Магазины, витрины, стенды

Роздрібний мерчандайзинг – це не просто одяг, що висить окремо на рейці, або демонстрація товарів на полицях.

Провідні магазини модного одягу та магазини предметів розкоші зараз значною мірою покладаються на концептуальний дизайн інтер'єру та простору, щоб відобразити цілісний образ та філософію свого лейблу чи бренду, а не лише для демонстрації своїх колекцій. Зв'язок між простором магазину та продуктом є органічним: одне визначає та підсилює інше. Curated зосереджується на сучасному мінімалістичному, галерейному/магазинному тренді в комерційному дизайні та декорі, а також на його зростаючій присутності в нових торгових просторах.

Сучасні бутики, книгарні, бари та концептуальні магазини зараз прагнуть створити унікальне середовище, де інноваційний мінімалістичний дизайн, мистецтво, освітлення, стиль та музика є такою ж невід'ємною частиною шопінгу, як і сам товар. Традиційний роздрібний магазин тепер залучений до платформи ретельно підібраних ідей, де лімітовані тиражі елегантно розташовуються поруч із меблями, виготовленими на замовлення, як галерейні інсталяції. Абстрактні твори мистецтва та предмети поєднуються з одягом, взаємодіючи в безшовній естетичній гармонії.

Curated пропонує візуальну подорож сучасним дизайном та досліджує тісний зв'язок між модою та мистецтвом у сучасному, утилітарному мінімалістичному оточенні. Вишуканий візуальний довідник деяких найсучасніших торгових просторів по всьому світу, ця книга представляє інноваційні ідеї роздрібної торгівлі та мінімалістичне натхнення від найпопулярніших міжнародних дизайн-студій, таких як концептуальний магазин Phillip 3.1 у Сеулі, Camper у Лондоні, Issey Miyake у Сібуї, Swarovski у Гінзі, Merci Pop-up store, Aesop у Сінгапурі, ультрамінімалістичний Muji у Мілані та багато інших. Тут візуальний мерчандайзинг виведено на абсолютно новий рівень, перетворюючи продукти на предмети краси та витвори мистецтва, розмиваючи межі між модою та дизайном.

Ця робота містить інформацію та інтерв'ю з дизайнерами, технічні креслення, а також пояснення концепції, творчого процесу та особистого бачення дизайну кожного простору.

Представляє наступних магазинів та дизайнерів:

Earl's Gourmet Grub - Free Land Buck; Aesop, Сінгапур - March Studio; V2K Designers, Стамбул - Autoban; Boutique Runway, В'єтнам - CLS Architetti Lik+Neon - Gitta Gschwendtner; Народний одяг - Iya Studio, Лондон; YOUR Concept Store - Iya Studio, Лондон; Et Vous- Архітектура Джозефа Дірана; 3.1 Phillip Lim, Сеул, Корея - Leong Leong Architecture; Корчіро Кімура Аояма - Міжнародний; Japanse winkeltje – Nezu Aymo Architects; Lodge, Хіросіма, Японія - Philipp Plein; Дурас Дайба, Токіо- Чикара Оно; Вхід, Бухарес- Square One; Кемпер у Мальме, Швеція - TAF; Eva New York Fashion Store - Volido; Comme des Garcon Aoyama - Studio Toogood.

As consumers become spoilt for choice, retail design is embracing new ways of attracting purchasing power. From the use of interactive technology to the commissioning of art in shops, retail spaces are fast becoming destination places in which the customers engagement is key. Design for Shopping showcases a comprehensive selection of recent retail interiors from around the world. Following a brief introduction, the book is divided into seven themed chapters. As a special feature each chapter begins with an interview with a key figure in the world of retail design, exploring their views on how our changing shopping habits affect retail design. Designers, architects and retailers interviewed include Amanda Levete of Future Systems, Marcel Wanders, Terence Conran and Hani Rashid.

Retail design is quickly learning new ways to entice the customer. To create a unique and captivating shopping experience, shops use interactive technology and commission stunning works of art; fashion brands team up with celebrity architects to create brand strategies and generate publicity; and irony, humor, and playful elements of surprise turn into mainstays of retail interiors. From the giant, breathing mannequins of Mandarina Duck in London to the high-tech dressing rooms of Prada in Los Angeles, Design for Shopping provides a detailed, behind-the-scenes examination of the sometimes jaw-dropping, sometimes whimsical, and always breathtakingly creative ways that today’s most exceptional shops appeal to the customer’s imagination.

Accompanied by architects’ floor plans and vivid color photographs, Design for Shopping showcases a comprehensive selection of recent retail interiors from around the world. Following an insightful introduction which examines the historical and sociological variables in current shopping culture, the book is divided into seven chapters which discuss themes such as the reinvention of old brands; technology and shopping; the emerging intersections between architecture, art, and fashion; play and shopping; new ways and places to shop; and how store design and branding have become intimately related to selling a lifestyle. Fascinating case studies illustrate each of these themes, with thirty-five stores discussed in total. As a special feature, each chapter begins with an interview with a prominent figure in the world of retail design. Designers, architects, and retailers interviewed include Marcel Wanders, Hani Rashid, Amanda Levete, and Terence Conran. The perceptive text, coupled with the gorgeous illustrations of the stores (shops presented include Gucci, New York; Helmut Lang, New York; Prada, Los Angeles; Armani, Hong Kong; Dior, Tokyo; Mandarina Duck, London; Fendi, Paris; Miss Sixty, Barcelona; Villa Moda, Kuwait City) makes this book a must-have for anyone interested in design, architecture, shopping, or culture.

Good retail design must attract and keep customers, support a brand or store’s image, showcase the product, and work as a functional shopping environment. This book features 44 of the best recent examples of retail design from around the world and examines the details within the larger decorative schemes.

Most retail interiors have a comparatively short life, and economic realities influence choice of materials and methods of construction; while these will mainly be necessarily modest, style or a sense of luxury are effectively achieved by the creative consideration of detail.

Projects range from specialist boutiques to branded high street chain stores, from fashion retailers to eateries, and include descriptive text, colour photographs, floor plans, sections and construction and decorative details. A bonus CD-ROM contains all the drawings as printed in the book, in both EPS and DWG (generic CAD) formats.

About the Authors:

Drew Plunkett was Head of the Department of Interior Design at the Glasgow School of Art. Since 1981 he has practised as an interior designer based in London and Glasgow. He is also active as an exhibitor, curator and critical writer. He is the author of Drawing for Interior Design (2009).
Olga Reid is a practising interior designer at Urban Salon, London.

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Другие книги серии:

Detail in Contemporary Bar and Restaurant Design

Detail in Contemporary Hotel Design (+ CD)

Detail in Contemporary Glass Architecture

Detail in Contemporary Timber Architecture (with CD-ROM)

Detail in Contemporary Concrete Architecture (with CD-ROM)

Detail in Contemporary Lighting Design (with CD-ROM)

Encyclopedia of Detail in Contemporary Residential Architecture with CD-ROM

Detail in Contemporary Residential Architecture (with CD-ROM) - Hardcover edition

Detail in Contemporary Residential Architecture (with CD-ROM) - Paperback edition

Detail in Contemporary Landscape Architecture (with CD-ROM) - Hardcover edition

Detail in Contemporary Landscape Architecture - Paperback edition

Виставка — це організована презентація та показ добірки експонатів, яка зазвичай відбувається в музеї, галереї чи виставковій залі.

Виставки можуть бути як надзвичайно великими заходами, такими як всесвітня виставка, так і невеликими персональними виставками одного художника. Архітектори, дизайнери виставок, графічні дизайнери та інші дизайнери зазвичай потрібні для формування виставкового простору та надання форми редакційному контенту.

Exhibition Art: Graphics and Space Design зібрало майже сотню найкреативніших виставкових дизайнів, включаючи захопливі дизайни просторів та вишукані графічні дизайни. Це, безсумнівно, стане важливим посібником для дизайнерів виставок, графічних дизайнерів, кураторів та організаторів заходів.

Exhibition Design offers a thorough grounding in the principles of designing for exhibitions. It describes the skills needed to become an exhibition designer, including:

• developing a brief and working with clients
• design principles for graphics, circulation, lighting and accessibility
• presenting ideas to clients
• the practicalities of production

Visual material includes photographs of completed exhibitions by world-renowned designers, concept drawings, computer renderings, charts and tables of information - all for a wide range of exhibitions around the world, permanent and temporary, including museums and galleries, visitor centres, brand experiences, festivals and trade fairs. The book will inform and inspire, as well as equip students and new exhibition designers with a valuable guide to the profession.

Designing exhibition space is a challenge for designers to ensure that they create a work in a limited time and space. The stand design needs to be innovative and visual, but must also serve as a back-drop to the products and services that it has to promote. This book, which is aimed at designers, exhibition professionals and design students, is a collection of 50 innovative stand designs, all involving different styles, techniques and ideas from the simply, yet classy to the high-tech and experimental designs. The book highlights designs from around the world and is divided into two sections : Exhibitions and Trade Fairs.

Посмотреть избранные развороты книги Exhibitions and Showrooms

At trade fairs, companies use their stands to compete for the attention of the visitors – their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources.

The employed means today go further than architectural eye-catcher, but also include elements that appeal to all senses, such as digital installations. Endless creative solutions of architecture, light and sound element blend together to create a spectacular fair presence in a way that leaves a lasting impression among visitors.

Richly illustrated with photographs as well as architectural plans and drawings, this volume presents the latest international exhibition's stands from all over the world.

From the Contents:

- Sci-Fi Booth at Comic-Con International 2005 in San Diego, USA (GRAFT)
- The Deutsche Bank Lounge at Art Cologne 2006, Germany (Karim Rashid)
- Bionis at Expo 2005 in Aichi, Japan (Zeeh Design with Luigi Colani)
- MINI trade fair stand at International Motor Show and Accessories 2005 in Geneva, Switzerland (Dan Pearlman Markenarchitektur)
- Tokujin x Moroso at Salon Internazionale del Mobile 2005 in Milan, Italy (Tokujin Yoshioka Design)

In the 21st Century when choice is taken for granted, consumers demand creative and unique shopping venues. For savvy fashion boutique owners, it’s ‘experience design’ or concept design that makes the difference between success and failure.

The examples presented in Fashion Décor reveal the passion and innovation of designers in every detail — from a store logo constructed from a cascade of hanging crystals to an abstract tree sculpted out of plastic pipes, all are intended to awe and attract customers.

Included are the Camper Shop and Diesel Denim Gallery, plus a host of other masterful projects created for Marni, Stussy, Alberto Ferretti, Issey Miyake, Swarovski and Nike. Featured contributors include international architecture and design giants such as Pentagram (UK), Tokuijin Yoshioka Design (Japan), Universal Design Studio (UK/Australia), Marcel Wanders (Netherlands), and Studio Arthur Casas (Brazil). All are accompanied by detailed floor plans.

When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors. Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand. From unique boutique-chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. The breath-taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions. Cases studies include: Prada, Stella McCartney, Hermés, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki-ni, Missoni,Gianfranco Ferré, Comme des Garçons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer.

Contents:
Fragrance Filling the Courtyard·Spring Scenery Is Locked in a Small Boudoir
(Ancient and Unsophisticated Artistic Conception)
Understated and Undemonstrative Chinese Charm--Vanke Tangyue Club, Dongguan
Always Alluring Whether Adorned or Plain--Yueshang Xiangjiang Restaurant, Beijing
Chinese Characters Tell Chinese History--Jumeirah Himalayas Hotel, Shanghai
Caring for Mankind--Dunnan and Tianmu Restaurants of Eu Yan Sang · The Zun Express, Taiwan
New or Traditional, Highlighting Kunlun--Hotel Kunlun, Hohhot
...
Fragrance Filling the Courtyard·Summer Scenery
(Luxury Artistic Conception)
Beijing-style Mansion with Imperial Flavor--Imperial Mansion, Beijing
Splendid, Noble and Imperial Style--Guijie Shop of Go Believe, Beijing
Rich-flavor Restaurant--Wangshunge Pin · Wei Restaurant, Beijing
Splendid “Chinese Door”--Hilton, Beijing Capital Airport
Elegant & Understated Club--Sanming Club, Fuzhou
An Ideal Place Far away from the Noisy World--Showflat of Jinxiu Villa, Yichun, Jiangxi
Luxurious China Red Building in Foreign Land--Tse Yang, Qatar
Shimmering Ripples Revealing Luxury and Elegance--Yuleijinxiu Business Club, Dujiangyan, Sichuan
Magnificent Villa -- A Spiritual Belongingness for Oriental Elites--Showflat of Taihu Golf Villas, Suzhou
A Visual Treat of History--No.9 Seafood Restaurant, Tianjin
Attractive Sumptuousness--Zen5es in Westin, Tianjin
A Hotel in Orient and Has Infinite Charm --Raffles Tianjin
...
Fragrance Filling the Courtyard·Reputation Is as Slight as Snail’s Feelers
(Modern Zen Artistic Conception)
Picking up Lotus and Smiling Subtly to Brush off Dust--Showflat of Mengzeyuan, Changsha
Slow-paced Space Featuring Zen Atmosphere--Jipinhui Club, Fuzhou
Poetic Living--Reception Center of Tangqian Mingyue Villa, Fuzhou
Tea Aroma Making Sweet-scented Laurel Ashamed--Ming Shi Hui Tea Club, Fuzhou
Balance of Dynamic and Static Highlighting Zen Atmosphere--Taiwan Rice Sets of Cuisine, Fuzhou
Tasting Zen in Tea--Jingchangfang, Fuzhou
Fresh and Elegant Zen Space--Showflat of Meijia Oriental Holiday Villa, Maoshan
Light of Buddla, Fantastic--De' All Restaurant, Shanghai
Antithesis Continually Writing Legend --Phoenix Tea Club, Shijiazhuang
...
 Fragrance Filling the Courtyard·Write in Wuxiang Mountain in Lishui
(Modern & Fashion Artistic Conception)
Poetic Charm of Blue and White Porcelain--Showflat of Landun Jingyuan, Zhuzhou, Hunan
Reconstruct the Space and Produce New Flavor--Sales Office of Sky City, Chengdu
New Interpretation of Traditional Concept--Blossom Seasons Hotel, Beijing
Carp Leaping Over the Dragon Gate--Feiteng Yuxiang Restaurant, The Place, Beijing
Fashion and low-keyed Oriental Flavor--Flat of Tianjunyunding, Fuzhou
New Interpretation of Traditional Flavor--Jingjie Villa, Nansha, Guangzhou
...
 Fragrance Filling the Courtyard·Blooming Polygonum Orientale
(Leisure Resort Artistic Conception)
Graceful Southeast Asian Style--Sales Center of Foshan Lunjiao · Vanke (Phase I)
Leisure Elegance--Yuanyang Residence, Sanya
Singing Literate Elegance with Sea Breeze--Showflat of Narada Resort & Spa Perfumed Bay
Thick and Heavy Colors to Draw Jiangnan Water Town--Banyan Tree Hangzhou
Charming with Either Light or Heavy Makeup--Four Seasons Hotel Hangzhou
Relaxing and Cozy Holiday Style--Model Villa of C type, Global Migrant Bird Resort, Huizhou