E. McKnight Kauffer: The Artist in Advertising

Caitlin Condell and Emily Orr
книга E. McKnight Kauffer: The Artist in Advertising, автор: Caitlin Condell and Emily Orr

E. McKnight Kauffer: The Artist in Advertising

Caitlin Condell and Emily Orr
Ціна: 3000 грн
Доступно на замовлення
ID: 16220
Видавництво: Rizzoli
Палітурка: Hardcover, 22.73 x 30.07 cm
Кількість сторінок: 276
Рік видання: 2020
Мова: English
ISBN-13: 9780847867745

Hailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts.

E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field.

This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients -- including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II--to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics.

About the Authors:

Caitlin Condell is associate curator and head of the department of Drawings, Prints, and Graphic Design at Cooper Hewitt. Emily M. Orr is assistant curator of Modern and Contemporary American Design at Cooper Hewitt.