Книги по созданию логотипов и айдентике

Искусство не имеет границ. Логотипы для этой книги были выбраны из 33000 работ созданных дизайнерами 100 стран. Международная комиссия тщательно и придирчиво проанализировала работы всех претендентов и представила вам самые лучшие, яркие и новаторские. Каждый логотип помещен в определенную категорию, чтобы создать логичное и целостное повествование о логодизайне.
Это настоящий клад, драгоценные камни для которого были найдены в разных уголках мира.

Книга вдохновит не только профессиональных дизайнеров, но и вдумчивых клиентов - всех кто хочет ярко и точно визуализировать свой бренд.

Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, president of leading design firm Gardner Design, the LogoLounge website (www.logolounge.com) showcases the work of the world’s top designers as well as up-and-coming new talent. The book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories.

LogoLounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and MetaDesign. With 2,000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.

This celebratory book, the seventh in the series, once again pays tribute to the brilliant work top designers around the world have created for a diverse clientele.

This inspiring collection provides a wealth of insight for graphic designers and their clients.

The LogoLounge website (www.logolounge.com) showcases the work of the world’s top designers as well as up-and-coming new talent, and this book presents the site’s best designs of the past year as judged by an elite group of name-brand designers.

The first portion LogoLounge 7 profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories.

LogoLounge: Master Library, Volume 1, is the beginning of a new series of books by the authors of LogoLounge, featuring the ultimate collection of initials and crests by category. As with Rockport’s other books on logos, this series has the same inspirational draw, featuring over 3,000 logos. Constantly looking for fresh inspiration, designers can use this new series to take a more focused look at core logo applications.

Bill Gardner is president of Gardner Design and his work has been featured in many magazines and exhibits world wide.

Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. She is the author of a number of Rockport books and writes for many international design magazines.

The second in the seven-volume LogoLounge Master Library series, LogoLounge Master Library, Volume 2: 3000 Animal & Mythology Logos is a highly organized collection of 3,000 animal and mythology logo designs, culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with animals and mythological characters.
 
-  Animals have been depicted symbolically ever since man first began to draw. Their shapes, colors, behaviors, and history provide a wealth of inspiration for logo designers.
-  Mythological figures are rich in analogy and metaphor, perfect for logo design. Every culture has its own fables and fascinating visual stories that help designers convey challenging concepts.
 
The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture.
 
The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time - a must-have resource for any serious logo designer.

A collection of 3,000 original logos, collected and selected by the renowned LogoLounge.com website, this collection provides an endless resource of ideas and inspiration for graphic designers. Organized thematically with the broader focus of Shapes and Symbols, the collection features logos that cover all categories of logo design, including typographic, illustrative, pattern-driven, and photographic.

Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture.

The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time - a must-have resource for any serious logo designer!

В рамках проекта «Книжки с кARTинками», осуществляемого совместно с издательствами Rockport (Англия) и Roto Vision (США), ИД РИП-Холдинг выпустил на руссом языке сборник логотипов Logolounge. Справочник Logolounge-1 – первая книга из печатной серии сборников всемирно-известного дизайнерского портала Logolounge.соm., в коллекции которого сегодня насчитывается более 18000 логотипов с шести континентов. На сегодняшний день этот ресурс является самым демократичным из существующих арбитров мирового дизайна. Но возможность увидеть рядом с работами мэтров удачные находки молодых «звезд» дизайна – не единственное преимущество сборника. Вы держите в руках самый удобный справочник логотипов – и по формату, и по структуре, которая позволяет легко отыскать нужный объект и увидеть его в разных «лицах». «Наша цель – вдохновлять и обучать, не утомляя читателя, - пишут в предисловии авторы - Билл Гарднер и Кейти Фишел. - Мы искренне надеемся, что Logolounge позволит вам больше времени уделять любимому делу – дизайну»

Logos Cafe reviews the best of Contemporary logos made by designers around North, South and Central America. An inspirational and essential reference tool for anyone working in media, communications and design firms, the book is a delicious drew filled with distinguishable logos and refreshing concoctions that define this art of branding and identity.

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

The authoritative reference on contemporary logo design with a new look and editorial approach.

With a new look and editorial approach, Los Logos 5: Compass remains the authoritative reference on contemporary logo design.

Like its predecessors, Los Logos 5: Compass offers a definitive overview of current developments and advancements in logo design — the creative discipline that shapes the identities of brands, companies, and individuals.

Comprised of 408 pages, and in a larger format than used in the past, Los Logos 5: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further sharpened from comprehensive documentation to a competent classification of prevailing tendencies in design. In addition to illustrating the various co-existing design approaches and trends that are shaping logo design today, and will continue to influence it in the coming years, the book showcases outstanding work by noted designers in short text features.

Los Logos 5: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project independent of the latest trends. This issue is especially important in a challenging economy in which innovation and identity are essential.

This fifth edition in the Los Logos series is not only a source of inspiration and an authoritative reference manual, but also a valuable compass that shows that every design problem is a variety of creative opportunities in disguise.

Los Logos 6 is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s best-selling Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming styles and trends. The 400-page, fully indexed compendium presents an unparalleled selection of cutting-edge examples from around the globe. It is intuitively structured into seven chapters: Emblem, Script, Art Brut, Type, Glitch, Iconic, and Family.

Los Logos 6 is a practical handbook of contemporary logo design, as well as a provocative up-to-the-minute source of creativity and inspiration - a must-have for any designer, brand manager, trend scout, or marketing strategist.

350 photos/illustrations

Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers - those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations.

Sean Adams is a partner at AdamsMorioka with offices in Beverly Hills and New York. He is the author of Masters of Design: Logos & Identity, as well as coauthor of the Color Design Workbook and Logo Design Workbook. He is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. MyOwnBusinessCard#2 shows more than 200 selected business cards by designer's worldwide.

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Copyright:

1975 National Aeronautics and Space Administration Graphics Standards Manual © National Aeronautics and Space Administration.

1975 National Aeronautics and Space Administration Graphics Standards Manual Reissue. Published by Standards Manual, LLC. 2015.

NASA seal, NASA insignia, and NASA logotype © National Aeronautics and Space Administration.

While NASA is the source of the Manual, the publication and distribution of the NASA Graphics Standards Manual is not sponsored or endorsed by NASA and is an independent project undertaken in an effort to preserve and disseminate an archival record of graphic design from the era.

All images of the 1975 NASA Graphics Standards Manual, 1974 presentation to NASA, and The Manager’s Guide to NASA Graphics Standards contained in this edition have been scanned from the private archive of Richard Danne.