Книги по созданию логотипов и айдентике

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

About the Authors:

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.

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Пролистать книгу Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation на сайте издательства.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the current. Along the way, briefly talk about Japanese aesthetics, Japanese tea ceremony, Japanese traditional painting and manga in order to explore the cultural roots of Japanese graphics.

A large quantity of graphic works by Japanese designers are displayed under four categories: Logo, Poster & Book, Branding and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Daigo Daikoku, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami and Ren Takaya.

1. A comprehensive introduction of the development of Japanese graphics after WWII and masters emerging from corresponding stages.
2. A brief talk the cultural roots of Japanese graphics — Japanese aesthetic, Japanese tea ceremony, Yamato-e, Ukiyo-e and manga
3. Articles written by eminent designers, such as Masaaki Hiromura, Daigo Daikoku
4. A collection of excellent graphic works by Japanese designers

Your ultimate inspiration and resource for creating a one-of-a-kind wedding that truly matches your personality, style, and budget

In this book celebrity wedding planner and stylist Fiona Leahy will inspire you to not only have an incomparable ceremony best-suited to your wants and needs, but to throw one hell of a party that everyone will enjoy. She reveals her hands-on tips and tricks for creating a relaxed and freshly original celebration — from a bohemian open-air rhapsody to a punk-rock karaoke extravaganza.

Just Married brims with a wide range of extraordinary locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, striking wedding dresses, bouquets, and, of course, wedding rings and other accoutrements. Although the featured suggestions might be different from what is traditionally expected, they are always tasteful and will embolden anyone to make their own unique visions for their wedding day a reality.

What should be one of the happiest days of one’s life can also be one of the most nerve-racking experiences. Planning one’s wedding brings up all kinds of questions. Which dress? Which ring? Which location? Which food should be served? Who should sit next to whom? What can be easily organized and what calls for professional support? And most of all: how can an enjoyable yet sophisticated celebration be created that does away with kitschy clichés and tacky locations and fits perfectly to the bride and groom’s personalities and budget?

Stylist, designer, and celebrity wedding planner Fiona Leahy has established herself as one of the best resources for planning a stylish wedding. In Just Married, Leahy now reveals her own particular, yet universally applicable inspirations, tips, and tricks for not only putting together an incomparable ceremony best-suited to your wants and needs, but also throwing one hell of a party that everyone will enjoy.

With her captivating examples and proven organizational talent, Leahy brings a relaxed and freshly unconventional perspective to wedding planning. The atmospheres of the events featured in the book range from the glamorous staging of gothic and bohemian chic to effortless understatement and contemporary naturalness. For every step along the way to a successful wedding and reception, Just Married offers concrete advice, instructions, and inspiration. The book contains suggestions for a wide range of locations, handmade letterpress invitations and decorations, delectable wedding cakes and buffets, wedding dresses, bouquets, and, of course, wedding rings and other paraphernalia that might be a bit different from what is expected, but are always tasteful. They will embolden anyone to make their own unique visions for their wedding day a reality.

Just Married is a book for everyone who wants to thoroughly enjoy their wedding day and not be hemmed in by the supposed rules of the wedding industry — because even the bride and groom should have only happy memories of their big day.

About the Author:

When Fiona Leahy was chosen to design the wedding of Dita von Teese and Marilyn Manson, she found her true calling — planning and implementing uniquely creative events and parties for celebrities and others. She previously worked as a stylist for Terry Richardson, i-D, and David LaChapelle and created jewelry for Jade Jagger and Louis Vuitton.

The V&A may proudly hold the original artwork for the Rolling Stone’s ‘tongue and lips’ logo, but this is an anomaly. The cultural significance of the band logo has been overlooked. And yet, thousands of people wear them on T-shirts every day, mostly as badges of allegiance, but also simply because they look cool. Some have even become tropes – think The Ramones, Run DMC, AC/DC. (Q: How many people who wear Ramones T-shirts have seen them live or know their music?)

Band logos first emerged during the 1960s. They became commonplace in the 1970s and 1980s, when record companies and designers latched on to the power of music branding. Bands and logos may seem like unlikely bedfellows … yet it’s often the most eccentric, anarchic types who end up with the most compelling or ingenious visual marques to signify their attitude and style of music.

It is also interesting how many prominent graphic designers first became interested in logos and letterforms by doodling the names of their favourite bands on their school exercise books. Some of these efforts were reverential copies, others were improvements or embellished versions of the original. A wannabe designer’s version of attempting to emulate a Hendrix riff.

Logo Rhythm includes stories and insight from well-known designers such as Beatles art director Kosh, Bowie designer Jonathan Barnbook, Malcom Garrett, Rob O’Connor of Stylorouge, Chris Bigg of 4AD and editorial guru Mark Porter. There are contributions from Horace Panter of The Specials, XTC’s Andy Partridge, Allan Gorrie of Average White Band, Jim McCarty of The Yardbirds and Alex Kapranos of Franz Ferdinand.

The book hails the unsung heroes and tall stories behind iconic band logos of all genres. It unearths original artwork and proffers informed comment and critique. It celebrates the good, the eccentric and the notorious, digging for nuggets of interest and illumination in the compelling world of band logos.

About the Author:

Jim K Davies is one of the UK’s most highly awarded copywriters. He works with design agencies and brands to help them tell their stories. A former Guardian journalist, he’s written for design publications the world over – from Domus in Italy, to Idea in Japan, to Print in the US. Author of The Book of Guinness Advertising and several acclaimed books on philatelic design, Jim is a huge funk and soul fan. Two of the happiest (and most drunken) weeks of his life were spent as an intern at music paper Melody Maker. Jamie Ellul is founder and creative director of Supple Studio, a small Bath-based design and branding agency that thinks big. He’s a multi-awarded member of D&AD and a seasoned book designer having created books for Thames & Hudson, BBC Books and Royal Mail. Jamie previously worked at several of London’s most-lauded creative studios, including hat-trick, The Partners and Magpie – the latter set up with friends from art college. An accomplished bass player and a member of upcoming bands The Super Colours and The Mystery Callers, he’d happily trade all his success in the world of design for a record contract.

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Пролистать книгу  Logo Rhythm: Band Logos that Rocked the World  на сайте издательства.

By varying its logo, an organization can create a brand which is vivid, fresh and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book.

Each project highlights the secrets to successfully making changes in logo colors, form and typography, and also demonstrates the visual impact such changes have on audiences and on the potential offered by adaptation in quickly changing and competitive environments.

This book presents the dynamism of logo design and the ways in which it constantly evolves and adapts to new realities.  

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

The book is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Logotype mini is an important and essential companion volume to Logo and Symbol minis.

About the Author:

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Five years in the making, an in-depth survey of Pentagram from its beginnings in 1970s London to its current status as one of the powerhouses of international design

Pentagram: Living by Design (two volumes) is the definitive statement on 50 years of Pentagram. This is an in-depth survey of the group from its beginnings in 1970s London to its current status as one of the powerhouses of international design.

Book one, The Biography, offers a comprehensive analysis of the group, its partners, its achievements, its multidisciplinary approach, and its unique business model. This is accompanied by a plethora of images (some never published), a visual essay of Pentagram’s work across four main sectors, a selection of partners writings, a Pentagram family tree, and much more.

Book two, The Directory, has profiles of 50 partners, past and present, accompanied by extensive coverage of their work. It’s a stellar roll call: from the five famous founders to some of the most celebrated names in contemporary design. It also includes a list of everyone who worked in the firm’s various offices.

Both books are designed by Tony Brook and the Spin design team and use a range of paper stocks and special colours.

About the Authors:

Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a recently published compendium of his design journalism, Scratching the Surface, and monographs devoted to legendary designers Herb Lubalin and Ken Garland. He regularly contributes to design publications and blogs such as Design Observer, Eye, Creative Review and Design Week. In 1988, Shaughnessy co-founded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing and lecturing, and is a co-director of Unit Editions. He is a member of the Alliance Graphique Internationale. Tony Brook is primarily a designer, but also a publisher, collector and curator. Brook founded SPIN, his south London-based studio, in 1992, and is a co-director of Unit Editions. He is currently a visiting professor in Graphic Design at the University for the Arts, a specialist arts university in the South East of England.

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

About the Author:

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

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Пролистать книгу Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons на Google Books.

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms.

Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Authors:

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression.

In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.

A no-nonsense guide to the fundamentals of brands and branding

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real-world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

About the Author:

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

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Пролистать книгу The Brand Book: An insider’s guide to brand building for businesses and organizations на Google Books

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

About the Authors

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. 

Gail Anderson is the director of design and digital media at SVA’s Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.