Книги про моду та фешн дизайн

 - The world’s first visual guide for fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

With fabric designs by more than one hundred of the world’s top fashion designers and brands and over 1,100 images, this is the most comprehensive sourcebook of fashion fabrics ever produced

The huge collection of swatches reproduced in this book ranges from the creations of historic fashion houses famous for their heritage textiles to examples by contemporary designers working at the cutting edge of technology.

The book features step-by-step factory photoshoots of the processes involved in the production of fashion fabrics – digital and screen printing, discharge printing, knitwear, hand embroidery, hand weaving, jacquard weaving, lace – offering an invaluable insight into the world of fabric manufacturing today.

A key resource for students, historians, designers and anybody interested in fashion.

Includes samples by:

Altuzarra | Ann Louise Roswald | Antik Batik

Barbour | Basso & Brooke | Bruce Oldfield

Carlo Volpi | Christopher Kane | Cluny Lace

Dashing Tweeds | David Koma | Dior

Forster Rohner | Furphy Simpson | Giles

Hand & Lock | Holly Fulton | House of Holland

Hussein Chalayan | John Smedley

Johnstons of Elgin | Jonathan Saunders

Karen Nicol | Liberty | Linton Tweeds

Marimekko | Matthew Williamson

Nuno Corporation | Paul Smith | Peter Jensen

Sonia Rykiel | Sophia Kokosalaki

Sophie Hallette | Stephen Walters and Sons

About the Author

Marnie Fogg is a fashion expert whose experience of the fashion industry means that she is uniquely placed to access original material. She has wide experience of interviewing contemporary designers and is the best-selling author of, among other books, Fashion Design Directory and Fashion: The Whole Story, both published by Thames & Hudson.

Dubbed the enfant terrible of fashion ever since his prêt-à-porter collections were first shown in 1976, Jean Paul Gaultier, whose avant-garde and bold fashions very early on reflected the issues facing contemporary society, is one of the leading designers in recent decades.

Published by the Montreal Museum of Fine Arts and Abrams in conjunction with the first-ever retrospective on Gaultier, this stunning hardcover book in a slipcase explores the ties between the designer and the pop/rock music scene, film, and dance, and sheds light on his sources of inspiration, which are as eclectic as they are impertinent.

The first major monograph on Gaultier brings together archival documents and over fifty interviews with Gaultier’s muses and colleagues, as well as the artists he has created costumes for: Pedro Almodóvar, Catherine Deneuve, Madonna, Helen Mirren, Carla Bruni-Sarkozy, Martin Margiela, Pierre Cardin, Dita Von Teese, Marion Cotillard, Kylie Minogue, Polly Mellen, and Tom Ford, to name just a few.

It features many previously unpublished illustrations thanks to the collaboration of renowned fashion photographers and the Maison Jean Paul Gaultier. The publication also includes two interviews with Gaultier, one by Florence Müller, art historian, and the other by Thierry-Maxime Loriot, as well as an interview with Valerie Steele, fashion historian and director of New York’s Museum at Fashion Institute of Technology (FIT). An essay written by Suzy Menkes looks at Gaultier’s fashion shows and examines their visionary reflection of society’s evolution over the past thirty-five years.

Ця книга представляє досвідчені та дотепні спогади культового фотографа про особистостей, які надихнули золоті епохи моди та залишили незгладимий слід у його власному почутті смаку та стилю.

«Ніколи не буде винайдена камера, яка могла б зафіксувати або охопити все, що він насправді бачить», — якось сказав Трумен Капоте про Сесіла Бітона. Хоча Бітон відомий своїми портретами, він був таким же проникливим письменником, як і фотографом. Вперше опублікований у 1954 році, The Glass of Fashion є класикою — безцінним посібником з історії та яскравих моментів моди від людини, яка була літописцем смаку, а також інтимним компендіумом людей, які надихнули його легендарне око. У вісімнадцяти розділах, доповнених понад 150 його власними малюнками, Бітон з великою дотепністю пише про вплив таких світил, як Шанель, Баленсіага та Діор, а також відносно невідомих муз, таких як його тітка Джессі, яка дала йому перший погляд на «дорослий світ моди». Це і скарбниця, і скарб.

Про автора:

Сер Cecil Beaton (1904-1980) був фотографом у 1920-х роках для Vanity Fair і Vogue. Як портретист він фотографував зірок моди, суспільства та світу мистецтва, вважався неофіційним придворним фотографом британської королівської родини. Він також був лауреатом премії «Оскар» художником сцени та костюмів. Г’юго Вікерс — офіційний біограф і літературний виконавець Бітона. Він читав про нього лекції по всьому світу та допомагав у проведенні багатьох виставок, присвячених Бітону.

Jean-Paul Goude is one of the world’s most brilliant and unorthodox image-makers.

This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette – Paris’s most celebrated department store.

Around 200 works, including over 100 working documents, are on show here: drawings, sketches and final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we 
know them.

Sexy, irreverent and often very funny, this book sizzles with Goude’s frequently risqué sense of humour. He is the enfant terrible behind some of the wittiest billboards in Paris, in perfect control of his medium and with an intuitive sense of chic. Goude has created a modern classic of commercial art. In an inspired moment, Galeries Lafayette gave Goude a rare degree of creative freedom, and Goude responded with some of the best work he has ever made.

Patrick Mauriès sets Goude’s work in context – alongside the great artists associated with advertising, fashion and publicity, such as René Gruau for Dior – and as a vital asset in the history of France’s greatest store.

This book is a celebration of Goude’s creative zest and perfectionism, and his unique affinity for making fresh and engaging commercial artworks. It will inform and instruct all those concerned about the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work.

Illustrations: 430 col., 7 b&w

The Kashmiri shawl is rooted in a complex tradition of craft that dates back at least five hundred years. Its uniqueness lies in a combination of factors that have made it virtually impossible to duplicate anywhere else. The Kashmiri Shawl is the story of this textile, re-told through a South Asian perspective. This book re-aligns the design symbolism and technical evolution of the shawl to indigenous sources by placing emphasis on areas previously ignored in earlier histories. The shawl's origins in Kashmir, the rich vein of patronage it thrived on, its changing ornamental face, its regional variations in Persia and Punjab, its enormous impact on the European imagination, all combine to form a narrative shaped to engage the reader.

The authors bring fresh clarity to the many myths that have arisen around the Kashmiri shawl on the South Asian trade circuit. They also interpret most of the complexities in the Kashmiri shawl lexicon. Today, possessing one of these jewel-like collectables is like owning a tiny stake in the heritage of its many-layered cultural identities.

Sherry Rehman is a journalist and former editor of the award-winning Herald news magazine based in Pakistan.

Naheed Jafri is a textile designer from Pakistan and former head of the Design Department of the National Book Foundation.

What do the designers John Galliano, Giorgio Armani, Martin Margiela, Custo Barcelona or those from Zara or H&M have in common?

Despite their personal style and different target audice, they speak a common language.

Designers must translate their ideas into technical illustrations understandable to those who bring them to life.

This book gathers over 200 of Maite Lafuente's fashion illustrations of contemporany trends, colours, textures, and cuts - a guide to the language of today's fashion.

Destined to be a classic, this modern introduction offers a contemporary twist on the age-old craft of leatherworking.

The Leathercraft Handbook guides you through all the skills, tools, and techniques you need to make beautiful and durable pieces, from elegant accessories to stylish homewares - without the need for expensive equipment.

Try your hand at more than 20 step-by-step projects, complete with easy-to-follow tutorials and templates that can be scaled up or down. Ranging from a classic glasses case to a chic tote bag, the pieces are suitable for beginners through to experienced leatherworkers and feature inspiration on how to make the designs your own.

Use this tactile, age-old craft to make your own unique and modern leather items.

___________

Пролистать книгу The Leathercraft Handbook: 20 Unique Projects for Complete Beginners на Google Books.

At last! A leatherworking book for amateurs by a top professional. Valerie Michael guides the leatherworker through techniques and projects, showcasing the very best of her knowledge and experience. After a thorough presentation of each of the key techniques - such as finishing edges, paring and hand stitching, making pockets, attaching studs and straps and decorating surfaces - there are ten projects, suitable for developing levels of skill, from belts and wallets to quilted work and three different types of leather bag. Not only is this book an ideal introduction to a centuries-old craft, but its comprehensive treatment of materials, tools and techniques makes it an invaluable work of reference.

This is the updated edition of Karl Lagerfeld and Carine Roitfeld's reinterpretation of Chanel's iconic little black jacket, expanded by twenty-one new photographs.

This award-winning book contains Lagerfeld's photographs of celebrities wearing the modern adaptable jacket with individual flair sometimes classic, sometimes irreverent, but always CHANEL with each of the protagonists styled by Carine Roitfeld.

A range of accomplished actors, musicians, designers, models, writers and directors receives the little black jacket treatment, including Claudia Schiffer, Uma Thurman, Kanye West, Tilda Swinton, Baptiste Giabiconi, Yoko Ono and Sarah Jessica Parker.

The project which has been accompanied by a worldwide travelling exhibition underlines the astounding versatility of Chanel's vision in Lagerfeld's hands and ensures this jackets future as a timeless classic.

This book is Karl Lagerfeld and Carine Roitfeld’s reinterpretation of Chanel’s iconic little black jacket.

Lagerfeld has redesigned the jacket, transforming it into a modern, adaptable garment to be worn by both sexes of all ages. The Little Black Jacket contains Lagerfeld’s photographs of celebrities wearing the jacket with individual flair – sometimes classic, sometimes irreverent, but always Chanel – and each styled by Carine Roitfeld. A range of accomplished actors, musicians, designers, models, writers and directors gets the little black jacket treatment, including Claudia Schiffer, Uma Thurman, Kanye West, Tilda Swinton, Baptiste Giabiconi, Yoko Ono and Sarah Jessica Parker.

This book shows the astounding versatility of Chanel’s vision in Lagerfeld’s hands and ensures the little black jacket’s future as a timeless classic.

Karl Lagerfeld, fashion designer, book dealer and publisher, began working as a photographer in 1987. Lagerfeld has received the Lucky Strike Design Award from the Raymond Lewy Foundation, the cultural prize from the German Photographic Society, and the ICP Trustees Award at the International Center of Photography’s Infinity Awards in 2007.

His recent exhibitions include “Konkret Abstrakt Gesehen” at the Langen Foundation, Neuss, and “Metamorphoses of an American – A Cycle of Youth, 2003–8” at Pace/MacGill, New York.

Steidl has published most of Lagerfeld’s books, including Casa Malaparte (1998), A Portrait of Dorian Gray (2004), Room Service (2006) and The Beauty of Violence (2010).

Carine Roitfeld is a fashion writer and stylist and was editor-in-chief of French Vogue from 2001 to 2011. Roitfeld began her career as a model before moving to French Elle as a journalist and stylist. Meeting Mario Testino then marked the beginning of an ongoing collaboration that saw the pair create groundbreaking advertising campaigns and editorial shoots. Roitfeld worked as a consultant with Tom Ford during his time at Gucci and Yves Saint Laurent, and her book Irreverent was published in 2010.

Julie Zerbo пишет:

To coincide with the release of his book, Little Black Jacket: Chanel's Classic Revisited, Karl Lagerfeld is putting the pages of the book on display. In late March, the exhibit opened in Tokyo. Then for eight days, the exhibit was housed at New York’s Swiss Institute. Its next destination is Taipei, China, and after that, even more, cities, which have not yet been announced. The book features 113 images of industry tastemakers from Coco Chanel herself, Anna Wintour, Yoko Ono, Daphne Guinness, designer Olivier Theyskens, wild child model Alice Dellal, models Aymeline Valade and Mariacarla Boscono, and more. All of the subjects wore similar iconic black Chanel jackets but were styled by ex-editor in chief of French Vogue, Carine Roitfeld, to reflect their own personalities. For instance: Alice Dellal, wore her jacket under a studded leather vest; designer, Alexander Wang, wore his in addition to his usual all-black ensemble; Daphne Guinness wore hers while dripping in diamonds; Jane Birkin wore hers while holding, what else? An Hermes Birkin bag. 

A beautiful and elegant hardback gift purchase that's a must-have for every fashionista. Images include photographs of museum pieces, catwalk shots, sketches of her work and fashion photography by Steven Meisel and Hedi Slimane, among others.

Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design.

We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.

About the Author:

A stylist and journalist specializing in fashion and beauty, Laia Farran Graves has also worked for such publications as Vogue, InStyle, Glamour, Marie Claire and the Sunday Times Style magazine. Laia lives in London, England.

As feminine-themed illustrations and decorations become more and more popular in our daily lives, this book showcases the work of talented artists around the world, as well as a collection of lifestyle and entertainment products. A bonus "Behind the Scenes" chapter offers a precious peek inside artists' studios and their creative process.

The New Age of Feminine Drawing demonstrates clearly how and why illustration in fashion has made an amazing comeback. Having virtually reached saturation point, photography is no longer the all-powerful medium of creativity, and has once again given way to the age old art of drawing.

The drawings featured in this exciting new title represent many different styles and a broad cross section of artists. All works featured have one thing in common: they possess a uniquely feminine power of seduction.

Categories covered include magazine covers, posters, cosmetic advertisements, lifestyle advertisements and entertainment products. Artists featured include Akari Inogouchi, Annika Wester, Carine Brancowitz, Cecilia Carlstedt, Cedric Rivrain, Christina K. Coco, Elisa Johns, Laura Laine, Lotie, Maren Esdar, Jarno Kettunen and more.

Fusing classical principles with today’s sensibilities, this book offers six takes on the twenty-first-century dandy.

Each section features a specially commissioned 16-page fashion shoot by a rising star of fashion photography and eight pages of bespoke inspiration, instruction, interviews and insight. The reference section has a tailor’s glossary and contact information.

Whether your taste runs to the classic or the modern, the English dandy sets the pattern for the twenty-first-century male.

After a number of years working in the London offices of the British Council, Alice Cicolini is now based in Delhi, where she heads the Arts and Culture Department of the British Council in India.

The New Garconne is a non-prescriptive guide for today’s modern, independent and stylish woman. It espouses a grown-up style and attitude with a masculine-feminine aesthetic, where culture, history, beauty, intelligence, feminism, quality and taste are celebrated.

Women who embody the look include Katharine Hepburn, Andree Putman, Lauren Hutton, Janelle Monáe, Phoebe Philo, Ines de la Fressange, Tilda Swinton, Stella Tennant and Joan Didion.

This visually inspiring book explores the look, history and essence of gentlewoman style. It also features profiles of modern women who typify the style, alongside beautifully photographed and curated imagery and how-to-get-the-look information.

About the author:

Navaz Batliwalla is a freelance fashion stylist, content creator and creative consultant. She is also the writer and founder of the fashion blog Disneyrollergirl.net.

Батьківщина високої моди та провідних світових будинків моди, Париж та його мешканці представляють витонченість та вишуканість для решти світу. В елегантних районах міста справжні паризькі чоловіки продовжують брати участь у багатовіковій традиції майстерності та якості одягу.

The Parisian Gentleman — це як шопінг мрії до провідних виробників чоловічого стилю, від прихованих ательє та маловідомих студій до всесвітньо відомих брендів, таких як виробники сорочок Charvet, шевці Berluti та нещодавно відроджені виробники скриньок Moynat. Історії, що стоять за кожною будинком, а також творчі уми та ремісники, які надають кожному бренду унікальну ідентичність, оживляють одяг, демонструючи безперервну відданість якості в епоху, переповнену новими тенденціями масового виробництва.

Портрети автора Г’юго Жакомета цих часто недоступних марок (або брендів) інтимні та яскраві завдяки його особистим зв’язкам із багатьма провідними діячами, пов’язаними з кожною з них. Його текст супроводжується чудовими фотографіями дизайнерів, студій, одягу та місць, більшість із яких зроблено виключно для цієї книги.