E-Commerce Branding

As the Internet is gaining momentum in almost every aspect of our lives, commercial activities are gradually going online. Like any commercial spaces in real life, e-commerce stores need careful considerations of their visual presentation to attain business success. Logo, packaging, webpage layouts, and products photography would determine shoppers' impression of the products as well as the brand image.

This book aims at providing a guideline on e-commerce webpage design and a comprehensive brand image on both digital and printing media. The included design projects offer useful and inspiring clues about how a successful brand would be presented on and off line.