Дизайн

Видавництво Pepin Press представляє нову серію книжок про упаковку – Structural Package Design – що складається з 4 нових назв. Кожен том наповнений 100% структурно точними, масштабованими шаблонами упаковки. Всі конструкції протестовані, робочі моделі, готові до негайного використання. Кожен шаблон дизайну ілюструється фотографією кінцевого продукту та тривимірним структурним кресленням, на якому чітко показано, як сконструйовано упаковку – складніші конструкції включають проміжні етапи в процесі складання або конструювання.

Advanced Packaging, другий розділ у цій серії, містить 200 дизайнів, які доповнюють і розширюють колекцію, представлену в першому розділі серії.

Усі проекти зберігаються в різних форматах на компакт-диску, який додається до цієї книги. Компакт-диски також містили демонстраційну версію пакувального програмного забезпечення, яке згортає та тестує двовимірні шаблони в 3D.

Окрім безпосереднього практичного використання, ці книги є чудовим джерелом натхнення для графічних дизайнерів, дизайнерів продуктів і упаковки.

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break

Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• The four driving forces for getting closer to the consumer:
be personal, go where the competition isn’t, make the brand invisible, be unpredictable.
• The eight techniques – from consumer involvement to channelling the power of the senses – for employing these driving forces, illustrated with campaigns from across the world.
• The four types of campaign that make use of this new knowledge.

Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

The second glance is key to successful communication.

Advertisers are constantly searching for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind-bending images to pull the viewer up short and force them to look again. Images that can do that are magical, and one of the indispensable tricks of the advertising trade.

Uwe Stoklossa knows the secrets behind the second glance.

He shares this knowledge here, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion.

This book will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It’s a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, who doesn't? Aesthetic surgery has become a global phenomenon.

In places like Hollywood, the mystery isn't who's had work done, but who hasn't. Those who have been to the world's best surgeons can get away with lying about it, while others have the evidence written all over their faces. From liposuction to lip implants, this book explores all the ins and outs of body sculpting via photos, illustrations, essays, and interviews.

Topics include:
- Beauty and Beauty Surgery
- Beauty in Art
- The Astonishing History of Aesthetic Surgery
- Ethnicity and Aesthetic Surgery
- Plastic Surgery in the Movies
- The Michelangelo of the Scalpel: Ivo Pitanguy
- The World`s most famous aesthetic surgeo
- Methods and Techniques
- Jokes and Caricatures

The Art Deco era was one of beauty, elegance, sensuality, and vivid, colorful graphics!

This is the first collectibles book on Art Deco graphics, with an emphasis on the everyday, affordable items.

This book is a must for lovers, collectors, and dealers of Art Deco. A wide range of ephemera and other paper collectibles is presented, such as games, playing cards, advertising brochures, tins, packaging, labels, and fans. Recipe books, household and paint brochures, and fashion and book illustrations from different countries are included along with distinctive images from the cosmetic industry, travel literature, and automobile brochures.

Information on American publishers of greeting cards, bridge tallies, place cards, and other items from the 1920s and 1930s is included, including The Buzza Company, The Gibson Art Company, and The Dennison Company. Their products and the work of international companies and artists are illustrated in 535 color photos.

Vibrant, bold, and enigmatic. Africa Rising showcases the work of Africa’s young creatives alongside more established artists from the voluptuous continent’s vibrant metropolises.

The African artistic spirit extends far beyond the canvas and studio; a new wave of African creatives is on the rise and making a name for itself in design, fashion, photography, and architecture across Africa and abroad. While the colors, patterns, and crafts are profoundly rooted in African tradition, young designers infuse their creations with a delightfully discordant edge making them contemporary, unique, and truly pieces of African design. 

Africa Rising calls stereotypes and archaic clichés into question. A comprehensive portrait of Africa manifests from marrying Peter Mabeo’s furniture made from indigenous wood or Nobukho Nqaba’s body of photographic work that handles the themes of migration and foreignness through the clever use of everyday objects or the publicly-minded architecture of David Adjaye with the up-and-coming threads of Selly Raby Kane’s energetic fashion line or the soundscapes of Spoek Mathambo’s Fantasma that fix Bantu lyrics to computerized beats.

Insightful essays from experts and artisans contextualize each portrait and provide insight into talented pioneers, outstanding projects, and the way craft can be a catalyst for social and economic developments. The volume is co-edited by Design Indaba: a multifaceted design platform that garners worldwide critical acclaim for their annual design conference held in Cape Town. Africa Rising celebrates the way art strengthens and unifies cultures and, most importantly, invokes the multi-faceted richness of Africa.

Explore Africa’s worldwide ripple effect of inspiration, creativity, and artistic community.

Focusing on some of the most interesting conceptual technical trends in wood working today, Against the Grain includes approximately 65 vessels, sculptures, furniture, and installations, created since 2000, which provocatively defy categories and celebrate the visual dynamics of wood. The book demonstrates how contemporary creators have engaged the medium of wood in strategies that might be described as “postmodern,” employing mimicry, assemblage, virtuosity, and whimsy (with a serious purpose). Environmental issues also are prominently addressed. Artists represented include Derek Bencomo, Gary Carsley, Hunt Clark, Piet Hein Eek, David Ellsworth, Sebastian Errazuriz, Bud Latven, Mark Lindquist, Thomas Loeser, Sarah Oppenheimer, William Pope.L, Martin Puryear, Marc Andre Robinson, Laurel Roth, Betye Saar, Courtney Smith, Elisa Strozyk, Alison Elizabeth Taylor, and Ursula von Rydingsvard. Focusing on some of the most interesting conceptual technical trends in wood working today, Against the Grain includes approximately 65 vessels, sculptures, furniture, and installations, created since 2000, which provocatively defy categories and celebrate the visual dynamics of wood. The book demonstrates how contemporary creators have engaged the medium of wood in strategies that might be described as “postmodern,” employing mimicry, assemblage, virtuosity, and whimsy (with a serious purpose). Environmental issues also are prominently addressed. Artists represented include Derek Bencomo, Gary Carsley, Hunt Clark, Piet Hein Eek, David Ellsworth, Sebastian Errazuriz, Bud Latven, Mark Lindquist, Thomas Loeser, Sarah Oppenheimer, William Pope.L, Martin Puryear, Marc Andre Robinson, Laurel Roth, Betye Saar, Courtney Smith, Elisa Strozyk, Alison Elizabeth Taylor, and Ursula von Rydingsvard.

This incomparable Who’s Who in the world of graphic design will be an essential addition to all designers’ libraries.

The Alliance Graphique Internationale – the AGI – is an élite club. Since its inception in 1951, its members have been collectively responsible for the identity design of most of the world’s top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters.

This lavishly illustrated reference presents biographies of almost every AGI member to date, including such luminaries as Alan Fletcher, Josef Müller-Brockman, Adrian Frutiger, Milton Glaser, Stefan Sagmeister, Cassandre, Dick Bruna, Bruno Munari and Irma Boom, accompanied by reproductions of their best – and often iconic – work.

Also included are over thirty essays by some of the most prominent AGI members who consider the history of recent graphic design and its present developments, and also present a thorough history of the AGI itself: its worldwide meetings, congresses, seminars, exhibitions and publications.

Produced to celebrate agIdeas 2012, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, is considering a career in design, or is a design professional striving for excellence. Presented inside are profi les of the creative leaders who shared their insights at agIdeas 2012 International Design Week, other selected Australian designers who have been invited to showcase their work and the rising new stars of Australian design.

Through the range of programs for emerging and established designers, the business breakfast, the secondary school design forum, the research conference and the children’s workshop, and in the distribution of this book, agIdeas promotes the benefi ts of design to all groups in the community. At agIdeas 2012, more than 100,000 people will have been exposed to ideas and strategies that are helping make our world look and work better because of design. The Design Foundation is committed to raising awareness of the significant role design can play in enhancing business performance; the work featured is testament to the power and potential of good design. We encourage all businesses to capitalise on the ideas and expertise of skilled designers to help build business advantage

The OFFF International Festival for the Post-Digital Creation Culture (Paris, 24-26 June 2010) presents an exclusive 10th anniversary book published by Index Book.

All the happenings in the history of the festival are narrated in an original, uninhibited and interactive way through anecdotes, situations, testimonials and images by renowned artists such as Neville Brody, Kyle Cooper, Hi-Res!, Hillman Curtis, Rob Chiu, Michael Paul Young, Digital Kitchen, Multitouch Barcelona, Paula Scher, Tomato, Vasava, Alex Trochut and Erik Natzke, among others.

The book's design is based on fresh, spontaneous aesthetics that match the concept of a personal journal. The visual effects, illustrations, image treatment and interaction with the reader bring the book's contents closer through an emotional experience.

The cover design and foreword have been carried out by Joshua Davis, while the book design is by Sanpuk and Art Direction by Aimée Campos. Included is a DVD containing an original film plus the entire Offf opening titles collection.