Книги зі створення логотипів та айдентики

The softcover edition of our best-selling book on contemporary logo design with over 2,300 stylistic examples.

The best-selling visual logo encyclopedia Dos Logos book is now available in an accessible softcover edition. With a condensed edit of the popular book, this essential resource for designers offers over 2,300 new examples and stylistic approaches to logo design by international designers. Thoroughly indexed and catalogued by subject, the book charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

This softcover edition of Dos Logos is a comprehensive visual encyclopedia that presents a condensed edit of the popular book. With over 2,300 new examples and stylistic approaches by international designers including more unusual logo applications, the book remains an essential resource for all designers.

To allow comparison in a thematic context, they are classified into chapters according to the industry or purpose for which they were created including "Corporate", "Culture", “Fashion", "In Motion & Games" and "Political & Social". The book contains an extensive index and charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

Незалежно від того, чи то зображення милих уявних персонажів, чи знайомі фони, наповнені кольорами, ілюстрації можуть задати правильний тон брендам, щоб розповісти значимі історії. Окрім збагачення візуальної мови чи системи ідентичності яскравими деталями, створені вручну дизайни також створюють зворушливі елементи, які дозволяють компаніям спілкуватися та взаємодіяти з аудиторією чудовими способами.

Колекція проектів, представлена ​​в Drawing Attention: Custom Illustration Solutions for Brands Today, надихає дизайнерів різними стилями ілюстрацій і налаштуваннями, які допомагають додати більше розповідних шарів до бренду. Від малих компаній, які прагнуть підкреслити свою чарівність, до великих, які потребують «гуманізації» своїх точок дотику, книга демонструє малюнки, які ефективно поєднують креатив і комерційність, щоб привернути увагу.

As the Internet is gaining momentum in almost every aspect of our lives, commercial activities are gradually going online. Like any commercial spaces in real life, e-commerce stores need careful considerations of their visual presentation to attain business success. Logo, packaging, webpage layouts, and products photography would determine shoppers' impression of the products as well as the brand image.

This book aims at providing a guideline on e-commerce webpage design and a comprehensive brand image on both digital and printing media. The included design projects offer useful and inspiring clues about how a successful brand would be presented on and off line.

Eat & Go reveals the endless creative possibilities of designing packaging for takeaway food.

From balancing aesthetic considerations against efficiency to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. Through more than one hundred beautifully illustrated projects, this book offers creative food for thought for designers, marketing professionals and gourmets alike.

Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic

A well-designed visual identity can perfectly reflect the gastronomic philosophy of an establishment and will add to the character of a brand’s identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration.

After our successful "Eatand Go "book, centered onthebranding of takeaways, our new title "Eat and Stay "showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops."

Дизайнерські терміни часто використовуються непослідовно – або так само погано, як взаємозамінні. Це призводить до плутанини як для дизайнерів, так і для клієнтів. Нова книга у м’якій обкладинці Essential Elements for Brand Identity закладає основу для побудови бренду, визначаючи інструменти та будівельні блоки, а також ілюструючи побудову сильних брендів на прикладах дизайну світового класу. Це універсальний довідник для поєднання елементів візуального дизайну логотипів з концепціями брендингу та демонструє основні принципи дизайну ідентичності через чітку організацію та різноманітні джерела та приклади.

Завдяки цілісній структурі, яка досліджує ширші концепції, пов’язані з графічною ідентичністю, програмами ідентичності та ідентичністю бренду, Essential Elements for Brand Identity пов’язує формальні дизайнерські питання з бізнес-питаннями. Студенти-дизайнери та досвідчені бренд-менеджери оцінять прагматичну актуальність її змісту та будуть натхненні репрезентативним корпусом робіт, зібраних та представлених у книзі.

Виставка — це організована презентація та показ добірки експонатів, яка зазвичай відбувається в музеї, галереї чи виставковій залі.

Виставки можуть бути як надзвичайно великими заходами, такими як всесвітня виставка, так і невеликими персональними виставками одного художника. Архітектори, дизайнери виставок, графічні дизайнери та інші дизайнери зазвичай потрібні для формування виставкового простору та надання форми редакційному контенту.

Exhibition Art: Graphics and Space Design зібрало майже сотню найкреативніших виставкових дизайнів, включаючи захопливі дизайни просторів та вишукані графічні дизайни. Це, безсумнівно, стане важливим посібником для дизайнерів виставок, графічних дизайнерів, кураторів та організаторів заходів.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

Packed with imaginative ideas for making your own cards, picture frames, gifts, invitations, envelopes, etc.

All the design ideas in the book are included on the CD in multiple formats: larger versions for professionals with access to high-end equipment and smaller ones for home use with standard paper sizes (A4 or Letter).

In addition to the cutting and folding templates, the CD contains some 50 decorative patterns and ornaments to embellish your work further.

Step-by-step instructions make it simple and easy to assemble the designs.

From the creators of Great British Pack and Great British Editorial. Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio. Undoubtedly, this book offers a representative insight into the current British design panorama in the field of corporate identity design, including references from studios such as Inventory Studio, Pentagram, Damien Poulin, Yacht Associates or Golden, among others.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

About the Author:

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

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Посмотреть новое - третье - издание книги How to Set up & Run a Fashion Label

I love flyers! is a book that takes us to a journey through the fascinating and entertaining culture club world, graphically represented by flyers from all around the globe. Without the flyer there's no party and without the party there¹s no club.

The sixth volume of the series MADE IN SPAIN is focused on CORPORATE IDENTITY. The most recent and best stationery systems made by Spanish DESIGNERS. As the other books of the series MADE IN SPAIN, it is organized in different sections depending on the formal treatments of DESIGN. The chapters open with a top designer’s opinion about the IDENTITY work.