Packaging Design

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost-effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.

Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

From the contents:

- Eau de Toilette Classique (Jean-Paul Gaultier, France)
- Tomoka Sugar Cane Rum (Arcadebox, USA)
- Regina Chocolate (Jonathan Faust, Denmark)
- Santini Hand Cut Chips (Henry Luong, Australia)
- Maldon Salt (Pearlfisher, Great Britain)