Basic Identity

Basic is book a series about the basic disciplines in graphic design. The first volume in the series is about logos; the second, about packaging and the third is about corporate identity. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing.

Basic Identity features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.