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A celebration of the dynamic visual identities helping small businesses make big impressions.

How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to be noticed. Brand New Brand presents the most successful business branding in recent years. Collecting the best in class examples, it illustrates how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.

No matter if you’re launching a new venture or giving your business a makeover, creativity is intrinsic to success and Brand New Brand is the handbook that shows how to stand out and be noticed. Rifle through an expertly curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail.

Cutting edge packaging and graphic design created by and for craft breweries around the world.

Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of graphic language and are leading the way in modern packaging design. From the minimalist to the expressionist, using lines, colors, patterns and illustrations, all the styles are allowed and it makes for an exciting, exuberant visual culture.

In Craft Beer Design, Danish designer Peter Monrad finally brings a global perspective to the truly global phenomenon that is craft beer branding. As microbreweries use cans and bottle labels to define their ethos and identity, they push the boundaries of graphic design and illustration. This curated selection shows the best and the most out-there, and reveals that when it comes to craft beer, what’s on the can matters as much as what’s in it.

About the Author:

Peter Monrad is a Copenhagen-based graphic designer with years of experience in branding, art direction, design for mobile apps, and various international start-ups. He’s also an avid consumer of IPA and a musician / producer releasing music under the moniker Tiny Anthem.

This book focuses on packaging structure design, showcasing various design projects in three chapters: Basic Packaging Structures, Diagrams and Projects.

1. Basic Packaging Structures: Basic information, collects knowledge on the structural design of carton packaging.

2. Diagrams: collects 60 copyright-free diagrams with die-cut outlines that can be applied in any package production.

3. Projects: collects 100 outstanding packaging design projects from around the world.

Structure is an essential element in packing design. Apart from introducing the basic types of packaging structure and basic knowledge, this book focuses on presenting excellent creative packaging works from around the world. Each project selected exemplifies a unique design concept, which is a well of inspiration for readers worldwide. The accompanying DVD contains 60 copyright free and 175 copyrighted templates of the packaging structure.

About the Author:

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting-edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable giveaways to promote and advertise services and products. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, this book is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

We seek inspiration in nature. The giver of life, it displays complex lines interwoven with each other, comfortable colour palettes, or atmospheres that set distinct moods. Illustration, on the other hand, is a timeless and layered artform that never fails to be striking and full of character. When nature meets illustration, a powerful dynamic is created.

Flora & Fauna explores how nature-themed illustration is incorporated into branding and identities. Featuring project types such as branding, packaging, print ads, art pieces and stationary design, groovy plants dominate a diverse mix of illustration-based work made with special production techniques and discrete styles.

The book is a collection of about one hundred graphic designs for wineries of various size from across the world. The graphic design approaches are equally varied, either photographic or minimal, based on line drawings or digital concepts, resulting in either artisanal or serial solutions. While this selection has no pretence of exhaustiveness, it certainly conveys a meaningful sample of the recent graphic design production in this field.

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Пролистать книгу Graphic Design for Wine: A Selection of Contemporary Wine Labels

Going through a journey of more than a thousand year, coffee is destined to be not just a cup of beverage. This book gives a glimpse of coffee’s influence on customs, food, arts, philosophy, trade and finance through historical fragments. A thorough infographic of coffee timeline as well as the three waves of coffee display the steps coffee has taken from Ethiopia to the world. Based on the awareness of coffee’s cultural properties, this book goes on with a large number of branding and interior works, showing how designers from around the world combine the cultural and practical side of coffee.

In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover.

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.

Packaged for Life: Chocolate features a delectable collection of creative packaging design work for one of the most popular snacks in the world today that even the ancient Mayans enjoyed! The projects serve as morsels of inspiration and visual treats as appealing as the sinfully delightful product itself.

The best things in life may not always be free, but they are often delightful to look at! Rather than be taken for granted, these feel-good goods deserve their time in the spotlight not only for the roles that they play, but also for the visual and aesthetic richness they add to our day-to-day just by sitting on our shelves. Packaged for Life is a simple ode to the products that punctuate our daily existence with joy and equip us with the calm to carry on, as they continue to shape our communities and cultures as indulgences, necessities, or vices.

Packaged for Life: Coffee & Tea highlights some of the most clever and delightful packaging design work for what the U.N. Food and Agriculture Organisation deems as ‘the most consumed beverage in the world’. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging.

The book comes with a booklet of fun facts about the beverages featured, including the unique ways they are enjoyed around the world, and the steps involved in a Japanese tea ceremony!

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.

Packaged for Life: Scent is a celebration of the products with the power to evoke a feeling, transport people in space and time, or create a distinct ambience through smell. Highlighting some of the best packaging design work from around the world for candles, incense, perfumes and more, it serves as a delightful source of inspiration for the senses.

With informative text and specially commissioned full-color photos, Print and Production Finishes for Packaging shows, at a glance, the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured, revealing the skills and techniques that grab the target audience’s attention and sell.

For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, tubs, jars, multi-packs, clamshells, blister packs, CDs or DVDs, gift packs, and a variety of other more unusual or innovative formats, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd—including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different papers stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. 

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design.

It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter.

Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book.

"Your job as a designer is not to find all the options (life is too short) but to find the ones that work for you; to limit your options … put simply: to design."

Paul Jackson is the author of over 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada and Israel and been a 'folding consultant' for companies such as Nike and Siemens.

Contents:

1.  Before You Start
2.  How to Design the Perfect Net
3.  Square-Cornered Boxes
4.  Deforming a Cube
5.  Common Closures
6.  Creating With The System
How Do I Produce My Box?

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

The renowned and influential book artist Hedi Kyle shows you step-by-step how to create her unique designs, using folding techniques. Projects include flag books, blizzard books, the fishbone fold, and nesting boxes. This is a wonderful insight into the work of a truly skilled artist.

About the Authors:

Hedi Kyle has been described as a book structure magician. She recently retired as Head Conservator at the American Philosophical Society, and was Adjunct Professor at the University of the Arts in Philadelphia. Her one-of-a-kind constructions have been exhibited internationally.

Ulla Warchol graduated from The Cooper Union in New York City with a degree in architecture. After working in the field in the 1990s, Ulla has spent the last two decades developing a multidisciplinary approach to structure. She leans toward a broad exploration of materials and techniques in both large-scale and small-scale works.