Книги по созданию логотипов и айдентике

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards - the industry's biggest and best - rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Featuring the latest D&AD award-winning work in the fields of:Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design/Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that make each design so special. This is an exciting new addition to the informative and inspiring Design series by Rockport Publishers that offers the best of design in practice.

The corporate identity defines the “personality” behind a company or corporation, always designed in accordance, to help to reach the objectives of any business. Designing Corporate Identity is an approach to the latest international creations in the fascinating world of corporate identity design.

The softcover edition of our best-selling book on contemporary logo design with over 2,300 stylistic examples.

The best-selling visual logo encyclopedia Dos Logos book is now available in an accessible softcover edition. With a condensed edit of the popular book, this essential resource for designers offers over 2,300 new examples and stylistic approaches to logo design by international designers. Thoroughly indexed and catalogued by subject, the book charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

This softcover edition of Dos Logos is a comprehensive visual encyclopedia that presents a condensed edit of the popular book. With over 2,300 new examples and stylistic approaches by international designers including more unusual logo applications, the book remains an essential resource for all designers.

To allow comparison in a thematic context, they are classified into chapters according to the industry or purpose for which they were created including "Corporate", "Culture", “Fashion", "In Motion & Games" and "Political & Social". The book contains an extensive index and charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

Eat & Go reveals the endless creative possibilities of designing packaging for takeaway food.

From balancing aesthetic considerations against efficiency to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. Through more than one hundred beautifully illustrated projects, this book offers creative food for thought for designers, marketing professionals and gourmets alike.

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

Packed with imaginative ideas for making your own cards, picture frames, gifts, invitations, envelopes, etc.

All the design ideas in the book are included on the CD in multiple formats: larger versions for professionals with access to high-end equipment and smaller ones for home use with standard paper sizes (A4 or Letter).

In addition to the cutting and folding templates, the CD contains some 50 decorative patterns and ornaments to embellish your work further.

Step-by-step instructions make it simple and easy to assemble the designs.

From the creators of Great British Pack and Great British Editorial. Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio. Undoubtedly, this book offers a representative insight into the current British design panorama in the field of corporate identity design, including references from studios such as Inventory Studio, Pentagram, Damien Poulin, Yacht Associates or Golden, among others.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

About the Author:

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

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I love flyers! is a book that takes us to a journey through the fascinating and entertaining culture club world, graphically represented by flyers from all around the globe. Without the flyer there's no party and without the party there¹s no club.

The sixth volume of the series MADE IN SPAIN is focused on CORPORATE IDENTITY. The most recent and best stationery systems made by Spanish DESIGNERS. As the other books of the series MADE IN SPAIN, it is organized in different sections depending on the formal treatments of DESIGN. The chapters open with a top designer’s opinion about the IDENTITY work.