This book is designed for anyone wanting to become a fashion stylist.
In Fashion Stylist’s Handbook, Danielle Griffiths presents a no-nonsense, practical guide on how to succeed, from landing your first job as an assistant to starting your own business as a freelance fashion stylist.
Illustrated throughout with inspirational photos and behind-the-scenes shots, the book is packed with tips for organising your own fashion shoots and advice on getting started in the fashion world. It features interviews with international contemporary fashion stylists and advice from experts working within the PR industry.
About the Author:
Danielle Griffiths is a successful freelance fashion stylist. Her editorial work has appeared in leading fashion magazines and newspapers. She has styled for major advertising and music clients, while working alongside some of the world's best photographers.
Contents:
Chapter 1
WHAT IS A FASHION STYLIST?
WHAT DOES A FASHION STYLIST DO?
AREAS IN WHICH A FASHION STYLIST CAN WORK
WHO ARE YOU WORKING FOR?
INSIDE KNOWLEDGE INTERVIEW: NEWHEART OHANIAN, STYLIST
Chapter 2
THE STYLIST’S JOB
RECEIVING A JOB OFFER
FOLLOWING A BRIEF
TEARSHEETS AND MOODBOARDS
PREP
PREPPING FOR DIFFERENT JOBS
PRE-PRODUCTION MEETING
CALL SHEETS
WORKING WITH PRs
CALL-INS
APPOINTMENTS
COMMISSIONING LETTER
COVERING LETTER
FITTINGS
THE SHOOT
CREDITS
INSIDE KNOWLEDGE INTERVIEW: SIIM KOHV, PR AND MARKETING DIRECTOR
Chapter 3
YOUR WAY IN (may require localization)
QUALIFICATIONS AND COURSES
WORK EXPERIENCE AND INTERNSHIPS
APPLYING FOR INTERNSHIPS AND WORK EXPERIENCE: CV AND COVERING LETTER
MOVING UP TO ASSISTING WORK
APPLYING FOR ASSISTING WORK: CV AND COVERING LETTER
OTHER WAYS IN
INSIDER KNOWLEDGE INTERVIEW: URSULA LAKE, FASHION DIRECTOR AND DESIGNER
Chapter 4
THE ASSISTANT
GETTING YOUR FOOT IN THE DOOR
WHAT A STYLIST EXPECTS FROM YOU
THE NUTS AND BOLTS
INSIDE KNOWLEDGE INTERVIEW: MISS MOLLY, COSTUME DESIGNER AND STYLIST
Chapter 5
THE FASHION INDUSTRY
FASHION SEASONS AND COLLECTIONS
GETTING INTO THE SHOWS
PRESS DAYS
TRENDS
INSIDE KNOWLEDGE INTERVIEW: LIZ SHUTTLEWORTH, GLOBAL PR MANAGER FOR McQ
Chapter 6
TESTING
WHY MUST YOU TEST?
MEETING PHOTOGRAPHERS
LOOKING AT PORTFOLIOS AND RECRUITING THE TEAM
SELECTING MODELS
SOURCING CLOTHES FOR TEST SHOOTS
TASK: CALL-INS
RESEARCH AND IDEAS
TASK: RESEARCHING YOUR FIELD
TASK: VISUAL KNOWLEDGE
TASK: 'READING IN'
TASK: BUILDING STORIES AND IDEAS FOR SHOOTS
TASK: LAYOUT
PRACTICALITIES
EDITING AND SELECTING PRINTS
SUBMITTING WORK TO MAGAZINES
INSIDE KNOWLEDGE INTERVIEW: IAN HARRISON, FASHION/PORTRAIT PHOTOGRAPHER
Chapter 7
BUILDING YOUR PORTFOLIO
THE BOOK
COLLECTING, PRINTING AND SENDING IMAGES
SELECTING IMAGES FOR YOUR BOOK
WHAT THE PROFESSIONALS ARE LOOKING FOR
PRESENTING IMAGES IN YOUR BOOK
DIGITAL PORTFOLIOS
BUILDING A WEBSITE (BY JAMES MALTBY, THOUGHTBUBBLE.COM)
INSIDE KNOWLEDGE INTERVIEW: SALLY HUGHES, PRODUCER, THE PRODUCTION FACTORY
Chapter 8
CONTACTS/LOOKING FOR ASSISTANT WORK
CONTACTS
GET LISTED
HOW TO FIND THE STYLIST YOU WOULD LIKE TO ASSIST
A PLAN OF ACTION
PROGRESS REPORTS
GETTING THE APPOINTMENTS
HOW TO SELL YOURSELF
FEEDBACK FROM APPOINTMENTS
INSIDER KNOWLEDGE INTERVIEW
Chapter 9
ESSENTIAL BUSINESS KNOW-HOW FOR FREELANCERS (will require localization)
HOW TO SET UP AS SELF–EMPLOYED
ON THE JOB
JOB NUMBER, PURCHASE ORDER / PO NUMBER
PAY SCALES FOR FREELANCERS
ARTIST CONFIRMATION
INVOICING
EXPENSES
STATEMENT OF ACCOUNTS
CARNETS
KNOWING YOUR RIGHTS
WHAT TO DO IF YOU DO NOT GET PAID BY A CLIENT
INSURANCE
INSIDER KNOWLEDGE INTERVIEW
Chapter 10
STYLING INFORMATION
KIT BAG
STYLING TIPS, TECHNIQUES AND QUICK FIXES
HEADSCARVES
MENSWEAR
THE DIFFERENT COLLAR TYPES
THE DIFFERENT COLLAR TYPES
HOW TO TIE A BOW TIE
HOW TO TIE A CRAVAT
MEASUREMENTS – WOMEN’S, MEN’S, CHILDREN
CARE LABELS AND INSTRUCTIONS
Glossary
Further Reading and resources
