Дизайн

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.

All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

About the Authors:

Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design. In Design, he earned his master's degree (with honours) by exploring the rhetorical, semiotical, and psychological dimensions of visual argumentation. Since 2008, he has been a partner of andrews:degen (andrewsdegen.com), a creative agency for visual communication in Amsterdam. In addition, he teaches Design Psychology and Design Theory in The Netherlands, and has provided lectures and workshops on social design at several international design academies

Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen. His research focusses on direct and long-term change using high involvement persuasion techniques, and how to circumvent behavioural resistance. A second research focus is on exploring the unconscious associations that can predict future behaviour, using a wide array of implicit measurement tools. As a teacher, he lectures and instructs graduates and research masters students in the real-life application of scientifically validated influence techniques. Finally, he is a scientific advisor at db-abs (db-abs.com) and provides lectures for commercial and governmental agencies on behavioural resistance.

Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen. His research focuses on different kinds of conscious and unconscious behavioural influence and has been published in authoritative international scientific journals. His work has also been featured in the New York Times, the Discovery Channel and Die Welt, among others. Furthermore, van Baaren is founder of the new and unique Master's programme “Behavioural Change” at Radboud University Nijmegen. This programme is dedicated to training master students to become behavioural change experts who combine an excellent scientific foundation with keen grasp of real world application. Finally, van Baaren serves as an external advisor on behavioural change for several agencies and television programmes.

Illustrations:  710 color photos

Pretty flowers, expert styling, and flattering designs characterize some of the features that define high fashion hats of the 1950s to 1980s. This comprehensive book combines over 700 color photographs with carefully researched facts about historical events, hairstyles, and hat designers in each decade. See the hats Christian Dior, Sally Victor, Mr. John, Halston, Oleg Cassini, Adolfo, Oscar de la Renta, and others designed for their exclusive and general clientele. An extensive millinery glossary is very useful and period photographs of women in the neighborhood proudly wearing their best hats are delightful today. Fashion collectors will drool at the images and current designers will love the inspiration. Hats are becoming again an important fashion accessory.

High Heels is an odyssey through images of beauty, fetish and seduction – a mixture of whimsy, allure and luxury

Lavishly illustrated with a vivid selection of images from key contemporary photographers such as Guy Bourdin, Juergen Teller, Marilyn Minter, Tim Walker, David LaChapelle, Miles Aldridge and Robert Mapplethorpe, this book explores art, fashion and fetish in the cult of high heels stalking down fashion show runways and along city streets everywhere.

Hundreds of compelling and extremely frank photographs are punctuated by essays and, most notably, interviews with two deities of shoe design, Manolo Blahník and Nicholas Kirkwood.

The introductory text by Ivan Vartanian explores the image of the fetishized high heel as a vehicle for discussing fetishes within photography in general. Among the other topics explored are ideas of aesthetics and the industry forces behind high heel design; the recent technological developments responsible for shoes’ creatively extreme forms; and high heels, gender and representation in film.

About the Authors

Ivan Vartanian is an author, editor and the founder of Goliga Books, Inc
James Crump is senior curator of photography at the Cincinnati Art Museum.
Tim Blanks is an editor-at-large for Style.com
Philip Delamore is Director of the Fashion Digital Studio at the London College of Fashion, University of the Arts
Stella Bruzzi is Professor of Film and Television Studies at the University of Warwick

One of the world's greatest collections of architectural ironwork is on display in the five boroughs of New York City. Author and photographer Diana Stuart captures the magnitude and impressive array of historic exterior designs in 400 color photographs, with background information and the location of each piece included in captions.

450 colour plates and more than 1000 illustrations of marks.

The more than 3500 items in this unique private collection of cutlery, illustrated with 450 large colour plates, present the expert and the amateur with an outstanding survey of changing shapes of eating implements from the Palaeolithic to the 20th century. The complete collection is divided into three parts.

Part 1 covers cutlery from prehistoric times to the 17th/18th century.

Part 2 unites “table-ware” from the 18th century to the classicist period, which means cutlery laid out to “cover” the table (as in “cover charge”), an extension of its earlier derivation from French “coutelier”, a cutter.

Part 3 shows cutlery from the Historicism to the Neue Sachlichkeit period, and focuses on Art Nouveau or Jugendstil with its sheer endless/innumerable ideas for new shapes and designs by well-known artists and manufacturers.

The very skilful displays of cutlery arranged by the author and collector, are illustrated in large format and natural size on 450 colour plates of superb quality and striking brilliance. Every object is analysed in detail in the wide-ranging documentation supplemented by a bibliography keyed to different subjects, a comprehensive index of marks (foundry marks, silver marks, yellow metal and tin marks as well as manufacturers’ marks) and several subject indexes.

Visually much more engaging than the usual catalogue of a collection, the present publication presents the development of eating utensils from the Palaeolithic to modern times with all the richness of an art book – its scholarship, photography and design answering to the most exacting demands!

This colorful compendium of 512 religious, architectural, and ornamental images encompasses the abundant variety of the ancient world. Painstakingly reproduced from a very rare early-twentieth-century source, it features artwork from:
Egypt
Rome
Greece
China
Japan
Persia
... plus ornaments from Byzantine, Arabic, Gothic, and other exotic cultures and remote eras. Designers and graphic artists will find this inexpensive volume a valuable resource of distinctive decorations.

450 Farbtafeln sowie über 1000 Markenabbildungen.

Der über 3500 Teile umfassende Gesamtbestand dieser einzigartigen privaten Bestecksammlung wird auf 450 großformatigen Farbtafeln originalgetreu präsentiert und bietet einen einmaligen Überblick über den Formenwandel und die Entwicklung des Essgeräts von der Altsteinzeit bis ins 20. Jahrhundert.

Teil 1 des Sammlungsbestandes umfasst Essgeräte von der Frühzeit (Altsteinzeit) bis zum 17./18. Jahrhundert. Teil 2 zeigt Tafelbestecke des 18. Jahrhunderts bis in die Zeit des Klassizismus; also Bestecke, mit denen eine Tafel „bedeckt“ wird (frz. couverts = Bestecke, couvrir = bedecken) und die daher nichts mehr mit „stecken“ (Be-„steck“) zu tun haben. Teil 3 zeigt Bestecke des Historismus bis zur Neuen Sachlichkeit mit dem Schwerpunkt Jugendstil und seinen schier unerschöpflichen Formen und Dekoren bekannter Künstler und Hersteller. Alle Sammlungsstücke sind in einem umfangreichen Katalog wissenschaftlich bearbeitet, ergänzt durch umfangreiche Literatur- und Markenverzeichnisse sowie durch Sach-Register.

Sehr anschaulich wird hier die Entwicklung des Essgeräts von der Altsteinzeit bis in die Moderne in der Opulenz eines Kunstbuches präsentiert – auf höchstem Niveau wissenschaftlich bearbeitet und optisch gestaltet!

Data Trails. An XL-sized compendium on the history of knowledge

From cosmic charts and da Vinci’s Vitruvian Man to the New York subway map: trace the history of visual data from the Middle Ages to the digital era in this XL compendium. Featuring some 400 infographic milestones across technology, cartography, zoology, and more, this is an unprecedented reference work for designers, history buffs, and anyone thirsty for knowledge.

In the age of big data and digital distribution, when news travel ever further and faster and media outlets compete for a fleeting slice of online attention, information graphics have swept center stage. At once nuanced and neat, they distill abstract ideas, complex statistics, and cutting-edge discoveries into succinct, compelling, and masterful designs. Cartographers, programmers, statisticians, designers, scientists, and journalists have developed a new field of expertise in visualizing knowledge.

This XL-sized compendium explores the history of data graphics from the Middle Ages right through to the digital era. Curated by Sandra Rendgen, some 400 milestones span astronomy, cartography, zoology, technology, and beyond. Across medieval manuscripts and parchment rolls, elaborate maps, splendid popular atlasses, and early computer-based information design, we systematically break down each work’s historical context, including such highlights as Martin Waldseemüller’s famous world map, the meticulous nature studies of Ernst Haeckel, and many unknown treasures.

Hot on the heels of the best-selling Information Graphics and Understanding the World, this third volume fills the gap as an unprecedented reference book for data freaks, designers, historians, and anyone thirsty for knowledge. An enthralling exploration into the teachings, research, and lives of generations past.

About the Author

Sandra Rendgen studied art history and cultural studies in Berlin and Amsterdam. Her work both as an editor and in developing concepts for media installations concentrates at the interface between image culture and technology, with a particular focus on data visualization, interactive media and the history of how information is conveyed. She is the author TASCHEN’s Information Graphics and Understanding the World.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Open your notebooks, sharpen your pencils, and get ready for a history lesson like none you’ve ever experienced. Yes, that’s right: you’re about to learn everything you could ever want to know about the world history of men’s magazines—not sports, not fashion, not hunting or fishing or how to build a birdhouse in ten easy steps, but those titillating periodicals embracing the subject dearest to all heterosexual men’s hearts and other organs: the undraped female form. A twenty-five-year veteran of the genre, former men’s magazine editor Dian Hanson traces its development from 1900 to 1980 in six massive and informative volumes.

Volume I explores the period from 1900, when sexy magazines first started to appear in France and Germany, through the decades of subterfuge and censorship up to the great global change wrought by WWII. Along the way the USA, England, Argentina, and many other countries join the publishing fun.

Volume II starts in the post-war period of the 1940s when the US surged ahead in magazine production while the rest of the world rebuilt and recovered, and ends in 1957 when censorship at last began to ease.

Volumes III and IV cover the short but crucial transformation period of 1958 to 1967: ten years in which the world and its men’s magazines changed out of all recognition to anything that had came before. Volume III begins with the redefinition of American obscenity laws and follows the flowering of mass distribution, or newsstand, men’s magazines around the world. Volume IV traces the roots of "special interest" and under-the-counter publications during this same period, ending with the Scandinavian sexual/social revolution that resulted in the repeal of all obscenity laws for most of Northern Europe.

Finally, in Volumes V and VI you’ll find the years 1968 to 1980: the post-sexual revolution era of sudden publishing freedom. Volume V covers the newsstands of the world, showing everything from homemade hippie ‘zines to periodicals for big bottom fanciers.

Volume VI, the final word in this encyclopedic series, is reserved for the most daring and extreme edges of the publishing field. Here you’ll peek inside the adult bookstores of Denmark, Sweden, Germany, the US and Japan to see what sexual freedom really meant.

Publisher comments
Each volume contains over 400 pages and 15 to 20 chapters, profiling important or quirky publishers and their magazines, single countries in a given era, distinctive genres such as swinging ("Suburban Sin") or spanking ("Spank You Very Much!"), top models, and those back-of-the-magazine advertisements for male girdles and X-ray spectacles. Most importantly: while the books are amply supplied with fascinating and educational text, they are also chock full of magazine covers and photos—a whopping 5000 images in all! Who knew learning could be so much fun?

The definitive annotated and illustrated history of girlie periodicals (1960s part 1)

Open your notebooks, sharpen your pencils, and get ready for a history lesson like none you've ever experienced. You're about to learn everything you could ever want to know about the world history of men's magazines—not magazines about sports, not fashion, not hunting or fishing or how to build a birdhouse in ten easy steps, but those titillating periodicals embracing the subject dearest to all heterosexual men's hearts and other body parts: the undraped female form. Former men's magazine editor Dian Hanson traces its development from 1900 to 1980 in six massive and informative volumes.

For Volume 3 author/editor Dian Hanson searched the world for the mass-market men's magazines of the 1960s. With the international economy on the upswing and censorship in a losing battle with lust the sixties were a time of great political, social and moral change. Suddenly hundreds of men's magazine titles were right out in public, openly sold on newsstands all over the world.

Volume 3 begins with an explosion of new American men's magazines following the redefinition of US obscenity laws in the late fifties. We examine the enormous impact of Playboy, not only on American titles, but on magazines worldwide. This is the decade when France finally declines as a great force in magazine production; England starts to show her pervy side; Argentina embraces burlesque; and Germany once again blends political activism with nudity. By 1965 even Australia has a booming men's magazine industry. The volume ends with a look at those great back-of-the-magazine ads for party pills and the first inflatable "dates".

The History of Men's Magazines, Volume 3 contains over 400 full color pages of vintage covers and interiors and a well-researched text profiling quirky publishers and artists, individual magazines, and the place of it all in the Swinging Sixties culture. This hardcover volume is a fascinating instant collectable all on its own, and a must have to complete the six volume set of Dian Hanson's: The History of Men's Magazines.

The definitive annotated and illustrated history of girlie periodicals (1960s part 2)

"Separation is great, as long as the separation is of my thighs." —Adults Only

Open your notebooks, sharpen your pencils, and get ready for a history lesson like none you've ever experienced. You're about to learn everything you could ever want to know about the world history of men's magazines—not magazines about sports, not fashion, not hunting or fishing or how to build a birdhouse in ten easy steps, but those titillating periodicals embracing the subject dearest to all heterosexual men's hearts and other body parts: the undraped female form. Former men's magazine editor Dian Hanson traces its development from 1900 to 1980 in six massive and informative volumes.

Why two volumes on the 1960s? Because when men's magazines were finally accepted on the newsstands something had to fill their old niche under the counter. On the cusp of the sixties a new breed of men's magazine emerged in Southern California. Made in smaller print-runs, aimed at more specific markets, these new magazines, called "slicks" for the thick glossy paper they were printed on, first embraced bad girls and big hair, beatniks, booze, and fetish photographers like Elmer Batters. As the decade progressed these were the first men's magazines to showcase hippy culture, and to expose all that hippy hair, years before it made its appearance on the newsstand.

Volume 4 concentrates on the emergence of California's specialty magazine industry and how it spawned the state's multi-billion dollar sex industry of today, but also includes fetish master Irving Klaw, the specialty magazines of England, and concludes with Sweden and Denmark's emergence as the new powers in European publishing.

Together with Volume 3, Volume 4 gives a complete picture of this fascinating decade of rapid social change, but also stands on its own, covering a distinctly different, more risqué side of 1960s men's magazine publishing.

Volume 4 contains over 400 full color pages of magazine covers and interiors with well-researched text profiling important publishers and artists, individual magazines, and specialty magazine categories. This hardcover volume is an instant collectable and is vital to completion of Dian Hanson's: The History of Men's Magazines six-volume set.

500 illustrations

Surveying applied arts and industrial design from the 18th century to the present day, this book explores the dynamic relationship between design and manufacturing, and the technological, social and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as signs for desires that have little to do with need or function. The book also explores the impact of a wealth of new man-made industrial materials and tools on the course of modern design - from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors,and microprocessors to nanotubes. The research, development and applications of these technologies are shown as depending upon far-reaching lines of communication stretching across geographical and linguistic boundaries.

Explore the history of the world in unprecedented detail with this ultimate guide to history throughout the ages.

Maps don't just show us where to go, but also where we've been. If you're interested in finding out more about the biggest events in world history, then this book all about history of the world is perfect for you!

This stunning history book for adults starts with the evolution and migration of our oldest ancestors out of Africa. You can then look up maps about the Greece and Persian War, the Mongol Conquests, Medieval Europe's trade routes, and the rise of the Ottomans. Explore maps about the colonisation of North America, the scientific revolution, Napoleon's advances, and Britain's control of India. Then uncover the history of later centuries, such as the Age of Imperialism, the American Civil War, industrialised Europe and the transformation of Japan.

Journey into the past like never before as you uncover:

- Easy-to-read text panels for a deeper understanding of history
- A total of 140 maps alongside stunning pictures and informative timelines
- Storytelling maps to bring history to life

Bursting with striking illustrations and full of fascinating detail, this history book is the ultimate gift for map lovers, history enthusiasts of all ages and those who enjoy visiting museums and other historical sites, whether as a present for dad, or handy reference guide for any other history lover in your life! History of the World Map by Map aims to help you gain a strong understanding of some of the forces and movements across continents that have shaped our world!

Go on a guided tour through time and explore:

- Prehistory 7 MYA-3000 BCE
- The Ancient World 3000 BCE - 500 CE
- Middle Ages 500-1450 CE
- The Early Modern World 1450-1700
- Revolution and Industry 1700-1850
- Progress and Empire 1850-1914
- The Modern World 1914-Present

At DK, we believe in the power of discovery.

So why stop there? The Map by Map series includes other titles such as Battles Map by Map and World War II Map by Map, each detailing historical events and placing them in the context of geography. DK's luxurious Map by Map books are fantastic history gifts, packed with fascinating facts, high-quality photography, and detailed profiles and descriptions of people and events.

This landmark book celebrates, for the very first time, the costume designer’s contribution to the telling of the cinematic story in 100 years of Hollywood. Rocking the conventions of what is considered ‘costume’, Hollywood Costume reveals what is hidden in plain sight: that films are about people and it is the art of the costume designer who helps create those characters.

This book looks at this process of transformation by analyzing some of the finest and most eclectic costumes from the most beloved films of the last 100 years. As well as essays by a wide variety of leading scholars, archivists and private collectors, the book incorporates contributions by key costume designers, actors and directors working in Hollywood today. Fabulous golden age of Hollywood costumes are juxtaposed beside all the contemporary classics including The Tramp, Ben Hur, Cleopatra, The Wizard of Oz, Gone with the Wind, Pirates of the Caribbean, Ocean’s Eleven, Sherlock Holmes and Avatar.

About the Author:

Deborah Nadoolman Landis is the Academy Award-nominated costume designer of Coming to America. Her other costume credits include The Blues Brothers, Raiders of the Lost Ark and Michael Jackson's Thriller. Professor Landis is the David C. Copley Chair and the Founding Director of the David C. Copley Center for Costume Design at UCLA, School of Theater, Film & Television.