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Mutabor’s practical guide to creating logos for our digital age

Mutabor has developed into one of the most important and creative design agencies in Germany. The company has also made a name for itself internationally with its succinct logos and icons for renowned clients such as the German soccer league, the Bundesliga. Over the years Mutabor has successfully expanded its core expertise into the comprehensive design of interdisciplinary brand presentations. Its award-winning projects for clients such as Audi, Adidas, Deutsche Telekom, and BMW range from printed editorial design to the creation of brand showrooms and large-scale presentations for automobile trade shows. A key aspect of Mutabor's work is optimally showcasing brands in digital media.

In Lingua Digitalis Mutabor demonstrates how to develop effective logos and icons for our digital age including applications for the iPad, apps, and interface design. The book presents over one thousand pieces of work, some of which are published here for the first time. Through these examples, Mutabor explains how designers can unlock even the most complex or abstract logo design assignments across various platforms.

Lingua Digitalis is a practical reference tool that is specifically intended to assist designers in their daily work. On the basis of the broad scope of featured examples this internationally recognized design company reveals its proven approaches and methods for creating digital logos.

The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.

What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

600 color photos/illustrations

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

A selection of images illustrating the amazing clothing collection of Jacoba de Jonge
Contains contributions from fashion curators and experts as well as accompanying an exhibition at the Fashion museum in Antwerp

Living Fashion by Leen Demeester, explains the influence of fashion on the daily life of middle class women in Western Europe between 1750 and 1950. The text focuses mainly on high fashion as women from the middle classes tried to copy these styles as well as they could. The powerful rise of the bourgeoisie in the 19th century provided them with new possibilities and created an accessiblity to a pastime which stimulated the purchase of fashion.

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Packed with examples of contemporary logos, grouped according to their visual form

700 Illustrations

Logos are everywhere. Every company uses a logo to communicate an image, an idea, or an aesthetic. Since the first “Logo” was one of our top sellers and given the wealth of excellent material at our hands, we decided to publish a follow-up. Hence we’ve compiled “Logo 2” with an abundance of logos from all areas you can think of.

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."

Sure signs. Diverse logos from around the world

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Logos A Go-Go

The world's best graphic symbols, tradmarks and logotypes

In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.

What's your sign? Diverse logos from around the world

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.

Anyone who’s interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet TASCHEN's Logo Design books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

The features in Volume 3 include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th-anniversary logo, and Helmut Langer on universal identities.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Logo Design Workbook focuses on creating powerful logo designs and answers the question, “What makes a logo work?”

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

About the Authors:

Sean Adams and Noreen Morioka co-founded AdamsMorioka in 1993. Since then, the firm has been globally recognized by every major competition and designation. Their clients include ABC Networks, MTV Networks, Gap, Old Navy, Nickelodeon, Oxygen, and Sundance.

Signs of Our Times. A monumental logo compilation: round two

Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals’ corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today’s visual culture.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Brand new. An unprecedented catalog of modern trademarks

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style-led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

An essential, must-have reference and idea book for any designer or design student.

This is a replete, typography and logo collection, reflecting today’s urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide. The content is divided into categories, including typographic, icons, and illustrations, and further classified into categories, like Hip-Hop, Neo-Baroque, kanji, kana, psychedelic, 60s to 70s, corporate, erotic, and other distinct groups. This book features more than 1,000 works and is not only an idea sourcebook but also is comprehensive in its coverage of typography and design fonts.

* Designers featured are from 18 different countries including, Japan, USA, Sweden, Hungary, Germany, Turkey, UK, Austria, Italy, Denmark, Switzerland, Hong Kong, The Netherlands, Ireland, France. Lebanon, Brazil, and Russia
* Contains chapter written by Art Director Hitoshi Nagasawa, tracing the development of modern typography and design from the Bauhaus in the 1920s to today

Logo is one of the most crucial design elements in creating an identity, with its significance ever growing along with the exponential growth of production efficiency. What remains true is that for every brand, its logo should be recognizable while conveying certain messages through an appropriate design style.

This book strives to showcase logos from the perspective of artistic styles and periods. By integrating various design styles in accordance with historical design and art movements, four comprehensive categories come into being: Decorative Style, Modernism, Postmodernism and Digital Era. To understand the development and applications of different logo styles, this book has invited designers, including Glenn Wolk from USA and Srdjan Vidakovic from Serbia, Daniel Garcia from USA, Taras Boychik from Ukraine, Holger Jacobs from UK and Esteban Oliva from Spain to share their insights into logos of these four categories.

 - A display and interpretation of a large quantity of excellent logo designs under four categories
 -  Articles written by renowned and experienced designers talking about logo styles and their applications
 - Brief essays introducing corresponding historical context and exploring the origin and evolution of different styles