Книги з дизайну упаковки

With informative text and specially commissioned full-color photos, Print and Production Finishes for Packaging shows, at a glance, the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured, revealing the skills and techniques that grab the target audience’s attention and sell.

For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, tubs, jars, multi-packs, clamshells, blister packs, CDs or DVDs, gift packs, and a variety of other more unusual or innovative formats, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd—including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different papers stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. 

На відміну від інших назв упаковки, які просто містять шаблони для копіювання, ця книга дає змогу дизайнерам усіх типів упаковки створювати тривимірні форми упаковки, які відповідають їхнім потребам, а не базуються на існуючому дизайні.

Він навчає простій «сітчастій» системі побудови – цілісній 2-D конфігурації картки, яку можна побачити, коли 3-D упаковку відкривають і сплющують, – що дозволяє дизайнеру створювати величезну кількість дуже міцних 3-D форм упаковки, які є водночас практичними та творчими. Кожен розділ завершується фотографіями та кресленнями 6–10 креативних прикладів дизайну упаковки, створених із застосуванням принципів, викладених у попередньому розділі.

«Структурна упаковка» дає читачеві розуміння базових принципів побудови упаковки, а також технічні знання та впевненість у створенні більшої кількості власних незвичайних та інноваційних дизайнів, ніж будь-яка подібна книга.

«Ваша робота як дизайнера полягає не в тому, щоб знайти всі варіанти (життя надто коротке), а в тому, щоб знайти ті, які вам підходять; обмежити ваші можливості… простіше кажучи: проектувати».

Пол Джексон є автором понад 30 книг про декоративно-прикладне мистецтво з паперу. Він викладав техніку складання на більш ніж 150 університетських курсах дизайну у Великій Британії, Німеччині, Бельгії, США, Канаді та Ізраїлі та був «консультантом зі складання» для таких компаній, як Nike і Siemens.

Зміст:

1.  Перш ніж почати
2.  Як спроектувати ідеальну мережу
3. Коробки з квадратними кутами
4.  Деформація куба
5.  Загальні закриття
6.  Створення за допомогою системи
Як я виготовлю свою коробку?

Про автора:

Пол Джексон — шанований професійний художник з паперу, автор понад 30 бестселерів про декоративно-прикладне мистецтво з паперу, викладач і пристрасний прихильник складання як мови дизайну.

Відома та впливова книжкова художниця Хеді Кайл крок за кроком покаже вам, як створити її унікальний дизайн, використовуючи техніку складання. Проекти включають книги прапорців, книги хуртовин, складку риб’ячої кістки та ящики для гніздування. Це чудове уявлення про творчість справді вправного художника.

Про авторів:

Геді Кайл описують як мага книжкової структури. Нещодавно вона пішла на пенсію з посади головного консерватора в Американському філософському товаристві та була ад’юнкт-професором в Університеті мистецтв у Філадельфії. Її унікальні конструкції виставлялися на міжнародних виставках.

Улла Ворхол закінчила The Cooper Union у Нью-Йорку за спеціальністю архітектура. Після роботи в цій галузі в 1990-х роках Улла присвятив останні два десятиліття розробці міждисциплінарного підходу до структури. Вона схиляється до широкого дослідження матеріалів і технік як у великих, так і в малих роботах.

Eye-catcher. The winners of the Pentawards package design competition 2019–2020

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

About the Author:

1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

For many of us, eating out is one of the supreme pleasures in life. For the eateries profiled here, every decision is deliberate and a part of the whole brief - from interior graphics and signage, to menu, packaging and utensil design. Whet My Appetite presents the crme de la crme of recent design for restaurants that are pushing the boundaries of taste.

Wrappers Delight catalogues the amazing lifetime collection of John Townsend, a man who collected the most disposable of wrappers: sweet cigarette boxes, wax gum papers, empty bags of crisps, drink cans, rock labels, stamps, transfers, coupons, recipe cards, tickets, odd boxes, badges, cards, stickers … and more.

 A nostalgia trip through the sweet wrappers of our childhood that also serves as a cultural and historical document. Presented in alphabetical order by manufacturer, this publication containing over 500 full colour examples, is the first and only overview of the drinks and confectionery industry during this period.

With a foreword written by Jarvis Cocker.

Від графічної ідентичності до візуальних кампаній, Behind Collections® представляє майже 130 розумних робіт, усі виділяються завдяки унікальному методу майстерності, який використовувався для реалізації концепції модного бренду та дизайну. Індустрія моди завжди була співіснуючим світом для впливових діячів і свіжих молодих талантів, де ці дві сторони невпинно стикаються одна з одною своїм баченням і талантом. Але є візуальні дизайнери, які допомагають консолідувати таємничі ідеї дизайнерів у символічних образах і артефактах. Чудова творча синергія, по суті, призводить до вражаюче красивих запрошень, лукбуків і налаштувань дисплея, які зачаровують вдячні очі.

Незалежно від того, чи йдеться про вуличну моду чи про високу культуру, ці роботи відобразили суть концепції дизайнерів і підкреслили її за допомогою графіки, поліграфії та напрямків мистецтва. У чотирьох розділах цієї книги розповідається про унікальні стилі, створені дизайнерами для універмагів, привабливих молодих лейблів і таких, як Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio та багато інших.

Незалежно від того, чи то зображення милих уявних персонажів, чи знайомі фони, наповнені кольорами, ілюстрації можуть задати правильний тон брендам, щоб розповісти значимі історії. Окрім збагачення візуальної мови чи системи ідентичності яскравими деталями, створені вручну дизайни також створюють зворушливі елементи, які дозволяють компаніям спілкуватися та взаємодіяти з аудиторією чудовими способами.

Колекція проектів, представлена ​​в Drawing Attention: Custom Illustration Solutions for Brands Today, надихає дизайнерів різними стилями ілюстрацій і налаштуваннями, які допомагають додати більше розповідних шарів до бренду. Від малих компаній, які прагнуть підкреслити свою чарівність, до великих, які потребують «гуманізації» своїх точок дотику, книга демонструє малюнки, які ефективно поєднують креатив і комерційність, щоб привернути увагу.

Louise Fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for Pantheon Books. In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand-drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards.
   

Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career. Featuring case studies showing sketches, references, inspiration, and design process, it's a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

Flexible packaging is a subdivision of the packaging industry. A number of associations have been founded in Europe to facilitate the industry's advancement, which shows the importance of flexible packaging.

Flexible packaging is defined as any packaging whose shape can be readily changed. It includes packaging made of plastic film, paper, aluminium foil, fabric, or a combination of these materials and has been widely used in the food and pharmaceutical industry.

This book invites expert engineers and designers to write about their experience and understanding of flexible packaging. Through an excellent showcase of design works, this book will lead you into the lesser-known world of flexible packaging.

Perfect the gift of giving. The only modern, practical guide to the ancient art of Japanese gift wrapping. Discover how to use Furoshiki - beautiful, reusable wrapping cloth, to make gift-giving extra special and joyful, and kinder to the planet too.

In Japan, gift-giving is an important cultural ritual, and the presentation is just as important as the gift itself. Learn 30 exquisite yet easy wrapping styles, involving knotted or intricately folded Furoshiki cloth, to wrap bottles, bouquets of flowers and other presents. You can also use Furoshiki to wrap and carry all sorts of everyday items.

With no cutting, sticking or waste, give thoughtful, beautiful gifts and say goodbye to single-use wrapping paper, bags and packaging for good.

About the Author:

Tomoko Kakita is a Japanese Furoshiki expert and an interior architect based in London, UK. She designs and sells her beautiful, nature-inspired Furoshiki at maspacedesign.com

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

About the Authors:

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers

This revised second edition, which includes ground-breaking new projects, contains stunning and innovative designs that reveal the incredible possibilities of packaging design.

The book comes with to copyright free vector-based templates and dielines that can be uploaded to a cnc machine and be reproduced and used. Each of these projects is the product of ongoing learning and evolution, and each draws on creative restlessness and the desire to discover new paths, explore fresh possibilities and take risks. All of them are illustrated with enlightening, high quality photographs and stencils that reveal the different techniques and simple, clear texts that explain the materials used in the production. The book consists of three sections that group projects together according to their degree of complexity, from the simplest proposals to the most sophisticated, within a wide range of sectors and applications. Each project is unique and is presented with all the details and information that readers need to be able to reproduce it on their own.

The book's premise is that the material presented serves as a source of inspiration for readers to open up that magic window of creativity and then adapt the designs to their specific needs, play with them and take on the challenge of discovering new forms and structures.

About the Author:

Josep M. Garrofé is the owner and creator of Studio Garrofé, a leading Spanish design firm specialized in packaging, branding, and communications. Among roughly 300 other prizes, the firm’s success in designing innovative packaging was awarded with the World Star for Packaging 2011, the highest international recognition in this field. The studio’s client list, including Relais & Châteaux, Cadbury, Puig, Beiersdorf, Heineken, Shiseido, Claysprey, and Freixenet, is proof of it's creative, versatile, and refined approach to design. 

The multiple award-winning Studio Garrofé is a design firm that specializes in branding, communication and packaging. Clients that have turned to its creative, versatile and refined approach to design include Shiseido, Beefeater, Relais & Châteaux, Cadbury s, Puig, Beiersdorf and Freixenet.