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Never Use More than Two Different Typefaces presents a humorous overview of the rules governing typography.

A joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.In this series, "ridiculous" is a relative term, because what is nonsense for one can be an important guideline for another. In these books, it is not about laying down the law.

This is the fifth book in the Ridiculous Design Rules series by Anneloes van Gaalen.  This new publication is about ridiculous "or not?" rules in typography, a joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.

In this series, ‘ridiculous’ is a relative term, because what is nonsense for one can be an important guideline for another. In these pleasing and educational books, it is not about laying down the law. For each of the 51 rules covered in each book, Van Gaalen refers to quotes by famous fellow designers, who either think there is something to the rule or have made a personal variation of it. Whether you agree with them or not, the Ridiculous Design books sharpen your own thoughts about the rules and the assumed truths of design, advertising, fashion, photography and the Internet.

Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.

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Пролистать книгу  Never Use More Than Two Different Typefaces: And 50 Other Ridiculous Typography Rules

A list of inspirational/delusional design jargon for the world to judge

The world of fashion and design is inundated with a seemingly endless list of rules. Think of “Less is More,” “Form Follows Function,” “Keep it Simple,” “Dress Your Age,” and the list goes on and on. They’re familiar sayings that some designers consider to be valuable words of wisdom, which serve as a guiding line and source of inspiration.
To others, these rules are mere restrictions: design dogmas and fashion formulae that need to be bended, twisted or broken altogether.

Rules tend to have a life of their own: over time their meaning changes or the rule is adopted by a whole new group of followers. Take, for instance, the classic “Form Follows Function.” It started out life as an architecture guideline but has crept its way into other creative fields. This evolution is reflected in this book by the chronologically placed quotes that accompany each rule and that are courtesy of designers, architects, fashion designers, typographers and other creatives.

All rules are also accompanied by an image that either negates or supports the rule. Our aim is not to list all the rules that you need to adhere to. Nor do we take sides in the whole rules debate. Granted, creativity knows no bounds and therefore it seems rather ridiculous to restrict that creativity by sticking to a couple of age-old rules. However, in some cases the rules seems more like the basic principles that every designer should love, honor and obey.

Whichever side of the fence you yourself are sitting on in the rules debate, you’re bound to find this book a source of inspiration, comfort, joy or just good old fun. Enjoy.

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Пролистать книгу  Never Use White Type on a Black Background: And 50 Other Ridiculous Design Rules

Table of Contents

New Art Deco in Designers' Eyes
-New Art Deco Style, the story of people and their lives
-New Art Deco, New and Surprising Experiences
-New Art Deco Style, A variation of the circular theme
-New Art Deco Style, Aesthetic Details
-New Art Deco Style, to Characterise a Space
Art Deco
-Furniture & Furnishings
-Materials & Textures
-Craftworks
-Implementation in Projects
Mix & Match
-Tradition & Modernity
-East & West
-Colours
-Functions
-Implementation in Projects
Eastern Classicism
-New Eastern Elements
-New Chinese Classic Furniture
-Implementation in Projects
New Baroque
-Curving
-Artworks
-Luxury Styles
-Implementation in Projects

Participating firms:-

Alberto Pinto
Andrew Onraet
ATELIER HEISS ZT GmbH
Cheryl Rowley Design, Inc.
Department of ARCHITECTURE Co., Ltd.
designstudiolimited
Elia Felices interiorismo
Hashimoto Yukio Design Studio
HBA/Hirsch Bedner Associates
II BY IV Design
ISA STEIN Studio, Jacinta Mössenböck
Joey Ho
Joseph Wong Design Associates
Kelly Hoppen
Louis Kahn Architect
MVE & PartnersPTang Studio Ltd
Seyhan Özdemir & Sefer Çaðlar
Sixx Design- Robert and Cortney Novogratz
Tsao Studio
Tarfa Salam

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Books about visual culture are generally conceived to appeal to the most discerning and design-literate consumer. Consequently these are usually the most painstakingly produced books on the market, employing unusual print techniques and materials and exploring unconventional formats. New Book Design is a showcase of the most interesting and accomplished designs of the last ten years. Highly illustrated and featuring a series of interviews with influential designers and publishers, it examines a wide variety of books, from paperback novels to architectural monographs, analysing the most distinctive elements of each volumes design.

With the help of this exquisite and instruction-filled guide, anyone can create gorgeous wedding arrangements with ease. It covers all the important points any designer must take into consideration: how to coordinate the flowers with the overall theme of the ceremony; where the arrangements will be needed, from personal boutonnieres to centerpieces at the reception; and how to work with a florist to get the blooms. Floral basics and how-tos range from important facts on color and composition to suggestions on bouquet shapes and their relation to the dresses. Most important are the various projects to duplicate exactly or use as a springboard, from lovely monochromatic themes to seasonal styles.

New Brooches focuses on brooches within an exploration of current trends in contemporary jewellery. With a selection of over 400 jewellery artists' creations from all over the world, this volume is the most comprehensive compilation on the subject. A must-have for any professional or student of jewellery or fashion design, this work shows the versatile and dynamic nature of brooches and the many and varied materials and forms that they involve. Needing only a pin to secure it to the wearer's garment, this ornament is essentially a jewellery artist's blank canvas that invites endless creativity and offers more freedom of expression than any other form of jewellery.

The brooch has continued to evolve and be reinterpreted, and it is playing a critical role in the development of new jewellery as a platform for artistic expression.

Following the success of Promopress's New Rings, New Earrings, and New Necklaces, New Brooches represents a valuable contribution to this series. It is an inspirational compendium of the most innovative creations in today's jewellery design.

The New Design series celebrates some of the finest new graphic design talents each featured city has to offer. This city-by-city tour is the insider's guide to dozens of design firms that are making an impact on the industry. Selected by designers for designers, the work in these pages reveals what makes graphic design tick in the city of Berlin. Fresh, new, and vital, this is a valuable collection for all design professionals, from advertising and media aficionados, to artists, educators, students, and all those with a strong interest in graphic design.

New Directions in Jewellery II is an astonishing collection of the most exciting jewellery today, exploring the increasingly varied ways in which the boundaries of design are being extended and challenged by contemporary makers.

New Directions in Jewellery II showcases an international array of makers and designers. From established jewellers like Karl Fritsch, Ted Noten and Monika Brugger, to exciting emerging talents like Madeleine Furness and Carla Nuis, the captivating works shown here, each in their own way challenge and engage with traditional conceptions of adornment. Focusing on jewellery as an experimental practice that engages with fine art, craft, design, fashion and popular culture, this book is an essential document of an ever-broadening discipline.

This rich visual survey profiles over 40 designers and also features an essay by prominent maker and academic Lin Cheung. From innovative uses of form and material, to conceptual pieces that critique the cultural and social meanings that have built up around the wearing and manufacture of jewellery— New Directions in Jewellery II is a vibrant study of the contemporary jewellery scene.

Following the success of the acclaimed New Directions in Jewellery, this second volume is as inspired, covetable and beautiful as the jewels it contains. New Directions in Jewellery II is a radical take on this age old art-form.

A new wave of designers and artisans are creating earrings that push the boundaries of jewelry design. Drawing on unique sources of inspiration to incorporate symbol and meaning, they are redefining the earring as more than a mere ornamental piece.

This book showcases innovative work by jewelry designers from around the world, exploring new trends in design and craftsmanship through style, form and concept. The earrings range from the traditional to more complex, cutting-edge pieces.

All the jewelry featured is notable for its exuberance, the choice of materials or its boldness, whether in terms of dimension, colour or composition. Whatever the materials chosen, it is the imaginative design that shines through.

The work of renowned international architects has driven forward the boundaries that define the best of todays exhibition design. Alive to the demands of the ever-evolving field, plans, sketches, full colour photographs and detailed explanatory texts provide insight into each of the featured projects. Architects and designers as well as students will surely find this volume a stimulating source of information and ideas.

This is an indispensable guide for students and professionals alike, showcasing 30 of the most accomplished and experimental illustrators from arround the world. Fashion illustrators from America, Canada, Japan, Italy, Germany, China, Spain an the UK reveal how to harness the many differentmedia to convey fashion. The traditional skills of drawing, painting, collage and even embroidery are mixed with contemporary practice and media – particularly computer-aided design – to produce the fullest possible range.

A collection of the latest in comprehensive design solutions for food retailing such as restaurants, cafes, sweet shops, and fast-food eateries. One of the key to the success of restaurants, bars, and other like establishments is creating the right ambience, and then styling the staff and interiors to complement the chosen concept. Shop cards that customers want to take home, gift boxes that endow just a hint of special status, these are all visuals that add to the customer’s experience. New Food Shop Graphics offers a comprehensive overview of food and beverage establishment design, via a varied selection of around 100 outstanding examples from Japan and abroad, all chosen for their superlative design sense. This book contains many examples of design - menus, shop cards, coasters, etc. - not usually accessible without actually visiting the premises. With the addition of the shop’s exteriors and interiors, these visuals provide a total introduction to shop design.

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In the constant search for individuality, the modern man strives to differentiate and imbue the monotonous residential blocks common to large urban centres with personality through the use of interior design. Contemporary designers conceive furniture not only based on functional criteria, but also through the experimentation with fluid forms, strong colors and stimulating contrasts. Their vision is built upon an eclectic fusion of familiar elements that are innovatively combined to provoke new sensations: Solid, polished wood is combined with matte metal, glass surfaces are supported by lacquered wood, and plastic is combined with leather.

Graphic design projects for art institutions and the creative industry tend to be among the most innovative and daring in the field. This book presents an overview of some of the best from recent years. It includes projects of all sizes – from complete brand identities to small one-off items made for museums, galleries, architects, interior designers and film-makers, as well as for the designers themselves. This is an unmissable guide to the most pioneering work in contemporary graphic design.

This book presents an overview of the most creative work in contemporary graphic design in the fields of corporate and institutional graphics. It presents a wide range of projects from complete brand design to exquisitely designed business cards. With more than 100 projects from up-and-coming design offices such as Studio Brave, Brogen Averill, Lundgren+Lindqvist, its focus on young designers whose work will define the field in the coming years makes this book indispensable for students and professionals alike.