Книги по созданию логотипов и айдентике

This book presents an overview of the most creative work in contemporary graphic design in the fields of corporate and institutional graphics. It presents a wide range of projects from complete brand design to exquisitely designed business cards. With more than 100 projects from up-and-coming design offices such as Studio Brave, Brogen Averill, Lundgren+Lindqvist, its focus on young designers whose work will define the field in the coming years makes this book indispensable for students and professionals alike.

Another wave of euphoric greetings has arrived! A sequel to Nice To Meet You, the first book of the series on visual greeting designs, Nice To Meet You Too encapsulates the new perspectives and values that young designers have brought forward to present identity in today's business card and visual identity designs.

What makes figurative formats speak better than words? How simple artefacts explain what you do? How well could you market yourself while being eco-friendly? What does it take to live up to new expectations? With more than 100 creative talents contributing their self-promotional items and commissioned projects for clients in different professions, this new title gathers a great number of striking 'hellos' that continue to make good impressions in this competitive world.

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings amd websites and everywhere else imaginable.

Previously only distributed in a limited edition, this invaluable book is now available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

About the Author:

Pentagram originated in London in 1972 and opened offices in New York in 1978, San Francisco in 1986, Austin in 1994 and Berlin in 2002. It provides design services across the full spectrum of graphics, identity, architecture, interiors and products to both local and international clients.

In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the AustraliansS a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominatorS lots of great design!

400 photos/illustrations

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

There are some design projects that will never see the light, staying in the drawer and failed to be released. In this book, we wanted to pick up this collection of works bringing them to life, under no limits or conditions, designs that have never been produced, published or printed in any graphic discipline – corporate image, packaging, advertising, and computer graphics.

Communicating elegance and sophistication. Outstanding letterheads, envelopes, and business cards from around the world - good ideas by the hundreds

Whether you’re starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelopes, and business cards. These items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world’s most successful companies, whatever their size, have relied heavily on sharply-focused stationery. Whatever your field, these three elements of corporate identity are vital for any successful business.

This book presents over 200 outstanding stationery projects from companies all over the world, with a historical and technical essay about the role of stationery design by Jay Rutherford, Professor for Visual Communication at Bauhaus University Weimar. For anyone considering new stationery, or even an upgrade, Stationery Design Now! provides a plethora of inspiring ideas.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Author

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.

Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

Features an innovative collection of the most current and best work by top designers worldwide. The "go-to" sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.

Founded in 2000, Rule29 is a strategic creative firm that focuses on making creative matter for all facets of corporate communications and brand management/extension. Rule29 offers a comprehensive suite of services, blending an innovative design process with sound business strategy in order to produce creative solutions that accurately communicate every client's unique message.

Work from leading designers from around the globe. Rockport’s best-selling Letterhead and Logo Design series has become one of the ultimate creative resources for new letterhead and logo design projects from top international designers. Now from the editors at Rockport Publishers comes The Best of Letterhead and Logo Design in a new, small format, paperback edition – offering the reader the cream of the crop. This unrivalled collection of the best and most innovative new graphic work, beautifully presented in full color, is sure to be an essential reference and resource for professional designers seeking inspiring ideas that grab the viewers’ attention and create a lasting impression. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges.

The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Christopher Simmons, of MINE, is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA).

Top Studio Design is a design firm specializing in logo and corporate identity, CD packaging, and special event design. Recent clients include the Grammy Awards, Universal Music, City of Hope, Disney, Technicolor, and Toyota. They are based in Los Angeles, California.

Stoltz Design Inc. has received numerous awards from national design organizations including American Institute for the Graphic Arts (AIGA), American Center for Design, Society of Publication Designers (SPD) and the Type Directors Club. Stoltz's work is also in the permanent collection at the Cooper Hewitt, National Design Museum.

John Sayles, of Sayles Graphic Design, has developed over 500 logos and icons and nearly 200 letterhead programs in addition to projects involving packaging, direct mail, collateral, and environments. Sayles Graphic Design has their work included in the permanent collections of the Smithsonian Institution's National Design Museum and the Library of Congress.

 - The world’s first visual guide for fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

CD: 271 изображение высокого качества в формате TIFF

Хорошее типографское оформление книги зависит от правильного выбора и размещения многих элементов декора: разделителей, буквиц, рамок, концевых украшений. Каждое украшение имеет четко определенное место в структуре книги и усиливает, выделяет, подчеркивает или уравновешивает текст на ее страницах. Типографские украшения часто объединены между собой, орнаменты могут быть многофункциональными, это приводит к целому ряду взаимосвязанных повторяющихся и изменяющихся элементов декора, включающих концевые элементы, разделители и рамки.

16-е столетие - золотой век типографского декорирования. Такие художники как Жан Казин и Джефри Тори разработали прекрасные флероны, концевые украшения, рамки и арабески.

В 17-м веке книги были главным образом украшены с титульной стороны, а также полностраничными иллюстрациями, в то время как в 18-м столетии - веке Рококо - декоративные украшения и иллюстрации становятся тесно связанными между собой, образуя художественное смешение декоративного и иллюстрационного оформления.

В 19-м столетии типографские мастера одновременно являлись прекрасными художниками, которые сами оформляли и декорировали издаваемые книги. Гравюры размещались сверху или на нижней части страниц текста, с бесчисленными разновидностями орнаментов, заимствованных из прошлых веков, также как и в сегодняшней архитектуре и индустриальных искусствах. Все эти прекрасные декоративные элементы со временем постепенно теряли свою роль в визуальной структуре книг и использовались в рекламном деле.

Предлагаемая книга, с сотнями уникальных примеров, позволит Вам использовать декоративные элементы из прошлого и находить вдохновение для создания ваших собственных композиций.

Все иллюстрации, представленные в этой книге сохранены на прилагающемся компакт-диске.
Могут использоваться как на PC, так и на Mac компьютерах.
Изображения сохранены в файлах формата TIFF высокого разрешения и могут свободно применяться в некоммерческих целях.

An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brûlé. 

Winkreative is the global design, brand identity, and consulting agency of Tyler Brûlé, the founder of Wallpaper* magazine and Monocle. 

Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. 

Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still, life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. 

Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. 

With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brûlé in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.