

'But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.'

John Berger's Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: 'This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.' By now he has.

John Berger (b. 1926) is an art critic, painter and novelist.born in Hackney, London.
His novel G. (1972) won both the James Tait Black Memorial Prize and the Booker Prize.

If you enjoyed Ways of Seeing, you might like Susan Sontag's On Photography, also available in Penguin Modern Classics.

'Berger has the ability to cut right through the mystification of professional art critics ... he is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation'
Peter Fuller, Arts Review

'The influence of the series and the book ... was enormous ... It opened up for general attention areas of cultural study that are now commonplace'
Geoff Dyer in Ways of Telling

'One of the most influential intellectuals of our time'

About the Author:

John Berger was born in London in 1926. His acclaimed works of both fiction and non-fiction include the seminal Ways of Seeing and the novel G., which won the Booker Prize in 1972. In 1962 he left Britain permanently, to live in a small village in the French Alps. He died in 2017.


Пролистать книгу Ways of Seeing: John Berger на Google Books.

Ціна: 600 грн
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Сьюзан Уэйншенк
ID: 7479
Видавництво: Питер

Если вы хотите создать интуитивно понятный и привлекательный дизайн для веб-сайта, программы, товара или бренда, вы должны знать, что лежит в основе психологии поведения людей. Как люди думают? Как они принимают решения? Что заставляет человека нажать кнопку или купить что-нибудь? Как заставить людей сделать то, что вы хотите? Обо всем этом вы узнаете из данной книги. Вы поймете, как привлечь внимание людей, какие ошибки они совершают и почему, а также многое другое, что поможет сделать ваш дизайн лучше. Эта книга — не скучный набор правил и принципов дизайна, а глубокое практическое исследование причин, лежащих в основе поведения людей. Доктор психологических наук Сьюзан Уэйншенк использует данные последних исследований и демонстрирует множество примеров создания дизайна, привлекающего внимание.

Robert Klanten, S. Ehmann, Lukas Feireiss
ID: 7459
Видавництво: Gestalten
Innovative designers are creating compelling atmospheres and interactive experiences by merging hardware and software with architecture and design.

Thanks to the omnipresence of computers, cell phones, gaming systems, and the internet, a broad audience has traded its past reservations against technology for an almost insatiable curiosity for all things technical. Against this background, unprecedented new tools and possibilities are opening up for the world of design. In addition to sketchbooks and computers, young designers are increasingly using programming languages, soldering irons, sensors, and microprocessors as well as 3D milling or rapid prototyping machines in their work. The innovative use of powerful hardware and software has become affordable and, most of all, much easier to use. Today, the sky is the limit when it comes to ideas for experimental media, unconventional interfaces, and interactive spatial experiences.

A Touch of Code shows how information becomes experience. The book examines how surprising personal experiences are created where virtual realms meet the real world and where dataflow confronts the human senses. It presents an international spectrum of interdisciplinary projects at the intersection of laboratory, trade show, and urban space that play with the new frontiers of perception, interaction, and staging created by current technology. These include brand and product presentations as well as thematic exhibits, architecture, art, and design.

The comprehensive spectrum of innovative spatial and interactive work in A Touch of Code reveals how technology is fundamentally changing and expanding strategies for the targeted use of architecture, art, communication, and design for the future.

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Обучение профессии дизайнера, как и многим другим, начинается с теоретической подготовки. А откуда, как не из учебников, почерпнуть нужные знания? Большой выбор всевозможных пособий по теории дизайна и прочим смежным дисциплинам доступен на сайте книжного интернет-магазина DesignBook.UA.

Мы предлагаем купить по приемлемым ценам издания, которые станут настольными книгами для начинающего дизайнера. В каталоге собраны сотни работ профессионалов в своем деле, которые делятся опытом и идеями для вдохновения. Заказывайте нужную литературу онлайн с доставкой по Украине. Стоимость отправки будет определена исходя из того, сколько стоит курьерская услуга у компании-перевозчика. 

Как выбрать книги начинающему дизайнеру

От выбора литературы во многом зависит то, какие знания вы получите. Чтобы купить полезные книги, важно понимать, какими навыками должен обладать дизайнер. 

Например, графическому дизайнеру необходимо разбираться в следующих областях:

  1. Типографика — то есть умение оформить текст таким образом, чтобы получившийся макет вызывал правильные эмоции и отвечал поставленным задачам. 
  2. Композиция — гармоничное соотношение всех элементов макета.
  3. Колористика — наука о принципах сочетания цветов, их свойствах и воздействии на восприятие тех или иных объектов. 
  4. Работа с программными инструментами — речь идет об использовании различных графических редакторов и другого софта, который существенно упрощает процесс создания проекта. 
  5. Маркетинг — дизайнеру необходимо разбираться в теории маркетинга и понимать, как преподнести продукт так, чтобы он был востребован на рынке. 

Об этих и других аспектах дизайна повествуют представленные на наших книжных полках учебники и пособия, которые вы можете купить прямо сейчас. Данные издания будут полезны не только для новичков, но и для опытных дизайнеров, ищущих решения для своих повседневных задач. 

Преимущества покупки книг на DesignBook.UA

Удобный каталог и понятная навигация по сайту помогут быстрее найти искомые книги. Мы специализируемся на литературе для дизайнеров и для тех, кто интересуется историей и следит за современными тенденциями дизайнерской мысли.

Любую книгу можно заказать онлайн. Если издание есть в наличии, доставка не займет больше пары дней. Курьерские услуги стоят недорого. Если же цена заказа превысит 1000 грн, о стоимости отправки можете не переживать — магазин DesignBook.UA сам заплатит за доставку.

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