Дизайн

This comprehensive introduction to accessory design gives the aspiring designer an overview of the history of fashion accessories, including a look at important contributions by brands both classic and contemporary. It presents a model for accessory design, from inspiration through manufacturing, and relates that process to the design of handbags and small leather goods, footwear, hats, gloves, belts, neckwear, and pocket squares. For each accessory, the text explains how the designer's creativity can be channeled into the development of styles that enhance a brand's appeal to its target market.

• Expansive, full-color art program including 200 sketches and photographs from professional designers
• Process-based photos taken in actual manufacturing facilities around the world
• Chapter projects for a design studio course allowing students to practice a complete set of accessory design skills
• Chapter objectives, profile boxes featuring major designers & companies
• Profiles of renowned designers, such as Reed Krakoff and Marie Havens, offering real-life perspective
• Appendix with examples of technical packets

Мінімальний дизайн: Незамінний збірник про важливих дизайнерів сучасної епохи
Ідеальний та доступний вступ, що підходить для студентів та любителів сучасного дизайну

П'єр Джакомо Кастільйоні (1913-1968) та Акілле (1918-2002) – старший та наймолодший із трьох братів Кастільйоні, які вивчали архітектуру в Міланському політехнічному інституті. Два брати Кастільйоні цікавилися як технологіями, так і мистецтвом, і в 1940-х роках розпочали своє перше професійне партнерство під назвою «Брати Кастільйоні». Компанія була особливо успішною зі своїми лампами для Arredoluce, Flos та Artemide. Брати працювали з точки зору, що дизайн повинен реструктуризувати функцію, форму та виробничий процес об'єкта, і цю філософію вони застосовували до кожної роботи, яку створювали.

Видана в тому ж стилі, що й успішна серія «Мінімальний дизайн», серія «Мінімальний дизайн» містить книги про видатних постатей у галузі дизайну, творців предметів, які стали частиною нашого повсякденного життя. Лампа на нашому столі, стілець, на якому ми сидимо, чи окуляри, які ми носимо, приховують генія, якого ще належить відкрити. Ці томи практично ознайомлять з особистостями та роботами провідних світових дизайнерів через історико-критичний вступ до роботи та життя кожного окремого дизайнера. Доповнить тему точний вибір найвідоміших творів дизайнера, розташованих у хронологічному порядку, та критика його чи її робіт, що підсумовує найважливіші огляди, опубліковані в журналах та газетах.

460 illustrations

This showcase of new jewellery offers a global view of exciting work from nearly 200 cutting-edge jewellery designers. It highlights the diverse forms that contemporary jewellery takes, from simple wedding or commitment rings, to elaborate body jewellery that blurs the boundaries between art and adornment, to catwalk jewellery specially commissioned for couture collections. Adorn includes pieces made using the latest industrial technologies and processes, as well as more traditional methods and materials. Because most jewellers’ work crosses themes, categories and styles, and is produced using a variety of techniques, the chapters are arranged by type of jewellery and each designer might feature in several chapters. In this way, from headpiece to toe ring, the book takes the reader on a visual journey around the body and provides a rich source of inspiration for anyone looking to design, commission or buy their own jewellery.

Amanda Mansell graduated from the Royal College of Art, London with an MA in Goldsmithing, Silversmithing, Metalwork and Jewellery. She has been a designer–maker for 10 years, working from her workshop in Hatton Garden, London’s famous jewellery quarter. She manages the jewellery archives at the Royal College of Art and is the owner and director of a contemporary jewellery gallery in London.

This book highlights and showcases many of Adrian great costume and fashion designs from the 1920s through the 1950s. Not only are his timeless glamour gowns, period costumes, and amazing show-girl costumes shown from the movies, but also his impeccable suits and beautiful gowns from his private label. The ten years of Adrian Ltd. are summarized year-by-year, and his life with Janet Gaynor and his taste for decorating and art are described.

Adrian's great fashion influence is disproportianate to his name recognition. At his peak as head costume designer at MGM in the 1930s his looks for the film goddesses influenced how women wanted to look throughout the modern world. For the first time, even the Paris couture emulated his looks and those of the other Hollywood designers. And American women entering the workplace for the first time took their fashion cues from Adrian-dressed stars like Joan Crawford. When Adrian left MGM and opened his own business as the U.S. entered WWII, many thought he was crazy. He succeeded in using his endless creativity in the designs for his couture and ready-to-wear business, and American women could now aspire to be dressed by the designer to the stars. His attraction to contrast and polarity, his myriad uses of beauty, his centered design philosophy, ethnic influences, and his keen wit, informed most of his design. Adrian closed his own business rather than have any other designer involved, and his name was almost forgotten. But we have many great films to remind us now of his stunning creations, and which serve as endless inspiration for modern designers.

Advanced Fashion Drawing is a practical book showing not only how to draw the figure but also how to illustrate it in today’s fashion and lifestyle market.
Designed specifically for those interested in illustrating fashion and lifestyle commercially, Bil Donovan demonstrates how to create an illustration with a sense of fashion, rather than one that concentrates solely on the fashion figure.

A series of demonstrations and exercises help the advanced illustration student hone their skills and increase their level of draughtsmanship while establishing their own personal style.

About the Author:

Bil Donovan is a fashion illustrator who has worked and lived in New York, Paris and Milan. He has recently been appointed Dior Beauty’s first artist-in-residence, and his work has appeared editorially in various publications and promotional advertorial campaigns throughout the world. He currently resides in New York where he teaches at the Fashion Institute of Technology.

Видавництво Pepin Press представляє нову серію книжок про упаковку – Structural Package Design – що складається з 4 нових назв. Кожен том наповнений 100% структурно точними, масштабованими шаблонами упаковки. Всі конструкції протестовані, робочі моделі, готові до негайного використання. Кожен шаблон дизайну ілюструється фотографією кінцевого продукту та тривимірним структурним кресленням, на якому чітко показано, як сконструйовано упаковку – складніші конструкції включають проміжні етапи в процесі складання або конструювання.

Advanced Packaging, другий розділ у цій серії, містить 200 дизайнів, які доповнюють і розширюють колекцію, представлену в першому розділі серії.

Усі проекти зберігаються в різних форматах на компакт-диску, який додається до цієї книги. Компакт-диски також містили демонстраційну версію пакувального програмного забезпечення, яке згортає та тестує двовимірні шаблони в 3D.

Окрім безпосереднього практичного використання, ці книги є чудовим джерелом натхнення для графічних дизайнерів, дизайнерів продуктів і упаковки.

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break

Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• The four driving forces for getting closer to the consumer:
be personal, go where the competition isn’t, make the brand invisible, be unpredictable.
• The eight techniques – from consumer involvement to channelling the power of the senses – for employing these driving forces, illustrated with campaigns from across the world.
• The four types of campaign that make use of this new knowledge.

Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.

The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.

Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. The history of the poster and outdoor advertising in general - from early ingenuous announcement to post-modern reflexive culture - is richly illustrated with hundreds of images drawn from the author's personal wealth of knowledge.

Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are demanded by the medium's unique place in our everyday life. Adopting a thematic approach, the author covers ground from the classic masters of poster design, such as Toulouse-Lautrec and Aubrey Beardsley, to today's most inventive campaigns, such as those by Pirelli and Smirnoff.

Littered with short interviews and commentaries by a host of advertising's elite, this book presents the phenomena of outdoors through the eyes of the people that shape it, providing a fascinating account of their creative processe

The second glance is key to successful communication.

Advertisers are constantly searching for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind-bending images to pull the viewer up short and force them to look again. Images that can do that are magical, and one of the indispensable tricks of the advertising trade.

Uwe Stoklossa knows the secrets behind the second glance.

He shares this knowledge here, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion.

This book will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It’s a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, who doesn't? Aesthetic surgery has become a global phenomenon.

In places like Hollywood, the mystery isn't who's had work done, but who hasn't. Those who have been to the world's best surgeons can get away with lying about it, while others have the evidence written all over their faces. From liposuction to lip implants, this book explores all the ins and outs of body sculpting via photos, illustrations, essays, and interviews.

Topics include:
- Beauty and Beauty Surgery
- Beauty in Art
- The Astonishing History of Aesthetic Surgery
- Ethnicity and Aesthetic Surgery
- Plastic Surgery in the Movies
- The Michelangelo of the Scalpel: Ivo Pitanguy
- The World`s most famous aesthetic surgeo
- Methods and Techniques
- Jokes and Caricatures

The Art Deco era was one of beauty, elegance, sensuality, and vivid, colorful graphics!

This is the first collectibles book on Art Deco graphics, with an emphasis on the everyday, affordable items.

This book is a must for lovers, collectors, and dealers of Art Deco. A wide range of ephemera and other paper collectibles is presented, such as games, playing cards, advertising brochures, tins, packaging, labels, and fans. Recipe books, household and paint brochures, and fashion and book illustrations from different countries are included along with distinctive images from the cosmetic industry, travel literature, and automobile brochures.

Information on American publishers of greeting cards, bridge tallies, place cards, and other items from the 1920s and 1930s is included, including The Buzza Company, The Gibson Art Company, and The Dennison Company. Their products and the work of international companies and artists are illustrated in 535 color photos.