Книги по созданию логотипов и айдентике

Signs of Our Times. A monumental logo compilation: round two

Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals’ corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today’s visual culture.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Brand new. An unprecedented catalog of modern trademarks

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style-led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

An essential, must-have reference and idea book for any designer or design student.

This is a replete, typography and logo collection, reflecting today’s urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide. The content is divided into categories, including typographic, icons, and illustrations, and further classified into categories, like Hip-Hop, Neo-Baroque, kanji, kana, psychedelic, 60s to 70s, corporate, erotic, and other distinct groups. This book features more than 1,000 works and is not only an idea sourcebook but also is comprehensive in its coverage of typography and design fonts.

* Designers featured are from 18 different countries including, Japan, USA, Sweden, Hungary, Germany, Turkey, UK, Austria, Italy, Denmark, Switzerland, Hong Kong, The Netherlands, Ireland, France. Lebanon, Brazil, and Russia
* Contains chapter written by Art Director Hitoshi Nagasawa, tracing the development of modern typography and design from the Bauhaus in the 1920s to today

Logo is one of the most crucial design elements in creating an identity, with its significance ever growing along with the exponential growth of production efficiency. What remains true is that for every brand, its logo should be recognizable while conveying certain messages through an appropriate design style.

This book strives to showcase logos from the perspective of artistic styles and periods. By integrating various design styles in accordance with historical design and art movements, four comprehensive categories come into being: Decorative Style, Modernism, Postmodernism and Digital Era. To understand the development and applications of different logo styles, this book has invited designers, including Glenn Wolk from USA and Srdjan Vidakovic from Serbia, Daniel Garcia from USA, Taras Boychik from Ukraine, Holger Jacobs from UK and Esteban Oliva from Spain to share their insights into logos of these four categories.

 - A display and interpretation of a large quantity of excellent logo designs under four categories
 -  Articles written by renowned and experienced designers talking about logo styles and their applications
 - Brief essays introducing corresponding historical context and exploring the origin and evolution of different styles

The Book The latest instalment in RotoVision’s successful Art series, Logo-Art showcases an international collection of exemplary and innovative logo design. Rather than simply examining logos as branding or marketing tools, Logo-Art looks at logos as aesthetic objects, exploring both the logistics and creative inspiration behind the design. The book is grouped by design application, and chapters include travel and tourism, food and drink, music and entertainment, fashion and lifestyle, home appliances and products, charities and services, and business and commerce, making this a unique resource for graphic designers, artists, art directors and design students alike. Through its detailed analysis of real work, Logo-Art leaves no stone unturned in its exploration of the intriguing world of logo design.

The latest instalment in RotoVision’s successful Art series, Logo-Art showcases an international collection of exemplary and innovative logo design.

Rather than simply examining logos as branding or marketing tools, Logo-Art looks at logos as aesthetic objects, exploring both the logistics and creative inspiration behind the design.

The book is grouped by design application, and chapters include travel and tourism, food and drink, music and entertainment, fashion and lifestyle, home appliances and products, charities and services, and business and commerce, making this a unique resource for graphic designers, artists, art directors and design students alike.

Through its detailed analysis of real work, Logo-Art leaves no stone unturned in its exploration of the intriguing world of logo design.

350 photos/illustrations

Эта книга – Библия современной практики создания логотипов. Здесь их более 1300, разделенных на группы и типы в соответствии с формой, символикой, вызываемыми ассоциациями и так далее. Чтобы подчеркнуть визуальное значение формы логотипа, в книге они представлены в черно-белом варианте.

В коллекцию вошли логотипы как небольших дизайнерских фирм, так и крупных международных широко известных компаний.

Автор книги – копирайтер и журналист, специалист в области брэндинга Майкл Эвами.

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. – Michael Bierut

This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.

About the Author:

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Собрание из 2000 лучших логотипов со всех уголков земли – это один из самых востребованных бестселлеров, в котором собрано 2000 свежих идей, необходимых всякому, кто ищет собственный стиль в дизайне логотипов. Logolounge-2 представляет работы таких суперзвезд, как Duffy&Company, Segura, Inc. and A Company. Первая часть книги посвящена десятке ведущих дизайнеров мира (работа над крупными и небольшими проектами). Вторая часть – новейшая коллекция логотипов, структурированная по визуальным категориям.

Логотипы выражают, индивидуализируют и распространяют главное информационное сообщение компании. Неудивительно, что успех марки создает продуманная идея и креативное исполнение. Представьте себе стол, заваленный 2000 логотипов, каждый – на отдельном листочке бумаги. Конечно, если у вас свободен месяц-другой, можно попробовать разобрать эту кучу по категориям. Однако время не ждет! Третий том серии LogoLounge в очередной раз демонстрирует блестящую работу известных и «набирающих силу» дизайнеров со всего мира, виртуозно экономит время и облегчает муки творчества. Эта пестрая коллекция представляет лучшее из того, что размещено на сайте Билла Гарднера www.logolounge.com, ведь отбор логотипов осуществляли восемь мастеров бренд-дизайна мирового класса! Здесь вы найдете работы таких суперзвезд, как Turner Duckworth, Desgrippes Gobé, FutureBrand и Wolff Olins. В книге есть еще одно важное достоинство: истории создания самых успешных современных проектов. Мэтры дизайна помогают обходить «острые углы» на примере таких компаний, как Sprint, the Beijing Olympics, Australia, AOL, Unilever, Bank of New York, and Target’s private label Archer Farms.

LogoLounge-4. Здесь собранны лучшие работы в области дизайна логотипов, принадлежащие как метрам, так и молодым талантам. Эта пестрая коллекция представляет лучшее из того, что собранно на LogoLounge.com, ведь отбор логотипов осуществляли восемь мастеров бренд-дизайна! В первой части книги опубликованы 10 крупнейших рекламных кампаний лучших мировых дизайнеров и несколько локальных проектов, плюс ряд никем еще не использованных знаков. Вторая часть содержит порядка 2 000 логотипов, разбитых на категории. Это настоящий клад, собранный со всех уголков мира, который вдохновит не только профессиональных дизайнеров, но и заинтересованных клиентов – всех кто хочет «попасть в точку» мастерским росчерком.

The mini edition of the fourth volume in the best-selling LogoLounge series provides 2,000 logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms are hand picked and invited to be “foundation members.” Foundation and website members each supply multiple logos to the site. Each LogoLounge book presents thousands of logos that have been added to the site, providing designers with an invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.).