The Package Design Book 5

The Complete Package. A fresh batch of winning designs from the 2017 and 2018 Pentawards

Each year, the Pentawards set a global benchmark for quality by scouting the cleverest and most eclectic designs in the field. Featuring more than 400 works from over 40 countries, this fifth edition of The Package Design Book presents all 2017 and 2018 winners in a celebration of packaging as a kaleidoscopic art form.

Attract, protect, inform, collect — good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade — no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.

This latest edition of The Package Design Book rounds up the winning designs from the 2017–2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories — beverages, food, body, luxury, and other markets — and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.

About the Author

Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.